You Searched For "technology company wpp" and got 20 results
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1 min read
WPP acquires Cloud Commerce Group
CCG is a leader in multi-channel e-commerce software
2 mins read
WPP acquires leading AI technology company Satalia
WPP continues its acquisition spree
3 mins read
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…
2 mins read
WPP’s business in India grew by 10% in 2019, the country is now its fifth largest market
Read was speaking for the first time at a press conference in India
2 mins read
WPP's Sorrell Says Publicis-Omnicom Group Doesn't Stand A Chance Against Facebook
"The lines of difference between us and all those sets of competitors that I mentioned, particularl…
Aaron Taube
3 mins read
Sorrell Says $25 Million Stake In AppNexus Leaves Publicis And Omnicom With 'Nowhere To Go'
On paper it appeared to be a huge bargain as WPP invested $25 million in cash for a 15% stake in Ap…
Lara O'Reilly
3 mins read
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
The Metaverse Foundry will be a global team of over 700 creatives, producers, visual artists, devel…
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
2 mins read
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
2 mins read
WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
With almost half the world’s children now at home, screen time has increased by 50%.
2 mins read
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob has led McCann Worldgroup’s creative resurgence
3 mins read
BuzzFeed just announced a big partnership that will turn on the money jets
The year-long deal - which isn't exclusive -will see BuzzFeed giving GroupM and WPP's agencies the …
Lara O'Reilly
1 min read
WPP acquires data science firm Sandtable
WPP announces today that GroupM has acquired Sandtable, the data science company that specialises i…
4 mins read
The 3 biggest takeaways from WPP's 'radical evolution' turnaround plan
"I am surprised and was anticipating more moves like that (VMLY&R and Wunderman Thompson). I do…
Tanya Dua
2 mins read
With its latest acquisition, WPP-owned Wunderman wants to cozy up to Salesforce
"As marketing becomes more technology-driven, we need the type of software integration skills that …
Tanya Dua
1 min read
WPP CEO Sir Martin Sorrell is reportedly being investigated for misuse of assets and improper personal behavior
Meanwhile, the ad agency sector has faced numerous allegations of being less than supportive of wom…
Mike Shields
3 mins read
This slide from WPP's earnings presentation perfectly sums up the challenges facing the ad industry right now
He added that WPP's emphasis on tech, the application of technology, and content has been rewarded …
Lara O'Reilly
2 mins read
Tim Armstrong is being considered to run WPP but hasn't talked to the company yet
Armstrong has helped oversee Verizon's aggressive investment in digital content in recent years, in…
Mike Shields
3 mins read
'Rebirth of creativity in a new form': Ad industry execs sound off on WPP's agencies J. Walter Thompson and Wunderman merging
Creative agencies in particular have hit a wall in recent years. In the first half of the year, for…
Tanya Dua
3 mins read
WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
The move follows the successful combination of other WPP agencies like Wunderman Thompson, VMLY&R a…