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Spotify will need to dig deeper into its arsenal to win over the competition in India, even after a year of going local

However, the company has shied away from revealing any India-specific numbers other than two m…

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1 min read

‘Cool Dad’ Anil Kapoor becomes the new face for Spotify India

Global digital music service Spotify which swept the Indian market with dirt cheap subscription…

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How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study

After Swedish music application Spotify launched into the Indian market, it faced a threat of getti…

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1 min read

Spotify India's 'Family Plan' is 83% cheaper than in the US — but still pricier than Apple Music

Spotify has introduced its Family Plan in India at a price of Rs.179. The price has been augmented …

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You can now use Spotify Premium for 3 months before deciding whether or not to pay for it

Spotify is trying to woo more and more consumers globally by offering the first three months of its…

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Spotify launches ‘RADAR Podcasters’ programme for emerging podcasters in India

Swedish music streaming platform Spotify has launched a new programme that will elevate emerging po…

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Spotify plans to launch in India in the next 6 months — and with an extended 30-day trial period for Indian users

In fact, its launch for India is scheduled within the next six months. Spotify also has plans to…

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India's patchy internet forces Spotify to go 'Lite' — but leaves iOS users out of the loop

The only catch is that it has only been launched for Android users and the company has plans to…

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Spotify partners with Saregama for India market to bring over 1,00,000 songs from Lata Mangeshkar, Mohammed Rafi and others

The partnership will enable Spotify users in India to access Saregama's entire catalogue that sp…

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Business Insider Latest Story Image

How Spotify Used its ‘3 Billion Playlists’ to Stand out in the Clutter: Case Study

In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketin…

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3 mins read

Spotify silently launches in India with premium membership options starting at ₹13

Update: Spotify membership options are available to everyone, not just existing users. And, …

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2 mins read

Spotify gives a sneak-peek into what music Indians played and loved the most in 2019

A localised version of the brand’s globally-loved ‘Wrapped campaign’, highlights the country’s uniq…

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2 mins read

Spotify’s new feature wants to point Indians to the ‘top’ and ‘trending’ podcasts in India

Spotify is launching ‘trending podcasts’ and ‘top podcasts’ to help users discover content on its m…

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Another thorn in Spotify’s side ahead of its India launch

Users have been waiting for Spotify’s India launch for a while and it appears they may have to wa…

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Spotify launches 3 podcast series on what Indians love - cricket, drama and romance

The company said that it is tapping into pop culture with the cricket centric ‘22 Yarns with Gau…

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YouTube Music crosses 3 million users within a week of its launch in India

While YouTube is already the most popular video streaming channel in India, its music streaming …