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New Delhi, The board of directors of <keyword id="11924371" type="General" weightage="20" keywordseo="Varun-Beverages" source="Orion">Varun Beverages</keyword> has approved to acquire 100 per cent stake in the business conducted by The Beverage Company (Proprietary) Limited, South Africa along-with its wholly-owned subsidiaries. Bevco is engaged in the business of manufacturing and distribution of licensed (PepsiCo Inc.) / own-branded non-alcoholic beverages in South Africa. Bevco has franchise rights from PepsiCo Inc. in South Africa, Lesotho and Eswatini. Further, it also has distribution rights for Namibia and Botswana. The acquisition will enable VBL to expand its geographical footprint in Africa. The proposed transaction at an enterprise level is valued at Rs 13.2 billion. The company with an option to accept minority coinvestment from large equity fund intends to hold 100 per cent of the Equity Share Capital of Bevco along with its subsidiaries Bevco is engaged in the business of manufacturing and distribution of licensed (PepsiCo Inc.) / ownbranded non-alcoholic beverages in South Africa. Bevco has franchise rights from PepsiCo Inc. in South Africa, Lesotho and Eswatini. Further, it also has distribution rights for Namibia and Botswana. Bevco achieved sales volumes of 117 million 8oz cases in FY23.

Varun Beverages to acquire Pepsico's South African bottler for Rs 1,320cr

Shares of Varun Beverages have been rising consistently over the past few sessions due to prospects of firm demand for cold drinks and beverages with the onset of summer. <keyword id="1409238" type="General" weightage="80" keywordseo="varun-beverages-limited" source="Orion">Varun Beverages Limited</keyword> is an Indian company that produces, bottles and distributes beverages. It is the second largest bottling company of <keyword id="54572" type="General" weightage="80" keywordseo="pepsico" source="Orion">PepsiCo</keyword>'s beverages in the world outside the US. At 2.25 p.m., the shares of the company traded 2.6 per cent up at Rs 1,036 per share, which is reportedly also its all-time high. Since the start of 2022, it rose nearly 18 per cent. It is said that demand for cold drinks and ice creams took a hit during the past two years as consumers feared that consuming such products might lead to cough and cold and subsequently the Covid. Also, out-of-home consumption took a beating due to the stringent lockdowns put in place to curb spread of the virus. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/unlimited-wifi-plans-for-home-check-the-full-list/articleshow/90908792.cms">Unlimited wifi plans for home — check the full list below</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/icici-securities-gives-a-buy-call-on-policybazaar-and-paisabazaar-know-the-target-price/articleshow/90909905.cms">ICICI Securities gives a ‘buy’ call on PolicyBazaar and PaisaBazaar — know the target price</a>

Pepsi's second largest bottler's shares hit all-time high as summer peaks in India

<ul><li>Apart from startup founder, the Forbes India's list has a generous dash of youngsters from social media, television and the world of sports. </li><li>BB Ki Vines’ <keyword id="2517934" type="PERSON" weightage="20" keywordseo="Bhuvan-Bam">Bhuvan Bam</keyword> and Technical Guruji Gaurav Chaudhary also made their debut under the digital content creators category. </li><li>Five women across industries made it to the list against 26 men. </li></ul>Startup founders dominated the list of Forbes’ 30 under 30 which recognizes the best of India’s vast young population. The 29-year old Varun Khona, the co-founder of Headout, Aravind Sanka, Pavan Gutunpalli, SR Rishikesh, the cofounders of bike rental platform Rapido - were some of the prominent names in the list. But the list also has a generous dash of youngsters from social media, television and the world of sports. The youngest person to feature is 17 year old Saurabh Chaudhary, an Indian shooter who won two gold medals at the Asian Games and headed to 2020 Tokyo Olympics. Deepak Punia, 21, the first Indian to win a Junior World Championship also made it to the list. Young Indians who work for startups like the 29 year old Vikash Bakrewala, the youngest sales leader at B9 Beverages, the makers of Bira and Boom beers; were also showcased. All the three founders of Triton Foodworks which is making breakthroughs in organic farming were recognized too. <keyword id="8722570" type="PERSON" weightage="20" keywordseo="deepak-kukreja">Deepak Kukreja</keyword>, Ullas Samrat and Dhruv Khanna of Triton Foodworks are growing plants without using soil, thereby surpassing the limitations of land, fertility, and even water. The method uses 60-80% less water,” <a href="http://www.forbesindia.com/article/30-under-30-2020/forbes-india-30-under-30-india039s-young-guns-more-inspiring-than-ever/57513/1">Forbes. </a> A 27-year-old Gourish Singla of a healthcare startup like Shivom that uses blockchain technology to customize medication - was also a part of the list. “Our Forbes India 30 Under 30 members are showing the way forward on another road and to another group—to traditional and legacy businesses and professionals, across different categories like technology, health care, finance, science, media, design, fashion, sports, entertainment, and so on—with their innovations, fresh business models and a set of fresh eyes,” wrote Forbes.<a href="http://www.forbesindia.com/article/30-under-30-2020/forbes-india-30-under-30-india039s-young-guns-more-inspiring-than-ever/57513/1"> </a> BB Ki Vines’ Bhuvan Bam and Technical Guruji Gaurav Chaudhary also made their debut under the digital content creators category. Five women across industries made it to the list against 26 men. Here is the complete list of all the 30 under 30 stars: Krishnakant Mishra Brand Content Lead, Ogilvy Age: 28 The authJandia, is a 28-year-old artist who developed a practice that deals with history and historical images that chronicle events of conflict and violence. The painter then tells the story of the events that shape society's perception of them.or of the non- fiction book ‘The Exclamator’, Krishnakant Mishra is no stranger to young achievers lists. He was nominated for Impact Magazine &amp; Social Samosa’s ‘Top 30 advertisers in India under 30 in 2019. Vikash Bakrewala Division Director, Sales &amp; Marketing (South India), B9 Beverages Age: 29 Bakrewala is the youngest sales leader at the beer company B9 Beverages. He helped Bira and Boom expand to five geographical clusters within a year. Ullas Samrat Dhruv Khanna Co-Founder, Triton Foodworks Age: 29 Ullas and Dhruv, the young childhood friends who <a href="http://www.forbesindia.com/article/sustainability-special/water-of-plenty-meet-the-trio-practising-soilless-farming-in-delhi/50313/1">drifted apart </a>when Khanna’s family moved out to Singapore, came together again. And when they did, they started a self-funded startup to aid internet-enabled smart farms that use technologies like hydroponics. Sai Gole, Siddhart Dialani Co-Founders, Bharat Agri Age: 26 Siddharth Dialani and Sai Gole are the co-founders of Bharat Agri. Its algorithm helps farmers with the right time to cultivate grow in manner that maximises production and boosts income. Sanket Jadia Artist Age: 28 Jandia, is a 28-year-old artist who developed a practice that deals with history and historical images that chronicle events of conflict and violence. The painter then tells the story of the events that shape society's perception of them. Aravind Sanka, Pavan Guntupalli, SR Rishikesh 
 
 

 Co-Founder, Rapido Age: 28, 28, 27 Sanka, Guntupalli and Rishikesh are the co-founders of India's largest bike taxi booking application. The services which started in 2015 are now available in 100 cities across the country. Rishab Karwan, Nitin Rana 
 
 




 Co-Founders, GoMechanic Age: 26, 29 Karwan and Rana are the co-founders of the Delhi based startup Go Mechanic. The startup helps streamline the disorganised automobile service centres in India. Akanksha Deo Sharma 
 
 




 Designer, Ikea Age: 28 IKEA opened its first store in Hyderabad in 2018 since then Akasha is the only Indian designer at the Sweedish major. He uses Indian textile history, handicrafts and construction techniques to make minimalistic and playful products. Bhuvan Bam 
 
 




 Youtuber Age: 25 Bhuvan Bam, the famous youtuber in India is just 25, and was recently invited to the World Economic Forum in Davos to rub shoulders with CEO’s. Bam is also the first Indian to hit two million subscribers on Youtube. Gaurav Chaudhary 
 
 




 Youtuber Age: 28 Chaudhary who is popularly known as Technical Guruji on Youtube. In his channel, he breaks down all things tech for common people and explains how tech works. His channel has 15 million subscribers. Varun Khona 
 
 




 Co-Founder and CEO, Handout Age: 29 Varun Khona is the CEO and cofounder of Handout. It is an AI-powered platform to design curated tourist experiences for last-minute travellers, launched globally. Ajai Thandi, Ashwajeet Singh, <keyword id="8722571" type="PERSON" weightage="20" keywordseo="arman-sood">Arman Sood</keyword> 
 
 




 Co-Founder, Sleepy Owl Coffee Ages: 29,28,28 The Sleepy Owl Coffee launched from a two-bedroom apartment in Delhi by the co-founders Thandi, Singh and Sood. Now, the coffee brand is sold across 1,000 retail outlets in New Delhi and Mumbai with 60,000 customers. Akshay Chaturvedi 
 
 




 CEO, Leverage Edu Age: 29 Chaturvedi is the CEO of Leverage Edu, the platform focuses on career counselling and university admission. It caters to about 10,000 students and is on course to clock ₹10 crore in revenue for the current financial year. Sai Pallavi 
 
 




 Actor Age: 27 The girl who did her first film to miss math class in Grade 6 made it to Forbes list, and is the only actor in the list. Today, she is known for remarkable characters in Tamil, Malayalam and Telugu films -is also known for her dancing skills. Palak Shah CEO, Ekaya Age: 28 Shah is the CEO of Ekaya the brand focused on propagating the versatility and global appeal of Indian heritage weaves. The brand supports more than 8,000 weavers in India. Akshat Bansal Founder, Bioni Age: 29 Akshat Bansal brings sustainability and fashion together. In one of the Lakme Fashion Week 2018 collections, he used econyl fabric that was carved out of plastic waste. Ajeesh Achuthan Co-Founder and CTO, Open Age: 27 Ajeesh Achuthan co founded Open Financial Technologies — one of the world’s fastest growing neo-banking platforms. It provides financial services to MSMEs. Nikhil Kumar Co-Founder, Setu Age: 29 Nikhil Kumar led the team that built the BHIM app, that is owned by the government. The app was developed by the government to push India towards a cashless economy. Abhay Rangan CEO, Goodmylk Age: 22 Abhay Rangan, who started out as an active animal rights activist, is the CEO of Goodmylk. The startup provides plant based affordable milk in India. Krishna Gupta Founder, 1441 Pizzeria Age: 27 Krishna Gupta owns 1441 Pizzeria which serves fresh pizza made from woodfire ovens. The company which has five outlets now has ambitions to expand to 100. Priya Prakash Founder And CEO, HealthSetGo Age: 28 Prakash, who is a graduate from Lady Shri Ram College for Women, founded HealthSetGo to encourage healthy food habits amongst people. Gourish Singla Founder, Shivom Age: 26 Gourish Singla manages a blockchain startup named Shivom that provides genetic information to doctors. His startup was named in the top 50 innovative companies around the world at Smart Health Conference in Dubai in 2018. Jubin Varghese, Ameya Gadiwan Co-Founders, Gegadyne Energy Age: 24,25 Jubin Varghese, Ameya Gadiwan founded Gegadyne Energy in 2015 with an aim to provide a better alternative to lithium-ion batteries. It also won an award as the Startup of the year in 2019. Eshan Sadasivan CEO, PROSOC Innovators Age: 29 Eshan is an IIT Kanpur alumni who designed a foldable table that would help students in rural India. It aims to change the infrastructure deficit in India’s rural schools where students squat on the floor. <keyword id="178450" type="PERSON" weightage="20" keywordseo="Abhishek-Gupta">Abhishek Gupta</keyword>, Rishabh Verma CEO And COO, NavGurukul Age: 27, 24 Abhishek Gupta and Rishabh Verma are the CEO and COO of a NavGurukul which facilitates a one year residential programme to teach coding skills to low-income millennials. <keyword id="6287871" type="PERSON" weightage="20" keywordseo="suthirth-vaidya">Suthirth Vaidya</keyword>, Abhijith Chunduru, Adarsh Raj CEO, CTO, Chief Architect And Co-Founders, Predible Health Age: 27, 26, 27 Suthirth Vaidya, Abhijith Chunduru, Adarsh Raj together run Predible Health, a startup that uses AI to help doctors identify diseases. Saurabh Chaudhary Sportsman Age: 17 Chaudhary is the youngest person to feature on the list. The teen shooter who won a gold medal at the Asian games. Deepak Punia Wrestler Age: 21 Punia is an Indian wrestler who won a silver medal at the World Wrestling Championship. He is now looking forward to participating in the upcoming 2020 Summer Olympics. Akhil Aryan Co-Founder, ION Energy Age: 28 Akhil Aryan built Haptik — the world’s largest conversational AI platform. He is the co-founder of ION Energy, a battery management and intelligence platform that provides batteries. Amiya Adwitiya, Sisir Koppaka CEO and CTO, Squadcast Age: 29, 29 Amiya Adwitiya and Sisir Koppaka work with Squadcast as CEO and CTO respectively. Squadcast is a SaaS company that fixes the IT problems of their clients. See also: <a href="https://www.businessinsider.in/india/news/youtuber-bhuvan-bam-of-bb-ki-vines-makes-to-forbes-30-under-30-list/articleshow/73952923.cms">YouTuber Bhuvan Bam of BB Ki Vines makes to Forbes’ 30 under 30 list</a>

Social media influencers, start-up founders and sportsmen dominate Forbes India's 30 under 30 list

<ul><li>Brands in India are desperate to associate with budding sports stars and ready to jump onto any opportunity that helps them stay relevant.</li><li>However, when it comes to celebrating our athlete’s wins, brands often take the focus away from the champion and make it all about themselves.</li><li>The issue of brands dominating social media moments and making it about themselves isn’t new and the answer is in the question itself -- simply avoid making moments about yourself but a lot of brands don't seem to get it right. </li><li>Advertising folks tell us how to get your moment marketing right without taking away the focus from the trend.</li></ul>It is day 6 of <keyword id="395647" type="SPORT" weightage="20" keywordseo="Tokyo-Olympics">Tokyo Olympics</keyword> 2020 and the Indian contingent has bagged one silver medal in weightlifting so far. A month before the Tokyo Olympics began, from Mia to Omega, brands in India launched an array of campaigns to cheer our champions. Afterall, we have one of the largest contingents this time with 120 athletes from 85 disciplines and brands have followed suit by ensuring that they leave no stone unturned to support their athletes. The once-in-a-four-year summer tournament has attracted sponsorships from across categories. The Indian Olympic Association (IOA) has signed Edelweiss, INOX Group, Nippon Paint, Amul, Raymond, JSW Group, MPL Sports Foundation and Raymond as sponsors. Oakley, Mia by Tanishq, Visa India, Bharat Petroleum Corporation Limited, Puma India and sponsors JSW, Omega, BridgeStone and Rin have launched ads to celebrate the journeys of different athletes. After Mirabai Chanu won a silver medal at the Tokyo Olympics on Saturday, according to her management company IOS Sports &amp; Entertainment, quite a few brands rushed to get her onboard. She created history by becoming the first Indian weightlifter to win the silver medal at the Olympic Games. Chanu also became the first Indian to win an Olympic medal at the 2020 Tokyo Games in the Women's 49 kg category. As per media reports, brands across categories like nutrition, sports brands, personal care, beverage and regional brands wanted to onboard the 26-year-old weightlifter as their brand ambassador for campaigns and long-term digital associations. So far, Chanu has partnered with Adidas and Mobil oil. After another silver feather in her cap, her endorsement fee is also expected to double. Shortly after her win, she was also offered free pizza for life by Domino's and the brand garnered a lot of attention from the press and the internet for this gesture. <div type="twitter" handle="dominos_india" handlename="dominos_india" image="http://pbs.twimg.com/profile_images/1074660192883621888/XRjWNq8A_normal.jpg" favoritecount="544" retweetcount="82" status="@gitartha_k Aapne kaha, aur humne sunn liya 🙏 We never want @mirabai_chanu to wait to eat 🍕 again so we’re treatin… https://t.co/PMvPfCa9NP" createdat="1627135343000" id="1418934590950027269"></div> This reflects how brands in India are desperate to associate with budding sports stars and are ready to jump on any opportunity that helps them stay relevant. However, the situation was a little different on social media. Brands of all kinds and sizes did celebrate her win but the focus was on their products and services and not on Chanu’s feat. A few internet users called out the brands that made Chanu’s win all about themselves. <div type="twitter" handle="hoopdoge" handlename="sluggy⁷ˎˊ˗ ᴮᴱ" image="http://pbs.twimg.com/profile_images/1411314545159643138/LdQljHq3_normal.jpg" favoritecount="1" retweetcount="0" status="In other words, here’s about a bunch of brands made the occasion all about themselves 🤙 https://t.co/1QkRxDpM45" createdat="1627207615000" id="1419237720539295751"></div> <div type="twitter" handle="manishkalghatgi" handlename="Manish Kalghatgi" image="http://pbs.twimg.com/profile_images/1134699965853437952/QChverfJ_normal.jpg" favoritecount="0" retweetcount="0" status="Do any of these capture your imagination? Are the brands inserting themselves into the moment with any impact? https://t.co/Vz7SXEvrq3" createdat="1627207149000" id="1419235766954123272"></div> <div type="twitter" handle="narayananh" handlename="Narayanan Hariharan" image="http://pbs.twimg.com/profile_images/755719421860065281/a6WLbNYx_normal.jpg" favoritecount="8" retweetcount="1" status="Did they really celebrate #MirabaiChanu's victory? Doesn't appear so.It was all about their respective brands. https://t.co/HWzyti1v0D" createdat="1627206944000" id="1419234908057194496"></div> <div type="twitter" handle="aniketchitnawis" handlename="Aniket" image="http://pbs.twimg.com/profile_images/1253988807331901445/Dx-Hh7Yf_normal.jpg" favoritecount="67" retweetcount="11" status="aka they totally made it about themselves https://t.co/w0ZjrBNXCw" createdat="1627204097000" id="1419222966215213061"></div> Comedian Varun Nair also uploaded an Instagram Reel showcasing how some brands leveraged Mirabai Chanu's win with poor moment-marketing skills. His caption read, “It seems that Athlete ka achievement celebrate karna aur khudka dhandha should go hand in hand.” <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Albeit, there were a few brands like Dunzo and Amul, who have mastered the art of moment marketing, that kept champion Chanu’s victory first and gained a lot of appreciation from their consumers. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> When it comes to moment marketing, the most important factor is time. It is crucial for brands to churn out their creative before the trend dies. However, in order to meet deadlines and be a part of a trend, if they somehow forget to include the subject of the trend, they might as well stay mum. When it comes to Indian Premier League, the focus in brand campaigns and social media creatives is on Virat Kohli’s sixers or Mumbai Indian’s win. So, why are we not following the same rules for Tokyo Olympics? Advertising folks shared their thoughts on how to find the right balance between being a part of a social media moment and not making it all about yourself. Here’s what they had to say: <cmsannotation type="cmsannotation" annotationid="Suveer Bajaj, Co-founder of Zoo Media &amp; FoxyMoron:" text="Suveer Bajaj, Co-founder of Zoo Media &amp; FoxyMoron:">Suveer Bajaj, Co-founder of Zoo Media &amp; FoxyMoron:</cmsannotation> It is great to see that brands are recognizing and appreciating sports beyond cricket. However, the focus needs to be on celebrating the athlete and the sport in question, as opposed to exploring yet another window of opportunity for product placement. Integrating a product into generic occasions such as Mother’s Day or Diwali is expected since the objective is to showcase how a particular brand of sweet or confectionery item can further uplift personal celebration. But in the case of special and specific events such as the Olympics, the larger narrative leans towards commemorating a shared national success, bringing the country together. Brands who are looking to capitalize on these fluid moments, are aiming to be a part of a trending conversation in the country. In addition to solidifying their support for the athletes, they want to gain visibility, build relevance with the audience, and create top of mind recall for themselves. It is a mark of upstanding creativity on the part of the brand when they can seamlessly integrate themselves into these conversations. Certain brands like <a href="https://www.instagram.com/p/CRtRwQ9J9iN/" target="_blank">OBL Tiles</a> and <a href="https://www.instagram.com/p/CRt0ADFisa-/" target="_blank">Real Juices</a> have paid homage to Mirabai Chanu in an admirable way, by leveraging moment marketing smartly instead of simply looking at ways to superimpose the product in the post. Collectively, brands and creative agencies need to focus on celebrating the spirit of India and what it means for us as a country as opposed to the brand. When the association is slightly more refined and thoughtful, it will resonate with the audience and build engagement. In India, cricket is a religion. Thus automatically, the awareness about the sport, and its subsequent reach and engagement is very high. When brands associate themselves with Cricket and its players, they are hoping to piggy-back not only on the credibility of the players but also on the prestige that the sport enjoys in our country. While other sports such as weightlifting, badminton, archery are gaining momentum and popularity, it is still a far cry from Cricket. Thus, if brands want to adopt this narrative, they will have to create heroes in order to do so. For Olympic sports, the objective then transforms to uplifting the athletes and the sport. <cmsannotation type="cmsannotation" annotationid="Dentsu Webchutney's P.G Aditya, Pragya Sarin, Stuti Sudha, Benedict Gershom and Kushal Lalvani:" text="Dentsu Webchutney's P.G Aditya, Pragya Sarin, Stuti Sudha, Benedict Gershom and Kushal Lalvani:">Dentsu Webchutney's P.G Aditya, Pragya Sarin, Stuti Sudha, Benedict Gershom and Kushal Lalvani:</cmsannotation> The issue of ‘brands making moments about themselves’ isn’t new. In fact, when done tastefully and consistently, it’s even become part of culture (looking at you, Amul!). But it’s not scaled well on the internet. In the early 2010s, commenting on real-time events was novel, so even doing the bare minimum felt enough as long as you were capturing the moment. But latching onto trends, just to catch that inevitable spike in engagement, is still one of the most common false positives which brands that don’t have social/digital as a focus area tend to fall for. So, how do you not make it about yourself? By not making it about yourself. Simple. When you don’t use the athlete to talk about your brand, and instead, use the power and reach of your brand to hype the athlete/sport, the creative opportunities are endless: maybe change your DP to the athlete’s for a day, slide into their DM and congratulate them personally, or even more, remove the ‘end’ from the ‘trend’ and help sustain the conversation by supporting the sport altogether. One brand that’s led by example for this is OYO (their print ad that syncs your calendar to the games is only the latest in a series of campaigns where they’ve prioritized being a fan, before being a brand). But if you’re thinking “I’m not a sports brand. What legitimate value does endorsing/supporting a sport or an athlete add to my brand?”, there’s nothing criminal about that line of thinking too. Just don’t do the bare minimum creatively and congratulate yourself over false positives. <cmsannotation type="cmsannotation" annotationid="Rajeesh Rajagopalan, National Business Head- Grapes Digital:" text="Rajeesh Rajagopalan, National Business Head- Grapes Digital:">Rajeesh Rajagopalan, National Business Head- Grapes Digital: </cmsannotation> Some of the ads are interesting, and some seem to be riding the wave. When brands do moment marketing, the intent is to celebrate these athletes. Some of the brands get this right, but some got lost in the crowd. The key to any moment marketing campaign, be it sports or some other topic- is weaving a story with the brand values and not being in your face or doing a sales push. The brand that has been acting moment marketing is Amul, way before social media even existed. When we talk about an IPL team or a player from the cricket team acknowledged, we get to know a lot about the player, their personalities, their image, which becomes easier to draw a reference from their personality and weave it into a moment marketing post. Imagine doing that with an athlete about whom brands know nothing? The struggle in front of brands remains in what form the personality must represent in their brand value. So, most brands end up doing generic posts, which merely look like it is all about them and not about the athlete. I think brands need to do a lot more homework when they congratulate an athlete. Otherwise, a simple congratulations post would look better. <cmsannotation type="cmsannotation" annotationid="Akshara Vasavda, Creative Lead, Schbang:" text="Akshara Vasavda, Creative Lead, Schbang:">Akshara Vasavda, Creative Lead, Schbang:</cmsannotation> This is the lowest hanging fruit and a pick your battles situation. Brands do topicals for every single thing, and Olympics as a whole are considered moment marketing - whatever happens within Olympics, especially with Indian players, becomes a moment to capitalise. ‘Capitalise’ is the operating word. Very few brands actually manage to come up with something creative, seamless, and impactful enough to actually mean something when it comes to ‘topicals’. Just scroll past it, unless you see something that strikes you visually or creatively. As far as I know, IPL is treated the same way, except there’s way more audience awareness so there’s more opportunity to do layered communication and bank on the audience to ‘get it’. That’s just my personal understanding! <div type="Article" hostid="261" msid="84678943" title="With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?" mstype="2" mssubtype="0"></div>

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Varun Beverages to acquire Pepsico's South African bottler for Rs 1,320cr

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Pepsi's second largest bottler's shares hit all-time high as summer peaks in India

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Social media influencers, start-up founders and sportsmen dominate Forbes India's 30 under 30 list

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Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves

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