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<ul><li>The Indian wearable market has declined by 10% in Q2 2024, its first ever decline.</li><li>The smartwatch segment has recorded a huge decline in shipments in Q2 2024.</li><li>The earwear segment has remained flat, while the <keyword id="22725791" type="General" weightage="20" keywordseo="smart-ring-segment" source="keywords">smart ring segment</keyword> is going strong.</li></ul> The <keyword id="22725790" type="General" weightage="100" keywordseo="Indian-wearables-market" source="keywords">Indian wearables market</keyword> has declined for the first time ever, recording a 10% decline in shipments in Q2 2024. India’s wearables market shipped 29.5 million devices in Q2 2024. According to a report by the International Data Corporation, the first half of 2024 also reported a decline of 4.7%, with 55.1 million units shipped during the first six months. The decline in shipments includes cautious inventory stocking by the vendors looking to clear existing stock and fewer new launches in the market. <h2><keyword id="20615528" type="General" weightage="20" keywordseo="smartwatch-shipments" source="keywords">Smartwatch shipments</keyword> decline</h2>The <keyword id="22725792" type="General" weightage="20" keywordseo="smartwatch-category" source="keywords">smartwatch category</keyword> recorded a decline of 27.4% as shipments declined from 12.77 million devices in Q2 2023 to 9.27 million in Q2 2024. As per the report, innovation exhaustion and existing channel inventory of older models were the key reasons for the decline in shipments. The Smartwatch average selling price (ASP) dropped to $20.6 from $25.6 a year ago due to discounts being offered to clear inventory. The wristband category however continued to grow, recording a 23.4% growth in shipments. The earwear category remained flat, with a 0.7% shipment growth from 19.95 million in Q2 2023 to 20.09 in Q2 2024. <keyword id="11974058" type="General" weightage="20" keywordseo="ultrahuman" source="Orion">Ultrahuman</keyword> leads the smart ring segment The smart ring market has started making its mark, with over 72 thousand smart rings shipped in Q2 2024 with an ASP of $204.6. Ultrahuman leads the market share in the smart rings segment with a market share of 48.4%, followed by Pi Ring at 27.5% and Aabo with a 10.5% share. <h2>Smartwatch market share in India</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q2 2024 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q2 2023 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Noise </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">25.7% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">27.6% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fire-Boltt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">24.2% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">23.8% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">boAt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">11.6% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">15.2% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Titan </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.9% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.4% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Boult </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.9% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.4% </td></tr></tbody></table> Source: IDC The top two companies, Noise and Fire-Boltt enjoy nearly half of the market share, with Noise leading the segment with a 25.7% market share and Fire-Boltt a close second at 24.2%. <h2>TWS market share in India</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q2 2024 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q2 2023 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">boAt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">34% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">35.3% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Boult </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.9% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">9.6% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Noise </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">9.2% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.6% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oppo + OnePlus </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.4% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.5% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Realme </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.4% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">4% </td></tr></tbody></table> Source: IDC boAt has emerged as the market leader in the TWS segment in Q2 2024 despite a decline in its market share. The company leads the market with a 34% market share, with Boult a distant second with a 12.9% market share. <h2>Online channels continue to be the preferred mode</h2>Online channels continued to be the preferred mode with their share increasing to 63.4% in Q2 2024 from 62% in Q1 2024. “The offline channel remains underutilised, often serving merely as a means for brands to offload excess inventory. Due to cost pressures, many brands are shifting their focus toward e-tailer channels, particularly during festive periods. While several smaller brands rely on offline channels, the major players remain heavily dependent on online channels,” said Anand Priya Singh, Market Analyst, Smart Wearable Devices, IDC India. <h2>Average selling price falls</h2>The average selling price (ASP) of wearables declined to a new low, falling by 0.3% from $21 to $18.8 in Q2 2024. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/unicommerce-esolutions-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112393219.cms">Unicommerce eSolutions IPO allotment – How to check allotment, IPO GMP, listing date and more</a> <a href="https://www.businessinsider.in/finance/banks/news/rbi-mpc-meet-cheque-clearing-time-reduced-upi-limit-increased-for-tax-payment/articleshow/112366099.cms">RBI MPC meet – Cheque clearing time reduced, UPI limit increased for tax payment</a> <a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms">Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart</a>

India’s wearables market decline for the first time as smartwatch shipments fall

<ul><li>The Indian wearable market has declined for the second consecutive quarter.</li><li>The smartwatch segment has recorded a huge decline in shipments in Q3 2024.</li><li>The earwear segment has also declined, while the smart ring segment remains strong.</li></ul>The <keyword id="22725790" type="General" weightage="20" keywordseo="Indian-wearables-market" source="keywords">Indian wearables market</keyword> has declined for the second consecutive quarter, recording a 20.7% year-on-year decline in shipments in Q3 2024. There was a 10% decline in shipments in Q2 2024. According to a report by the International Data Corporation, 38 million devices were shipped in the country’s wearables market in Q3 2024. The decline is being attributed to a reduction in new product launches and a cautious inventory strategy. <h2>Smartwatch shipments decline</h2>The smartwatch category recorded a decline of 44.8% as shipments declined from 16.92 million devices in Q3 2023 to 9.34 million in Q3 2024. Not just the basic smartwatches, the shipments of premium smartwatches also declined by 39.9% year-on-year. The Smartwatch average selling price (ASP) however increased by 1.4% from $25.8 to $26.2. The wristband category, which remained strong in Q2 has also declined in Q3, recording a 48.4% year-on-year decline in shipments. The earwear category also struggled, with a 7.5% decline in shipments from 30.29 million in Q3 2023 to 28.52 in Q3 2024. <h2>The smart ring category continues to shine</h2>The smart ring market has remained strong, with 92 thousand smart rings shipped in Q3 2024. The quarter also recorded a decline in the average selling price of 16.2% to $162.1. Ultrahuman continues to lead the smart ring category in India with a 36.8% market share, boAt comes in second with a 20.5% share and Pi Ring is third with a 16.3% market share. <h2>Smartwatch market share in India</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2024 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2023 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Noise </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">27.40% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">20.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">boAt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">16.80% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">14.20% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Titan </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.60% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.10% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fire-Boltt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.80% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">23.60% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Boult </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.30% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.10% </td></tr></tbody></table> Source: IDC Noise continues to dominate the Indian smartwatch market with a 27.4% market share in Q3 2024, up from a 20.7% market share in Q3 2023. boAt comes in second with a 16.7% market share, up from a 14.2% market share in Q3 2023. “Amid market trends like consolidation, premiumization, and evolving consumer expectations, we have not only weathered these changes but thrived, with a 10-15% year-on-year increase in average selling prices across marketplaces,” said Amit Khatri, Co-Founder, Noise in a statement to Business Insider India. “The smartwatch category remains stressed as we head into 2025 due to undifferentiated products and a limited number of brands in play. Its market is expected to remain flat or decline marginally in 2025,” said Vikas Sharma, senior market analyst, Smart Wearable Devices, IDC India. “However, we are seeing early signs of a gradual consumer shift from basic to advanced smartwatches, as the need for better health tracking with efficient sensors and advanced functionality is gradually coming to the fore,” Sharma added. <h2>TWS market share in India</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2024 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2023 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">boAt </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">36.80% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">38.10% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Boult </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">13.50% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Noise </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.10% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Realme </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.90% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.50% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oppo + OnePlus </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.00% </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.10% </td></tr></tbody></table> Source: IDC boAt continues to be the market leader in the TWS segment in Q3 2024 despite a decline in its market share. The company leads the market with a 36.8% market share, with Boult a distant second with a 13.5% market share. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/tata-to-buy-a-majority-stake-in-pegatrons-iphone-plant-in-india/articleshow/115414852.cms">Tata to buy a majority stake in Pegatron's iPhone plant in India</a> <a href="https://www.businessinsider.in/stock-market/webstories/ntpc-green-energy-ipo-gmp-risk-factors-and-all-you-need-to-know/slidelist/115403791.cms">NTPC Green Energy IPO – GMP, risk factors and all you need to know</a> <a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-shipments-grow-5-6-in-q3-2024-vivo-leads-the-market/articleshow/115329847.cms">Indian smartphone shipments grow 5.6% in Q3 2024, Vivo leads the market</a>

Indian wearables market declines 20.7% in Q3 2024, smartwatch and earwear categories struggle

<ul><li>Samsung had launched the Galaxy Ring wearable in India.</li><li>The device was announced in July 2024, alongside the Galaxy Z Fold 6 and Galaxy Z Flip 6.</li><li>The Galaxy Ring has been priced at ₹38,999 and is available in three colour options.</li></ul> Korean smartphone maker Samsung announced the Galaxy Ring, the company’s first <keyword id="20596744" type="General" weightage="20" keywordseo="smart-ring" source="keywords">smart ring</keyword> globally alongside the<a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-6-galaxy-z-flip-6-galaxy-ring-and-more-launched/articleshow/111637913.cms"> Galaxy Z Fold 6 and Galaxy Z Flip 6</a> smartphone in July 2024 and has finally launched the device in India. The smart ring market is all set to heat up, with the launch of the Galaxy Ring in India. So far, companies like Ultrahuman, boAt, Noise and more have been the only ones offering a smart ring in the Indian market. “The launch of Galaxy Ring marks a massive leap in Samsung’s commitment to democratizing cutting-edge technology for everyone, helping users turn data into meaningful insights and create a whole new era of expanded intelligent health experiences,” said Aditya Babbar, Vice President, MX Business, <keyword id="20046687" type="General" weightage="20" keywordseo="Samsung-India" source="keywords">Samsung India</keyword>. <h2><keyword id="20244256" type="General" weightage="20" keywordseo="samsung-Galaxy-Ring-price-in-india" source="Orion">Samsung Galaxy Ring price in India</keyword></h2>The <keyword id="20478811" type="General" weightage="20" keywordseo="Samsung-Galaxy-Ring" source="keywords">Samsung Galaxy Ring</keyword> has been priced at ₹38,999 in India. It is available in nine sizes, ranging from a size 5 to size 13. The Galaxy Ring comes in three colour options, Titanium Black, Titanium Silver and Titanium Gold. <div type="Article" hostid="261" msid="114120828" title="The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?" mstype="2" mssubtype="0"></div> The Galaxy Ring will be available from Samsung Online Store, Amazon India, Flipkart and the company’s authorised retail stores across the country. <h2>Samsung Galaxy Ring features</h2>The Galaxy Ring, the company’s latest wearable comes with a titanium finish and offers enhanced durability. It is IP68 water- and dust-resistant and can withstand depths of up to 100 meters with its 10ATM rating. Like most things launched recently, the Galaxy Ring is equipped with AI-powered features. It comes with Samsung’s Health AI, which offers real-time insights to users with personalised recommendations and wellness tips. The Galaxy Ring essentially uses three sensors – an optical bio-signal sensor to monitor your heart rate, an accelerometer and a skin temperature sensor. “With advanced AI-driven insights, 24/7 health monitoring and a sleek, lightweight design, it empowers users to seamlessly track their wellness anytime, anywhere. With Galaxy Ring, we’re paving the way for a healthier, more connected future for all,” Babbar added. The Galaxy Ring weighs 2.3 grams for size 5 and goes up to 3 grams for size 13. <div type="image" title="024-galaxy-ring-titaniumsilver-charging-case-open-combination" msid="114275878" hostid="261" sizebytes="22068" caption="&amp;lt;p&amp;gt;The Galaxy Ring with its charging case&amp;lt;/p&amp;gt;"></div> It comes with a clamshell charging case with LED lighting to indicate the charging status. The Galaxy Ring offers up to 7 days of battery life on a single charge. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/apple-ipad-mini-with-a17-pro-chip-launched-starting-at-49900/articleshow/114259209.cms">Apple iPad mini with A17 Pro chip launched starting at ₹49,900</a> <a href="https://www.businessinsider.in/stock-market/webstories/hyundai-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/114235421.cms">Hyundai IPO – Price band to risk factors, all you need to know</a> <a href="https://www.businessinsider.in/tech/mobile/news/pixel-9-pro-to-go-on-sale-in-india-from-october-17-price-specs-and-everything-you-need-to-know/articleshow/114210864.cms">Pixel 9 Pro to go on sale in India from October 17 – price, specs and everything you need to know</a>

Samsung Galaxy Ring is now available in India at ₹38,999

<ul class="summary-list"><li>Oura Health Oy is releasing a new smart ring this month, Bloomberg reported.</li><li>CEO Tom Hale said that the company expects to double its annual sales this year, to around $500 million.</li></ul>Oura Health Oy is set to launch a new generation of rings this month, <a target="_blank" href="https://www.bloomberg.com/news/articles/2024-09-30/oura-nears-500-million-in-annual-revenue-and-readies-new-ring?srnd=phx-latest">Bloomberg</a> reported Tuesday.The Finnish company's fourth generation of fitness-tracking rings will feature a slimmer design, improved battery life, and more accurate activity tracking. Sources told Bloomberg that this marks the company's most significant product update in three years.Oura has sold more than 2.5 million rings since its founding 11 years ago, according to a <a target="_blank" href="https://www.businesswire.com/news/home/20240614157633/en/%C5%8CURA-Helping-Millions-of-People-Improve-Their-Health-Surpasses-2.5-Million-Rings-Sold">June</a> press release.The company's rings, priced at $299, track various health metrics, including sleep and heart rate. In addition to the hardware, Oura sells a $6 monthly subscription, which provides users with insights into their sleep and other health data.Oura's smart rings are a favorite for athletes, from the WNBA to NASCAR; for royalty — even Prince Harry sports one; and for executives, who were spotted wearing the devices at July's <a target="_blank" class="" href="https://www.businessinsider.com/what-billionaires-ceos-wearing-sun-valley-conference-style-trends-2024-7">Sun Valley Conference,</a> the "summer camp for billionaires."CEO Tom Hale told Bloomberg that he expects the company's annual sales to double this year, to around $500 million.While Oura has yet to disclose details about the upcoming release, its latest smart ring could help maintain its edge in an increasingly saturated market.In July, Samsung entered the smart ring space with the $400 <a target="_blank" href="https://www.businessinsider.com/guides/tech/samsung-galaxy-ring-release-date-price-features-specs">Galaxy Ring</a>, which tracks health metrics and features built-in AI capabilities. Bloomberg reported in February that Apple also toyed with the idea of developing smart rings, although no plans have been publicly announced. Apple's smartwatch tracks some of the same metrics as the Oura ring, including temperature and sleep.In May, Samsung filed a preemptive <a target="_blank" href="https://storage.courtlistener.com/recap/gov.uscourts.cand.430276/gov.uscourts.cand.430276.1.0.pdf">lawsuit</a> against Oura, declaring that its Galaxy Ring does not violate Oura's patents.The complaint said that Oura had a track record of targeting competitors with patent lawsuits over widely used smart ring technologies like sensors and health tracking metrics. Samsung referenced past cases where Oura <a target="_blank" href="https://affiliate.insider.com?h=d219b666c366748a21f7889ab6844f2fdb3c39bce1dfb54433057125366a265d&amp;postID=66fb6f9ad8616474985847e8&amp;postSlug=oura-new-smart-ring-launch-features-thinner-battery-samsung-galaxy-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fouraring.com%2Fblog%2Foura-files-itc-action-for-patent-infringement%2F%3Fsrsltid%3DAfmBOoocAg7b1S1FuAjvE1Vnbz7UcocIaKf9mS6p7lq2gmuPbm-zHbc9">sued</a> competitors including Ultrahuman, RingConn, and Circular. Samsung filed the lawsuit, which is ongoing, after Oura's Hale said in an <a target="_blank" class="" href="https://www.businessinsider.com/oura-ceo-samsung-galaxy-ring-apple-watch-patent-dispute-2024-1">interview</a> with CNBC in January that the company would be watching the Galaxy Ring closely for potential intellectual property violations.<h2 id="b15ef548-4add-424f-94ed-827db37149f2">Big industry growth — but no Oura IPO yet</h2>Smart rings are poised for significant growth, with Samsung's Galaxy Ring potentially playing a key role in the industry's expansion, Avi Greengart, president and lead analyst at Techsponential, told Business Insider in <a target="_blank" href="https://www.businessinsider.com/smart-ring-samsung-oura-health-wearables-mwc-device-2024-2">March</a>.Greengart said customers are increasingly conscious of improving their sleep. In 2021, Oura published a <a target="_blank" href="https://www.mdpi.com/1424-8220/21/13/4302">study</a> that claimed finger monitoring was optimal for measuring sleep quality.Last month, analysts from research firm IDC <a target="_blank" class="" href="https://www.idc.com/promo/wearablevendor">said</a> that the smart ring market could retain its "premium status as a select few brands still lead the category."According to a report by Global Market Insights published this February, the global market for smart rings was $210 million in 2023 and is expected to reach $1 billion by 2032.Companies — and their investors — like smart rings because customers buy a monthly subscription, not just the ring itself. That translates to more stable, predictable revenue over time.Despite stiffening competition, Oura's Hale told Bloomberg that the company doesn't "have to do that much" to continue growing, adding that its profit margins are more similar to those of software manufacturers than those of traditional hardware companies.Hale said Oura has no immediate plans to go public. He said the company is more focused on growth and profitability, calling an initial public offering a potential "energy suck."Oura did not respond to a request for comment by Business Insider sent outside business hours.

Oura, beloved by techies and athletes alike, is launching a new smart ring this month: Bloomberg

<ul><li>Ultrahuman and boAt have recently launched their <keyword id="2123001" type="General" weightage="20" keywordseo="smart-rings" source="Orion">smart rings</keyword> in India.</li><li>Noise has announced the Luna Ring, its premium <keyword id="2007826" type="General" weightage="100" keywordseo="smart-ring" source="Orion">smart ring</keyword> in the country.</li><li>Samsung is reportedly working on <keyword id="16668099" type="General" weightage="80" keywordseo="galaxy-ring" source="Orion">Galaxy Ring</keyword>, a smart ring in collaboration with Japan’s Meiko.</li><li>With increased interest among major companies, smart rings may soon become mainstream.</li></ul> <keyword id="1010975" type="General" weightage="20" keywordseo="smartwatches" source="Orion">Smartwatches</keyword> are essential devices that allow us to keep a track of several important health metrics, including heart rate and blood oxygen saturation. While smartwatches have been<a href="https://www.businessinsider.in/tech/news/india-dominates-smartwatch-market-accounts-for-over-a-quarter-of-global-sales-in-q1-2023/articleshow/100522354.cms%5d"> selling</a> like hot cakes, companies are now working on smart rings, which will be able to offer the same functionality in a smaller form-factor. While smart rings are not a new concept, the device is now coming into the limelight as major companies are looking to enter this segment. <cmsannotation type="cmsannotation" annotationid="Noise announces Luna Ring" comment="subhead" text="Noise announces Luna Ring">Noise announces Luna Ring</cmsannotation> Noise is the latest company to foray into the smart ring segment. The company has announced the Luna Ring, a premium smart ring with a titanium body. The ring is capable of tracking over 70 health metrics, include heart rate, temperature and SpO2 levels. The Luna Ring is compatible with both, Android and iOS devices and comes with a 7-day battery life. <cmsannotation type="cmsannotation" annotationid="Ultrahuman, boAt unveil their smart rings" comment="subhead" text="Ultrahuman, boAt unveil their smart rings">Ultrahuman, boAt unveil their smart rings</cmsannotation> Ultrahuman, a Bengaluru-based startup launched the Ring Air, the company’s smart ring in June 2023 and boAt recently entered the segment with the launch of the boAt Smart Ring. <cmsannotation type="cmsannotation" annotationid="Samsung is reportedly working on the Galaxy Ring" comment="subhead" text="Samsung is reportedly working on the Galaxy Ring">Samsung is reportedly working on the Galaxy Ring</cmsannotation> A Korean website, The Elec recently reported that Samsung is working on its own “Galaxy Ring”. The South Korean smartphone maker already has a popular Galaxy Watch line-up and is scheduled to launch the Galaxy Watch 6 series at its upcoming<a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-5-z-flip-5-galaxy-watch-series-6-and-more-set-to-launch-july-end/articleshow/101538049.cms"> Galaxy Unpacked</a> event on July 26. While it may be too early, Samsung may reveal some information about the Galaxy Ring at its upcoming event. Samsung has reportedly partnered with Japan’s Meiko to develop the printed circuit board (PCB) for the smart ring. Finnish health tech giant Oura is well known for its smart rings that provide continuous health monitoring and activity tracking. Oura’s Ring is currently not available in India. <cmsannotation type="cmsannotation" annotationid="How are smart rings different from smart watches?" comment="subhead" text="How are smart rings different from smart watches?">How are smart rings different from smart watches?</cmsannotation> The biggest difference between smartwatches and smart rings is the size. While smartwatches are usually the same size or even bigger than traditional watches, smart rings offer similar functionality in a compact form factor. At the same time, a smart ring misses out on a display, which allows users to get access to a lot of data by looking at their watch, without having to take out their phones. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/netweb-technologies-ipo-how-to-check-allotment-gmp-listing-date-and-more/articleshow/102068898.cms">Netweb Technologies IPO allotment – how to check allotment, GMP, listing date and more</a> <a href="https://www.businessinsider.in/business/auto/news/the-ola-s1-air-is-the-affordable-offering-from-the-company-and-will-soon-go-on-sale-in-india/slidelist/102074223.cms">Ola S1 Air to hit Indian roads soon – price, features and everything you need to know</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-5-z-flip-5-galaxy-watch-series-6-and-more-set-to-launch-july-end/articleshow/101538049.cms">Samsung Galaxy Z Fold 5, Z Flip 5, Galaxy Watch Series 6 and more set to launch July-end</a>

Noise joins the smart rings bandwagon as a new category emerges

<ul class="summary-list"><li>The smart ring era is here. Samsung has entered the space with its Galaxy ring.</li><li>Apple is said to have considered a ring too.</li><li>There's a good reason tech companies want to own your finger: subscription revenue.</li></ul><a target="_blank" href="https://www.tatler.com/article/oura-ring-covid-predicting-prince-harry">Prince Harry wears one</a>. Mark Zuckerberg and Jack Dorsey <a target="_blank" href="https://www.businessinsider.com/major-ceos-get-up-early-dont-sleep-apple-facebook-2023-12">track their sleep</a> with theirs. Jennifer Anniston <a target="_blank" href="https://www.yahoo.com/entertainment/jennifer-aniston-reveals-jimmy-kimmel-135936722.html">says Jimmy Kimmel got her hooked on hers.</a>Smart rings are having a moment. In fact, they've been having a moment for a few years. But one of the headline acts of Mobile World Congress this year is Samsung's Galaxy Ring — a smart ring that tracks heart rate, sleep, and even fertility. Analysts think it has the potential to dominate the market.Samsung is only teasing its for now — the ones at MWC are just prototypes, and the device won't be on sale until later this year — but the company's arrival has made a splash in Barcelona. Honor, the mobile business spun out of Huawei, <a target="_blank" href="https://www.cnbc.com/2024/02/27/honor-developing-own-smart-ring-after-samsung-debuts-galaxy-ring.html">also announced this week</a> that it's working on a smart ring.The tech companies see this as a fruitful new play. Until now, Oura has been the biggest name in town, but there are plenty of other startups vying for that finger real estate, with rings that track your health and even let you make payments wirelessly with NFC.When <a target="_blank" href="https://www.idc.com/promo/wearablevendor">IDC noted</a> growth in wearables shipments in Q3 of 2023, it attributed it in part to emerging categories such as smart rings. The arrival of more smart rings would " jumpstart the new form factor in the coming quarters," the analysts wrote.Avi Greengart, president and lead analyst at Techsponential, told Business Insider at MWC that Samsung's Galaxy Ring "validates the smart ring category."And then there's Apple, whose specter looms over any burgeoning new gadget category.Last week, <a target="_blank" href="https://www.bloomberg.com/news/newsletters/2024-02-25/apple-ponders-making-new-wearables-ai-glasses-airpods-with-cameras-smart-ring-lt1kb7cd">Bloomberg's Mark Gurman reported</a> that Apple had explored a smart ring of its own, although such a product wasn't currently in development. Rumors of an Apple smart ring have been simmering for over a decade — mostly due to <a target="_blank" href="https://www.patentlyapple.com/2024/02/apples-work-on-a-smart-ring-continues-with-a-focus-on-near-field-communications-circuitry-motion-health-fingerprint-sens.html">a string of patents</a> the company has filed for. But Gurman reports that some folks inside Cupertino are campaigning for the company to build such a wearable device, which would be focused on health and fitness.Apple's wearables division now accounts for 10% of the company's revenue, so there's good reason for interest in this space. But Apple tends to take a wait-and-see approach to launching new products, so there will no doubt be some executives in Cupertino closely tracking the success of Samsung's smart ring (and <a target="_blank" href="https://www.businessinsider.com/apple-ev-car-no-more-ai-mixed-reality-take-priority-2024-2">with the Apple Car now dead</a>, maybe some engineers have a bit more free time on their hands).<div type="image" title="Jeremy Liew, partner at Lightspeed Venture Partners" height="1500" width="1999" msid="108118502" hostid="261" sizebytes="107696"></div>Apple has managed to dominate the smartwatch market, but there's a huge sector of people who don't wear watches or don't want to replace the wrist watch they have. Some people want to track their health but don't want a device buzzing on their wrist all day.There's another benefit: longer battery life. Because there's no screen (at least not on the rings we've seen so far) these devices are less power-hungry and can go days without a charge.The field of sleep science is ever-evolving, but <a target="_blank" href="https://www.mdpi.com/1424-8220/21/13/4302">companies such as Oura claim</a> the finger is a superior place to track sleep."People are starting to realize the importance of improving their sleep quality, and measuring sleep metrics on a finger is more accurate than a wrist," Greengart told Business Insider.There are still obstacles to overcome. Right now a lot of the rings are chunky, but they should slim down over time as the technology evolves.For companies like Samsung and Apple that already sell smartwatches and other fitness trackers, there's a risk of cannibalizing their other wearables where people don't want to wear a smartwatch and a ring — but it might be worth it.There's another good reason tech companies are eyeing smart rings right now, according to IDC analyst Francisco Jeronimo: subscriptions.Smart rings could prove lucrative for tech companies in the long run if users pay a monthly fee to access health insights, AI coaching, and — maybe one day, far in the future — deeper health metrics like glucose monitoring and blood pressure.<a target="_blank" href="https://www.businessinsider.com/whoop-layoffs-wearables-startup-enterprise-sales-unit-2023-1">Whoop</a>, a wearable fitness band that relies on a subscription model, has carved out a niche in giving users super-deep data on workouts and recovery time. Ultrahuman, another wearable tech company, makes a smart ring called the Air that also zones in on recovery time, letting you know how long to wait after a workout before hitting the weights again.<a target="_blank" href="https://www.cnbc.com/2024/02/26/samsung-galaxy-ring-specs-features-release-date.html">Samsung has hinted</a> it's thinking about a health subscription service, one that could leverage built in artificial intelligence tools (think a digital doctor that has all of your health information to hand)."For the companies, it's all about selling subscriptions and services. That's why they're jumping into the category," said Jeronimo."If the price point is right, Samsung will do extremely well."

The smart ring era is here and tech companies are fighting for your finger. Will you wear one?

<keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>'s wearable market shipped a record 48.1 million units in the third quarter this year, a 29.2 per cent year-over-year (YoY) growth, a new report showed on Wednesday. Apart from the new smartwatch and earwear models, smart rings became prominent in the third quarter, according to the data from International Data Corporation (IDC). The smart ring category is generating a lot of interest from consumers, particularly due to the interesting form factor and several launches in the past few months. "Smart rings add novelty to the wearable device space, with brands trying to position it as a fashion accessory and a non-intrusive health device. While currently there are very few models, we can expect more mainstream brands launching more affordable options next year," said <keyword id="3886166" type="General" weightage="80" keywordseo="upasana-joshi" source="Orion">Upasana Joshi</keyword>, Research Manager, Client Devices, IDC India. Ultrahuman led the smart ring category with an impressive 75.5 per cent market share, followed by <keyword id="19504357" type="General" weightage="80" keywordseo="pi-ring" source="Orion">Pi Ring</keyword> at 10.9 per cent, and boAt (<keyword id="6494266" type="General" weightage="80" keywordseo="imagine-marketing" source="Orion">Imagine Marketing</keyword>) with an 8.2 per cent market share in the third quarter. Overall, the domestic wearable market shipped 105.9 million units in the first three quarters of 2023, which is more than 100.1 million units shipped in 2022. The overall average selling price (ASPs) declined by 20.4 per cent from $27.2 to $21.7. "Brands have upped the game with high-end specifications at entry-level pricing. This combined with high-decibel marketing campaigns and promotions will drive Q4 shipments, resulting in strong double digit annual growth in 2023," said <keyword id="218502" type="General" weightage="50" keywordseo="vikas-sharma" source="Orion">Vikas Sharma</keyword>, senior market analyst, <keyword id="1531471" type="General" weightage="50" keywordseo="wearable-devices" source="Orion">Wearable Devices</keyword>, IDC India. boAt (Imagine Marketing) continued to dominate the overall wearable market with 29.7 per cent share, growing by 19.4 per cent. In <keyword id="5617680" type="General" weightage="80" keywordseo="tws" source="Orion">TWS</keyword> too, it maintained leadership with 37.9 per cent share, 33.3 per cent growth YoY. It stood third in the smartwatch category with 14.2 per cent market share. Noise (Nexxbase) stood second in overall wearables with 10.8 per cent share and flat 0.6 per cent YoY shipment growth. It dropped to second in the smartwatch category with 20.7 per cent market share and maintained its fourth position in the TWS segment at 7.7 per cent share, growing by 20.4 per cent YoY, the report mentioned. Smartwatches remained the fastest growing category with 16.9 million units, growing by 41 per cent YoY as incumbent vendors shipped aggressively to stock for the upcoming festive season. Within wearables, the share of earwear dropped to 64.4 per cent from 67.3 per cent a year ago, but shipments still grew 23.6 per cent to 30.9 million units, according to the report. SEE ALSO:<a href="https://www.businessinsider.in/tech/apps/news/google-to-stop-offering-unlimited-whatsapp-backups-heres-what-it-means/articleshow/105230545.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/apps/news/google-to-stop-offering-unlimited-whatsapp-backups-heres-what-it-means/articleshow/105230545.cms" target="_blank">Google to stop offering unlimited WhatsApp backups – here’s what it means for you and me</a><a href="https://www.businessinsider.in/sports/webstories/australia-vs-south-africa-icc-world-cup-2023-semi-final-preview/slidelist/105231156.cms" target="_blank"></a> <a href="https://www.businessinsider.in/sports/webstories/australia-vs-south-africa-icc-world-cup-2023-semi-final-preview/slidelist/105231156.cms" target="_blank">Aus vs SA WC semi-final – Head-to-head, key players, likely XI and more</a><a href="https://www.businessinsider.in/business/auto/news/suvs-under-rs-10-lakh-in-india-in-2023/slidelist/105185630.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/suvs-under-rs-10-lakh-in-india-in-2023/slidelist/105185630.cms" target="_blank">Tata Nexon to Kia Sonet – SUVs under ₹10 lakh in India</a>

You Searched For "ultrahuman" and got 7 results

India’s wearables market decline for the first time as smartwatch shipments fall

Sourabh Jain

Indian wearables market declines 20.7% in Q3 2024, smartwatch and earwear categories struggle

Sourabh Jain

Samsung Galaxy Ring is now available in India at ₹38,999

Sourabh Jain

Oura, beloved by techies and athletes alike, is launching a new smart ring this month: Bloomberg

Lian Kit Wee

Noise joins the smart rings bandwagon as a new category emerges

Sourabh Jain

The smart ring era is here and tech companies are fighting for your finger. Will you wear one?

Hugh Langley

India's wearable market grows 29.2% in Q3, smart ring category shows promise

IANS

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