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WPP acquires Cloud Commerce Group
CCG is a leader in multi-channel e-commerce software
WPP's Group M Pulled Its Entire Ad Budget From U.K.'s Channel 4
Group M, the media buying arm of Sir Martin Sorrell's WPP, which buys commercials for clients repre…
Mark Sweney, The Guardian
Advertisers Are Allegedly Doing Something That Would Be Illegal On Wall Street
In their defense, agencies say the practice is fully disclosed to clients. The margin comes from va…
Jim Edwards
Head Of World's Largest Ad Buyer Says Not Everything His Agency Does Should Be 'Fully Disclosed' To Clients
And last year, Salesforce disclosed that its Buddy Media acquisition (since renamed Salesforce Mark…
Jim Edwards
If Brands Hate Web Ad Trading Desks So Much Why Are They Throwing Hundreds Of Millions Of Dollars At Them?
The criticism of agencies is that they buy the web advertising media upfront with their own money. …
Jim Edwards
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
GroupM's Rob Norman Hits Back On Ad Price 'Arbitrage'
Norman admitted at a conference last week that GroupM and its agencies, including Xaxis, practice a…
Jim Edwards
Sorrell Says $25 Million Stake In AppNexus Leaves Publicis And Omnicom With 'Nowhere To Go'
On paper it appeared to be a huge bargain as WPP invested $25 million in cash for a 15% stake in Ap…
Lara O'Reilly
RUMOR: WPP Will Buy Interpublic Group To Reclaim Top Spot In Ad World [THE BRIEF]
Rumors are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Om…
Aaron Taube
The world's biggest advertising company says these are the 10 key global market trends affecting businesses right now
(You can click to enlarge that image, but if you're on a mobile and it's still too small, they are:…
Lara O'Reilly
WPP's Sorrell Says Publicis-Omnicom Group Doesn't Stand A Chance Against Facebook
"The lines of difference between us and all those sets of competitors that I mentioned, particularl…
Aaron Taube
Sir Martin Sorrell told us why he just created a new agency with Snapchat
Sorrell said: "If you look at the data that our own futures group has produced, on the media habit …
Lara O'Reilly
Here's How IBM Will Use Your Twitter Feed To Figure Out How Neurotic You Are [THE BRIEF]
IBM is testing technology that will analyze consumers' Twitter feeds to determine their emotional p…
Aaron Taube
Read The Form Email WPP Sends To Rival Ad Execs It Wants To Poach
While there isn't word on if the potential poachable execs responded positively, Ad Age says that a…
Laura Stampler
WPP's Sorrell Wants To Know, 'Is Your Mother A Dominant Woman?'
Sir Martin also alluded to difficulties managing successful members of his senior staff, asserting,…
Dominic Green
WPP sues over its acquisition of Walmart's former agency, and the suit shows the retailer's early advertising struggles
Bloomberg first reported the suit, which alleges that RB/TDM Investors and Falcon Investments, the …
Patrick Coffee
Read the WPP pitch deck that lays out the biggest ad holding company's plans to return to growth
The holding companies that have dominated the multi-billion-dollar global advertising business for …
Patrick Coffee
WPP acquires data science firm Sandtable
WPP announces today that GroupM has acquired Sandtable, the data science company that specialises i…
These 5 trends defined a turbulent year for the world's biggest advertising company, WPP
Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…
Patrick Coffee
Ad giant WPP's shares drop 5% after CEO and founder Sir Martin Sorrell quits
But Whittaker said: "We would not read too much into this given Sir Martin's age but, more importan…