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<ul><li><keyword id="6355315" type="General" weightage="100" keywordseo="elon-musk" source="Orion">Elon Musk</keyword> has revealed that <keyword id="49715" type="General" weightage="20" keywordseo="x" source="Orion">X</keyword> will soon get two new premium subscriptions.</li><li>One of the subscriptions will completely remove advertisements from the platform.</li><li>This may also mean that X may soon start charging users if they wish to post on the platform.</li></ul> Elon Musk on Friday revealed that X (formerly Twitter) is working on two new tiers of premium subscription, which will be launched soon. This comes just days after X started testing a<a href="https://www.businessinsider.in/tech/news/elon-musk-says-new-users-on-x-will-have-to-pay-1-a-year-to-prove-they-are-not-a-bot/articleshow/104516084.cms"> $1 annual fee</a> for new accounts in select markets. Musk has said that one of the tiers will allow users to completely remove ads from the platform. At the moment, it is not known if the $1 annual subscription is one of the subscription plans Musk is talking about. <cmsannotation type="cmsannotation" annotationid="Two new subscriptions for X" comment="subhead" text="Two new subscriptions for X">Two new subscriptions for X</cmsannotation> Musk has said that X is testing two new premium subscription plans – a lower cost option with all the features but no reduction in ads. The second plan, which Musk has said will be more expensive, will completely remove ads from the platform. If the cheaper affordable plan does not offer any additional benefit and only offers all the existing features, this may mean that Musk is looking to make X a paid-only platform, allowing only users with a subscription to post. In its $1 “Not a bot” subscription plan testing, X had mentioned that existing users will not be affected by this plan and will continue to be able to use the platform like before. During the testing of its “Not a bot” program, X had mentioned that the users who do not opt for a subscription plan will only be able to read posts, watch videos and follow accounts. X had mentioned that the paid plan is being introduced to reduce spam, manipulation of the platform and reduce bot activity. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-pay-everything-you-need-to-know-about-googles-new-credit-offerings/articleshow/104573817.cms">Google for India – Sachet loans to credit on UPI, tech giant bets on lending</a> <a href="https://www.businessinsider.in/tech/news/elon-musk-says-new-users-on-x-will-have-to-pay-1-a-year-to-prove-they-are-not-a-bot/articleshow/104516084.cms">Fight against bots? Musk says new users on X will soon have to pay $1 to create an account</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-foldable-launched-in-india-as-an-affordable-alternative-to-samsung-galaxy-z-fold-5/articleshow/104560947.cms">OnePlus Open foldable launched in India as an 'affordable' alternative to Samsung Galaxy Z Fold 5</a>

Pay to post on X soon? Musk says two new subscription plans in the works

<ul class="summary-list"><li>A new book, "Character Limit," reveals how Elon Musk sought advice on Twitter Blue from his friends.</li><li>While mulling over a price point for Twitter Blue, he approached David Sacks, among others.</li></ul><a target="_blank" class="" href="https://www.businessinsider.com/elon-musk">Elon Musk</a> approached a small circle of friends and acquaintances with little to no experience running a social media company to decide the optimal price of Twitter Blue before he landed on $8 a month — an amount he believed people usually paid for a cup of Starbucks, according to an upcoming book written by New York Times reporters Kate Conger and Ryan Mac.A New York Times story adapted from "Character Limit: How Elon Musk Destroyed Twitter," which documents the billionaire's <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter">chaotic takeover</a> of the company in October 2022, details how Musk decided on the pricing of <a target="_blank" class="" href="https://www.businessinsider.com/twitter-director-esther-crawford-sleeping-in-office-photo-employee-burnout-2024-8">Twitter Blue</a>, a subscription service that gives users exclusive features and a <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-brought-back-blue-checks-twitter-people-joke-it-2023-4">blue checkmark</a>.The feature has since been rebranded as X Premium.Fresh off the<a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter-reach-agreement-to-close-acquisition-deal-2022-10"> $44 billion purchase of Twitter</a>, Musk began discussing pricing for Blue with people in his orbit, including venture capitalist David Sacks, tech podcaster Jason Calacanis, and author <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-daughter-critcizes-walter-isaacson-portrayal-biography-2024-8">Walter Isaacson</a>, who was shadowing Musk for his biography on the billionaire, according to the excerpt.The new Twitter owner got a few suggestions.Sacks argued that the cost of Twitter Blue should be increased from $4.99 to $20 a month."Chanel could make a fortune selling a $99 bag, but it would be a one-time move," Sacks wrote in an email viewed by the Times. "A 'promotional offer' may not be the position we want. A luxury brand can always move down-market, but it's very hard to move up-market once the brand is shot."Calacanis, a friend of Musk's, suggested $99 a year. According to the excerpt, he thought the double-digit price tag would lure more users than if Twitter charged $100 a year.Musk also approached his <a target="_blank" class="" href="https://www.businessinsider.com/new-book-about-elon-musk-walter-isaacson-biography-takeaways-2023-9">biographer, Isaacson</a>."This should be accessible to everyone," Isaacson told Musk, according to the excerpt. "You need a really low price point, because this is something that everyone is going to sign up for."Sacks, Calacanis, Isaacson, and a spokesperson for X did not respond to a request for comment.According to the excerpt, Musk was nearly settled on charging users $100 a year until his close assistant, Jehn Balajadia, argued that the service should be more affordable."There's a lot of people who can't even buy gas right now," Balajadia said in one meeting, according to two sources who spoke with the Times reporters."You know, like what do people pay for Starbucks? Like $8?" Musk asked, according to the excerpt.Musk then pulled out his phone and <a target="_blank" class="" href="https://x.com/elonmusk/status/1587498907336118274">tweeted</a> on November 1, 2022: "Twitter's current lords &amp; peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for $8/month."About a year later, Twitter was rebranded to X, and the company had between 950,000 and 1.2 million premium subscribers — less than 1% of its total user base, <a target="_blank" class="" href="https://www.bloomberg.com/news/articles/2023-10-25/elon-musk-s-x-looks-little-like-the-twitter-he-bought-a-year-ago">Bloomberg</a> reported, citing an analysis from an independent researcher.

Why does X Premium cost $8? Elon Musk figured that's how much a cup of Starbucks costs.

Elon Musk-run X on Saturday launched two new subscription plans for its users, including a $16 per month <keyword id="12306060" type="General" weightage="80" keywordseo="premium-plus" source="Orion">Premium Plus</keyword> plan that lets people pay more to get the biggest boost for their replies. In addition to <keyword id="47469" type="General" weightage="100" keywordseo="premium" source="Orion">Premium</keyword> Plus, the company has also launched a new "Basic" option for $3 per month for a small boost to your replies. "Introducing Premium+. No ads in For You or Following, largest boost for your replies (vs other Premium tiers or unverified users), and access to our full suite of creator tools," the social network said. The platform also launched a new Basic tier for $3 per month (when signing up via web) that "gives you access to the most essential Premium features". Both the new subscription plans are available only on the web and will come to mobile users later. In the basic plan which does not give you Blue checkmark, subscribers will only receive a "small boost" to their replies. X's standard Premium plan costs $8 a month. An average user on X is spending more than 32 minutes a day on the platform, its CEO <keyword id="4273428" type="General" weightage="80" keywordseo="linda-yaccarino" source="Orion">Linda Yaccarino</keyword> has revealed. Yaccarino said on Thursday that overall, users spend 7.8 billion active minutes every day on X, driven by growth in "our video and community products". "Today, the average user spends more than 32 minutes of their day on X. We continue to see sign-ups average around 1.5 million per day," she wrote in a blog post. She further stated that Community Notes now has over 100,000 contributors in 44 countries and is growing. According to her, over 1,700 advertisers returned to X last quarter, from small businesses to major brands -- including 90 of the top 100 ad spenders from a year ago. In a bid to retain users on its platform, X Corp has paid over $20 million (more than Rs 166 crore) to creators so far.

Elon Musk's X introduces 2 new subscription plans to boost users' replies

<ul><li>X has started testing a paid subscription program for all new users in two countries.</li><li>New users will have to pay a fee to be able to interact with other users.</li><li>Here’s everything you need to know about the Not a Bot program.</li></ul> <keyword id="6355315" type="General" weightage="20" keywordseo="elon-musk" source="Orion">Elon Musk</keyword> in a live-stream has mentioned that X (formerly Twitter) is moving towards becoming a paid platform for all users. X has announced that the company is now testing a new program in two countries. The program, dubbed as “Not a Bot” has initially been announced in two countries – New Zealand and Philippines. Users creating a new account in these countries will have to pay an annual fee of $1 to interact with other users. Let’s understand what the Not a Bot program is and what impact it may have on new users – <cmsannotation type="cmsannotation" annotationid="Mobile number verification" comment="subhead" text="Mobile number verification">Mobile number verification</cmsannotation> The first thing users will have to do under the Not a Bot program is to verify their phone number. This will strictly apply to new users as well. <cmsannotation type="cmsannotation" annotationid="Subscription plan" comment="subhead" text="Subscription plan">Subscription plan</cmsannotation> Once the user has authenticated their mobile number, they will be asked to select a subscription plan. The user will have three options – <ul><li>$1 plan</li><li>X Premium</li><li>Verified Organisations</li></ul><cmsannotation type="cmsannotation" annotationid="Here’s what you get with the $1 plan" comment="subhead" text="Here’s what you get with the $1 plan">Here’s what you get with the $1 plan</cmsannotation> The $1 plan, which is the cheapest option among the three subscription plans, will allow you to perform the following actions – post content, like posts, reply to posts, quote or repost posts and bookmark posts. It is noteworthy that these are all the things that users can currently do for free. <cmsannotation type="cmsannotation" annotationid="Can new users create an account for free?" comment="subhead" text="Can new users create an account for free?">Can new users create an account for free?</cmsannotation> While new users will be able to opt for a free account, their actions on the platform will be very limited. The users who do not opt for a subscription plan will only be able to read posts, watch videos and follow accounts. <cmsannotation type="cmsannotation" annotationid="Will existing users have to pay $1?" comment="subhead" text="Will existing users have to pay $1?">Will existing users have to pay $1?</cmsannotation> X has mentioned that existing users will not be affected within this test and won’t have to pay any subscription fees. But, from the wording, “within this test”, it can be interpreted that the company is considering charging users a nominal fee to be able to interact on the platform. Musk has been vocal about eliminating bots on the platform and may consider charging a nominal fee to reduce bots on the platform. <cmsannotation type="cmsannotation" annotationid="Why is X doing this?" comment="subhead" text="Why is X doing this?">Why is X doing this?</cmsannotation> As per the platform, this move is not aimed at earning a profit but to reduce spam, manipulation of the platform and reduce bot activity. “This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver,” X said in a<a href="https://twitter.com/Support/status/1714429406192582896"> post</a>. “It’s the only way to fight bots without blocking real users. This won’t stop bots completely, but it will be 1000X harder to manipulate the platform,” Elon Musk said in a post. <cmsannotation type="cmsannotation" annotationid="Will this program be rolled out globally?" comment="subhead" text="Will this program be rolled out globally?">Will this program be rolled out globally?</cmsannotation> While X has not announced plans for a global rollout, like most features that have been tested on X, including the paid verification feature will likely be rolled out globally once the testing has been done. This could be a few weeks or a few months, based on the results of the testing. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-decline-for-the-ninth-consecutive-quarter-expected-to-bounce-back-in-festive-season/articleshow/104487576.cms">Smartphone makers should be a worried lot as global shipments decline to a decade low</a> <a href="https://www.businessinsider.in/india/news/explained-how-to-lock-and-unlock-your-aadhaar-biometrics-to-prevent-frauds/articleshow/104462114.cms">Explained: How to lock and unlock your Aadhaar biometrics to prevent frauds</a> <a href="https://www.businessinsider.in/tech/news/passkeys-may-soon-replace-passwords-everything-you-need-to-know/articleshow/104361209.cms">Passkeys may soon replace passwords - everything you need to know</a>

Fight against bots? Musk says new users on X will soon have to pay $1 to create an account

<ul><li><keyword id="19940563" type="General" weightage="20" keywordseo="JioCinema" source="keywords" meta.keywordsubtype="org" meta.entityname="JioCinema" meta.hostid="261" meta.entityid="JioCinema">JioCinema</keyword> has announced new ad-free premium plans for individuals and families.</li><li>The premium subscription plans have been priced starting at ₹29 per month.</li><li>Here’s everything you need to know about JioCinema’s new subscription plans.</li></ul> Mukesh Ambani-owned streaming platform JioCinema on Thursday announced its new premium plans after teasing them for a few days. The new premium subscription plans from the digital arm of Viacom18 offer ad-free content. JioCinema has an extensive catalogue, including the ongoing <keyword id="19966825" type="General" weightage="20" keywordseo="Indian-Premier-League" source="keywords">Indian Premier League</keyword> (IPL) and content from HBO, Warner Bros., and Paramount, among others. The new content plans are cheaper than its current plans and are aimed at offering an ad-free experience like <keyword id="21423024" type="General" weightage="20" keywordseo="Netflix-and-Prime-Video" source="keywords">Netflix and Prime Video</keyword>. Do note that sports content, including the IPL, will continue to be free with Jio’s ad-supported tier. Existing <keyword id="20426557" type="General" weightage="20" keywordseo="JioCinema-Premium" source="keywords">JioCinema Premium</keyword> users will be upgraded to Jio’s new plans for free. “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India,” Kiran Mani, chief executive officer, <keyword id="21420202" type="General" weightage="20" keywordseo="Viacom18-Digital" source="keywords" meta.keywordsubtype="org" meta.entityname="Viacom18 Digital" meta.hostid="261" meta.entityid="Viacom18 Digital">Viacom18 Digital</keyword>. <cmsannotation type="cmsannotation" annotationid="JioCinema Premium plans pricing" comment="subhead" text="JioCinema Premium plans pricing"><keyword id="21423025" type="General" weightage="100" keywordseo="Jiocinema-premium-plans" source="Orion">JioCinema Premium plans</keyword> pricing</cmsannotation> The new JioCinema Premium plan is priced at ₹29 per month for the individual plan, offering online and offline access to 4K content on one device. It includes access to all premium content on the platform without any ads, except sports and live content, which will continue to show ads. For families, JioCinema has introduced the new Family plan, which offers all the same benefits as the Premium plan and allows streaming on four devices at once. It is priced at ₹89 per month. Do note that the company has not announced long-term plans and you only have the option to select from the monthly plans. JioCinema has said that these are introductory prices. The actual prices of the plans are ₹59 and ₹149 respectively. <cmsannotation type="cmsannotation" annotationid="International content in regional languages" comment="subhead" text="International content in regional languages">International content in regional languages</cmsannotation> JioCinema has announced several partnerships over the last few months, including with HBO and Paramount. The company has said that in addition to English, content from international studios will be available in Hindi, Telugu, Tamil, Marathi and Bengali. “On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium plan), whereas global giant OTT’s average pricing is ₹358 (Netflix premium plan, Amazon video), which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers; however, Jio Cinema’s depth of offerings in originals/global content remains much lower compared to global peers,” said Karan Thorani, Elara Securities. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/gigabyte-aorus-co49dq-49-inch-qd-oled-144hz-curved-gaming-monitor-launched-in-india/articleshow/109563798.cms">GIGABYTE AORUS CO49DQ 49-inch QD-OLED 144Hz curved gaming monitor launched in India</a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms">Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999</a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a>

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

<ul><li><keyword id="19903807" type="General" weightage="20" keywordseo="Elon-Musk" source="keywords">Elon Musk</keyword> on Tuesday claimed that X, formerly <keyword id="19959118" type="General" weightage="20" keywordseo="Twitter" source="keywords" meta.keywordsubtype="org" meta.entityname="Twitter" meta.hostid="261" meta.entityid="Twitter">Twitter</keyword>, reached a 'record high in usage'</li><li>Musk said that X experienced a total of "417 billion user-seconds globally" in one day. </li><li>In March, XData claimed that 250 million people use X every day for 30 minutes on an average.</li></ul>Tech billionaire and <keyword id="19895433" type="General" weightage="20" keywordseo="Tesla" source="keywords" meta.keywordsubtype="org" meta.entityname="Tesla" meta.hostid="261" meta.entityid="Tesla">Tesla</keyword> CEO Elon Musk claimed on Tuesday that his platform X, formerly Twitter, reached a 'record high in usage'. Musk said that X experienced a total of "417 billion user-seconds globally" in one day. In a post on X, Musk said, "<keyword id="22429276" type="General" weightage="20" keywordseo="X-usage" source="keywords">X usage</keyword> hit another all-time high yesterday with 417 billion user-seconds globally! In the US, user-seconds reached 93B, 23% higher than the previous record of 76B. In a single day." In March, XData claimed that 250 million people use X every day for 30 minutes on an average. "You're absolutely right @XNews. 250 million people use X every day. 550 million people visit the global town square every month. On average, users spend 30 minutes a day on X," the post said. XNews said that X is 'indispensible'. In a post, it said, "X is indispensable - and the numbers prove it! What's the latest @XData?" Musk in October 2022, took ownership of the influential <keyword id="19897919" type="General" weightage="20" keywordseo="social-media" source="keywords">social media</keyword> platform - Twitter in USD 44 billion deal. In the ensuing days, Musk fired top executives, laid off half of the company's staff, formed a content moderation council to review account reinstatements and revamped the platform's subscription service. There have been many changes in the company since Tesla and SpaceX CEO Elon Musk took over, some of which have been rather contentious, such as when he opted to restore suspended accounts. With controversial decisions, Twitter started losing huge amounts of advertisement revenue, after which Musk introduced paid verifications in the form of <keyword id="20038997" type="General" weightage="20" keywordseo="twitter-blue" source="keywords">Twitter Blue</keyword>. Musk, in July 2023, rebranded the platform as X over the summer, replacing the well-known blue bird associated with Twitter. To boost platform engagement, Musk announced on March 28, 2024 that X accounts with over 2,500 verified subscriber followers would be granted free access to Premium features, while those with over 5,000 followers would enjoy Premium+ features at no cost. SEE ALSO:<a href="https://www.businessinsider.in/business/news/zomato-and-swiggy-increase-platform-fee-by-20-food-deliveries-to-get-costlier/articleshow/111758782.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/news/zomato-and-swiggy-increase-platform-fee-by-20-food-deliveries-to-get-costlier/articleshow/111758782.cms" target="_blank">Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier</a><a href="https://www.businessinsider.in/tech/mobile/news/oneplus-summer-launch-event-oneplus-nord-4-pad-2-and-more-to-launch-today/articleshow/111772672.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-summer-launch-event-oneplus-nord-4-pad-2-and-more-to-launch-today/articleshow/111772672.cms" target="_blank">OnePlus Summer Launch Event – OnePlus Nord 4, Pad 2 and more to launch today</a><a href="https://www.businessinsider.in/stock-market/news/ipos-this-week-four-ipos-to-hit-the-street-this-week/articleshow/111745283.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/ipos-this-week-four-ipos-to-hit-the-street-this-week/articleshow/111745283.cms" target="_blank">IPOs this week – four IPOs to hit the street this week</a>

Elon Musk claims 'record high' X usage

<ul class="summary-list"><li>Meta's Nick Clegg criticized Elon Musk's X as a platform for elites and unregulated speech.</li><li>Clegg highlighted X's role in allowing some users to incite far-right protests in Britain.</li></ul>A top executive at Meta slammed <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter">Elon Musk's X</a> on Thursday, saying it has turned into a "tiny" platform designed for elites.Nick Clegg, Meta's president for global affairs and the former British deputy prime minister, compared X to Facebook and Instagram. He called X an <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-advertisers-cannes-speech-tweets-twitter-x-peter-kafka-2024-6">unregulated platform</a> that lets "anyone say anything."In a talk at a think tank in London, Clegg said that Musk turned X, which he bought in 2022, into "a sort of one-man, sort of hyper-partisan and ideological hobby horse."Clegg noted that people barred from Meta's platforms were allowed to continue sharing on X and Telegram right before <a target="_blank" class="" href="https://www.businessinsider.com/arrests-violence-riots-uk-far-right-wing-protests-immigration-2024-8">far-right protests and riots that swept Britain</a> last month.Clegg's examples included <a target="_blank" class="" href="https://www.businessinsider.com/authorities-raid-andrew-tates-homes-in-underage-sex-investigation-2024-8">Andrew Tate</a>, a self-described "success coach" and misogynist, was barred from Instagram, Facebook, TikTok, and YouTube. He also mentioned Tommy Robinson, a far-right activist who is permanently barred from Meta's platforms for repeatedly breaking policies on hate speech.X said it has 250 million daily active users in a March post, while Meta's platforms had 3.3 billion daily active users, it said in a second-quarter earnings report.To be sure, Meta has faced its share of public criticism for content moderation.In the US, Meta has faced criticism for, among other issues, its role in the<a target="_blank" class="" href="https://www.businessinsider.com/meta-ai-moderating-ads-drugs-cocaine-ecstasy-lawmakers-send-letter-2024-8"> illicit sale of drugs</a>. Earlier this year, founder Mark Zuckerberg joined other tech CEOs, including X's, for a Congressional grilling about inadequate <a target="_blank" rel="" class="" href="https://www.businessinsider.com/tech-ceos-face-senate-in-hearing-over-child-sexual-exploitation-2024-1">safety measures for children</a> online. Internationally, Meta's lack of content moderation and reliance on third-party civil society groups to report misinformation have been <a target="_blank" href="https://www.businessinsider.com/metas-moderation-is-failing-and-people-are-getting-killed-2023-6">found to play a role in proliferating violence</a> in Myanmar, Iraq, and Ethiopia.<h2 id="e67f2a7f-71c3-4515-bcf7-c2e9a17a30ba">String of problems</h2>The platform that was once Twitter has taken a dramatic turn since Musk's takeover.The serial entrepreneur haphazardly launched a<a target="_blank" rel="" href="https://www.businessinsider.com/timeline-elon-musks-chaotic-twitter-blue-verification-rollout-2022-11"> paid verification system, </a>which gives users a blue check next to their names. The check was once a coveted status symbol given to verified high-profile users, including journalists, celebrities, politicians, and official agencies, but then became a badge <a target="_blank" rel="" href="https://www.businessinsider.com/elon-musk-new-twitter-blue-probably-different-color-checks-2022-11">anyone could purchase</a>. The change made it harder for users to spot authentic accounts, and <a target="_blank" rel="" href="https://www.businessinsider.com/twitter-elon-musk-climate-crisis-misinformation-thriving-study-2023-1">misinformation</a> has flourished on X under Musk's leadership.In June this year, Musk's platform allowed X-rated content, as long as it was "properly labeled and not prominently displayed."The platform has also seen a surge in hate speech after the company <a target="_blank" rel="" href="https://www.businessinsider.com/twitter-is-removing-less-hate-speech-eu-criticises-social-media-2022-11">lowered the guardrails </a>on content moderation, dismantled the <a target="_blank" rel="" href="https://www.businessinsider.com/twitter-appears-to-disband-its-trust-and-safety-council-2022-12">Trust and Safety council</a> — which <a target="_blank" class="" href="https://www.businessinsider.com/3-members-twitter-trust-and-safety-council-quit-elon-musk-2022-12">recommended</a> ways in which the social media platform could keep users safe — and promoted baseless conspiracy theories, <a target="_blank" rel="" href="https://www.businessinsider.com/elon-musk-suggests-dr-fauci-should-be-prosecuted-in-tweet-2022-12">some from</a> <a target="_blank" rel="" href="https://www.businessinsider.com/elon-musk-responds-hillary-clinton-paul-pelosi-attack-rumor-2022-10">Musk himself.</a>Things are not going well from a business perspective, either.X, which runs on premium subscriptions and advertising, said in July 2023 that ad revenue has <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter-still-losing-money-heavy-debt-advertisers-flee-2023-7">fallen by about 50%</a>. <a target="_blank" rel="" href="https://www.businessinsider.com/walmart-joins-list-major-companies-leaving-elon-musk-x-2023-12">Major advertisers like Apple, IBM, and Disney pulled their ads</a> after Musk called one X user's antisemitic post the "actual truth." Last month, X also <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-x-advertiser-lawsuits-silence-opponents-2024-8">fulfilled</a> its <a target="_blank" rel=" nofollow" class="" href="https://nypost.com/2024/07/11/business/elon-musk-threatens-to-sue-major-companies-over-advertising-boycott-racket/">promise to sue advertisers</a> over their boycotting of the platform.To add to its problems, <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-brazil-x-ban-feud-content-moderation-free-speech-2024-9">Brazil suspended the platform </a>earlier this month after it failed to appoint a new legal representative in the country before a court-imposed deadline. Brazil had the platform's fifth-largest user base.Musk did not immediately respond to a request for comment for this story, sent outside standard business hours.

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