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Several Miss Universe contestants have taken selfies without a stitch of makeup on, posting them on Twitter using the hashtag #ConfidentlyBeautiful.
While the #NoMakeupSelfie became popular in 2014 to raise funds for cancer research, the idea spread like wildfire, empowering both high-profile celebrities and everyday women to confidently share their faces sans makeup.
Now, even beauty pageant contestents are getting in on the fun. Women from 80 countries will compete for the title of Miss Universe December 20.