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<keyword id="6374528" type="General" weightage="100" keywordseo="toyota" source="Orion">Toyota</keyword> <keyword id="146495" type="General" weightage="80" keywordseo="kirloskar-motor" source="Orion">Kirloskar Motor</keyword> on Thursday said its total sales surged two-fold to 20,410 units in May, its highest-ever in a month. The automaker had dispatched 10,216 units in the same month last year. The company said its domestic wholesales last month stood at 19,379 units. It also exported 1,031 units of the <keyword id="14288519" type="General" weightage="80" keywordseo="urban-cruiser-hyryder" source="Orion">Urban Cruiser Hyryder</keyword> in May. Toyota Kirloskar Motor (TKM) Vice President of Sales and Strategic Marketing Atul <keyword id="39572" type="General" weightage="80" keywordseo="sood" source="Orion">Sood</keyword> said the automaker has scaled a new high in May by reporting the highest monthly sales performance of 20,410 units. "As we look forward, given the sustained momentum, we continue to be optimistic for the rest of the year by prioritising the customers' needs," he added. The company believes that the strong upward trajectory, highlights the company's customer alignment and ever-growing product popularity with the latest launches like Urban Cruiser Hyryder, <keyword id="14035031" type="General" weightage="80" keywordseo="innova-hycross" source="Orion">Innova Hycross</keyword> and the Hilux that continue to support the strong sales momentum in their respective segments, Sood said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/dgca-issues-guidelines-on-rapid-disembarkation-deplaning-check-details/articleshow/100671729.cms">Indian aviation regulator asks airlines to frame deplaning guidelines in case of emergency</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/zendesk-lays-off-320-employees-8-of-workforce/articleshow/100671585.cms">Zendesk lays off 320 employees; 8% of workforce</a>

Toyota reports highest-ever monthly sales in May at 20,410 units

<ul><li>Insurtech company <keyword id="7772673" type="General" weightage="100" keywordseo="insurancedekho" source="Orion">InsuranceDekho</keyword> on Tuesday said it has raised $150 million in its Series A funding.</li><li>Funding was led by Goldman Sachs Asset Management and <keyword id="267061" type="General" weightage="50" keywordseo="tvs-capital-funds" source="Orion">TVS Capital Funds</keyword>.</li></ul>Insurtech company InsuranceDekho on Tuesday said it has raised $150 million in its Series A funding, led by Goldman Sachs Asset Management and TVS Capital Funds. Touted as the largest-ever series A round by an Indian insurtech company, the fresh funding, a mix of equity and debt, also saw participation from Investcorp, Avataar Ventures and <keyword id="763894" type="General" weightage="50" keywordseo="leapfrog-investments" source="Orion">LeapFrog Investments</keyword>. "The fundraising will enable us to deploy scalable Insurtech solutions in the areas of data analytics, artificial intelligence, last mile servicing and claims management while keeping customer experience at the core of everything," said <keyword id="16520994" type="General" weightage="50" keywordseo="ish-babbar" source="Orion">Ish Babbar</keyword>, Co-founder and CTO, InsuranceDekho. The company said that it will use the funds to scale up its product and technology functions, expand to new markets, and launch new products in the health and life categories. InsuranceDekho was launched by automobile aggregator CarDekho in 2016. During FY22, InsuranceDekho's revenue surged 61 per cent to Rs 47.91 crore from Rs 29.71 crore in FY21. The company aims to achieve an annualised premium run rate of Rs 3,500 crore by March 2023. "InsuranceDekho has demonstrated a proven ability to bring new-to-insurance channel partners to their platform while empowering them through technology-based solutions and working closely with insurers," said <keyword id="1548602" type="General" weightage="50" keywordseo="rajat-sood" source="Orion">Rajat Sood</keyword>, managing director at Goldman Sachs Asset Management. InsuranceDekho is present in more than 1,300 towns covering 98 per cent of pin codes in the country. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/how-to-protect-yourself-from-dating-app-fraud-scam/articleshow/97773479.cms">Love is in the air, but so are scammers: Protect yourself from valentines day dating app frauds</a> <a href="https://www.businessinsider.in/tech/news/google-unleashes-ai-powered-updates-to-revamp-user-experience-on-maps-search-and-translate/articleshow/97761551.cms">Google unleashes AI-powered updates to revamp user experience on Maps, Search and Translate</a>

InsuranceDekho raises $150 mn, largest-ever Series A funding by an insuretech startup

<keyword id="14403260" type="General" weightage="20" keywordseo="Shikharr-Sood" source="Orion">Shikharr Sood</keyword>, the head of <keyword id="6354720" type="General" weightage="100" keywordseo="ola" source="Orion">Ola</keyword>'s Talent Acquisition, and in charge of talent acquisition for the entire Ola Group, is now reportedly the latest executive to leave the firm. His resignation comes amid several resignations by top executives. Several former executives said that product complaints, unit closures, and 'act fast, think later' culture has led to recent Ola troubles, CNBC reported, adding that the company is yet to respond to the query on Sood's resignation. Meanwhile, a recent media report also said that the ride-hailing platform Ola is planning to lay off up to 500 employees across departments as it aims to cut costs and streamline operations amid the ongoing funding winter. Meanwhile, a recent report said that the ride-hailing platform Ola is planning to lay off up to 500 employees across departments as it aims to cut costs and streamline operations amid the ongoing funding winter. According to reliable sources, SoftBank-backed Ola has asked senior executives to find employees in their teams on a performance basis who can be asked to go. The company is reportedly looking at "leaner and consolidated teams" to keep its "strong profitability intact". Ola, which has delayed its IPO plans, has also reportedly shopped its global investment plans to further expand overseas. The company currently has nearly 1,100 employees in its core ride-hailing business and directly competes with Uber. Last month, Ola shut down its used vehicle business <keyword id="3295694" type="General" weightage="50" keywordseo="ola-cars" source="Orion">Ola Cars</keyword> as well as <keyword id="13052888" type="General" weightage="50" keywordseo="ola-dash" source="Orion">Ola Dash</keyword>, its quick-commerce business. The company shut Ola Cars within one year of its launch, as it focuses on its electric two-wheeler and electric car verticals. Ola has so far shut down <keyword id="2773874" type="General" weightage="50" keywordseo="ola-cafe" source="Orion">Ola Cafe</keyword>, food panda, Ola Foods, and now Ola Dash. Meanwhile, <keyword id="4393078" type="General" weightage="50" keywordseo="ola-electric" source="Orion">Ola Electric</keyword>, facing a government probe into battery fires along with other EV players, has also seen some high-profile exits in recent months. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/not-just-crude-gold-silver-and-even-wheat-and-edible-oil-prices-are-going-down-in-india/articleshow/92748130.cms">It’s not just crude, gold, silver and even wheat and edible oil prices are going down</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/retail/news/dmarts-growth-momentum-could-be-impacted-by-high-inflation/articleshow/92747965.cms">DMart has more stores and no disruptions like it wanted – and investors are excited</a>

Ola's talent acquisition head Shikharr Sood quits too

<ul><li>Real estate tops as preferred investment asset class for 47% respondents. </li><li>About 58% of homebuyers, who are primarily end-users, are looking for ready-to-move-in (<keyword id="15089675" type="General" weightage="50" keywordseo="rtmi" source="Orion">RTMI</keyword>) properties. </li><li>Housing prices recorded a 7% year-on-year increase in April-June quarter of 2022.</li></ul> Real estate is <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>’s most-preferred asset class for investments in India, according to a Housing.com and <keyword id="6404896" type="General" weightage="80" keywordseo="naredco" source="Orion">NAREDCO</keyword> survey released on Monday. Nearly 50% of prospective customers are expecting prices to rise in the upcoming months due to strong demand during festive season, the survey claims. Housing.com, one of India’s full-stack prop-tech platforms, and NAREDCO (National Real Estate Development Council) conducted a joint survey of over 1,000 participants to gauge consumer sentiment and released the ‘Residential Realty Consumer Sentiment Survey H2 2022' report. As per the survey findings, 47% of respondents prefer to invest in real estate, the highest compared to other asset classes such as stocks, gold and fixed deposits. The data shows that 21% of respondents prefer to invest in the stock market, 16% in fixed deposits and 15% in gold. Housing prices recorded a 7% year-on-year increase in the April-June quarter of 2022. "India's residential market has seen a sharp revival in demand after the second wave of the Covid-19 pandemic. The rising cost of borrowing, increase in input costs and strong demand has resulted in a rise in housing prices," said, <keyword id="278771" type="General" weightage="50" keywordseo="dhruv-agarwala" source="Orion">Dhruv Agarwala</keyword>, Group CEO, Housing.com, PropTiger.com and Makaan.com Homebuyer sentiment has received a significant boost due to increased importance of home ownership, the need for extra space amidst hybrid-work policies adopted by many companies, and the exigency for safety and security. The survey observed that 58% of homebuyers, who are primarily end-users, are looking for ready-to-move-in (RTMI) properties. "Real estate sector in India is witnessing green shoots of recovery, thanks to various policy interventions implemented by the government, aiding the real estate sector to grow and ensuring speedy recovery of the industry post-Covid,” said <keyword id="5678919" type="General" weightage="50" keywordseo="rajan-bandelkar" source="Orion">Rajan Bandelkar</keyword>, President, NAREDCO. Will the repo rate hike deter homebuyers in India? The residential markets across India remain upbeat despite growing concerns about rising interest rates. The expected increase in <keyword id="30067" type="General" weightage="50" keywordseo="rbi" source="Orion">RBI</keyword> repo rate by 50 basis points will not deter homeowners from purchasing property in India, says <keyword id="3400735" type="General" weightage="50" keywordseo="ankita-sood" source="Orion">Ankita Sood</keyword>, head of research at Housing.com. The repo rate stands at 5.4% as of now and the RBI may hike rates by 50 bps in its upcoming policy meeting this week. “While the hike was imminent, it remains below the pre-pandemic levels of 5-6%. The confidence in future earnings, coupled with the pandemic-induced importance of homeownership, will continue to drive residential sales not only in the top metros but also in the Tier-II cities,” added Sood. According to the Housing.com-NAREDCO report, the income outlook continues to strengthen and has reached an all-time high of 65% since 2020. “Declining interest rates were a key reason for the massive housing demand surge in the past two years. Also, the pandemic reinstated the importance of owning physical assets like real estate. This time around, the demand revival even included the previously rent-favouring millennials – who continue to be on the market for homes,” Anuj Puri, Chairman - <keyword id="6596330" type="General" weightage="50" keywordseo="anarock-group" source="Orion">ANAROCK Group</keyword>. Digital sales and marketing platforms have become the mainstay not only to search for a home, but also to close deals online or in just one or two site visits. The survey shows that 34% of homebuyers have suggested that they are willing to buy a home completely online or just after one site visit. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/icicidirect-launches-online-platform-flash-trade-for-fo-traders/articleshow/94454273.cms">ICICIdirect launches online platform Flash Trade for F&amp;O traders</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/great-resignation-impact-being-felt-in-india-as-attrition-rate-remains-elevated-at-20-in-2022/articleshow/94453768.cms">Great resignation impact being felt in India as attrition rate remains elevated at 20% in 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/india-inc-set-to-offer-average-salary-hikes-of-at-least-10-4-in-2023-says-aon/articleshow/94452941.cms">India inc. set to offer average salary hikes of at least 10.4% in 2023, says Aon</a>

Prospective homebuyers expect property prices to increase

<ul><li><keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword>’s accelerator programme called Global Propel Accelerator Program is looking at three winners looking to tap global markets.</li><li>Encouraged by demand for <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>n consumer products globally, Amazon pledges to enable exports of $20 bn by 2025 from India.</li><li>Online retailer has partnered with Sequoia Capital India, Fireside Ventures, Accel and DSG Consumer Partners to help Indian brands in their journey.</li></ul>If there’s one thing that Hollywood’s A-listers attending the Academy Awards each tear look forward to it is the luxurious Oscars hamper worth over $100,000. Along with goodies like gold-infused olive oil and crystal topped bath combs, this year’s hamper had a sustainable Rover Bottle in it, manufactured by Vadham, a direct to consumer brand born in India. It may have been a first for an Indian brand, but if Amazon India has its way many more brands will have global bragging rights in years to come. For decades, India has been a back office to the world but not many would bet their dollar on local brands selling to the world. The world’s largest online retailer believes otherwise which is why it has pledged to enable ‘Made in India’ exports of $20 billion by 2025. Amazon India, for the last several years, has been enabling Indian sellers to tap global markets, but a sharp shift seems to have occurred in consumer behaviour after the pandemic. The global retailer has enjoyed a front-row view of this interesting shift and launched its accelerator programme in 2020 to enable consumer brands to go global. Global Propel Accelerator Program is looking at three winners on Demo Day this week who will get equity-linked financial support and an opportunity to pitch to venture capitalists. Just as a flatter world made it easier for companies like Infosys and TCS to service a global market, now technology platforms are helping Indian brands sell globally by eliminating much of the friction that exporters face while selling their goods overseas. Leading the charge is Amazon India’s accelerator programme, which has partnered with Sequoia Capital India, Fireside Ventures, Accel and DSG Consumer Partners this year, for the second season of its programme. Incidentally, Vadham started selling on Amazon early on and today it caters largely to the world markets. <div type="image" title="Bhupen Wakankar, Director- Global Trade, Amazon India" msid="93999194" hostid="261" caption="&amp;lt;p&amp;gt;Bhupen Wakankar, Director- Global Trade, Amazon India&amp;lt;/p&amp;gt;"></div> Says <keyword id="14899867" type="General" weightage="50" keywordseo="bhupen-wakankar" source="Orion">Bhupen Wakankar</keyword>, director- global trade, Amazon India, “Our goal with the Propel Accelerator is to enable a support system for startups and emerging D2C brands to go global from day one. This programme targets startups and enables them to go global and we enable this through technology. With access to global markets, startups are realizing that they can address a customer base they had not even thought of. These startups are limited only by their imagination. The timing of the programme is fantastic with India’s startup ecosystem growing every year and, at Amazon, we have front row seats to see what e-commerce can do for these brands.” The Global Propel Accelerator Programme of Amazon is not just helping brands go global but also providing consumer brands an opportunity to pitch to venture capital firms for funding growth plans. <div type="image" title="Hariharan Premkumar, India Head for DSG Consumer Partners" msid="93998946" hostid="261" caption="&amp;lt;p&amp;gt;Hariharan Premkumar, India Head for DSG Consumer Partners&amp;lt;/p&amp;gt;"></div> According to <keyword id="14899866" type="General" weightage="50" keywordseo="hariharan-premkumar" source="Orion">Hariharan Premkumar</keyword>, <keyword id="114975" type="General" weightage="50" keywordseo="india-head" source="Orion">India Head</keyword> for DSG Consumer Partners, “It is the best time to be a consumer brand founder. If we feel there are brands that are solving problems, then we can help them access global markets. Amazon has played an important role in this journey and acquisition of early adopters for many of our brands.” Consumer behaviour across geographies is converging and it is possible for brands to target a homogenous set of customers. Testing waters on Amazon’s platform helps brands validate their proposition, after which they double down on accelerating their growth. DSG has been associated with this programme since last year. It is platforms like Amazon and their clout that is allowing entrepreneurs like Abhishek Shah dream of creating a premium athleisure brand for men and sell to customers across the world. Abhishek Shah, co-founder and CEO of Almo, says that they were born to sell globally but the Amazon mentorship programme was very valuable to its team. The bootcamp lasted eight weeks and will culminate in the Demo Day this week. The initiative is designed to solve several problems that young companies face through dedicated support across regulations in different countries, cross-border payments and logistics. As a part of this programme, Amazon and its partners run a bootcamp over eight weeks where different partners and mentors coach the founders. The online retailer is committing $100,000 for three winners as equity support. Of 1,000 applicants, 15 startups have been short-listed for the Demo Day on September 7. <keyword id="14899865" type="General" weightage="50" keywordseo="udit-sood" source="Orion">Udit Sood</keyword>, co-founder, EcoRight, a company that attempts to address the problem of plastics pollution through its range of sustainable products, bags and accessories, says: “The Global Accelerator Programme of Amazon fits with what we were doing. While selling globally, we can do a lot more. The accelerator is focused on teaching brands how to sell globally and this is an advantage. A lot of sessions with Amazon leaders and VCs helped understand how one can streamline business in general and product development bandwidth.” There are several brands in India that have very successfully tapped the global markets. Brands like Vadham, Sleepy Owl, EcoRight and Almo are already selling in other countries through Amazon. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/paytm-stock-dips-3-after-enforcement-directorate-raids-its-offices/articleshow/93996093.cms">Paytm stock dips 3% after Enforcement Directorate raids its offices</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/cyrus-mistry-and-co-passenger-killed-in-car-crash-not-wearing-seat-belts-over-speeding-error-of-judgment-caused-accident-police/articleshow/93995344.cms">Cyrus Mistry and co-passenger killed in car crash not wearing seat belts; over-speeding, error of judgment caused accident: police</a>

From Amazon to Oscars goodie bags, Indian consumer brands are going places

<ul><li>Sonu Sood recently received UNDP’s Special Humanitarian Action Award.</li><li>He has emerged as a knight in shining armour and been applauded for his humanitarian work to send thousands of stranded migrants back home during the lockdown. </li><li>His rising affinity on social media has also helped him get popular in the brandverse. </li><li>We speak to experts to find out if the recognition from UNDP will finally help get Sonu Sood longer brand deals and bigger brands now. </li></ul>Sonu Sood, who plays an antagonist in most of his movies, is becoming India’s hero in real life. On September 30, he was honoured with the Special Humanitarian Action Award by the United Nations Development Programme for his selfless efforts to help people in challenging times. In the beginning of the lockdown, Sood and his team launched an initiative called #GharBhejoAbhiyaan that helped thousands of migrants who were longing to come back home. He later launched #<a href="https://twitter.com/PravasiRojgar?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1286322666580742144%7Ctwgr%5Eshare_3&amp;ref_url=https%3A%2F%2Fwww.socialsamosa.com%2F2020%2F08%2Fsonu-sood-campaigns-endorsements-through-the-lockdown%2F">PravasiRojgar</a> to help jobless migrants find a job and restore their livelihoods. He sent a few smartphones to students in Haryana who couldn’t afford online classes and helped students stranded across the globe return to the country safely. Soon, newspapers made special cartoons on him to celebrate the knight in shining armour and #Isupporttheherosonusood started trending on Twitter. It is for his philanthropic work that Sood is becoming popular even in the brandverse. Indian brands like Pepsi, Lay’s, Tata Tea Premium, Stayfree India, Edelweiss Tokio Life, Godrej Interio, WhiteHat Jr, ZEE5, to name a few, have approached him to help spread awareness on different social causes. Even in his brand work, Sood has spoken about the importance of wearing a mask, recognising everyday warriors around us, supporting local craftsmen, etc. Since he acted like a ‘Vighnaharta’ during the lockdown, Mangaldeep Agarbatti also approached him during the festival of Ganesh Chaturthi. Sonu Sood’s relief efforts for the migrants during the COVID-19 lockdown earned him praise from all quarters. He emerged a hero for his selfless, kind-hearted efforts for the community. It was due to his selfless image and uniqueness that brands started capitalizing on his growing popularity. Ergo, his brand value is also increasing subsequently. According to media reports, Sood is worth $17 million. However, it was only in early September that Acer signed a long-term deal with him. Sharing why the brand decided to on-board Sood, Sooraj Balakrishnan, Head-Marketing, Acer India said, “Apart from his exemplary work in cinemas where he is a well-renowned actor cutting across India, Sonu Sood has stood out in 2020 as an example of selfless service and humanitarian work that positively impacted and benefited thousands, if not lakhs of people in need during the pandemic. His contribution to empowering people echoes with Acer India’s brand mantra of empowering people through technology.” Balakrishnan agreed that Sood’s rising popularity is an indication that the consumers are looking for honest and real work now. He said, “People are looking for brands and public figures who have a purpose to make positive changes with honest and real work. Glamour alone will not sell and people like Sonu have really used his position for the good of people. I can vouch for his humbleness, genuine passion to help, and dedication to the cause during my interactions with him. Acer is proud to have him as our brand ambassador and we wish him more recognition for his work.” Apart from trust, caring, empathetic, relatability, and style, Kalyan Ram Challapalli, Chief Strategist and Founder, WolfzHowl Strategic Instigations, said one should also note his Bollywood-led personality attributes to evaluate him as a brand endorser. he is known for a good body (with muscles etc;), a sense of style (fashion) etc Challapalli said, “Brand Sonu Sood can also include attributes of health, fitness, style and fashion. In addition to this whether it is his “Arundhati” (Telugu – Tollywood Blockbuster) villain portrayal or other such south movies, he also has some traction in South Indian Movies and hence South of India as well (usually not a easy feat for a character artiste to achieve). Hence, Sonu Sood as brand ambassador represents trust, empathy, style, fitness and a pan-national appeal. But with the masses. Hence categories he can be used as a brand ambassador for are possibly: Agri-Fintech, Micro-Finance, Health Foods, Sports and Fitness Categories, Fashion category etc; But at a mass and masstige segments level.” Keeping these attributes in mind, Challapalli said that he can endorse brands in mass and masstige categories. “He can also represent “return to roots” desi culture brands across consumer segments. As a brand ambassador he can take “Ayurvedic or Indian natural products based health - Immunity” to both the higher economic strata consumers and the lower economic strata consumers. He can also be a good brand ambassador for democratisation of Insurance, or home loans, or even mutual funds to the masses and to ‘Bharat’,” said Challapalli. Sonu Sood’s social currency Harish Bijoor, Brand-Strategy expert and Founder, Harish Bijoor Consults Inc pointed out that the audience on social media is looking for real heroes now. Bijoor said, “Sonu Sood is the new hero. The new hero of a new generation that is driven more by social media accolades than traditional media praise. Social media seems to recognise the real star as opposed to the promoted star. This works for Sonu Sood. He and his image is pushed by an army of social media participants who chase the real as opposed to the made up.” Sood has 7.3 million followers on Instagram and 4.1 on Twitter. He became the talk of the town during the lockdown. As a result, his popularity on Google Search also peaked. The top searched topics included Sonu Sood Help, Sonu Sood Scholarship, <keyword id="10031923" type="PERSON" weightage="20" keywordseo="sonu-sood-helpline">Sonu Sood Helpline</keyword>, Sonu Sood hotel juhu, <keyword id="10031921" type="UNKNOWN" weightage="20" keywordseo="sonu-sood-net-worth">Sonu Sood net worth</keyword> 2020. <div type="image" title="sonu sood google trends" msid="78414547" hostid="261"></div> During the period of January to September 2020, Sood was the most searched term in Dadra and Nagar Haveli, Andhra Pradesh, Arunachal Pradesh, Jharkhand, Uttrakhand, Telegana respectively. <div type="image" title="india-map" msid="78414550" hostid="261"></div>(Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular.) Sood’s impact on brand’s social image How will getting someone like Sonu Sood, who is a humanitarian influence, help how people look at a brand? Archana Jain, Founder and MD, PR Pundit, said, “The COVID-19 pandemic has had a deep impact on consumers. Consumer attitudes are changing. New socio-economic behavioural patterns are being witnessed. Global discourse centered around purpose and ethics is taking centre stage and scoring high on relevance in an increasingly values-driven world. An association with Sonu Sood therefore helps brands raise their bar on trust and dependability. Brands are able to foster a meaningful connection with the informed and empowered consumers and attach themselves to the value proposition of humaneness (demonstrated by his philanthropic work).” On how brands are looking for rays of hope in unsung heroes, Jain added, “Universally, people seek heroes in times of distress. With the heightened interest around all-things COVID-19, many brands have been shining the spotlight on heroes who have contributed selflessly for the betterment of society. Some have singled out the unsung warriors and some acknowledged personalities. Sonu Sood will always be remembered as the knight in shining armour who came to save thousands in need in their bleak times.” N Chandramouli, CEO, TRA Research said, “When someone achieves popularity by the work done, a reputation builds around the person - which is transmitted beliefs about respect. This transmitted belief spreads as more many hear about the person, also driving the person to try and achieve greater heights. Brands are self-centered in their approach, and naturally do not take Sonu Sood as an ambassador because of their philanthropic nature, but instead so that his 'goodness' rubs on them too. He has already been seen as a 'messiah', and even non-migrant travel or food based requests come to him, sometimes for books for education or to help a poor farmer's family. Since he has been open and accessible to most such requests, he has become an icon for the poor and needy. This is suff is like a movie-story, and he, the hero who is a do-gooder for society. Brands may not use him in PR too directly, primarily because it will not be appropriate to be seen directly promoting a brand by talking about it. Instead, advertising is slightly more distanced from PR, and therefore his presence as a brand's ambassador, is something that will look more appropriate. PR, as we often say, is essentially a trust building tool, and for Sonu, he has already built all the trust by demonstrating firmness of action.” Will recognition from UNDP help get Sonu Sood more brand deals now? Chandramouli said that Sonu Sood will be now known internationally, which might help him get more brand recognition. He said, “With UNDP's award he joins an exclusive group of international actors in different UN awards who have contributed to society beyond their call of duty, and his name will become more global. He will also come in the consideration sets of international brands which are looking at India as one of their key markets. Being a household name in India, brands will be able to reach their consumers through his endorsements.” Challapalli said that Sonu Sood will get more brands now. However, he is more likely to be approached by massy brands than aspirational.

As Sonu Sood wins a UNDP award, will we see a jump in his brand value?

<ul><li>Sonu Sood bags another brand in his kitty. </li><li>This time, he would be representing <keyword id="4289547" type="COMPANY" weightage="20" keywordseo="Redmi-India">Redmi India</keyword>. </li></ul>Red<keyword id="2962484" type="COMPANY" weightage="20" keywordseo="Mi-India">mi India</keyword>, a sub-brand of Mi India, today announced Sonu Sood, popular actor and a real-life hero as the <keyword id="5955" type="PERSON" weightage="20" keywordseo="Brand-Ambassador">brand ambassador</keyword> for <keyword id="10361786" type="COMPANY" weightage="20" keywordseo="Redmi-9-Power">Redmi 9 Power</keyword>. This partnership will further the brand’s existing campaign – ‘More Power to you.’ Redmi’s brand ethos is democratizing innovation and ensuring technology is available for everyone. In 2020, actor Sonu Sood won hearts for his exemplary work in supporting migrant workers and those in need. He has been a strong figure in enabling those in distress such that they could have the opportunity to a better life. His personality and initiative fall perfectly in line with Redmi’s philosophy. In the COVID-stricken society we see today, smartphones have become an essential commodity, be it for education or for communication. The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under the #ShikshaHarHaath initiative. Redmi and Sonu Sood have shared a mutual desire to uplift people’s lives; Redmi through technology and Sonu through his humanitarian efforts. Commenting on the association, Muralikrishnan B, COO, Mi India said, “We are thrilled to partner with Sonu Sood to endorse one of our best selling smartphones. We have always focused on ensuring the best specs, highest quality and honest pricing. Sonu’s ability to strike a chord with the masses and his drive to do good will help cement Redmi’s ambition of enabling everyone through technology. We are sure that this partnership will enable more and more people through Sonu’s pan India presence and Redmi’s technology prowess.” Commenting on the association Sonu Sood said, “Both Redmi and I share the same vision of a better future and ‘education for all’. Through ShikshaHarHaath, Redmi is not only providing access to students but also empowering them to scale newer heights. I am happy to represent a brand such as Redmi that is striving to give back to the nation in a manner that truly enables a society in need. As someone who wants to experience the best of everything, I am happy to be the face of Redmi 9 Power. Redmi’s vision of ‘More Power to You’ perfectly fits with my work and contributions and I am confident that together we will be able to make a difference.”

Redmi India onboards Sonu Sood as its brand ambassador for smartphones

<keyword id="6358070" type="LOCATION" weightage="20" keywordseo="mumbai">Mumbai</keyword>, Actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> has started a new mission to ensure that students who are <keyword id="1198755" type="PERSON" weightage="20" keywordseo="Unable">unable</keyword> to attend online classes due to inaccessibility to <keyword id="6354775" type="TECHNOLOGY" weightage="20" keywordseo="Smartphones">smartphones</keyword>, get <keyword id="6355445" type="UNKNOWN" weightage="20" keywordseo="education">education</keyword> without roadblocks. Sonu had earlier shared a post on Instagram about his 'new mission'. When asked, he told, "I have realised during lockdown that a lot of people missed their online classes because they didn't have smartphones or unable to join those classes. I am introducing a platform where those who don't have phones will have options. No one should miss education. We will bring together these people and give them smartphones." Sonu had earlier too distributed almost 100 smartphones to students for educational purposes. "During Covid we distributed almost 100 phones in some parts of <keyword id="6354953" type="LOCATION" weightage="20" keywordseo="punjab">Punjab</keyword>, <keyword id="68884" type="PERSON" weightage="20" keywordseo="Telangana">Telangana</keyword>, <keyword id="37102" type="PERSON" weightage="20" keywordseo="Andhra-Pradesh">Andhra Pradesh</keyword> and Mumbai," he shares and adds, "The idea is to save their careers and the parents shouldn't feel embarrassed that their children cannot have classes because they can't afford it and the kids should not complain that their parents are unable to get those classes because of those smartphones." Sonu Sood was hailed as the national hero during the lockdown for arranging transportation for migrants to go back to their hometowns. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/employment-opportunities-in-the-telecom-sector-are-expected-to-grow-by-20-in-2021/articleshow/80183579.cms">Fiber layers and field engineers to researchers ⁠— telecom jobs may see a 20% spike in 2021 as India leaps into the 5G era</a> <a href="https://www.businessinsider.in/budget/news/india-may-be-considering-a-covid-cess-on-high-income-earners-aside-from-more-levy-on-fuel/articleshow/80208520.cms">India may be considering a COVID cess on high income earners — aside from more levy on fuel</a> <a href="https://www.businessinsider.in/tech/apps/news/with-whatsapp-popularity-hit-zoho-plans-to-launch-arattai-messaging-app/articleshow/80206802.cms">Zoho plans to woo WhatsApp defectors with its own messaging app Arattai</a>

Sonu Sood to introduce platform that provide smartphones to students

<ul><li><keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> will be leading the face of the brand.</li><li>Acer aims to drive the next chapter of growth in the country by empowering people with cutting-edge technology in association with Sood. </li></ul><keyword id="150674" type="COMPANY" weightage="20" keywordseo="Acer-India">Acer India</keyword> today announced Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand's innovative range of products across media platforms for a campaign to talk about Acer’s commitment to improving people’s lives through technology. This association will help Acer India drive awareness of leading India’s next-generation digital evolution through its cutting-edge innovation and products, which are strong and dependable just like what Sonu has represented during the pandemic crisis. Harish Kohli, President, and Managing Director, Acer India on the announcement said, “We are pleased to welcome Mr. Sonu Sood as our brand ambassador in India. As the brand grows to the next level, we aim to strengthen the relationship with our community in a meaningful way. Our association with Sonu Sood will further reinforce this bond and give our consumers a greater sense of objective on trust, strength, and dependability. We envisage this association will spur demand and excite our consumers.” Commenting on the association, Sudhir Goel, Chief Business Officer, Acer India said, "We are delighted to announce our partnership with such a talented actor and humanitarian who has shown his mettle in reel life and in real life through his selfless work during the pandemic. Sonu Sood’s persona and his contribution to empowering people resonates with Acer India’s brand mantra of empowering people through technology.” Expounding the association with the brand Sonu Sood said, "I am excited to represent one of the most innovative technology brand in India. Acer is a truly disruptive technology company known for its range of premium quality dependable laptops, PCs, monitors, projectors and IoT led devices. The company has been committed to improving people’s lives through technology over the last 21 years in India &amp; it’s a proud moment for me to be part of Acer’s journey."

Acer India signs Sonu Sood as brand ambassador

Mumbai, Megastar <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> on Monday announced actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword>'s upcoming film "<keyword id="700878" type="ENTERTAINMENT" weightage="20" keywordseo="Kisaan">Kisaan</keyword>", to be directed by <keyword id="885240" type="PERSON" weightage="20" keywordseo="E-Niwas">E Niwas</keyword>. The movie will be produced by filmmaker <keyword id="1683398" type="PERSON" weightage="20" keywordseo="Raaj-Shaandilyaa">Raaj Shaandilyaa</keyword>, who made his directorial debut with the 2019 comedy "Dream Girl", starring Ayushmann Khurrana. "All good wishes to film #Kisaan, directed by #ENiwas and acted by @SonuSood," Bachchan tweeted. Further details about the film are yet to be known. Last month, Sood opened up about how filmmakers have started approaching him with lead roles in their films due to his philanthropic work for migrant workers during the coronavirus-induced lockdown last year. Sood had said 2020 changed both his personal and professional life, especially his image of an actor, after playing antagonists in films such as "Simmba", "R... Rajkumar" and "Dabangg". SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-beml-hcl-tech-infosys-tech-mahindra-tcs-ril-tata-motors-hero-moto-tvs-and-others/articleshow/80089765.cms">Top stocks to watch — BEML, HCL Tech, Infosys, Tech Mahindra, TCS, RIL, Tata Motors Hero Moto, TVS, and others</a> <a href="https://www.businessinsider.in/business/auto/news/checkout-upcoming-new-cars-in-year-2021/slidelist/80025993.cms">Upcoming new cars in India in 2021 of Maruti, Tata, MG, Audi</a> <a href="https://www.businessinsider.in/india/news/pongal-plus-election-dole-cash-rice-sugar-cashews-and-clothes-for-210-million-people-in-tamil-nadu/articleshow/80091546.cms">Pongal plus election dole: Cash, rice, sugar, cashews and clothes for 210 million people in Tamil Nadu</a> <a href="https://www.businessinsider.in/business/auto/news/tata-motors-stock-surge-the-early-trading-hours-today-after-the-company-reported-a-21-increase-in-total-vehicle-sales/articleshow/80092876.cms">Tata Motors’ rallies over 3% as it outshines Mahindra and Maruti in December sales</a>

Amitabh Bachchan announces Sonu Sood's upcoming film 'Kisaan'

New Delhi, Bollywood actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> would be moderating a start-up show that aims to empower Indian start-ups. Kuberan's House has announced its upcoming entrepreneurship-themed show which will source, streamline and showcase innovative start-up <keyword id="123401" type="ORGANIZATION" weightage="20" keywordseo="ideas">ideas</keyword> from across India. The platform will help the entrepreneurs to get the <keyword id="6355120" type="UNKNOWN" weightage="20" keywordseo="investment">investment</keyword> from the best panel of investors and <keyword id="110345" type="PERSON" weightage="20" keywordseo="Venture-capitalists">venture capitalists</keyword>, converting most of them into <keyword id="10425600" type="UNKNOWN" weightage="20" keywordseo="successful-business-ventures">successful business ventures</keyword>. All the aspiring entrepreneurs and innovators can pitch their business ideas and venture models on the platform, which will be screened by professional screening experts and the best of them will get to pitch to the most powerful panel of investors and persuade them to invest money in their business. This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience. Sharing his thoughts, Sanjeev K Kumar, CEO and Co-founder of Kuberan's House said; "Our endeavor is to provide a platform, be a mediator, and act as a catalyst for the entrepreneurs as well as the investors. Kuberan's House also organises various events where it strives to offer a funding platform for Indian businesses. We believe that an idea can come from anywhere, anyone, at any time, so there is no age boundary for the participation on our platform." This initiative will finally translate into a huge TV show that will consist of a panel of eight big investors and 60 final shortlisted entrepreneurs out of all the applicants. Ram Gowda, MD, and Co-founder, Kuberan's House said; "There are a number of start-up forums across India but none showcase and inspire other start-ups and Kuberan's House is the first of its kind to come with this idea which brings closed-door investment negotiations to every drawing-room across India. He further mentioned that the investments can go from ₹50 Lakhs 10 Crore based on the startup idea. This is a platform for the investors as well to engage with promising creative entrepreneurs and invest in the right kind of businesses" SEE ALSO: <a href="https://www.businessinsider.in/science/space/news/dos-and-donts-during-solar-eclipse-surya-grahan/articleshow/76436997.cms">The do’s and don’ts of a Solar Eclipse — here what you need to know to protect yourself</a> <a href="https://www.businessinsider.in/science/space/news/solar-eclipse-december-2020-time-date-everything-you-need-to-know/articleshow/79697355.cms">The total solar eclipse and its 'diamond rings' won't be visible in India on December 14</a>

Bollywood actor Sonu Sood to moderate new startup show

<ul><li>The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic. </li><li>The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country. </li><li>According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities </li></ul> Actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> on Wednesday launched an app to offer support to workers in finding right job opportunities in various sectors across the country. Sood, who catapulted to the national spotlight for his work in helping migrants reach their homes amid the COVID-19 pandemic, has come out with a free of cost online platform called 'Pravasi Rojgar', which will provide all the necessary information and right linkages to find jobs. The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic. "Lot of thinking, planning and preparation have gone into designing this initiative over the last few months, in order to ensure that it is holistic and builds on the work already being done in the country. "Extensive consultations have been held with top organisations that're involved at the grassroots level in skilling and placing the youth below the poverty line, NGOs, philanthropic organisations, government functionaries, strategy consultants, technology start ups and above all the returned migrants whom I have helped," Sood said in a statement. The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country. According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities. 'Pravasi Rojgar' will also be offering specific job training programmes like spoken English. A 24x7 helpline have been set up in New Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore, Ahmedabad and Thiruvananthapuram. SEE ALSO: <a href="https://www.businessinsider.in/science/health/news/coovid-vaccine-from-oxford-serum-institute-and-astrazeneca-shows-promising-immune-response/articleshow/77069321.cms">The COVID-19 vaccine from Oxford and AstraZeneca shows 'promising' results in early human trials</a> <a href="https://www.businessinsider.in/careers/news/from-intel-and-wipro-to-tcs-and-google-here-are-the-top-job-openings-in-the-multinational-companies/articleshow/77058769.cms">From Intel and Wipro to TCS and Google— Here are the top job openings in the multinational companies</a> <a href="https://www.businessinsider.in/tech/mobile/news/checkout-upcoming-affordable-smartphone-oneplus-nord-launch-price-specifications-features/articleshow/77061620.cms">OnePlus Nord launch price, specs and more – Everything we know about the upcoming affordable OnePlus smartphone</a>

Sonu Sood launches app to help migrants find job opportunities

Actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> is going to launch what is expected to be <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>'s biggest <keyword id="47073" type="COMPANY" weightage="20" keywordseo="Blood">blood</keyword> bank, through an <keyword id="235499" type="COMPANY" weightage="20" keywordseo="APP">app</keyword> named <keyword id="6367950" type="COMPANY" weightage="20" keywordseo="sonu">Sonu</keyword> For You. The app aims at connecting donors to those in urgent need of blood. As per the app, a donee can reach out to donors, and on receiving a request a donor can immediately reach the hospital and donate blood. Already being hailed as the country's biggest blood bank, Sonu For You promises to help patients with rare blood groups. Sonu tells IANS: "Sonu For You was conceived by me and my friend, Johnson. Every time someone needs blood on an urgent basis and we share the same on social media, we receive responses from many. So we thought, why not come with an app that serves the same purpose?"He adds: "Going to a blood bank to search for a certain blood group can take a long time especially in cases of rare blood groups. Every year, 12000 patients in India die due to lack of donated blood. With this app, we want to convey the message that our 20 minutes can save someone's life." The actor has been expanding relief work in different sectors of society. It started with his work for migrants during lockdown. He also started distribution of e-rickshaws among the underprivileged. Sonu has started online classes, too, for children who cannot afford technology. SEE ALSO: <a href="https://www.businessinsider.in/business/news/indian-companies-stand-to-lose-7-14-lakh-crore-to-climate-change-but-they-could-end-up-making-2-9-lakh-crore-too/articleshow/81306789.cms">Indian companies stand to lose ₹7.14 lakh crore to climate change — but they could end up making ₹2.9 lakh crore too</a> <a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-redmi-note-10-mobile-to-launch-soon-in-india-checkout-price-and-specifications/articleshow/81307291.cms">Xiaomi Redmi Note 10 series to launch soon – specs, price and everything you need to know</a> <a href="https://www.businessinsider.in/careers/news/paypal-which-had-shut-down-domestic-operations-in-india-now-plans-to-hire-1000-engineers/articleshow/81307572.cms">PayPal, which had shut down domestic operations in India, now plans to hire 1,000 engineers</a>

Sonu Sood to launch blood bank app to connect donors with those in urgent need of blood

Mumbai, Actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> is putting his weight behind an initiative to set up a pan-India platform to promote young emerging cricketers. "I always dreamt of becoming a cricketer but I didn't have a platform in our small town, but when I see all these <keyword id="938150" type="PERSON" weightage="20" keywordseo="Young-kids">young kids</keyword> playing cricket it feels really good," Sonu said. He says pitching in for the cause of promoting budding talent in cricket will also let him take time off his busy schedule and reinvent his passion for the sport. "I like batting as well as bowling but I didn't get much time to play the sport. I feel we all should take some out from our busy work schedules and reinvent our passion. Sometimes when you see these kids playing not just cricket but any kind of sports, you feel motivated to follow them," he said, adding that he has had discussions with Cricfit founder Mikkail Vaswani on "creating a platform on a pan-India level where they (children) can explore their skills and enjoy the sports". Since last year, Sonu has turned focus on social causes. In 2020, amid Covid lockdown, he reportedly arranged transport to facilitate around 7.5 lakh migrant workers to reach home. He equipped frontline workers with masks and face shields, airlifted students stranded abroad and helped farmers in distress. He also launched Pravasi Rojgar, an app to help skilled and unskilled workers find jobs. On work front, Sonu will next be seen in "Prithviraj" starring <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>, Sanjay Dutt and Manushi Chhillar, apart from a couple of films in the South. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/hcl-tech-clocks-in-nearly-27-jump-in-profit-crosses-the-10-billion-revenue-in-third-quarter-of-year-2020-21/articleshow/80278852.cms">HCL Tech clocks in nearly 27% jump in profit, crosses the $10 billion revenue milestone with one more quarter left</a> <a href="https://www.businessinsider.in/education/news/here-are-the-top-courses-in-fintech-offered-by-indias-premier-colleges/articleshow/80286668.cms">From IIMs to BITS Pilani — here are the top courses in fintech offered by India’s premier colleges</a> <a href="https://www.businessinsider.in/travel/article/the-forgotten-little-town-of-bundi-in-rajasthan-is-a-treasure-waiting-to-be-unearthed/articleshow/80301178.cms">The forgotten little town of Bundi in Rajasthan is a treasure waiting to be unearthed</a>

Sonu Sood to set up pan-India platform to promote young emerging cricketers

<ul><li>Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. </li><li>The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. </li></ul>Twitteet, a social media analytics firm released its October analytics report today. This is the first time social media analytics for Twitter engagement by 20 categories have been done on a daily and monthly basis. The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders &amp; Investors), Sportspersons (cricket and other sports), Movies stars (Bollywood and regional), Authors, Chefs, and Comedians. Here are the winners from some key categories: <ol><li>Politicians – Narendra Modi - 72,15,913 Twitter Engagements</li><li>Bollywood – Sonu Sood - 24,36,601 Twitter Engagements</li><li>Business Head – Anand Mahindra - 4,08,882 Twitter Engagements</li><li>Cricketer – Virat Kohli - 24,65,918 Twitter Engagements</li><li>Sports Star (non-cricket) – Vijender Singh - 4,27,006 Twitter Engagements</li><li>TV Star – Sidharth Shukla - 3,90,901 Twitter Engagements</li><li>Journalist – Deepak Chaurasia - 18,88,720 Twitter Engagements</li><li>Founders – Kunal Shah - 60,093 Twitter Engagements</li><li>Comedians – Kunal Kamra - 11,46,111 Twitter Engagements</li><li>Regional Cinema Star – Mahesh Babu - 7,32,964 Twitter Engagements</li><li>Authors – Anand Ranganathan - 5,36,874 Twitter Engagements</li><li>Investor – Mohandas Pai - 99,741 Twitter Engagements</li></ol>Key highlights of the first report include the remarkable rise of Tejashwi Yadav who clocked over a 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. Expectedly, Prime Minster Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million engagements. Among Indian Politicians Congress leader Rahul Gandhi is at #2 with 3.5 million engagements, UP CM Yogi Adityanath and Priyanka Gandhi Vadra were 3rd and 4th in the Indian Politicians engagement rankings. Surprising inclusions in the top 10 among politicians were BJP Spokesperson Sambit Patra at #8 who clocked a 1.1 million engagements; Dr Kumar Vishwas at #5 who got 1.2 million engagements. Sonu Sood’s humanitarian work during the pandemic saw huge resonance on Twitter where even at a Twitter following of a tenth of super star Shah Rukh Khan (Sonu Sood’s 4.6 million followers to SRK’s 41.3 million followers) he topped Twitter engagement among Bollywood Stars with a phenomenal 2.4 million engagements. The Bollywood Badshah Shah Rukh Khan was at #2 with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was at #3, and Anupam Kher with 4.74 lakh engagements was at #4. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at #5 with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements. In the Business Leaders category, Anand Mahindra towers over others with over 4 lakh engagements. RPG Group’s Chief Harsh Goenka is at #2 with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of XiaoMi and RealMe’s Madhav Sheth are at #3 and #4 respectively with 1.5 lakh and 1.1 lakh engagements respectively. Wipro Chairman Rishad Premji with 49K engagements is at #5, Biocon’s Kiran Mazumdar-Shaw with 41K engagements at #6, Marico’s Harsh Mariwala with 24K engagements is at #7, Micromax co-founder Rahul Sharma with 19K engagements at #8 and Chairman of JSPL and former MP, Naveen Jindal with 16K engagements is at #9. Google’s Global CEO Sundar Pichai with 15K engagements is at #10. The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. Suresh Raina was at #2 with 1.9 million engagements. Former stars Sachin Tendulkar at #3, Harbhajan Singh at #5, and Virendra Sehwag at #6, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator is also hugely popular and ranks #4 with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers. Among Indian sports persons, outside of cricket, Olympic medallist and pro-boxer Vijendra Singh tops with 4.27 lakh engagements. Perhaps the India’s best kept secret in sports is veteran pistol shooter, coach and sports enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat, UP. Since learning to shoot when she was well into her sixties she has attained national fame as an accomplished shooter having won more than 30 national championships. She was at #2 in the non-cricket sports category with a phenomenal 2.84 lakh engagements leaving superstars like Saina Nehwal, Babita Phogat and Jwala Gutta behind! In the intensively competitive Journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. Aaj Tak’s Rohit Sardana was at #2 with 1.1 million engagement followed by Sushant Sinha with 1.05 million engagements. Veteran journalist and India Today’s Consulting Editor Rajdeep Sardesai was at # 8 wit6 6.6 lakh engagements and Rana Ayyub was at #6 with 7.6 lakh engagements. In other categories, Comedians and Start-up founders made their mark. Among comedians, Kunal Kamra topped impressively with 1.1 million engagements, followed by Ashish Chanchlani at #2 with 4.92 lakh engagements, Vir Das at #3 with 3.2 lakh engagements, Atul Khatri at #4 with 2.21 lakh engagements and Amit Bhadana with 1.1 lakh engagements at #5. Cred Founder Kunal Shah lead the Business Founders category with 60K engagements and Paytm’s Vijay Shekhar Sharma was next with 23K engagements. Said Twitteet co-founder Sandeep Amar: “Our core objective is to provide social business intelligence, social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers. We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level a leaders Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”

You Searched For "sood" and got 15 results

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