That's evident when you look at a product like the MacBook Air or the iPhone, but it's bound to be an even deal with the Apple Watch.
That's because the Apple Watch, unlike Apple's other products, is made to be visible and worn rather than tucked away inside your pocket.
So it's not surprising to learn that Apple went to great lengths to make sure its Apple Watch feels more like a timepiece than a gadget.
Here are some surprising facts about how the Apple Watch was made and its materials that show Apple's attention to detail.