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4 mins read

Basketball is having a moment, and that's good news for Nike

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could b…

Jordan Hart   


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1 min read

Caitlin Clark sidelined from women's Olympic basketball team: reports

Caitlin Clark, guard for the Indiana Fever of the WNBA, won't be playing this year for the US women…

Katherine Tangalakis-Lippert   


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4 mins read

One chart shows just how much women's college basketball ratings have soared while men's have dipped

Viewership for this year's NCAA basketball championship games shows the audience for the women's fi…

Cork Gaines,Andy Kiersz   


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3 mins read

How to watch Big Ten Women's Basketball championship game: Iowa vs. Nebraska live stream

The Big Ten Women's Basketball Tournament is happening now and we'll show you all of your live stre…

Lillian Brown   


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3 mins read

The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.

Stars in women's college basketball will help narrow the revenue gap, but it will take a while.

Cork Gaines   


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1 min read

Caitlin Clark is the most valuable women's college basketball player. Here are all the ways she makes money for herself and her team.

The 22-year-old point guard, who will play her final March Madness games this year as an Iowa Hawke…

Gabbi Shaw   


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2 mins read

Caitlin Clark's Nike deal sets new bar, leaving modest salary in the dust

The $28 million, eight-year Nike deal is worth exponentially more than Caitlin Clark's base salary …

Geoff Weiss   


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1 min read

Women's Pro Basketball League launched nationwide, first season in March

To give budding hoopsters in the country a chance to figure in some top action, Elite Pro Basketbal…

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2 mins read

Caitlin Clark, the top rookie female basketball player in the US, is making less than the average detective or acupuncturist

The first pick in the 2024 NBA draft is expected to make $10 million in his first year. Clark will …

Shubhangi Goel   


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6 mins read

Caitlin Clark is a Rorschach test

The 22-year-old basketball sensation is at the center of a brewing culture war. It says a lot more …

Lindsay Gibbs   


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5 mins read

Meredith Cash   


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3 mins read

The WNBA and Athletes Unlimited are joining forces to bring more women's basketball to fans

The WNBA's live streaming platform — WNBA League Pass — will show 25 of AU's 30 games this season a…

Meredith Cash   


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2 mins read

A USC basketball recruit who was shot 10 times at a house party delighted future teammates with a surprise visit to practice

Three months after a shooting left her with no feeling in her legs, Aaliyah Gayles walked into the …

Meredith Cash   


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1 min read

Meet Angel Reese, the 'Bayou Barbie' and most outstanding player of the NCAA women's basketball tournament

Angel Reese of the LSU Lady Tigers reacts towards Caitlin Clark.Maddie Meyer/Getty Images

Gabbi Shaw   


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1 min read

An overeager WNBA rookie entered a game wearing her warm-ups, and all coach Becky Hammon could do was laugh

One of her opponents — four-time WNBA All-Star DeWanna Bonner — tipped the rookie off by tugging on…

Meredith Cash   


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2 mins read

A WNBA superstar inexplicably pump-faked on a free throw, then lashed out after being slapped with a violation

Dallas Wings superstar Arike Ogunbowale kicked the scorer's table and smashed a screen in frustrati…

Meredith Cash   


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3 mins read

Becky Hammon made one simple adjustment that's molded the Las Vegas Aces into the WNBA's most lethal contender

In her short tenure with the WNBA's Las Vegas Aces, Becky Hammon has proven she's the type of head …

Meredith Cash   


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7 mins read

Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for

A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…

Mykenna Maniece   


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7 mins read

How scoring an invitation to Steph Curry's basketball camp changed Azzi Fudd's whole perspective

UConn Huskies star Azzi Fudd was one of the first girls invited to Steph Curry's basketball camp fo…

Meredith Cash   


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2 mins read

Tom Brady sent Kelsey Plum a gift after the WNBA superstar barked at him when the QB sat courtside at an Aces game

The Las Vegas Aces point guard flipped out while unboxing a signed jersey and other gifts from the …

Meredith Cash