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Van Winkle's ultra-popular bourbon often sells for 10 times its suggested price, but Virginia residents have a rare chance to buy a bottle at its regular retail cost
Although the distillery sets prices at $90 for its Special Reserve, the cost can easily rocket up t…
Dominick Reuter
Disney cruise's new 'Star Wars'-themed cocktail costs $5,000 and includes shots of Pappy Van Winkle bourbon
The "Star Wars"-themed drink, which you can only buy on the new Disney Wish cruise ship, also inclu…
Travis Clark
Here's Why Pappy Van Winkle Is The White Whale Of Bourbons
Pappy Van Winkle may be the most coveted brand of bourbon but it's not the most expensive one. Tomm…
Justin Gmoser,Kamelia Angelova
The market for prestige whiskeys is drawing scammers and counterfeits as coveted bottles sell for thousands of dollars
Demand for high-end bourbon brands has created a secondary market showing up mostly within private …
Carla Mozée
Dave Franco will play Vanilla Ice in an upcoming biopic on the 1990s rapper
The actor talked about the role for the first time to Insider. He says he wants to make it like "Th…
Jason Guerrasio
A beginner's guide to drinking bourbon
We break down everything you need to know, like choosing the right bourbon, how to taste it, the be…
James Brains
Buzzy sleep startup Casper just filed to go public - and spent nearly half a million in marketing to get there
Casper is known for its nontraditional approach to marketing. It has taken out quirky outdoor ads o…
Tanya Dua
Suicide rate for active-duty US troops hits 5-year high, Pentagon reveals
If you or someone you know is struggling with depression or has had thoughts of harming themselves …
Ryan Pickrell
The best bourbon on the market right now
Distiller Buffalo Trace notes to look for hints of plum, pepper, and new leather in the William Lar…
Melissa Stanger
8 facts that will convince you to read a book instead of binge-watching TV tonight
Reading, on the other hand, is more likely to improve your sleep, according to Van Winkles. Not to …
Anisa Purbasari
People Are Waiting In iPhone-ish Lines For The World's Most Coveted Bourbon
You might think the booze thiefs were in it for the money, as a 20-year Pappy comes with a suggeste…
Steven Perlberg
ReserveBar is an online store for luxury wine and spirits — I was impressed by its selection of top-shelf liquors and the shipping experience
Wine and spirits can be a nuisance to pick up when there doesn't seem to be enough time in a day. B…
Owen Burke
The Most Sought-After Bottles Of Liquor In 2014
These are bottles you might not easily find on the shelves of your local liquor stores, so many ent…
Portia Crowe
Unboxing, hacks and sleep blogs: $200 million mattress startup Casper is shaking up advertising
The brand has also made significant investments in content from the start, running not just a quirk…
Tanya Dua
What you need to know in advertising today
Facebook announced that it has discovered two new advertising measurement errors, Marketing Land re…
Tanya Dua
BILL GROSS: My 'short of a lifetime' was 'well timed but not necessarily well executed'
"The ECB for instance, is still committed for over a year's worth of 700 billion Euro asset purchas…
Akin Oyedele
A startup that delivers fluffy mattresses in boxes the size of golf bags just raised $55 million from investors like Leonardo DiCaprio and Tobey Maguire
And on Tuesday, the company announced a $55 million Series B round of funding led by Institutional …
Maya Kosoff
A sleep specialist told us why hitting snooze is a terrible idea
But many of us don't get at least seven hours of sleep a night, and one of the telltale signs is ou…
Jessica Orwig
Dave Franco on directing 'The Rental' and finding inspiration in his own fear of staying in strangers' homes
The actor-turned-director spoke to Insider about making a horror movie, taking Molly with his wife …
Jason Guerrasio
Polls show Britain was falling out of love with Jeremy Clarkson long before the 'fracas'
The BBC is facing huge pressure over the issue: "Top Gear" is one of the most successful shows at t…