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2 mins read
The university hosting an academic conference on Taylor Swift hopes that 'TayTay' will make an appearance
The "Swiftposium" aims to discuss the implications of Swift's impact on gender, the economy, and me…
Kai Xiang Teo
2 mins read
Taylor Swift's economic clout has now come for Europe
Over the last year, Swift's Eras Tour injected billions into the US economy. She could do the same …
Katie Balevic,Lauren Edmonds
2 mins read
Taylor Swift's effect on the economy has caught the eye of the Fed
"The totality of Taylor Swifts' U.S. tour could generate $4.6 billion in total consumer spending, l…
Matthew Fox
2 mins read
Taylor Swift's Eras Tour is coming for Europe's economy after boosting the US's this summer
After the Eras Tour amplified the US economy this summer, Taylor Swift's impact in Europe is starti…
Jordan Hart,Madeline Berg
2 mins read
Uber's CEO confirms 'the Taylor Swift effect' is very real
"Uber definitely ups its game for Taylor when she comes to town," CEO Dara Khosrowshahi said in a r…
Ana Altchek
7 mins read
Taylor Swift's clock obsession is good for business
Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, …
Amanda Krause
2 mins read
Merch, vinyl, hotels and credit cards: Taylor Swift's Eras Tour helped a bunch of companies – but hurt others
Taylor Swift's concerts were a boon for Target, Universal Music, and at least two hotel owners, but…
Theron Mohamed
2 mins read
When Taylor Swift swings by, the financial boost could be almost as big as hosting the Super Bowl, says Bank of America
Stadium events such as pop concerts or football games can provide a "useful boost to local spending…
George Glover
9 mins read
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…
Amanda Krause
2 mins read
Taylor Swift's rerecorded 'Red' album broke 2 Spotify records in 1 day — here's why it's a big deal for the music industry
Here's why the streaming success of Red (Taylor's Version) is sending waves throughout the music in…
Hannah Towey
6 mins read
Nicki Minaj and Taylor Swift just duked it out on Twitter over the VMAs - and now music fans are divided
And after Swift inserted herself in the dialogue, it was clear that both Minaj and her fans (…
Molly Mulshine
2 mins read
There is one European country where Taylor Swift didn't change the economy so far
Taylor Swift's Eras Tour has made it to five European countries so far. It boosted accommodation pr…
Shubhangi Goel
2 mins read
A Taylor Swift song is the best investment advice for 2024, Goldman Sachs says
This isn't the first time Taylor Swift has occupied the head space of Wall Street forecasters and e…
Matthew Fox
1 min read
Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast
Taylor Swift and Travis Kelce are good business for each other. At Coachella, Swift wore a "New Hei…
Katie Balevic,Lauren Edmonds
5 mins read
Taylor Swift helped lift the US economy this summer with her Eras Tour — she can't get back to the states soon enough
The Summer of Taylor Swift is over and that could be bad news for a US economy that is suddenly und…
Cork Gaines
3 mins read
Impact of 'funflation' to continue beyond Taylor Swift and Beyoncé, says Bank of America
Bank of America said people will continue to spend big on live entertainment due to 'funflation,' c…
Cork Gaines
2 mins read
Taylor Swift might be an anti-hero by her own admission, but food banks across the country love her
Second Harvest of Silicon Valley, a food bank that primarily serves San Mateo and Santa Clara count…
Sebastian Cahill
1 min read
Swifties are some of the best tippers, Lyft CEO says
The Swift effect is real. Taylor Swift fans tip more when they attend her concerts, Lyft's CEO said.
Jordan Hart
3 mins read
Taylor Swift once said her 'biggest fear' was a terror attack during one of her concerts
Last week, Austrian authorities said they arrested three male teenagers on suspicion of planning an…