Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Kolkata-based <keyword id="40233" type="COMPANY" weightage="100" keywordseo="emami">Emami</keyword> has entered India's male <keyword id="659289" type="UNKNOWN" weightage="100" keywordseo="deodorant">deodorant</keyword> segment, t<keyword id="4543850" type="PERSON" weightage="100" keywordseo="he">he</keyword> largest and fastest growing category in male grooming, with a new brand called ‘He’. <keyword id="2315381" type="UNKNOWN" weightage="40" keywordseo="Harsha-V-Agarwal">Harsha V Agarwal</keyword>, director Emami, said the company has also appointed <keyword id="143" type="CITY" weightage="40" keywordseo="Bollywood">Bollywood</keyword> heartthrob <keyword id="6354563" type="PERSON" weightage="80" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword> as brand ambassador for ‘He’ deodorants. 

	"We want to notch up to 5-6% share of the deodorant market in India in two years which will make ‘He’ brand around Rs 100-130 crore by then," he said.
 Emami hopes ‘He’ will compete against other brands like Hindustan <keyword id="45009" type="CITY" weightage="40" keywordseo="Unilever">Unilever</keyword>’s ‘<keyword id="6652738" type="UNKNOWN" weightage="80" keywordseo="axe">Axe</keyword>’, ITC's ‘<keyword id="795595" type="UNKNOWN" weightage="80" keywordseo="engage">Engage</keyword>’, Vini Cosmetics' ‘<keyword id="904580" type="PERSON" weightage="100" keywordseo="FOGG">Fogg</keyword>’ and P&amp;G's ‘<keyword id="187801" type="ORGANIZATION" weightage="100" keywordseo="Old-Spice">Old Spice</keyword>’. 

	The company also plans to roll out the brand nationally with its main focus on 23 top cities, starting with the north, west and east.
 

	The brand will be launched in the southern part of India in the second phase.
 ‘He’ will be the second dedicated male grooming brand for the company after fairness cream ‘<keyword id="738114" type="UNKNOWN" weightage="80" keywordseo="Fair-and-Handsome">Fair and Handsome</keyword>’. According to <keyword id="6456080" type="COMPANY" weightage="80" keywordseo="Nielsen">Nielsen</keyword>, a global information and measurement company, male deodorants still have 69% of the sales contribution, whereas women's deodorants are pushing the growth in the segment. 

	The company wants its new brand to eventually extend into the entire space of male grooming in areas such as skin and hair care.
 

	The Rs 2,300-crore deodorant market is driven by robust growth in India. 
	(Image: Emami official site)

You Searched For "vini cosmetics company" and got 1 results

Emami Forays Into Male Deodorant Segment With Hrithik Roshan, Eyes Rs 130 Crore

BI India Bureau

Popular Keywords

Buying Guides