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1 min read

WPP acquires Cloud Commerce Group

CCG is a leader in multi-channel e-commerce software

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2 mins read

WPP's Group M Pulled Its Entire Ad Budget From U.K.'s Channel 4

Group M, the media buying arm of Sir Martin Sorrell's WPP, which buys commercials for clients repre…

Mark Sweney, The Guardian   


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4 mins read

Advertisers Are Allegedly Doing Something That Would Be Illegal On Wall Street

In their defense, agencies say the practice is fully disclosed to clients. The margin comes from va…

Jim Edwards   


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3 mins read

Head Of World's Largest Ad Buyer Says Not Everything His Agency Does Should Be 'Fully Disclosed' To Clients

And last year, Salesforce disclosed that its Buddy Media acquisition (since renamed Salesforce Mark…

Jim Edwards   


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1 min read

If Brands Hate Web Ad Trading Desks So Much Why Are They Throwing Hundreds Of Millions Of Dollars At Them?

The criticism of agencies is that they buy the web advertising media upfront with their own money. …

Jim Edwards   


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2 mins read

Inside WPP's volatile 2023

The company has been undergoing a massive transformation that has involved merging agencies.

Lara O'Reilly   


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1 min read

GroupM's Rob Norman Hits Back On Ad Price 'Arbitrage'

Norman admitted at a conference last week that GroupM and its agencies, including Xaxis, practice a…

Jim Edwards   


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3 mins read

Sorrell Says $25 Million Stake In AppNexus Leaves Publicis And Omnicom With 'Nowhere To Go'

On paper it appeared to be a huge bargain as WPP invested $25 million in cash for a 15% stake in Ap…

Lara O'Reilly   


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2 mins read

RUMOR: WPP Will Buy Interpublic Group To Reclaim Top Spot In Ad World [THE BRIEF]

Rumors are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Om…

Aaron Taube   


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2 mins read

The world's biggest advertising company says these are the 10 key global market trends affecting businesses right now

(You can click to enlarge that image, but if you're on a mobile and it's still too small, they are:…

Lara O'Reilly   


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2 mins read

WPP's Sorrell Says Publicis-Omnicom Group Doesn't Stand A Chance Against Facebook

"The lines of difference between us and all those sets of competitors that I mentioned, particularl…

Aaron Taube   


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3 mins read

Sir Martin Sorrell told us why he just created a new agency with Snapchat

Sorrell said: "If you look at the data that our own futures group has produced, on the media habit …

Lara O'Reilly   


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2 mins read

Here's How IBM Will Use Your Twitter Feed To Figure Out How Neurotic You Are [THE BRIEF]

IBM is testing technology that will analyze consumers' Twitter feeds to determine their emotional p…

Aaron Taube   


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1 min read

Read The Form Email WPP Sends To Rival Ad Execs It Wants To Poach

While there isn't word on if the potential poachable execs responded positively, Ad Age says that a…

Laura Stampler   


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1 min read

WPP's Sorrell Wants To Know, 'Is Your Mother A Dominant Woman?'

Sir Martin also alluded to difficulties managing successful members of his senior staff, asserting,…

Dominic Green   


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3 mins read

WPP sues over its acquisition of Walmart's former agency, and the suit shows the retailer's early advertising struggles

Bloomberg first reported the suit, which alleges that RB/TDM Investors and Falcon Investments, the …

Patrick Coffee   


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1 min read

Read the WPP pitch deck that lays out the biggest ad holding company's plans to return to growth

The holding companies that have dominated the multi-billion-dollar global advertising business for …

Patrick Coffee   


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1 min read

WPP acquires data science firm Sandtable

WPP announces today that GroupM has acquired Sandtable, the data science company that specialises i…

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4 mins read

These 5 trends defined a turbulent year for the world's biggest advertising company, WPP

Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…

Patrick Coffee   


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2 mins read

Ad giant WPP's shares drop 5% after CEO and founder Sir Martin Sorrell quits

But Whittaker said: "We would not read too much into this given Sir Martin's age but, more importan…

Oscar Williams-Grut