You Searched For "understanding genz audience" and got 19 results
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4 mins read
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
3 mins read
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
3 mins read
GenZ is deliberately going against traditional dating standards as it looks to ‘break free’
In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…
6 mins read
Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
3 mins read
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
5 mins read
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
6 mins read
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
5 mins read
Why you should probably learn Gen Alpha slang, according to a millennial teacher who's fluent
Philip Lindsay, a teacher at Rim Country Middle School, has been posting TikToks identifying and de…
Charissa Cheong
3 mins read
Brands shouldn't underestimate the truly disruptive force of Gen Z
Every generation disrupts cultural norms, but Gen Z's power is different from those that came befor…
Jackie Cooper and Gabe Gomez
6 mins read
Your video went viral, but what next? Digital Creator Vishnu Kaushal shares his success mantras
In today’s episode of Influencer Adda, we will be tracing Vishnu’s journey
4 mins read
Farzi is the latest example of directors Raj & DK pushing novel content in Indian cinema
Farzi, by director duo Raj Nidimoru and Krishna DK, is a crime thriller starring Shahid Kapoor and …
3 mins read
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…
9 mins read
Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
11 mins read
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
7 mins read
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
10 mins read
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
6 mins read
Has the latest Swiggy controversy reminded brands that it is okay to have a political opinion?
Lessons brands can learn from Swiggy’s latest controversy
7 mins read
How the 22-year-old who owns the @Muslim Instagram handle used it to launch a disruptive media company
22-year-old Ameer Al-Khatahtbeh founded Muslim, a publication and brand for Muslim youth. In 2 year…
Syeda Khaula Saad
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead