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As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that captivated audiences across India. From cricketing showdowns to viral music tracks, the platform once again reflected the nation’s pulse, where billions of views transformed fleeting topics into lasting cultural highlights. The year’s biggest digital trends featured an eclectic mix of events and personalities. Dominating the conversation were global sporting spectacles like the ICC Men’s T20 World Cup, the Indian Premier League, and the Paris 2024 Olympics. These events amassed billions of views, cementing cricket and sports as evergreen passions for Indian audiences. Cultural moments also had their share of the spotlight. The Ambani wedding, a topic of unmatched intrigue, garnered over 6.5 billion views on videos that included “Ambani” and “Wedding” in their titles. Meanwhile, phrases like “moye moye” became internet sensations, accumulating 4.5 billion views. Iconic figures like Diljit Dosanjh and Ratan Tata inspired millions, with Dosanjh’s name linked to videos generating nearly 4 billion views. YouTube’s end-of-year report also shed light on India’s top content creators, whose innovative storytelling captured audiences worldwide. While global powerhouse MrBeast led the charge with 332 million subscribers, homegrown creators like Filmy Suraj Actor (32.5M) and Sujal Thakral (33.5M) proved the power of local content. Others such as Cristiano, Box of Vengeance, and the Stokes Twins further added to the platform’s diverse creator ecosystem. Indian creators made waves on Shorts, with hyperlocal music in languages like Marathi and Garhwali crossing borders to reach global audiences. Priyal Kukreja championed women’s voices, while creators turned memes, cricket moments, and celebrity weddings into engaging, bite-sized stories that resonated deeply with fans. Music continued to play a pivotal role in shaping YouTube trends. Songs like “Kurchi Madathapetti” by Sahithi Chaganti and Sri Krishna, “Jale 2” by Shiva Chaudhary, and “Aaj Ki Raat” by Madhubanti Bagchi and Divya Kumar defined 2024’s soundtrack. On YouTube Shorts, hits such as “Dhana” by Priyanka Meher and Rongpaz and “Tauba Tauba” by Karan Aujla kept audiences grooving. These tracks not only became fan favourites but also helped drive the platform’s engagement, with users creating endless remixes, dance challenges, and covers that extended the lifespan of each hit. One of the most striking trends of 2024 was the rise of active fan participation. Viewers weren’t just consuming content—they were shaping it. From cricket memes and music edits to reactions to celebrity weddings, fans co-created content that amplified the original stories, making them even more impactful.

YouTube unveils year-end trends, here is what India watched in 2024

After a 10.2% increase last year, <keyword id="19910265" type="General" weightage="100" keywordseo="gold-prices" source="keywords">gold prices</keyword> are expected to rise another 9.9%, <keyword id="22706139" type="General" weightage="20" keywordseo="Infomerics-Ratings" source="keywords" meta.keywordsubtype="org" meta.entityname="Infomerics Ratings" meta.hostid="261" meta.entityid="Infomerics Ratings">Infomerics Ratings</keyword> said in a report, attributing largely to the <keyword id="20132853" type="General" weightage="20" keywordseo="Middle-East-crisis" source="keywords">Middle East crisis</keyword> involving Iran and Israel. The dragged <keyword id="20130144" type="General" weightage="20" keywordseo="geopolitical-crisis" source="keywords">geopolitical crisis</keyword> in the Middle East has spurred a rush into safe-haven assets such as gold. Historically, gold, as an asset, is considered a haven as it typically manages to retain or appreciate its underlying value in times of turbulence. "But this rise would now partly be offset by the reduced duty cut (in India)," said the Infomerics Ratings report. Historical trends, such as the surge during the Russia-Ukraine war, highlight gold's role as a safeguard against inflation and market instability during <keyword id="19982403" type="General" weightage="20" keywordseo="global-uncertainties" source="keywords">global uncertainties</keyword>. Prices of gold, considered safe investment bets, have seen a mild correction after the latest stellar bull run. Gold has been in demand for a considerable period, with its prices rallying to hit record highs now and then. Geopolitical conflict in West Asia that stretched for a long time, buying by several central banks, including the RBI, and physical demand, have altogether pushed gold prices northwards. Gold is a scarce commodity, and any mismatch in demand-supply conditions may invariably trigger a sharp price rise. "Gold's diverse uses, in jewellery, technology and by central banks and investors, mean different sectors of the gold market rise to prominence at different points in the global economic cycle. This diversity of demand and self-balancing nature of the gold market underpin gold's robust qualities as an investment asset," said Infomerics Ratings. Festive season buying, a weak dollar, uncertainty surrounding the US elections, and possible Fed rate cuts in September could raise prices, the report noted. In the wake of the presentation of the <keyword id="19908389" type="General" weightage="20" keywordseo="Union-Budget" source="keywords">Union Budget</keyword> on July 23, 2024, by the Finance Minister, gold prices in India declined sharply. Finance Minister Nirmala Sitharaman slashed the import duty on gold from 15% to 6% in the Budget presented on July 23. Days after the Budget, gold became cheaper by Rs 6,200 in most states of India. In the capital Delhi, the price of 10 grams of 24 carat gold came down to about Rs 69,140. "With surging demand for gold, especially as the <keyword id="19896655" type="General" weightage="20" keywordseo="wedding-season" source="keywords">wedding season</keyword> approaches, gold prices are likely to rise this financial year, driven by escalating geopolitical tensions, robust central bank buying, and expectations of <keyword id="21050688" type="General" weightage="20" keywordseo="US-Fed-rate-cuts" source="keywords">US Fed rate cuts</keyword>." Infomerics Ratings report said. In India, gold has strong cultural and religious significance. As per <keyword id="20195223" type="General" weightage="20" keywordseo="World-Gold-Council" source="keywords" meta.keywordsubtype="org" meta.entityname="World Gold Council" meta.hostid="261" meta.entityid="World Gold Council">World Gold Council</keyword>, India is one of the largest consumers of gold jewellery, accounting for about 25% of global gold demand. The demand for gold in India is primarily driven by weddings and festivals, making it an integral part of the country's culture and traditions. Touching upon regulatory structure and challenges in the gold sector, the report noted that the regulatory landscape for the gold industry in India is fragmented. "The regulatory landscape for the gold industry in India is fragmented, involving multiple circulars and notifications from various authorities such as the RBI, Ministry of Finance, Ministry of Commerce, DGFT, Customs, and others. This patchwork of regulations leads to confusion, inefficiency, and difficulty in compliance, as stakeholders must navigate through numerous documents to understand the rules," the report read.

Gold shines as demand for safe haven asset strong; Infomerics Ratings anticipates 10% price jump this year

<ul class="summary-list"><li>Asia's richest man is hosting a lavish wedding in Mumbai for his youngest son this weekend.</li><li>Local traffic police announce road closures, causing frustration among some Mumbai locals.</li></ul>Asia's richest man is throwing a <a target="_blank" class="" href="https://www.businessinsider.com/what-goes-into-planning-celebrity-wedding-ambani-india-millionaires-ceremony-2024-7">massive wedding</a> for his youngest son in Mumbai this weekend.Anant Ambani, son of <a target="_blank" class="" href="https://www.businessinsider.com/ambani-richest-family-in-asia-india-lifestyle-home-wedding-photos-2018-12">Mukesh Ambani,</a> is set to wed Radhika Merchant in a lavish affair.It's expected to delight Bollywood celebrities, business leaders, and politicians who are all on the guest list. But one group of people are not pleased — city residents.Earlier this month, local traffic police posted a social media notice announcing road closures and diversions from Friday through Monday.The document, <a target="_blank" class="" href="https://x.com/MTPHereToHelp/status/1809236631905247702">posted</a> on X, noted that a large number of guests and VIPs would be in attendance and added that the measures were being taken "in order to avoid inconvenience" for guests. The notice and its wording, which also called the wedding a "public event" angered some locals who expressed their frustration on X, saying that Mumbai residents should not be disturbed so that a billionaire can throw a big party.Mumbai is seen as India's financial capital, and its Bandra Kurla Complex, where the wedding is taking place, is a major business district. The city is also the country's most populated, and traffic congestion is a headache for locals. Sonam Srivastava, CEO of Wright Research, whose office is adjacent to the Jio World Convention Centre, where the Ambani wedding is being held, told Business Insider that the venue has experienced "significant disruptions" due to traffic blockages. Srivastava added: "This situation has forced us to reschedule critical client meetings and events planned for these dates. It's alarming that traffic in such a prominent business district has come to a standstill, causing significant inconvenience to businesses, for a private event."The Ambani family hosted <a target="_blank" class="" href="https://www.businessinsider.com/ambani-wedding-guests-celebrities-performance-dress-code-party-billionaire-2024-3">pre-wedding parties</a> in Jamnagar in March, which were attended by some of the world's elite, including Bill Gates, Mark Zuckerberg, and Ivanka Trump.The Indian newspaper The Hindu Business Line <a target="_blank" class="" href="https://www.thehindubusinessline.com/news/variety/jamnagars-skies-jam-packed-with-sleek-jets-ferrying-ambani-guests/article67895288.ece">reported</a> at the time that about 150 planes descended into the local airport. An airport official told Business Line that the airport <a target="_blank" class="" href="https://www.businessinsider.com/ambani-wedding-rush-private-jets-prompts-extra-vip-passport-facility-2024-3">organized some extra capacity for the guests</a> by setting up a Customs, Immigration, and Quarantine center.

Asia's wedding of the year is seriously annoying locals in Mumbai

New Delhi, Traders' body CAIT on Tuesday said it is expecting an expenditure of Rs 4.74 lakh crore in the upcoming <keyword id="6393318" type="General" weightage="20" keywordseo="wedding-season" source="Orion">wedding season</keyword> from November 23 to December 15, which is likely to see almost 38 lakh marriages. The expenditures related to <keyword id="6358814" type="General" weightage="20" keywordseo="wedding" source="Orion">wedding</keyword> purchases and procurement of various services by consumers this season are almost Rs 1 lakh crore more than the year-ago period, the Confederation of All India Traders (CAIT) said. The estimates are based on inputs from trade bodies in 30 cities in different states and stakeholders in goods and services. "During this period (November 23-December 15), it is estimated that around 38 lakh weddings will be solemnised with a total expenditure of around Rs 4.7 lakh crore," CAIT Secretary General Praveen Khandelwal told PTI on the sidelines of a press conference. "Last year, there were almost 32 lakh weddings with a total expenditure of Rs 3.75 lakh crore. So, this year there is (expected to be) an increase (in expenditure) of almost Rs 1 lakh crore which is a good sign for the Indian economy and retail trade," he said. The wedding dates during the season are November 23, 24, 27, 28, 29, and December 3, 4, 7, 8, 9 and 15, CAIT said. Khandelwal said in Delhi alone over 4 lakh weddings are expected this season, which could generate a business of about Rs 1.25 lakh crore.

Upcoming wedding season likely to generate Rs 4.7 lakh cr business in India : CAIT

<ul class="summary-list"><li>Mark Zuckerberg and Priscilla Chan attended the Ambani family's pre-wedding festivities. </li><li>The couple broke away from their typical understated style and went all in with loud luxury. </li></ul>The Zuckerbergs don't typically flaunt their riches. But the couple didn't hold back while attending the <a target="_blank" href="https://www.businessinsider.com/ambani-wedding-rihanna-ivanka-trump-radhika-merchant-fashion-2024-3">Ambani family's pre-wedding celebrations</a>.The couple were among the celebrities and wealthy elite who gathered in Gujarat, India, to celebrate the coming nuptials between <a target="_blank" href="https://www.businessinsider.com/ambani-wedding-guests-celebrities-performance-dress-code-party-billionaire-2024-3">Anant Ambani and Radhika Merchant</a>. Anant is the son of Mukesh Ambani, one of the richest men in Asia, whom <a target="_blank" class="editor-rtfLink" href="https://www.bloomberg.com/billionaires/">Bloomberg</a> estimated was worth $113 billion.The three-day festivities have been nothing short of lavish, with a <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/rihanna-india-ambani-wedding-private-celebrity-concerts-2024-3">private concert by Rihanna</a> and a communal dinner for 51,000 people. Guests were also given a nine-page dress code for the various events, which may have prompted Zuckerberg and Chan to try a new aesthetic: <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/loud-luxury-items-popular-designer-brands-2024-1">loud luxury</a>.Loud luxury describes bold symbols of wealth meant to draw attention — as opposed to the also-buzzy but more-subtle trend of <a target="_blank" href="https://www.businessinsider.com/quiet-luxury-explained-which-brands-will-benefit-2023-4">quiet-luxury</a> items that don't necessarily scream their worth.<h2>The Zuckerbergs tend to use subtle symbols of wealth but paid top dollar for their bold pre-wedding ensembles</h2>Fans familiar with Zuckerberg and Chan know they have a propensity toward quiet luxury. The trend is difficult to spot, but one example is Zuckerberg's habit of wearing <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/mark-zuckerberg-favorite-tshirt-2017-7">basic gray T-shirts that cost from $300 to $400</a>.The couple's weekend in India, however, was full of loud luxury.Zuckerberg and Chan began the celebrations on Friday by wearing two black outfits designed by Alexander McQueen, <a target="_blank" class="editor-rtfLink" href="https://www.vogue.in/gallery/at-the-pre-wedding-events-of-radhika-merchant-and-anant-ambani-who-wore-what-from-alia-bhatt-to-deepika-padukone">Vogue</a> reported. Zuckerberg's black shirt and matching pants were paired with the Alexander McQueen firefly-themed jacket, which is <a target="_blank" href="https://www.alexandermcqueen.com/en-us/pr/dragonfly-applique-single-breasted-jacket-774912QVAAA1000.html">priced at $7,000</a>. Chan's floor-length gown features bold gold floral accents and is <a target="_blank" href="https://www.alexandermcqueen.com/en-us/pr/gold-rose-embroidery-evening-dress-790979QEAAA1000.html ">available for $15,000</a>.The couple kicked their style up a notch the next day when Zuckerberg wore a shimmering tigress-themed shirt designed by <a target="_blank" href="https://www.instagram.com/p/C4DaD-8hxkc/?hl=en&amp;img_index=5">Rahul Mishra</a>, who shared photos on his Instagram account.The <a target="_blank" class="editor-rtfLink" href="https://rahulmishra.in/products/le-soleil-sundarbans-short-shirt">organza shirt</a> is available on Mishra's website, but customers must request the official cost — suggesting a hefty price tag. That night, both Zuckerberg and Chan wore different outfits designed by Mishra, who shared photos of the occasion on his Instagram Stories. Chan wore a two-piece outfit decorated with nature-themed adornments such as two gold birds. Zuckerberg's outfit was also modeled after wildlife with flowers and other foliage designs.<div type="image" title="Screenshot of Mark Zuckerberg and Priscilla Chan on Rahul Mishra's Instagram Story." height="2532" width="1170" msid="108188229" hostid="261"></div>Although the couple's outfits weren't immediately visible on Mishra's website, they no doubt cost a pretty penny. On his website, <a target="_blank" class="editor-rtfLink" href="https://rahulmishra.in/products/hand-embroidered-navbhumi-lehenga-set-3?variant=43670784278757">lehenga sets for women</a> can cost as much as $18,799, while a <a target="_blank" class="editor-rtfLink" href="https://rahulmishra.in/products/hand-embroidered-navbhumi-sherwani-set?variant=43457170178277">men's sherwani set</a> is more than $7,000. The prices of many items on Mishra's website are available only upon request.On Sunday, Chan shared her and Zuckerberg's most recent outfits in an <a target="_blank" class="editor-rtfLink" href="https://www.instagram.com/p/C4EEyTqyRs5/?hl=en">Instagram post</a>. Chan wore a purple saree with small floral designs sewn into the fabric, while Zuckerberg wore a beige-colored ensemble with leaf designs. It's unclear who designed the outfits.

The Zuckerbergs were all about 'loud luxury' at the Ambani family's opulent pre-wedding festivities in India 

Following the much-hyped performance by Rihanna at the pre-wedding event of <keyword id="15914777" type="General" weightage="20" keywordseo="Anant-Ambani-and-Radhika-Merchant" source="Orion">Anant Ambani and Radhika Merchant</keyword> in Jamnagar, the <keyword id="20097729" type="General" weightage="20" keywordseo="Ambani-family" source="keywords" meta.keywordsubtype="org" meta.entityname="Ambani family" meta.hostid="261" meta.entityid="Ambani family">Ambani family</keyword> is once again making headlines. Sources told India Today that there is strong speculation that singers <keyword id="7860" type="General" weightage="20" keywordseo="adele" source="Orion">Adele</keyword>, <keyword id="248848" type="General" weightage="20" keywordseo="drake" source="Orion">Drake</keyword>, and <keyword id="912952" type="General" weightage="20" keywordseo="Lana-Del-Rey" source="Orion">Lana Del Rey</keyword> could be performing at the upcoming wedding event in Mumbai. According to India Today, singers Adele, Drake, and Lana Del Rey might arrive in India to perform at the wedding celebrations scheduled for July 12-14. The publication also mentioned that negotiations are currently underway to secure the dates of these artists for the event. <h2>Wedding events on July 12-14 in Mumbai</h2>Anant and Radhika’s wedding is scheduled to take place at the Jio convention centre in Mumbai, which will commence with an intimate Puja ceremony at Ambani’s residence Antilia. Their wedding spans three days and includes three events: 'Shubh Vivaah' on July 12, 'Shubh Aashirwad' on July 13, and 'Mangal Utsav' (wedding reception) on July 14. The Ambani pre-wedding event at Jamnagar was a star-studded affair, attracting major celebrities from Bollywood and the business world. Among the A-list attendees were business magnates like Meta CEO Mark Zuckerberg and his wife Priscilla Chan, while Bollywood stars like Shah Rukh Khan with his family, Salman Khan, and the power couple Ranveer Singh and Deepika Padukone added to the glamour. Ahead of the main wedding event, Mukesh and Nita Ambani were seen involved in multiple activities. On July 2, they organised a mass wedding for over 50 underprivileged couples from Maharashtra’s Palghar district. The mass wedding was held in the Reliance Corporate Park in Thane, with over 800 guests from the couples’ families.

You Searched For "weddings in India" and got 6 results

YouTube unveils year-end trends, here is what India watched in 2024

Divyanshi Sharma

Gold shines as demand for safe haven asset strong; Infomerics Ratings anticipates 10% price jump this year

ANI

Asia's wedding of the year is seriously annoying locals in Mumbai

Shubhangi Goel,Jyoti Mann

Upcoming wedding season likely to generate Rs 4.7 lakh cr business in India : CAIT

PTI

The Zuckerbergs were all about 'loud luxury' at the Ambani family's opulent pre-wedding festivities in India

Lauren Edmonds

Adele, Drake, and Lana line up to perform at Anant Ambani and Radhika Merchant's wedding in Mumbai

Ayush Mehrotra

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