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3. EA Sports is testing out a new Google advertising platform that allows users to create an animated GIF of something that just happened on the field and insert their own custom message. This feature can now be used to serve ads in real-time on sports-related websites.
5. eXelate plans to enter into the data-as-a-service business, launching B2BX to fill the gap left from LinkedIn's acquisition of Bizo. LinkedIn said it planned to shut down Bizo's data business, providing an opportunity for eXelate to create its own business service.
6. xAd, a location focused mobile ad company, announced yesterday it raised $50 million in funding.
8. Virool, a video ad distribution platform, hired Brian Danzis to the position of chief revenue officer. Danzis joins Virool from Videology.
9. A new study from the IAB reveals close to 1 in 5 big fashion brands do not have a mobile-optimized website. Some of the brands include American Apparel, DKNY, and Reebok.