<ul class="summary-list"><li>Ukraine faced Northern Ireland in the second leg of their <keyword id="11100186" type="UNKNOWN" weightage="60" keywordseo="uefa-womens-euro">UEFA Women's Euro</keyword> playoff on Monday.</li><li>Trailing by one, Ukraine got chippy as Northern Ireland pushed for another goal in the final moments of the match.</li><li>In the 87th minute, Ukrainian midfielder Natiya Pantsulaya ran off the ball and absolutely clobbered her opponent to earn a red.</li></ul><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">-Our Wee Country  (@ourweecountry) <a href="https://twitter.com/mims/statuses/1382095787937644547?ref_src=twsrc%5Etfw">April 13, 2021</a></blockquote>

A soccer player ran straight into her opponent and ignored the ball, earning a wild red card in final moments of UEFA Women's Championship

<ul class="summary-list"><li>Men were 30% more at risk than women to be infected with <keyword id="8763838" type="UNKNOWN" weightage="60" keywordseo="covid-19">COVID-19</keyword>, according to <a href="https://spiral.imperial.ac.uk/bitstream/10044/1/90197/2/react1_r13_interim_preprint.pdf">a UK study </a> from June 24 to July 5. </li><li>The Euros could mean "men having more social activity than usual," said one of the report's authors.  </li><li>The latest findings also showed that <keyword id="6355981" type="LOCATION" weightage="60" keywordseo="england">England</keyword> is now experiencing "a substantial third wave of infections."</li></ul><p>England's stellar run at this year's Euros may be driving up COVID-19 infections in men watching the games. </p><p>In a preprint study of 47,000 people in the UK between 24 June and 5 July, men were 30% more at risk than women to be infected, according to a<a href="https://spiral.imperial.ac.uk/bitstream/10044/1/90197/2/react1_r13_interim_preprint.pdf"> Real-time Assessment of Community Transmission (REACT) study</a> by Imperial College scientists. </p><p>"It could be that watching <keyword id="64" type="SPORT" weightage="60" keywordseo="Football">football</keyword> is resulting in<a href="https://www.bbc.com/news/health-57754938"> men having more social activity than usual</a>," Steven Riley, one of the report's authors, said according to a BBC report. </p><p>The latest report also found a four-fold increase in the prevalence of COVID-19 from <a href="https://www.imperial.ac.uk/news/224113/coronavirus-infections-rising-exponentially-england-react/">0.19% in a previous study</a> to 0.59%. </p><p>The latest findings indicate "England is now experiencing a substantial third wave of infections," wrote the authors of the report, adding that the majority of cases are now of the Delta variant. </p><p>There was also a substantial increase in COVID infections in all age groups under 75 - with the biggest spike in children between 13 and 17. </p><p>The study noted, however, that although COVID-19 cases have rocketed since the start of May, there have been fewer hospitalizations and deaths due to high vaccination rates.</p><p>On Thursday, the country reported <a href="https://coronavirus.data.gov.uk/">more than 32,000 COVID-19 cases</a>, the highest single-day report since January 20. Despite that, UK Prime Minister Boris Johnson said he will carry on with plans to ease restrictions on July 19, saying the country has to "<a href="https://apnews.com/article/europe-coronavirus-pandemic-business-health-government-and-politics-650b09e7babe362e1777606e6b1a369b">learn to live with this virus</a>."</p><p>England is set to play against Italy at Wembley Stadium on Sunday. It's the first time the country is playing in the UEFA European Championship finals in the competition's history. </p>

As England storms to the Euros finals, a study says more men in the UK may be catching COVID-19 from watching the games

<ul class="summary-list"><li>England's Chloe Kelly scored the game-winning goal in extra time of the 2022 EUROs Final.</li><li>After netting the go-ahead goal, Kelly ripped off her jersey à la US soccer legend Brandi Chastain.</li></ul><p>Chloe Kelly is England's newest hero.</p><p>The 24-year-old forward scored the go-ahead goal of the Lionesses's 2-1 victory over Germany in the 2022 EUFA Women's EURO Final. Her late-game finish at London's Wembley Stadium — in front of a home crowd 87,192 strong — brought England its first major trophy from either its men's or women's senior national soccer team in 56 years.</p><div type="image" title="England celebrates its 2022 EUROs victory." height="1584" width="2500" msid="93259539" hostid="261" sizebytes="362116"></div><p>And Kelly celebrated accordingly.</p><p>After finding the back of the net in the 110th minute, the Manchester City striker channeled US Women's National Team legend Brandi Chastain's iconic '90s moment. <a href="https://www.youtube.com/watch?v=z-A1-Rz_pks">Like the American great after her team's 1999 Women's World Cup victory</a>, Kelly ripped off her jersey in delight and swung her shirt over her head while running across the pitch in only her sports bra.</p><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—ESPN FC (@ESPNFC) <a href="https://twitter.com/mims/statuses/1553809161669857280">July 31, 2022</a></blockquote><p>Chastain acknowledged the familiar shirtless celebration shortly after Kelly's game-winning strike. The two-time Olympic gold medalist and World Cup champion tweeted "I see you <a href="https://twitter.com/Chloe_Kelly98">@Chloe_Kelly98</a> well done," then urged her to soak up the celebrations now that she's a champion:</p><p>"Enjoy the free rounds of pints and dinners for the rest of your life from all of England," Chastain added. "Cheers!"</p><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Brandi Chastain (@brandichastain) <a href="https://twitter.com/mims/statuses/1553808738217209856">July 31, 2022</a></blockquote><p>England's EUROs title marks the country's first since the men's national team won the World Cup in 1966. The Lionesses had twice made the UEFA Women's Championship final prior to this year's tournament, but fell short on both occasions.</p><p>The Lionesses will look to carry the momentum into the 2023 Women's World Cup in Australia and New Zealand. England earned its best-ever results — third- and fourth-place finishes, respectively — in the 2015 and 2019 World Cups, but Sunday's victory under Europe's brightest lights marks a breakthrough for the national team.</p>

England's hero of the 2022 EUROs channeled US soccer legend Brandi Chastain to celebrate her game-winning goal

<ul class="summary-list"><li>A new charter has been drawn up to encourage support for Muslim sportsmen and women.</li><li>Muslim athletes face unique challenges in sport, such as training and playing during Ramadan.</li><li>Incidents like <keyword id="849887" type="PERSON" weightage="60" keywordseo="Paul-Pogba">Paul Pogba</keyword> having beer placed in front of him at Euro 2020 highlight the need for education.</li></ul><p>A charter described as the "first of its kind" has been launched to ensure the faith of Muslim soccer players and other athletes is respected both on and off the field.</p><p>The Muslim Athlete Charter, which was <a href="https://nujumsports.co.uk/about-us">launched by non-profit organization Nujum Sports</a>, aims to challenge organizations in the sporting world and encourage progress in supporting Muslim sportsmen and women.</p><p>There are currently 250 Muslim players across the top four leagues of English football, including high profile names like Manchester United's <a href="https://www.insider.com/category/paul-pogba">Paul Pogba</a>, Chelsea's N'Golo Kante, and Liverpool duo <keyword id="735032" type="PERSON" weightage="60" keywordseo="Mohamed-Salah">Mohamed Salah</keyword> and <keyword id="8400910" type="UNKNOWN" weightage="60" keywordseo="Sadio-Man">Sadio Mané</keyword>.</p><p>The charter includes elements such as ensuring Muslim players have appropriate places to pray, making sure that Muslim athletes are allowed to fast without judgment or impediment during Ramadan, and informing non-Muslim players that alcohol is forbidden in Islam.</p><p>Other elements of the charter include the provision of Halal food and Muslim players being allowed to attend midday prayers on Fridays.</p><p>Five English <keyword id="52458" type="ORGANIZATION" weightage="60" keywordseo="Premier-League">Premier League</keyword> teams have already signed up to support the charter.</p><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">-Watford Football Club  (@WatfordFC) <a href="https://twitter.com/mims/statuses/1408431841925910535?ref_src=twsrc%5Etfw">June 25, 2021</a></blockquote><p>Ebadur Rahman, founder and chief executive of Nujum <keyword id="6356028" type="UNKNOWN" weightage="100" keywordseo="sports">Sports</keyword> pointed towards France's <a href="https://www.insider.com/paul-pogba-follows-cristiano-ronaldo-removing-heineken-from-press-conference-2021-6">Pogba removing a Heineken bottle during his Euro 2020 press conference as highlighting "the need for education."</a></p><p><a href="https://www.bbc.co.uk/sport/football/57512924">He told the BBC:</a> "Having worked in sport, I am well aware of the difficulties of being able to practice my religion.</p><p>In another incident in recent months which highlighted the unique challenges faced by Muslim athletes, <a href="https://www.insider.com/premier-league-match-halted-muslim-player-to-break-ramadan-fast-2021-4">a Premier League game was halted to allow Leicester City's Wesley Fofana, who is Muslim, to break his Ramadan fast.</a> </p><p>"After speaking extensively to athletes and clubs, we felt it was the right time to have a Muslim athlete charter in place in the UK. We believe it is the first and only one of its kind, Rahman continued.</p><p>"Clubs and organizations are joining a positive movement of solidarity, equality and recognition of the contribution Muslims make at their respective clubs and teams."</p><p>The announcement of the Muslim Athlete Charter comes a day after <a href="https://www.telegraph.co.uk/euro-2021/2021/06/24/euro-2020-officials-agree-not-place-heineken-front-muslim-players/">the Daily Telegraph reported that, in light of Paul Pogba's Heineken incident</a>, UEFA plans on taking steps to ensure that its products, either alcoholic or non-alcoholic, aren't placed in front of Muslim players at future Euro 2020 press conferences.</p>

Muslim athletes are banding together to ensure their faith is respected and stop incidents like Paul Pogba's at Euro 2020 happening

<ul class="summary-list"><li>The US Women's National Soccer Team is headed to London to face England at Wembley Stadium in October.</li><li>The match against the Lionesses — who just won the 2022 Euros — marks a massive test for the US.</li></ul><p>The US Women's National Soccer Team is gearing up for a massive test ahead of the 2023 World Cup.</p><p>The Stars and Stripes announced Tuesday that they're headed across the pond to face England for a friendly at London's Wembley Stadium in early October. The matchup marks just the second time since the Tokyo Olympics that the United States will face an opponent ranked in FIFA's Top 10, while the Lionesses will use the opportunity to contend with the reigning World Cup champions.</p><p>England is fresh off winning this summer's 2022 UEFA Women's Euro in spectacular fashion, securing the country's first major trophy from either its men's or women's senior national soccer teams since 1966.</p><div type="image" title="England celebrates its 2022 EUROs victory." height="1584" width="2500" msid="93308079" hostid="261" sizebytes="362116"></div><p>The Lionesses faced a handful of FIFA Top 10 teams — including No. 7 Spain, No. 5 Germany, and No. 2 Sweden — en route to hoisting the trophy on Sunday. The US, meanwhile, has only faced a single Top-10 opponent since its <a href="https://www.insider.com/megan-rapinoe-reaction-uswnt-loss-asses-kicked-sweden-tokyo-olympics-2021-7">disappointing</a> <a href="https://www.insider.com/video-megan-rapinoe-cries-interview-us-womens-soccer-olympics-loss-2021-8">bronze-medal finish</a> at the <a href="https://www.insider.com/uswnt-loses-sweden-tokyo-olympics-drops-44-game-unbeaten-streak-2021-7">Tokyo Olympics</a> last summer.</p><p>"To get a chance to play the European champions in London at Wembley is an opportunity that doesn't come around very often, so we're all thankful that the match could be arranged," USWNT head coach Vlatko Andonovski said in a statement Tuesday. "I saw England play live at the Euros, and I'm looking forward to an amazing atmosphere at Wembley and another big event for women's soccer on October 7."</p><p>Andonovski's side bested No. 6 Canada — the reigning Olympic gold medalists — in last month's CONCACAF W Championship <a href="https://www.insider.com/us-womens-soccer-olympics-world-cup-qualification-celebration-2022-7">to win the tournament</a> and secure its spot in both the 2023 World Cup and 2024 Olympics. The Americans' 1-0 victory over their northern neighbors came by way of a penalty kick, which veteran forward Alex Morgan converted in the 78th minute of the contest.</p><div type="image" title="Alex Morgan celebrates with teammates after converting a penalty kick against Canada." height="1558" width="2337" msid="93308081" hostid="261" sizebytes="212306"></div><p>The US hasn't faced England since a 2020 SheBelieves Cup contest in Orlando, Florida. Though the Stars and Stripes came away with the 2-0 victory in that match — and later went on to win the tournament — Andonovki's team looks markedly different now than it did then.</p><p>Decorated striker Carli Lloyd scored both goals to lead the US past the Lionesses — who, at the time, were managed by Phil Neville. Lloyd has since retired, but she's far from the only familiar American face no longer with the team.</p><p>In fact, only 10 of the 23 players who were on Andonovski's roster for that last matchup against England were still a part of the USWNT's CONCACAF W Championship campaign in July. With so much roster turnover and the onboarding of many young — albeit talented — new players in a relatively short span, the US has spent its time since the Olympics building team chemistry and forming its new identity.</p><div type="image" title="Head coach Vlatko Andonovski watches his USWNT warm up." height="1667" width="2500" msid="93308082" hostid="261" sizebytes="123858"></div><p>But, at times, the new-look national team has faltered along the way. In October 2021, for example, the USWNT earned a scoreless draw against No. 18 South Korea in front of a friendly crowd in Kansas. More recently, the Americans have earned relatively narrow victories over No. 28 Colombia, No. 6o Haiti, and No. 26 Mexico, in addition to its penalty kick-fueled win over Canada.</p><p>Needless to say, facing a Sarina Wiegman-led England — who crushed No. 2 Sweden 4-0 en route to the Euro Final — will pose a great challenge for the young USWNT. But Andonovski recognizes that it's precisely the type of challenge his team needs as it readies to defend its World Cup title.</p><p>"This is exactly the kind of match we need at exactly the right time in our World Cup preparations," Andonovski said. "We can test ourselves against a very talented England team."</p>

US women's soccer is headed abroad to face the European champs, marking a massive test for the new-look squad

London, Apr 23 (AFP) Phil Neville will leave his role as England women's manager when his contract expires next year, according to widespread reports on Thursday.<p> The former Manchester United and England defender's deal would have seen him take charge of the Lionesses' European championship campaign on home soil next year.</p><p> However, the reorganisation of the football calendar due to coronavirus means the women's Euros is expected to be moved to 2022 by UEFA this week.</p><p> Neville is also now unlikely to take charge of the Great Britain team at next year's Olympics, with the FA keen for his successor to get tournament experience before the Euros.</p><p> After taking charge in January 2018, Neville quickly made a big impact as England won the high-profile SheBelieves Cup for the first time and pushed world champions the United States all the way before losing a pulsating World Cup semi-final 2-1 last year.</p><p> However, England's form has unravelled since, with a run of seven defeats in 11 games leaving even Neville himself questioning whether he was the right man to take them forward.</p> "I've got to start earning my coin, being a better manager -- and the results need to improve," said Neville after a 1-0 defeat by Spain in England's last outing in March. (AFP)  ATKATK

Neville 'set to leave England women's job in 2021'

London, Apr 24 (AP) Phil Neville will step down from coaching the England women's team when his contract expires next year, missing out on leading the country at the rescheduled European Championship in 2022.<p> The former Manchester United player could still coach the British Olympic team. Due to the coronavirus pandemic, the Tokyo Games have been pushed back a year to July 2021 - the endpoint for Neville's England contract.</p><p> Sue Campbell, the English Football Association's director of women's football, said she "will now discuss next steps" about the Olympics with the British Olympic Association and the federations in Northern Ireland, Scotland and Wales. The Olympics start in July 2021.</p><p> The 43-year-old Neville, who took charge of England in January 2018, took the Lionesses to the semifinals of the World Cup last year in his first job in women's football.</p><p> But seven of the last 11 games have been lost, a dismal run that started with the semifinal loss to the U.S. and included a defeat in a reunion with the world champions at the invitational SheBelieves Cup last month.</p><p> England only has friendly matches until the European Championship since it qualified as hosts for a tournament that was due to be staged in July 2021.</p><p> The coronavirus outbreak led to the men's Euros being postponed until 2021, which led on Thursday to UEFA confirming the need to delay its women's showpiece until July 6-31 2022.</p><p> "As a result of the changes to the proposed tournament scheduling we will now be working to plan for a revised match calendar once it is safe and appropriate to do so," Neville said. </p><p> "I am looking forward to getting back to work with the team as soon as possible. We have a fantastic squad of players and there is plenty to work on as we look to progress as a team going into 2021." The FA wants the same manager in charge of England's next two tournaments.</p><p> "In light of the impact of current global events on the sporting calendar and in the best interests of the England Women's team, both parties were in agreement that our shared priority was to ensure the Lionesses have continuity of coaching going into the home EURO and looking towards the 2023 FIFA World Cup," Campbell said.</p> "Once football returns after this difficult period, Phil will continue his work with the Lionesses on the further development of his squad. I will support him fully with that important task whilst moving forward with the crucial succession planning process." (AP)  ATAT

Phil Neville to leave England women's coach's job next year

<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/575d0ee6dd0895dd2e8b4881-2400/rtx2fpds.jpg" alt="euro russia england" data-mce-source="REUTERS"><p class="source"><span>REUTERS</span></p></img></div><p></p></div></div><p>Russia is facing investigation by Uefa after fans charged at and attacked England supporters following the final whistle of their team's match in Marseille on Sunday.</p><p>The Russian attackers threw projectiles - including chairs and dustbins - forcing panicked England fans to clamber over barriers as stewards watched helplessly.</p><p>BBC political correspondent <a href="https://twitter.com/nickeardleybbc">described the scenes on Twitter</a> as "utter panic."</p><p><div><blockquote class="twitter-video" data-lang="en"><p lang="en" dir="ltr">Russian fans confront English at full time <a href="https://t.co/yIFLmpjzdR">pic.twitter.com/yIFLmpjzdR</a></p>- Nick Eardley (@nickeardleybbc) <a href="https://twitter.com/nickeardleybbc/status/741734925632737281">June 11, 2016</a></blockquote><script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div></p><p><span>"Have never seen anything like this in </span>football<span> stadium. Utter panic in England as some Russians charged. Women and children trampled," he wrote.&#xa0;</span></p><p><span>Uefa is now examining how the team can be punished for the severe violence displayed by its fans.&#xa0;</span></p><p>The violence continued to pour out of the stadium and onto the streets, leaving 20 England fans hospitalised, including one in critical condition following a cardiac arrest, <a href="http://www.independent.co.uk/sport/football/international/euro-2016-russia-face-uefa-investigation-as-england-fans-are-chased-from-stadium-a7077371.html">according to The Independent</a>.</p><p>Women and children were also caught in the stampede to escape the stadium as bloodied England fans scrambled. An England fan at the match told Sky News: "There was no security... I think it speaks volumes about the way this tournament has been organised."</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/575d0ee6dd0895dd2e8b4882-2400/rtx2fpd5%20(1).jpg" alt="euro russia england" data-mce-source="REUTERS"><p class="source"><span>REUTERS</span></p></img></div><p></p></div></div><p>Uefa, the governing body of European football, has said that it "firmly condemns the incidents in Marseille."</p><p>Last night's clashes were not the first bouts of violence at this year's Euro championship.&#xa0;<span>Hundreds of English football fans <a href="http://uk.businessinsider.com/english-football-fans-clash-with-police-in-marseille-as-euro-2016-kicks-off-2016-6">clashed with the French riot police</a> in Marseille on Friday night</span></p><p><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/575d0ee6dd0895dd2e8b4883-2400/rtx2fpdq.jpg" alt="euro england russia" data-mce-source="REUTERS"><p class="source"><span>REUTERS</span></p></img></div><p></p></div></div></span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/queen-elizabeth-aircraft-carrier-ship-portsmouth-navy-2016-5">These £6.2 billion aircraft carriers are the navy's largest ships ever built</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="t0djNxMzE6R-QjN_hAElv0-fuWCiNQgc" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 't0djNxMzE6R-QjN_hAElv0-fuWCiNQgc',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

Russia facing Uefa investigation after supporters brutally attack England fans

<ul class="summary-list"><li>Kate Middleton and Princess Charlotte attended Wimbledon together on Sunday.</li><li>Prince William and Prince George went to the Euro Championship finals together on the same day.</li></ul><p>The kids of the royal family made a splash again over the weekend.</p><p>On Sunday, <a target="_blank" class="" href="https://www.businessinsider.com/kate-middleton-surgery-public-absence-what-to-know-2024-2">Kate Middleton</a> attended the men's singles final at <a target="_blank" class="" href="https://www.businessinsider.com/wimbledon-celebrity-sightings-2024-7">Wimbledon</a> with Princess Charlotte, 9, accompanying her.</p><p>The event marked <a target="_blank" class="" href="https://www.businessinsider.com/kate-middleton-wimbledon-mens-final-second-event-since-cancer-diagnosis-2024-7">Kate's first solo royal engagement</a> of 2024 and only her second of the year. She attended Trooping the Colour on June 15, almost three months after she revealed she was <a target="_blank" class="" href="https://www.businessinsider.com/what-is-preventative-chemotherapy-how-it-works-2024-3">undergoing "preventative chemotherapy."</a></p><div type="image" title="Princess Charlotte and Kate Middleton sit in a crowd at Wimbledon." height="1373" width="1831" msid="111791329" hostid="261"></div><p>The same day the women of the Wales family headed to Wimbledon, Prince William went to Berlin to watch the UEFA Euro final match between England and Spain.</p><p>He brought Prince George, 10, with him, and they were photographed watching the game together in the royal box in coordinating suits.</p><p>As Evan Nierman, the CEO and founder of the global PR firm <a target="_blank" rel=" nofollow" class="" href="https://redbanyan.com/"><u>Red Banyan</u></a>, told Business Insider, Kate and Will's latest public appearances elevate the family-oriented image they've been putting forward in recent months.</p><p>"It's very consistent with the strategy they've been employing to emphasize the unity of their family and to benefit from how simply adorable their children are," Nierman said.</p><div type="image" title="Prince George and Prince William hug in a stadium." height="3002" width="2000" msid="111791333" hostid="261"></div><p>The appearances at Wimbledon and the Euro final come on the heels of the entire Wales family attending <a target="_blank" class="" href="https://www.businessinsider.com/kate-middleton-trooping-the-colour-first-appearance-since-cancer-diagnosis-2024-6">Trooping the Colour together</a>, William taking Charlotte and George to <a target="_blank" class="" href="https://www.businessinsider.com/prince-william-selfie-taylor-swift-travis-kelce-shake-it-off-2024-6">Taylor Swift's Eras tour</a> in London, and Kate and Will sharing more <a target="_blank" class="" href="https://www.businessinsider.com/prince-william-kate-middleton-candid-birthday-photo-2024-6">candid photos of their kids</a> in recent weeks.</p><p>Now, they seem to be embracing the positive energy their children bring to public engagements and pairing it with a sense of patriotism — while living up to their promise to prioritize their kids during a tumultuous time for the royal family.</p><h2 id="2efbf585-8591-45d1-b1b5-679488067684">Nothing says 'part of the people' like watching sports on TV</h2><p>As Nierman told BI, both Wimbledon and the Euro Championship allowed Kate and William to highlight their support of the UK alongside their affection for their children.</p><p>"There are multiple levels to the benefit of having their kids appear with them at the sporting events," he said, going on to say that they are not only "leveraging the adorability and likability of their children" but they are also "supporting England and promoting their country."</p><p>"Not only are they showing up and putting their best foot forward, they're doing it in the support of and furtherance of their country," Nierman said.</p><p>Kate and William appeared to double down on that message with the <a target="_blank" class="" href="https://www.instagram.com/p/C9cOFGvNDUV/?hl=en">photo they shared</a> of Charlotte and Louis watching the Euro final on a TV in England jerseys. The jerseys said each child's name and used their age for the number.</p><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/C9cOFGvNDUV/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/C9cOFGvNDUV/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/C9cOFGvNDUV/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by The Prince and Princess of Wales (@princeandprincessofwales)</a></p></div></blockquote> <p>From a public relations perspective, showing two royals watching a sporting event on TV like any other child might watch makes the royals more accessible.</p><p>"The monarchy always struggles with how to maintain their dignity and the regal nature of the institution while at the same time being approachable for the average citizen," Nierman said. "And I think nothing says a part of the people more than supporting their soccer team."</p><p>"It shows them doing the same thing that others were doing all over the UK in recent days," he added of the photo of Charlotte and Louis. "It's a way of helping people identify with them in a context that's also cute and fun."</p><h2 id="f1895b53-c194-4774-9904-27f114304aed">They're staying true to their commitment to putting their kids first</h2><p id="f1895b53-c194-4774-9904-27f114304aed">When Kate revealed she was <a target="_blank" class="" href="https://www.businessinsider.com/kate-middleton-diagnosed-with-cancer-undergoing-chemotherapy-2024-3">undergoing chemotherapy</a> in March, she noted that part of the reason she had not gone public with the news earlier was <a target="_blank" class="" href="https://www.businessinsider.com/kate-middleton-surgery-public-absence-what-to-know-2024-2#on-march-22-kate-announced-she-is-undergoing-preventative-chemotherapy-in-a-video-speaking-directly-to-the-public-18">to protect her children</a>. She said she and William had "been doing everything we can to process and manage this privately for the sake of our young family."</p><p id="f1895b53-c194-4774-9904-27f114304aed">The quality time Kate and Will are publicly spending with their children now gives credence to the idea that they were focused on them throughout Kate's absence during the first five months of the year.</p><p id="f1895b53-c194-4774-9904-27f114304aed">"They're being consistent, and they're putting their money where their mouth is, and that's what is really significant here," Nierman said of William and Kate.</p><div type="image" title="Prince William, Kate Middleton, Prince George, Prince Louis, and Princess Charlotte attend Trooping the Colour 2024." height="1433" width="2000" msid="111791335" hostid="261"></div><p id="f1895b53-c194-4774-9904-27f114304aed">"Actions speak louder than words, and by showcasing their connection to their children and their focus on the family, they're proving that it wasn't just talk," he added.</p><p>As William's importance in the royal family continues to grow over time as <a target="_blank" class="" href="https://www.businessinsider.com/prince-william-ready-king-training-2023-5">heir to the throne</a>, Nierman thinks spending more public time with his family is a smart move for him.</p><p>"William just building upon this public image as a devoted husband and father is a winning strategy for him," he told BI, adding that being spotted with George publicly is particularly powerful.</p><p>"It's William with another man in his family that he's obviously close with in a positive context," Nierman said. "His father, King Charles, has always struggled in the likability category, and meanwhile, <a target="_blank" class="" href="https://www.businessinsider.com/prince-harry-espys-award-controversy-pr-expert-2024-7">his relationship with his brother</a> is clearly strained. So this is an obvious choice and a good one for sure."</p>

Prince William and Kate Middleton are following through on their word to put their kids first

World Cup-winning captain <keyword id="704" type="General" weightage="20" keywordseo="Lionel-Messi" source="Orion">Lionel Messi</keyword> took home the award for the Best International Federation of Association Football (FIFA) Men's Player following Argentina's historic World Cup 2022 triumph, at The Best FIFA Football Awards 2022 held in Paris on Monday, February 27.<br /><br />The talismanic striker beat France's Kylian Mbappe and Karim Benzema to clinch the laurel. The Argentine star scored seven goals in the side's World Cup triumph, missing out on the golden boot by just one goal. This was the PSG star's second FIFA Best title, his first coming in 2019. Messi has also won a record seven Ballon d'Or awards.<br /><br />"It's amazing. It was a tremendous year and it is an honour for me to be here tonight and win this award. I want to express my thanks to [coach Lionel] Scaloni and my teammates; without them, I would not be here. I achieved a dream I had been hoping for so long and finally, I achieved it. It's a dream for any player; very few people can achieve that and I was lucky enough to do so," said Messi as quoted by ESPN.<br /><br />FC Barcelona Femeni's Spanish midfielder <keyword id="1738734" type="General" weightage="20" keywordseo="Alexia-Putellas" source="Orion">Alexia Putellas</keyword> was recognised as the Best FIFA Women's Player for the second time in a row after a successful year which saw her club win a third successive league title.<br /><br />Mary Earps was voted the Best FIFA Women's Goalkeeper after a year in which she lifted the UEFA Women's EURO 2022 with the Lionesses.<br /><br />Argentina goalkeeper Emiliano Martinez got his hands on the Best FIFA Men's Goalkeeper prize following his outstanding performances throughout FIFA World Cup 2022.<br /><br />The English national team's manager Sarina Wiegman won the Best FIFA Women's Coach after leading the Lionesses to European glory and her second successive UEFA EURO title, while Argentina boss Lionel Scaloni added the Best FIFA Men's Coach to his trophy cabinet, alongside the FIFA World Cup trophy.<br /><br />The Best FIFA Football Awards ceremony also recognised the standout goal of the year as Marcin Oleksy won the FIFA Puskas Award for his impressive finish.<br /><br />Georgian player Luka Lochoshvili picked up the FIFA Fair Play Award in recognition of his exemplary reaction whilst playing for Wolfsberger AC when an opposing player fell unconscious on the pitch and Luka rushed to his aid.<br /><br />In addition, Argentinian fans were recognised for their support of the national team during the FIFA World Cup 2022, which saw impressive numbers travel to Qatar and millions of fans then welcomed their winning heroes home to Buenos Aires and across the country.<br /><br />The winners of the Best player, goalkeeper and coach awards were determined through a voting process in which four groups had an equal say: football fans, selected media representatives and the captains and head coaches of national teams from around the globe. <br /><br /><b>SEE ALSO:</b><br /><br /> <b><a href="https://www.businessinsider.in/tech/gadgets/news/noise-and-fire-boltt-entered-in-top-five-in-global-smartwatch-shipments/articleshow/98171390.cms">These two Indian brands have together sold more smartwatches than Samsung in 2022</a></b><br /><br /> <b><a href="https://www.businessinsider.in/business/news/mukesh-ambanis-jiocinema-to-take-on-disney-hotstar-and-amazon-prime-with-free-4k-ipl-streaming/articleshow/98150380.cms">Mukesh Ambani’s JioCinema to take on Disney+ Hotstar, and Amazon Prime with free 4K IPL streaming</a></b><br /><br /> <b><a href="https://www.businessinsider.in/finance/news/how-to-use-credit-card-to-make-upi-payments/articleshow/98090488.cms">How to use credit card to make UPI payments</a></b><br />

FIFA awards: Lionel Messi, Alexia Putellas crowned Best players at awards ceremony in Paris

<ul class="summary-list"><li><keyword id="6422869" type="PERSON" weightage="60" keywordseo="kate-middleton">Kate Middleton</keyword> made a quick outfit change as she dashed from <keyword id="6437049" type="LOCATION" weightage="60" keywordseo="wimbledon">Wimbledon</keyword> to Wembley Stadium. </li><li>She wore a $963 pink dress for the tennis tournament, followed by a white blazer for the Euro final.</li><li>Middleton is thought to have made a patriotic statement with her second outfit.</li></ul><p><a href="https://www.insider.com/category/prince-william">The Duchess of Cambridge</a> wore two completely different outfits during a day of sporting events on Sunday. </p><p>For her first appearance of the day, Kate Middleton opted for a $963 (£695) blush-pink dress at Wimbledon with her father, Michael Middleton. </p><p>The belted midi dress, by Beulah London, appears to have since become sold out on the <a href="https://www.beulahlondon.com/collections/dresses/products/ahana-full-skirt-blush-dress/">brand's website</a>, with only the pre-order option available.</p><p>She paired the dress with $41 (£30) nude heels by Aldo, according to <a href="https://www.hellomagazine.com/fashion/royal-style/20210711117131/kate-middleton-baby-pink-dress-wimbledon-mens-singles-final/">Hello! Magazine.</a></p><div type="image" title="Kate Middleton and Michael Middleton at Wimbledon" height="1384" width="2000" msid="84347947" hostid="261"></div><p>Later that evening, the duchess was joined by Prince William and their 7-year-old son, Prince George, at the UEFA Euro Final at Wembley Stadium. Italy beat England 3-2 on penalties after the match ended 1-1 with extra time.</p><p>Middleton changed into a white blazer, thought to be from Zara, according to reports by the <a href="https://www.dailymail.co.uk/femail/article-9779523/Kate-Middleton-wears-65-bold-beaded-earrings-boutique-London-brand-Wembley.html">Mail Online</a> and the <a href="https://www.express.co.uk/life-style/style/1461337/Kate-Middleton-euro-2020-final-Wembley-white-blazer-red-earrings-duchess-cambridge">Daily Express</a>.</p><p>The royal accessorized with a pair of $90 (£65) <a href="https://blaiz.co.uk/products/blaiz-red-beaded-earrings-bbz8-r">red beaded teardrop earrings</a> by Blaiz. The brand's founder told Insider she believes they made "a strong patriotic" statement at the match.</p><div type="image" title="Kate Middleton red earrings" height="1334" width="2000" msid="84347950" hostid="261"></div><p>"I am incredibly humbled and of course delighted that the Duchess of Cambridge chose to wear a curation of ours to such a monumental occasion for England, the Euro 2020 Final at Wembley Stadium," Stephanie Margaronis Mordehachvili, founder of Blaiz, told Insider.</p><p>"Championing the colours of the national flag, the Duchess' handmade red teardrop earrings made a strong patriotic but also <keyword id="6" type="ENTERTAINMENT" weightage="60" keywordseo="fashion">fashion</keyword> statement," she added.</p><p>The sustainable brand, inspired by Latin American <keyword id="7" type="CITY" weightage="60" keywordseo="style">style</keyword>, was founded in 2015 as a "creative concept store," and is now exclusively "run by women, for women," <a href="https://blaiz.co.uk/pages/about-us">according to its website.</a></p><p>Meanwhile, William and George wore matching ties and suit jackets.</p><p>The Duke of Cambridge made a statement after England's defeat on Sunday evening, writing in an <a href="https://www.instagram.com/p/CRNCV5ClZqv/">Instagram post</a> that the result was "heartbreaking."</p><p>"Congratulations @Azzurri on a great victory. England, you've all come so far, but sadly this time it wasn't our day. You can all hold your heads high, and be so proud of yourselves - I know there's more to come," he wrote, before signing the post with his first initial. </p>

Kate Middleton changed from a $963 dress to a Zara blazer and jewelry with a potential patriotic message for a day of sports events

<p>Hello and welcome to the first edition of the revamped <keyword id="11596326" type="UNKNOWN" weightage="60" keywordseo="insider-advertising">Insider Advertising</keyword>, a weekly <keyword id="621414" type="PERSON" weightage="60" keywordseo="Newsletter">newsletter</keyword> where I'll break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> editor. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising"><strong><em>If this was forwarded to you, sign up here.</em></strong></a></p><p>In each Thursday's letter you can expect to-the-point analysis breaking down the biggest industry stories and why they matter. We'll also deliver exclusive interviews, scoops, and data to keep you one step ahead of your competitors. And it goes without saying: There will be puns.</p><p>Over the course of the next few weeks and months, we'll be trying out some new things with Insider Advertising - so please do send your feedback to <a href="mailto:loreilly@insider.com">loreilly@insider.com</a> on what you'd like to see more - and less - of.</p><p>Enough housekeeping. Let's get you straight to the good stuff.</p><ul><li><a href="https://www.businessinsider.com/people-are-quitting-ad-industry-and-agencies-struggle-to-hire-2021-7">Ad industry's labor shortage</a></li><li>Adtech's deal flurry</li><li>TikTok on its Euro 2020 sponsorship</li></ul><hr /><h3>Leaving on a jet plane</h3><p><a href="https://www.businessinsider.com/people-are-quitting-ad-industry-and-agencies-struggle-to-hire-2021-7"></a></p><p>Much like their fellow executives in <a href="https://www.businessinsider.com/restaurant-prices-labor-shortage-worker-wages-food-2021-6">hospitality</a>, <a href="https://www.businessinsider.com/investment-banks-labor-shortage-analysts-hiring-deals-goldman-jpmorgan-2021-6">banking</a>, and the <a href="https://www.cnn.com/2021/06/20/business/american-airlines-flights-canceled-labor-shortages/index.html">airline sector</a>, ad-agency bosses are grappling with labor shortages.</p><p>As my colleagues Lindsay Rittenhouse and Patrick Coffee reported, <a href="https://www.businessinsider.com/people-are-quitting-ad-industry-and-agencies-struggle-to-hire-2021-7">ad-agency workers are abandoning ship in droves</a>, with many citing burnout or a desire for more flexible working.</p><p>The return to the office is now likely to serve as another pressure point - and for some, close proximity to certain coworkers or clients presents a grim prospect.</p><p>Earlier this week, Zoe Scaman, the founder of the London-based strategy studio Bodacious, lit a fire under Adland with her <a href="https://zoescaman.substack.com/p/mad-men-furious-women">essay "Mad Men. Furious Women,"</a> which put the industry on blast for not doing enough to stamp out misogyny and harassment.</p><p>Indeed, <a href="https://www.campaignlive.co.uk/article/lets-stamp-sexual-harassment-adland-office-working-returns/1721395">a 2020 survey from the UK ad-industry nonprofit TimeTo</a>, found that 49% of agency staffers polled were concerned sexual harassment would be a bigger issue once back in the office, with some fearing a release of untoward "pent up" feelings.</p><p>All in all, not a great advertisement for agencies desperately trying to recruit new talent - and just as the workload from clients has begun to rebound.</p><p>Cindy Gallop, the entrepreneur, consultant, and former ad exec, told me there were some practical steps agency leaders should be taking to address these issues and prevent more workers from tapping out of advertising altogether:</p><ol><li>Fire every white male sexual harasser and sexist bully currently in power.</li><li>Promote women into those leadership roles instead.</li><li>Stand back and let women lead, design, and manage the future of the industry.</li></ol><p>"I guarantee those steps will not only stop people leaving the industry, but, when the industry is led, designed, and managed by women - i.e., the primary advertising target - have talent flooding into advertising instead," Gallop said.</p><p><strong>Related reading:</strong> Ad Age's Jeanine Poggi takes an in-depth look at how ad agencies are <a href="https://adage.com/measuring-ad-agencies-diversity-promises-commitment-george-floyd/2347111">living up to the diversity promises they made last summer</a> - and where they're falling short.</p><hr /><h3><strong>Merger, she wrote</strong></h3><p>In a stark reversal to the past few <a href="https://digiday.com/media/nuclear-winter-ad-tech-enters-vulture-capital-era/">wilderness years</a>, you're now the exception to the rule if you're an adtech company of a certain vintage that isn't public or filing to go public. The latest to join the <a href="https://www.businessinsider.com/why-ad-tech-stocks-soaring-ipo-returning">ever-bulging adtech IPO list</a> is the Altice-owned video-ad specialist Teads, <a href="https://www.wsj.com/articles/altices-ad-tech-company-teads-plans-to-file-for-ipo-11625604384">which filed on Tuesday</a>.</p><p>Meanwhile, <a href="https://www.businessinsider.com/adtech-company-openx-explores-possible-sale-2021-5">adtech M&amp;A is going gangbusters</a>.</p><p>"Just about <a href="https://www.businessinsider.com/brands-acquiring-tech-firms-to-keep-up-with-ecommerce-and-ad-changes">every adtech company is in play</a>, and if not, they should be," Nick MacShane, the senior managing director at Progress Partners, told me. (Which is exactly what I'd be saying if I were an adtech banker, too.)</p><p><a href="https://www.wsj.com/articles/digital-ad-opportunities-and-capital-spur-investor-interest-in-ad-tech-11625220000">The Wall Street Journal's Alexandra Bruell reported last week on why adtech had come back in vogue</a>. The tl;dr version: Digital ad spending is up, public adtech company valuations are higher, interest rates are low, and there's a growing appetite for adtech in new areas like streaming TV and e-commerce.</p><p>(I'd also throw in another reason some companies are looking for a quick exit, from the JEGI Clarity managing director Hugh Boston: "In the States, certainly for some types of businesses that are founder-owned, there's a concern that capital gains tax could go up, effective next year.")</p><p>What does it all mean for advertisers? Probably a bunch of new vendor names and logos to learn for one (<a href="https://jamesnames.com/2021/07/after-acquiring-mountain-com-mntn-also-acquires-mntn-com/">MNTN</a>, anyone?) But also, hopefully, it means more of those vendors will have the money and scale required to throw resources at some of the industry's biggest challenges - particularly around data privacy. At least before the founders cash out and sail into the sunset on an <a href="https://digiday.com/marketing/cannes-briefing-battle-ad-tech-yachts/">adtech flotilla</a>, that is. (I jest, I jest.)</p><hr /><h3><strong>The only way is up?</strong></h3><div type="image" title="Adtech M&amp;A deals, 2017-2021" height="880" width="1280" msid="84232417" hostid="261"></div><hr /><h3><strong>The 90-second slot</strong></h3><p><em>In this semiregular corner of the newsletter, I'll bring you a rapid-fire, 90-second interview with the industry's most influential executives who are dominating the week's advertising news.</em></p><p>This week, I spoke with James Rothwell, the head of EMEA marketing at TikTok, an official sponsor of the <a href="https://www.businessinsider.com/where-to-watch-euro-2020">UEFA Euro 2020 soccer football tournament</a>.</p><div type="image" title="Harry Kane of England celebrates after scoring his team's third goal during the UEFA Euro 2020 Championship Quarter-final match between Ukraine and England" height="2033" width="3049" msid="84232419" hostid="261"></div><p><strong>You weren't initially a sponsor of Euro 2020 before it got COVID-delayed. Why did you hop on board for the postponed version?</strong></p><p>Our overall goal as a brand is to really become part of the fabric of the European culture and society - and football is the absolute lifeblood of European culture. As we've grown our user base and grown our brand it really felt like a natural next step.</p><p><strong>What's the key metric you're looking at to measure the success of your Euro 2020 activity?</strong></p><p>We are really hoping we are going to continue to be welcomed with football fans in Europe and beyond, so brand health and association with the sport is important to us. We're very carefully tracking engagement in the app: video creation; video consumption; overall fan engagement for football.</p><p>When we launched this on February 11 we had 70 billion views for #football - we are now at 154 billion views. (#Soccer is at 71 billion views.)</p><p><strong>Does this pave the way for more big TikTok sponsorships?</strong></p><p>We want to continue to play a role in the cultural events that matter, whether that's football or beyond. We've made an amazing first step in the football space.</p><p>We want to continue doing that, whether that's the news that came out with [Ryan Reynolds and] <a href="https://www.bbc.co.uk/sport/football/57667937">Wrexham</a> and <a href="https://www.cityam.com/burnley-women-agree-groundbreaking-deal-with-tiktok-to-live-stream-all-home-matches-on-the-social-media-platform/">Burnley</a> last week, or ongoing conversations we're having with leagues, players, and teams, we're here to stay in football.</p><p><strong>Who's going to win the tournament?</strong></p><p>England!</p><hr /><h3><strong>Recommended reads</strong></h3><ul><li><a href="https://www.businessinsider.com/vice-exec-heads-to-tiktok-to-lead-agency-promotions-2021-7">TikTok has hired Krystle Watler, a former executive at Vice's ad agency Virtue, as its first creative agency lead</a> - Insider</li><li><a href="https://www.ft.com/content/29cc2161-95c1-4fb8-b58a-af97d6c39a68">Dentsu has a massive Olympics-shaped hole to dig itself out of</a> - Financial Times</li><li><a href="https://www.businessinsider.com/how-robinhood-declined-paid-marketing-and-customer-acquisition-costs-2021-7">How Robinhood reduced paid marketing expenses by 14% and its average customer-acquisition cost by more than 60%</a> - Insider</li><li><a href="https://variety.com/2021/tv/news/tv-upfront-secret-advertising-primetime-1235011808/">Media buyers say a chunk of the volume of ad commitments in this year's US TV upfronts is moving away from prime time</a>. Still, <a href="https://www.businessinsider.com/us-tv-advertisers-raise-upfront-tv-spending-to-20-billion-2021-5">US TV advertisers are expected to spend $19.90 billion up front in the 2021-2022 TV season, an increase of 7.6% over the previous cycle</a>. - Variety/eMarketer</li><li><a href="https://www.adweek.com/brand-marketing/as-marketers-line-up-for-ncaa-athlete-deals-pitfalls-await/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Adfreak+%28Adfreak%29freak%29">A look at the challenges that await marketers now that the NCAA has cleared the path for athlete endorsement deals</a> - Adweek</li></ul>

Plugging Madison Avenue's brain drain

<ul><li>Across 20 films, including those of <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>, <keyword id="6239354" type="PERSON" weightage="20" keywordseo="hima-das">Hima Das</keyword>, <keyword id="763258" type="PERSON" weightage="20" keywordseo="Beyonc">Beyoncé</keyword>, Paul Pogba, Mo Salah and Siya Kolisi, stories are told via a powerful narration brought to life through rare, home footage of some of authentic stories in sport and sport culture around the world.</li><li>The film series is the opening chapter of <keyword id="6377547" type="ORGANIZATION" weightage="20" keywordseo="adidas">adidas</keyword>’ brand attitude - Impossible Is Nothing – which at its heart is about seeing possibilities with optimism to shape a better future, together, for all people and our planet.</li><li>This series serves as the introduction for a long-term brand attitude that will continue to build on the contributions from adidas to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.<br /></li></ul>Today, adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES - as told in bold, human films - is about rebellious optimism, rooted in the purpose from adidas in the power of sports to change lives. <br /><br />Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives. <br /><br />To adidas, Impossible is Nothing is a way of seeing the world for what it can be, not as it is. It is an attitude shared by its community and its partners. Lifting the curtain on how powerful it can be, adidas launches its most ambitious content series to date.<br /><br />Featuring previously unseen intimate moments, it follows stories in sport and culture, showing how optimism and action has shaped their lives. Exploring the future they imagined for themselves and making it a reality, the series celebrates the trailblazers that have made history on a global stage. More importantly, it aims to inspire others, empowering them by this collection of very human stories as a powerful demonstration of what optimism can achieve. <br /><br />Hima Das, saw the possibilities in being the first Indian athlete to win gold at the IAAF World U20 Championships which inspires others to see the possibilities of globally succeeding in sport wherever they come from. An icon and a trailblazer in athletics, her personal win was also a win for the community she was raised in, and for everyone in the small towns of the world that are seeing the possibilities to create magic moments on a global stage. <br /><br />Ranveer Singh, a Bollywood superstar and youth icon, saw the possibilities to cut through stereotypes and make it big, while defying cultural expectations, which inspires community of people to express themselves. Ranveer only sees open doors - and then blasts straight through them. A rank outsider, self-made in the entertainment business, Ranveer has carved his name in the history of Indian cinema over the span of a decade with his incredible era-defining performances.<br /><br /><div type="Youtube" id="kj8lO0aAKZw" title="adidas | IMPOSSIBLE IS NOTHING - Ranveer Singh" thumbUrl="https://i.ytimg.com/vi/kj8lO0aAKZw/mqdefault.jpg"></div><br />Beyoncé saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people. <br /><br />Demonstrating how this attitude lives within adidas’ own DNA, several of the films explore what this means for innovative design - reimagining what a world-record beating distance shoe could be with the adizero Adios Pro, or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch. <br /><br />Brian Grevy Executive Board Member, Global Brands, adidas: ‘Impossible is Nothing is more than a campaign – it’s our attitude. Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future. Seeing possibilities is for everyone who wants to create a better tomorrow for all people.’<br /><br />With the brand’s purpose and attitude at its heart, adidas recently unveiled plans against its three strategic focuses to creating a better future for sport through sustainability, credibility and inclusivity. <br /><br />Building a more sustainable future, with a commitment that by 2024 we will have phased out virgin polyester and only use recycled polyester in all products across the business.<br /><br />Uniting and including all people in sport, which includes extending adidas’ UEFA contract into Women’s EUROs and Champions League.<br /><br />Pushing for innovations that have never been done before and then going further, including launching the potential of 3D printed midsoles with 4D4WD and the upcoming products in collaboration with Allbirds.<br /><br />The episodic content series kicks off April 19th, with new stories dropping throughout Spring into Summer.

Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5763b6829105842a008c9bf5-1333/sweden swedish fans.jpg" alt="Sweden Swedish Fans" data-mce-source="Matthias Hangst/Getty Images" data-mce-caption="Sweden supporters enjoy the atmosphere prior to the UEFA EURO 2016 Group E match between Republic of Ireland and Sweden at Stade de France on June 13, 2016 in Paris, France." /><p class="source"><span>Matthias Hangst/Getty Images</span></p><p class="caption">Sweden supporters enjoy the atmosphere prior to the UEFA EURO 2016 Group E match between Republic of Ireland and Sweden at Stade de France on June 13, 2016 in Paris, France.</p></div><p></p></div></div>Sweden isn't just good at helping parents care for their babies, <a href="http://www.businessinsider.com/countries-with-best-parental-leave-2016-8/#denmark-2">as demonstrated</a> by its generous parental leave policies.</p><p>A local Swedish official also wants to help people create those babies.</p><p>Per-Erik Muskos, a councilman from the small town of övertorneå, <a href="http://www.thelocal.se/jobs/article/swedes-should-get-sex-breaks-at-work-says-councillor-is-that-before-or-after-fika-overtornea">has announced</a> plans to give the municipality's 550 employees paid time off to have sex.<span></span></p><p>"There are studies that show sex is healthy," Muskos <a href="http://www.thelocal.se/jobs/article/swedes-should-get-sex-breaks-at-work-says-councillor-is-that-before-or-after-fika-overtornea">told the AFP</a>, adding that couples in Sweden weren't spending enough time together. "It's about having better relationships."</p><p>Like many developed countries, Sweden's fertility rate has been gradually falling for the past several decades. In 1960, according to <a href="http://data.worldbank.org/indicator/SP.DYN.TFRT.IN?">World Bank data</a>, Swedish women had an average of 2.2 children - a rate scholars call "replacement fertility," as it tends to keep the population steady. By 2014, the rate had fallen to 1.9 children per woman.</p><p><span>övertorneå's population has been dwindling for at least the last decade. Municipality <a href="http://www.urbistat.it/AdminStat/en/se/demografia/popolazione/-vertorne-/2518/4">data</a> shows the population in 2005 was 5,229. Ten years later, it was 4,711.</span></p><p>Muskos' plan for paid sex breaks is really just a proposal to amend an existing work break given to employees for fitness and exercise. Employees currently get one paid hour off per week to go work out; Muskos is suggesting they should also be allowed to go home and have sex during that time. He <a href="https://www.nytimes.com/2017/02/23/world/europe/a-paid-hour-a-week-for-sex-swedish-town-considers-it.html?smprod=nytcore-iphone&amp;smid=nytcore-iphone-share&amp;_r=0">said</a> sex is often a form of exercise "<span>and has documented positive effects on well-being," although e</span>mployees could, of course, abuse the benefit and just work one hour less.</p><p><span>Sweden is no stranger to innovation at the workplace. For the past two years, a group of nursing homes <a href="http://www.businessinsider.com/swedens-short-workdays-boosted-happiness-too-expensive-2017-1">ran an experiment</a> involving shortened workweeks. Staff only had to log 30 hours per week - an average of six hours per day. Though employees were happier, the government ultimately decided it was too expensive a change.</span></p><p><span>Then, of course, there's the parental leave - <span>Sweden is far and away <a href="http://www.businessinsider.com/countries-with-best-parental-leave-2016-8/#denmark-2">the most generous country</a> when it comes to new parents' paid time off. A couple can split 480 days however they choose and receive 80% of their normal pay during that time. Ninety of those days are reserved just for fathers, and none of the time expires <a href="http://www.businessinsider.com/having-kids-sweden-best-parental-leave-2016-11/">until the child turns 8</a>.</span></span></p><p>Research into worker productivity suggests <a href="http://www.wsj.com/articles/susan-wojcicki-paid-maternity-leave-is-good-for-business-1418773756">employees would be better off</a><span> if more governments or companies took cues from Sweden. When people have more time to spend with family, they tend to be happier and </span><a href="http://www.nationalpartnership.org/research-library/work-family/paid-leave/paid-leave-good-for-business.pdf">do better work</a><span>.</span></p><p><span><span>As for Muskos' motion, he told the AFP he sees no reason why it wouldn't pass, except that officials may not place enough trust in the town's employees.</span></span></p><p><span><span>But even here, Sweden has statistics on its side: The country has some of <a href="http://www.thelocal.se/20150711/trust-not-high-taxes-have-made-sweden-a-success-opinion">the highest levels of trust</a> in the world.</span></span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://uk.businessinsider.com/edeva-actibump-automatic-speed-bumps-sweden-could-stop-reckless-driving-2016-8">These robotic speed bumps in Sweden could stop reckless driving</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="ZnNXZsNTE6eRxGzyqlAcE1hE80rBO9Lz" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'ZnNXZsNTE6eRxGzyqlAcE1hE80rBO9Lz',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

You Searched For "uefa women s euro" and got 14 results

A soccer player ran straight into her opponent and ignored the ball, earning a wild red card in final moments of UEFA Women's Championship

Meredith Cash

As England storms to the Euros finals, a study says more men in the UK may be catching COVID-19 from watching the games

Vanessa Gu

England's hero of the 2022 EUROs channeled US soccer legend Brandi Chastain to celebrate her game-winning goal

Meredith Cash

Muslim athletes are banding together to ensure their faith is respected and stop incidents like Paul Pogba's at Euro 2020 happening

Sam Cooper

US women's soccer is headed abroad to face the European champs, marking a massive test for the new-look squad

Meredith Cash

Neville 'set to leave England women's job in 2021'

PTI

Phil Neville to leave England women's coach's job next year

PTI

Russia facing Uefa investigation after supporters brutally attack England fans

CHARLES CLARK

Prince William and Kate Middleton are following through on their word to put their kids first

Samantha Grindell

FIFA awards: Lionel Messi, Alexia Putellas crowned Best players at awards ceremony in Paris

ANI

Kate Middleton changed from a $963 dress to a Zara blazer and jewelry with a potential patriotic message for a day of sports events

Mikhaila Friel

Plugging Madison Avenue's brain drain

Lara O'Reilly

Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé

BI India Partner

A Swedish town could give employees paid time off to have sex

Chris Weller

You Searched For "uefa women s euro" and got 14 results

A soccer player ran straight into her opponent and ignored the ball, earning a wild red card in final moments of UEFA Women's Championship

Meredith Cash

As England storms to the Euros finals, a study says more men in the UK may be catching COVID-19 from watching the games

Vanessa Gu

England's hero of the 2022 EUROs channeled US soccer legend Brandi Chastain to celebrate her game-winning goal

Meredith Cash

Muslim athletes are banding together to ensure their faith is respected and stop incidents like Paul Pogba's at Euro 2020 happening

Sam Cooper

US women's soccer is headed abroad to face the European champs, marking a massive test for the new-look squad

Meredith Cash

Neville 'set to leave England women's job in 2021'

PTI

Phil Neville to leave England women's coach's job next year

PTI

Russia facing Uefa investigation after supporters brutally attack England fans

CHARLES CLARK

Prince William and Kate Middleton are following through on their word to put their kids first

Samantha Grindell

FIFA awards: Lionel Messi, Alexia Putellas crowned Best players at awards ceremony in Paris

ANI

Kate Middleton changed from a $963 dress to a Zara blazer and jewelry with a potential patriotic message for a day of sports events

Mikhaila Friel

Plugging Madison Avenue's brain drain

Lara O&apos;Reilly

Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé

BI India Partner

A Swedish town could give employees paid time off to have sex

Chris Weller

Lara O'Reilly