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<keyword id="13182890" type="General" weightage="20" keywordseo="Veteran-singer-music-director" source="Orion">Veteran singer-music director</keyword> <keyword id="12820" type="General" weightage="20" keywordseo="Bappi-Lahiri" source="Orion">Bappi Lahiri</keyword> -- who wielded the baton at the age of 17 -- passed away here late on Tuesday night, an official said. He was 69 and breathed his last in the Criticare Hospital where he was admitted for certain post-Covid issues. Born in West Bengal, <keyword id="3986" type="General" weightage="100" keywordseo="lahiri" source="Orion">Lahiri</keyword> first composed music for a Bengali film 'Daadu' and launched his <keyword id="143" type="General" weightage="20" keywordseo="Bollywood" source="Orion">Bollywood</keyword> career with a film, 'Nanha Shikari'. He shot to global fame with his chartbusting music for "Disco Dancer" and the song 'Jimmy, Jimmy, Aaja, Aaja...", and later the superhit music for "Zakhmee", "Lahu Ke Do Rang". Prominent Bollywood personalities have expressed shock and condoled the demise of Lahiri, who was fondly known as 'Bappi Da' in the industry. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/tech-mahindra-vedant-fashions-idbi-bank-and-other-hot-stocks-on-february-16/slidelist/89605353.cms">Tech Mahindra, Vedant Fashions, IDBI Bank and other hot stocks on February 16</a>

Renowned music composer Bappi Lahiri passes away at 69

<ul><li>‘Kanya’ means daughter and ‘daan’ means donation or giving away.</li><li>‘<keyword id="949737" type="General" weightage="20" keywordseo="kanyadaan" source="Orion">Kanyadaan</keyword>’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of the bride ‘gives away’ his daughter.</li><li>Mohey's latest campaign urges the audience to relook at this practice and give it a new meaning.</li></ul>In India, weddings are all about rituals and traditions that bring about a happy union. These age-old rituals have been an intrinsic part of our society and one of the most important being ‘Kanyadaan’. Highlighting upon this ritual and the conventional thought behind it, Mohey’s recent digital video campaign featuring <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> tries to promote a more inclusive and equal space for women in marriage and in life. It strives for a balance between tradition and equality. Through the film, Alia talks about a new idea that creates a union between the ritual itself and its underlying thought process placed in modern context. <div type="Youtube" id="PmCSjllj7KU" title="Tradition wahi, soch nayi - #KanyaMaan" thumbUrl="https://i.ytimg.com/vi/PmCSjllj7KU/mqdefault.jpg"></div> Completely adhering to our traditions and being reverent to our rituals, this film at the same time takes a modern stance on the conventional belief. Heralding a paradigm shift in our mindset from considering a girl child to be a liability, the film talks about sharing each other’s responsibility and journeying through thick and thin not only together but equally. The film ends with a small but significant gesture of respect and proposes a beautiful change from Kanyadaan, to Kanyamaan. “Mohey has always symbolized the progressive women of our society. Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals,” said Vedant Modi, CMO, Vedant Fashions Limited. Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid opined, “we have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change. Adding to the thought, the very revered Alia Bhatt shared, "I absolutely believe in this thought and this is something very close to my heart. I am glad that I could be a part of this film and convey a message that might bring about a positive change in the society".

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan

<ul><li>Manyavar's latest campaign celebrates the Indian-ness in its truest form of the groom ‘Manyavar’ with #ManyavarAaGaya.</li><li>It features <keyword id="106133" type="General" weightage="20" keywordseo="ranveer-singh" source="Orion">Ranveer Singh</keyword> as the groom.</li></ul>It is the season of celebrations and gusto, the season of endless dance practises, the season of countless shopping tours and meaningful traditions, an occasion which is no less than a festival and much more than just a ritual. Yes, the wedding season is back and for many brides and grooms, their dreams are going to come alive. As the would-be couples make a soulful promise and walk into a lifetime of togetherness, the grandeur of a Dulha is one of the most awaited for and keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya with none other than the most electrifying personality – Ranveer Singh. <div type="Youtube" id="6-8x5M61rbw" title="Get ready for the shaadi season like a Manyavar" thumbUrl="https://i.ytimg.com/vi/6-8x5M61rbw/mqdefault.jpg"></div> With Ranveer Singh turning heads in the newest commercial is the major highlight, the film revolves around the curiosity and excitement of the grand and the flawless appearance by the Dulha along with the hook step that is set to become a trend in no time. Embracing our traditions and coupling it with some zest, the campaign film celebrates the Indian-ness in its truest form of the groom ‘Manyavar’ with #ManyavarAaGaya. <div type="Youtube" id="CuMb3VFwtGo" title="Foray into the shaadi season like a Manyavar" thumbUrl="https://i.ytimg.com/vi/CuMb3VFwtGo/mqdefault.jpg"></div> Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. We aim to make it special for anyone who wants to make a statement on their D Day. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun takes on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises to ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable a day.” Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honoured to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new wedding collection is absolutely stunning - it promises to make any groom look and feel on top of the world on his big day. Ultimately, it's about how your outfit makes you feel - and a Manyavar ensemble will give any groom the feeling of being a millionaire on his special day. The new #ManyavarAaGaya is an impeccably conceptualized and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”

Manyavar kick-starts the wedding season with a new advertisement with Ranveer Singh

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Renowned music composer Bappi Lahiri passes away at 69

IANS

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan

BI India Partner

Manyavar kick-starts the wedding season with a new advertisement with Ranveer Singh

BI India Partner

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