You Searched For "wpp acquisition" and got 20 results
Sort By:
1 min read
WPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio
2 mins read
WPP acquires leading AI technology company Satalia
WPP continues its acquisition spree
1 min read
WPP acquires Cloud Commerce Group
CCG is a leader in multi-channel e-commerce software
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
1 min read
WPP acquires data science firm Sandtable
WPP announces today that GroupM has acquired Sandtable, the data science company that specialises i…
3 mins read
Sir Martin Sorrell beats WPP in the race to buy MediaMonks - but is losing a £20 million payout in the process
Derriston Capital, which S4 Capital is in the process of merging with through a reverse takeover, a…
Oscar Williams-Grut
3 mins read
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…
Lauren Johnson
2 mins read
Consulting firms, cloud companies, and publishers bought more marketing startups in 2016 than the major ad agencies
IBM, for example, bought a number of boutique digital and creative shops totaling $240 million. Del…
Julien Rath
2 mins read
Sir Martin Sorrell tells us WPP wanted to buy Datalogix but didn't want to stump up the $1 billion Oracle reportedly paid for it
"I think it's a bit like Brazil. A couple of our competitors went crazy in Brazil to try to catch u…
Lara O'Reilly
5 mins read
Here's why WPP is unlikely to buy 100% of Tesco's data and loyalty business Dunnhumby
Clive Black, head of research at Shore Capital Stockbrokers, told Business Insider: "Clearly Tesco …
Lara O'Reilly
1 min read
WPP's Sorrell Says Salesforce's Acquisition Of Buddy Media Was 'Unfortunately' Premature
Recent stellar examples were Omniture in the area of web analytics and Buddy Media with its Faceboo…
Jim Edwards
4 mins read
These 5 trends defined a turbulent year for the world's biggest advertising company, WPP
Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…
Patrick Coffee
3 mins read
Advertising Stocks Heat Peaks In Anticipation Of More Mergers
A note from CEO and chairman Michael Roth circulated to staff after the merger went public that sta…
Laura Stampler
2 mins read
With its latest acquisition, WPP-owned Wunderman wants to cozy up to Salesforce
"As marketing becomes more technology-driven, we need the type of software integration skills that …
Tanya Dua
2 mins read
The world's biggest advertising company spent a whopping $4 billion with Google last year - and $1 billion with Facebook
"I think Verizon will be aggressive. Obviously Lowell [McAdam, Verizon chief executive officer] and…
Lara O'Reilly
3 mins read
Ad guru Sir Martin Sorrell is back, just 6 weeks after quitting WPP
Sorrell founded WPP, the world's biggest advertising agency, in 1988 through a reverse takeover of …
Oscar Williams-Grut
2 mins read
Tim Armstrong is being considered to run WPP but hasn't talked to the company yet
Armstrong has helped oversee Verizon's aggressive investment in digital content in recent years, in…
Mike Shields
2 mins read
WPP's Sorrell In Talks To Reduce His £13 Million Pay Package
Sir Martin earned £13m last year, as his base salary jumped by nearly a third £1.3m. He also receiv…
The Telegraph
3 mins read
Ad holding company WPP closes two agencies in its Wunderman Thompson network as the ad industry faces major headwinds
It also reflects WPP CEO Mark Read's ongoing attempt to streamline the world's largest ad agency ho…
Patrick Coffee
2 mins read
Giant ad agencies realize they have serious problems - and are finally making some bold moves
From brands taking both creative and media in-house to increasing competition from IT services (or …