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<ul><li><keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword>’s per-match value stands at $13.5 million (approx. ₹105 crore), making it the world’s <a href="https://indianexpress.com/article/sports/ipl/jay-shah-interview-ipl-media-rights-bcci-lucrative-global-sports-league-7965335/">second</a> most valuable sporting property after the National Football League, which is valued at $17 million.</li><li>With IPL’s value jumping considerably, it’s the broadcasters who will have to shell out more money than ever before.</li><li>Here’s how much Disney-Star and Sony have paid for IPL over the years, and what <keyword id="3820" type="General" weightage="20" keywordseo="mukesh-ambani" source="Orion">Mukesh Ambani</keyword>'s Viacom18 will shell out for the next cycle.</li></ul>Mukesh Ambani and <keyword id="540922" type="General" weightage="20" keywordseo="disney-star" source="Orion">Disney Star</keyword> have made the Board Control of Cricket India (<keyword id="6354756" type="General" weightage="20" keywordseo="bcci" source="Orion">BCCI</keyword>) richer by ₹44,075 crore, but that is only a part of the story. The IPL, with an average streaming viewership of 600 million people, has exploded in value, making it the second most valuable sports league in the world. The ongoing auction has also made IPL one of the <a href="https://www.businessinsider.in/business/corporates/news/mukesh-ambanis-viacom18-bags-digital-rights-of-ipl-while-star-grabs-tv-rights/articleshow/92181172.cms">richest entities</a> in the sporting world as its value has tripled over the previous five-year cycle. BCCI will earn a whopping ₹107.5 crore per match only from Indian TV and digital rights over the next five years. The base price for TV and Digital rights for 410 games was ₹33,620 crore. After the first round of auction for two bundles, the TV and digital rights have grown by 31% or ₹10,455 crore on the base price. It saw media giants like Disney-Star, Mukesh Ambani's Viacom18 and Sony Corp vying for these media rights. But how much has the IPL grown in value since its inception? More than five times! 2018 vs 2022: How much broadcasters paid for IPL IPL was launched in 2008, a year after the Indian cricket team won the first-ever T20I world cup in 2007. Over the next decade, the IPL would go on to revolutionise cricket, and further cement BCCI’s position as the leader of world cricket. Nothing shows how much IPL has grown than this – BCCI is now making the same amount of money every year from IPL rights as it did in the first ten years. <div type="image" title="ipl-bid-1" msid="92201303" hostid="261" caption="&amp;lt;p&amp;gt;BI India&amp;lt;/p&amp;gt;"></div> Essentially, the value of IPL jumped four times in the 2018-23 cycle when Disney Star acquired the broadcasting rights, when compared to the first ten years when Sony held the rights. Now, Mukesh Ambani and Disney Star have together paid nearly 11 times more money than Sony paid per year to broadcast IPL. <keyword id="90837" type="General" weightage="20" keywordseo="ipl-auction" source="Orion">IPL auction</keyword> has now entered into the third day of intense bidding war. After winning digital rights, Viacom is putting its best foot forward to grab package C as well, which includes non-exclusive digital rights. If Ambani’s Viacom lets go of package C, its rivals will be allowed to air 18 matches for free. <div type="Article" hostid="261" msid="92181172" title="Mukesh Ambani’s Viacom18 bags digital rights of IPL, while Star grabs TV rights" mstype="2" mssubtype="0"></div>

Mukesh Ambani, Disney Star are paying 11x more than Sony did during the first ten years of IPL

<ul><li><keyword id="3820" type="General" weightage="80" keywordseo="mukesh-ambani" source="Orion">Mukesh Ambani</keyword> has set his eyes on the <keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword> broadcast and streaming rights auction, which is set to happen in June this year. </li><li>In this regard, <keyword id="10924" type="General" weightage="100" keywordseo="ambani" source="Orion">Ambani</keyword> has raised ₹13,500 crore from James <keyword id="49627" type="General" weightage="80" keywordseo="murdoch" source="Orion">Murdoch</keyword> and <keyword id="105547" type="General" weightage="50" keywordseo="uday-shankar" source="Orion">Uday Shankar</keyword>’s investment platform, Bodhi Tree Systems. </li><li>We evaluate the options available for the trio of Ambani, Murdoch and <keyword id="4458" type="General" weightage="80" keywordseo="shankar" source="Orion">Shankar</keyword>, and the competition that they are up against. </li></ul>Mukesh Ambani, India’s second richest person, has now set his aim on winning the Indian Premier League (IPL) broadcast rights, boosting his war chest with a ₹13,500 crore investment from James Murdoch – the son of media mogul Rupert Murdoch – and former Walt Disney veteran Uday Shankar. The investment will be done by Bodhi Tree Systems, an investment platform run jointly by Murdoch and Shankar. As part of the deal, Bodhi Tree will acquire a stake of nearly 40% in Viacom18, the joint venture between Reliance’s TV18 and ViacomCBS, now called Paramount Global. “James [Murdoch] and Uday’s [Shankar] track record is unmatched. For over two decades, they have played an undeniable role in shaping the media ecosystem in India, Asia, and around the world. We are very excited to partner with Bodhi Tree and lead India’s transition to a streaming-first media market,” said Mukesh Ambani, chairman, Reliance Industries. In the run up to bidding for IPL broadcast rights, Viacom18 has set up a sports channel called Sports18, and appointed Star Sports’ Anil Jayaraj as the chief executive officer, sports. Currently, Sports18 is airing matches from the NBA (National Basketball Association), LaLiga and the FIFA World Cup. But to really gain traction in India, it will have to start offering cricket broadcasts, and there’s no better way to do it than win the IPL streaming rights going up for auction now. <div type="Article" hostid="261" msid="91119786" title="The big gets bigger – Mukesh Ambani’s Reliance Industries crosses ₹19 lakh crore in market cap" mstype="2" mssubtype="0"></div> Bidding for the IPL satellite television and digital streaming rights will begin on June 12. Star India, the current holders of IPL rights, won the bid for the ongoing term in 2018 for ₹16,300 crore for five years, under the leadership of Uday Shankar. With Shankar throwing his weight behind Viacom18, Ambani’s statement about making India a streaming-first media market, and Viacom18 buying the invitation-to-tender (ITT) document, it is likely that the company could bid for IPL digital streaming rights. Prior to Star India, Sony held the broadcast rights for the first ten 10 seasons of IPL, from 2008 to 2017, with the contract valued at $1.03 billion. It might seem like a steal compared to Star India’s bid for 2018-2022, and more so, compared to the base price for the 2023-2027 term. <cmsannotation type="cmsannotation" annotationid="Ambani’s Viacom18 is up against giants like Disney, Sony and others" comment="subhead" text="Ambani’s Viacom18 is up against giants like Disney, Sony and others">Ambani’s Viacom18 is up against giants like Disney, Sony and others</cmsannotation> According to a report by the <a href="https://timesofindia.indiatimes.com/sports/cricket/ipl/top-stories/ipl-media-rights-big-boys-on-board/articleshow/90654844.cms">Times of India</a>, Viacom18, apart from media giants Disney, Sony, Zee and even Amazon, has bought the IPL tender document already. Interestingly enough, iPhone maker Apple could also reportedly buy the document, although it’s unclear if it is merely to test the waters or if it is actually serious about bidding. It is worth highlighting that Mukesh Ambani already owns Mumbai Indians, the most successful IPL team, and also <a href="https://www.businessinsider.in/sports/news/here-are-the-ipls-most-valuable-teams-according-to-a-forbes-report/slidelist/91117759.cms">the most valuable</a>. BCCI has set a base price of the complete IPL broadcast and streaming rights package at ₹32,890 crore. The full package has been divided into four buckets, namely: <ol><li>Indian subcontinent television (all matches). </li><li>Indian subcontinent digital (all matches). </li><li>Indian subcontinent digital (18 matches). </li><li>Rest of the world. </li></ol>Interestingly enough, the winner of the A package will have the right to re-bid for the B package, giving it another chance to mop up the streaming rights. This could lead to fierce bidding for the A package, and drive up the prices. With bigwigs like Disney, Sony and Amazon in the fray, the trio of Ambani, Murdoch and Shankar have their task cut out. SEE ALSO: <a href="https://www.businessinsider.in/business/news/gautam-adani-is-now-as-wealthy-as-bill-gates/articleshow/91115934.cms">Gautam Adani is now as wealthy as Bill Gates – rally in Adani group companies makes him the fourth richest person in the world</a> <a href="https://www.businessinsider.in/business/corporates/news/adani-green-is-now-more-valuable-than-state-bank-of-india/articleshow/91093002.cms">Adani Green is now more valuable than State Bank of India – here's why</a> <a href="https://www.businessinsider.in/stock-market/news/reliance-industries-market-cap-cross-19-lakh-crore-check-out-ril-share-price-target-and-more/articleshow/91119786.cms">The big gets bigger – Mukesh Ambani’s Reliance Industries crosses ₹19 lakh crore in market cap</a>

With an eye on IPL, Mukesh Ambani boosts his war chest with a ₹13,500 crore investment from Murdoch

<ul><li>Sony Sports has played a key role in bringing non-cricket sports to India.</li><li>This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics.</li><li>Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India tells us how the broadcaster is trying to popularize other sports in India, its plans to immerse consumers with innovative marketing and more.</li></ul>With the lockdown being enforced, subsequent stoppage of play on the field and IPL getting postponed, advertisers have been starved of a good sporting tournament. After the pandemic, many sports properties have either been cancelled or postponed, directly affecting India’s ad revenue and sponsorship pie. While India’s most worshipped sport, cricket, still dominates viewership and sponsorship, <keyword id="3132005" type="PERSON" weightage="20" keywordseo="Sony-Pictures-Network">Sony Pictures Network</keyword> (SNP) has given its fans more choices between sporting events and SonyLiv has given them options in terms of what, when and how much to watch, leading to a rise in demand for subscription viewing in live sports. After a long, dry spell, millions of Indians are expected to tune into Tokyo Olympics this year. Sponsors and brands have also started seeing the Olympics as the one occasion to capitalise on the media and consumer attention. As a result, Sony Sports has seen an uptick in demand from sponsors and advertisers across categories for the summer games. To help its advertisers get the best bang for their buck, SPN launched an ‘innovative’ advertising format ‘Split-screen ads,’ which has <a href="https://twitter.com/Archit_0106/status/1418542834395729923">gained </a><a href="https://twitter.com/PrashantMUFC/status/1420988968238161920">mixed </a><a href="https://twitter.com/LifeIsAnElation/status/1418552243893116935">reviews </a>on social media. We caught up with Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India to further understand what kind of response the broadcaster and streaming player has seen from advertisers and sponsors, how it is trying to increase non-sporting events’ viewership in india <cmsannotation type="cmsannotation" annotationid="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?" text="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?">Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?</cmsannotation> Indians have always been extremely supportive of the Indian athletes when they compete at a global stage. Their performances are celebrated as it is a huge thing to even get to participate, let alone winning a medal at Olympics. More and more business houses/organizations/brands have started promoting various athletes and or Indian contingent. Sports in India is growing dramatically as an entertainment option beyond just cricket. This year. Sony Sports has embarked on a mission to popularize the athletes participating in the <keyword id="7932992" type="UNKNOWN" weightage="20" keywordseo="olympic-games-tokyo-2020">Olympic Games Tokyo 2020</keyword> and to make them household names. Sony Sports launched the grandest ever campaign in the history of Indian Olympics, Hum Honge Kamyab to galvanize the whole nation to cheer for the India contingent. From the honorable Prime minister of India himself to the sports minister as well as industrialists, sports personalities, philanthropists, Bollywood Superstars, Youtube influencers joined us in our endeavor. Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Union Minister for I&amp;B and Youth Affairs &amp; Sports, Shri Anurag Thakur, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD &amp; CEO, Sony Pictures Networks India, along with Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympic momentum in the nation for the landmark event. This was unprecedented and Sony Sports’ efforts have pumped up the volume of Olympics in India and the #Olympicsjosh decibels have gone up to another level. <div type="Youtube" id="-bnwo0ezgQE" title="Watch PV Sindhu, Manu Bhaker, Mary Kom, Deepak Kumar, Hockey (M) &amp; others LIVE, TOM, July 25 on Sony" thumbUrl="https://i.ytimg.com/vi/-bnwo0ezgQE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Q. Can you tell us what kind of interest you have seen from advertisers and brands?" text="Q. Can you tell us what kind of interest you have seen from advertisers and brands?">Q. Can you tell us what kind of interest you have seen from advertisers and brands?</cmsannotation> We have received a phenomenal response from advertisers and we have got sponsors on board across categories like beverages, FMCG, education, automobiles, banking, finance, gaming, sports foundations amongst others. The sponsors are Coca-Cola India Pvt. Ltd., LIC, JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Adani Group, Herbalife Nutrition &amp; Lenovo and more. <cmsannotation type="cmsannotation" annotationid="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?" text="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?">Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?</cmsannotation> We expect great Sports like Wrestling, Shooting, Archery and Hockey, which have also done extremely well on TV in the past, due to the medal winning performances by Indian Athletes. Additionally, there has been high interest to watch Athletics and Gymnastics, owing to the visually engaging nature of the sports. During the 2016 Rio Olympics, Badminton had the highest viewership owing to PV Sindhu winning a silver medal. The final match between PV Sindhu and Carolina Marin was watched by 42 million viewers across the country. This year, we have our largest contingent ever of 127 athletes travelling to Tokyo and the whole nation will want to support and watch our athletes in the various sports disciplines they are competing in like boxing, wrestling, tennis, athletics, badminton, hockey, shooting, archery, weightlifting, Equestrian, Table tennis and more. Some of the athletes that the audiences are already looking out for are Manu Bhaker and Saurabh Chaudhary in shooting, Vinesh Phogat and Bajrang Punia in wrestling, Amit Panghal and Mary Kom in boxing, Deepika Kumari and Atanu Das, PV Sindu in badminton and more. Also, for the first time, we will see participation in fencing with Bhavani Devi and Fouaad Mirza making it to the equestrian event which will also attract audiences. Additionally, to reach out to a wider audience and engage viewers across India, Sony Sports will have a Live wraparound studio show called SPORTS EXTRAAA with a distinguished panel that comprising former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam. We will also have the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt as a marquee expert on the show. The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil &amp; Telugu on the newly launched SONY TEN 4 channels. <cmsannotation type="cmsannotation" annotationid="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?" text="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?">Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?</cmsannotation> The Olympic Games is an extremely premium global sporting event, the greatest show on earth with 200+ countries, 11000+ athletes across 339 events in 33 different sports, encompassing a total of 50 disciplines. As I mentioned earlier, this year, we have rolled out the grandest campaign for this showcase event involving 30+ luminaries across the country. The sheer association to the Olympics for any brand will create and drive great brand perception and awareness value. We have offered value-based propositions to our clients and have ensured that we amplify their associations with athletes in the Indian contingent which they might be sponsoring. The brands have also been given the opportunity to ride on the back of the amazing build- up programming which we have locally produced adding to the brands association and visibility. Series like “Torch bearers” are resonating well with our audiences. We are also excited to offer a new breakthrough innovation “Split Screen” advertisement opportunity during the live broadcast. This will help the brands break away from the clutter and amplifies the brand’s visibility manifold without intruding into the viewing experiences of our audiences. This new technology is a game changer and will surely get the best ROI for our key sponsors. <cmsannotation type="cmsannotation" annotationid="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?" text="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?">Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?</cmsannotation> While Indian Cricket will dominate viewership and revenues, Sony Sports has been consistently making efforts to massify and popularize other sports. Sony Sports is a global multi-sporting arena and sports marketing here, is not only talks to the purists but also focuses on attracting fence-sitters and newer audiences to join the Sony Sports community. This has paid off and every year our viewership for sports like WWE, UFC, football properties like UEFA Champions League and non-India cricket is steadily growing. Even the recently concluded UEFA EURO 2020 on our sports channels has seen massive growth compared to the last edition in 2016 by almost 70% Sports as an entertainment quotient is only going to grow.

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN

(Image: <a href="https://www.iplsn.com/amp/blog/no-ipl-2017-or-no-champions-trophy-2017-says-bcci">Source</a>) 
With money spinning all around, the <a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">Indian Premiere League</a> is the best business model ever. Even at the bad times (read demonetization), when most businesses are struggling hard to get back to shape, the <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> isn’t really bothered. For cricket crazy India, IPL is the best way to get high. 
 
<a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">ALSO READ: HERE'S HOW MUMBAI INDIANS DANCE</a> 
 <keyword id="3186877" type="UNKNOWN" weightage="20" keywordseo="Sony-Pictures-Networks-India">Sony Pictures Networks India</keyword> (SPN), the official broadcaster of<a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms"> IPL 2017</a> has roped in <a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">12 plus sponsors</a> for this season. According to media reports, the broadcaster is eyeing over Rs 1,300 crore of revenue from the series. Last season, SPN had bagged Rs 1,100 crore of revenue. 
 <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword> has been the title sponsor of the IPL since 2015, after <keyword id="54572" type="CITY" weightage="20" keywordseo="PepsiCo">Pepsico</keyword> walked out before termination of their partnership. Ever since, the Chinese phonemaker has become synonymous to IPL in India. Also Vivo has replaced <keyword id="1731609" type="UNKNOWN" weightage="20" keywordseo="Oppo">Oppo</keyword> this year to bag the sponsor tag from this year. The long time sponsor <keyword id="15492" type="CITY" weightage="20" keywordseo="Vodafone">Vodafone</keyword> is in this season. Amongst these, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> is also partnering as the third prime sponsor. 
 Ceat tyres, Vimal Paan Masala, Yamaha Motors, Parle Frooti, <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">Yes</keyword> Bank and Polycab are the associate sponsors of IPL 2017. 
 
Check out the slideshow below to find how much money these sponsors are plugging in this season.

How much money did Vivo, Vodafone
and other sponsors pump in IPL 2017?

Mobile handset makers and cellular services providers have once again emerged as top spenders in Indian Premier League (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>) advertising, accounting for 32% of total advertisements during the live telecast of first 15 matches that took place from April 5-15. The above data was sourced from TAM Sports, the sports-dedicated division of <keyword id="252927" type="COMPANY" weightage="100" keywordseo="TAM-Media-Research">TAM Media Research</keyword>. Also read: <a href="http://www.businessinsider.in/sports/ipl-bookies-have-gone-digital/articleshow/58357353.cms">In first IPL post demonetisation, bookies have gone ‘digital’ in their transactions</a> <a href="http://www.businessinsider.in/sports/heres-how-china-is-a-part-of-ipl-this-season/articleshow/57992739.cms">Chinese</a> handset brands <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword> and <keyword id="1731609" type="UNKNOWN" weightage="100" keywordseo="Oppo">Oppo</keyword>, both of which are owned by BBK Electronics, held 20% share in advertising during the first 15 matches with an aim to get customers’ attention. The rest 12% was taken up by <a href="http://www.businessinsider.in/small-business/companies/Value-of-Vodafone-Idea-may-be-worth-23-more-than-what-Voda-agreed-at/articleshow/57806787.cms">Vodafone India</a> and <a href="http://www.businessinsider.in/small-business/companies/jio-to-continue-with-attractive-offers/articleshow/58374710.cms">Reliance Jio Infocomm</a>. During these 15 matches, 55 advertisers across 40 different categories promoted 84 of their brands with advertisements on Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD. Also read: <a href="http://www.businessinsider.in/5-hottest-controversiesin-ipl-that-shook-the-cricket-world/articleshow/58223568.cms">5 hottest controversies in IPL that shook the cricket world</a> Other categories of major spenders include air conditioners, online shopping and passenger vehicles, which accounted for half of the overall advertising.

Handset makers and telcos continue to be top spenders in IPL advertising

If there is one player that wins in every match that is played in the Indian Premier League, it’s the official broadcaster <keyword id="6411012" type="COMPANY" weightage="100" keywordseo="Sony-Pictures">Sony Pictures</keyword> Networks India. 
 
This year as well, the channel is all set to win big in terms of advertising revenue, with a target of Rs 1,300 crore in advertising revenues from this year's Indian Premier League, as against Rs 1,100 crore that it earned in the last season. 
 
Also read: <a href="http://www.businessinsider.in/This-is-what-IPL-teams-would-have-been-called-if-they-were-named-honestly/articleshow/51825365.cms">This is what IPL teams would have been called if they were named honestly</a> 
 
Sony is close to achieving this target, having signed three more associate sponsors - Voltas, Havells and MakeMyTrip, making the total number of sponsors to 12, so far, with Vivo, Vodafone, Amazon as co-presenting sponsors and CEAT Tyres, Vimal Pan Masala, Yamaha Motors, Parle Agro's Frooti, Yes Bank and Polycab as associate sponsors. 
 
Also read: <a href="http://www.businessinsider.in/meet-mohammed-siraj-hyderabad-auto-drivers-son-bought-by-sunrisers-hyderabad-for-rs-2-6-crore-in-ipl-auction/articleshow/57267925.cms">Meet Mohammed Siraj, Hyderabad auto driver's son, bought by Sunrisers Hyderabad for Rs 2.6 crore in IPL auction</a> 
 
"We have locked in 12 sponsors now and talks with a couple of categories like payment gateways, auto and FMCGs are still going on," Rohit Gupta, president of network sales and international business at Sony Pictures Networks (SPN), told ET. "We have also got Reliance Jio and Oppo as large spot buyers, committing for more spots than even the associate sponsors. Between sponsors and spot buyers, we have 75% of the inventory already sold," he continued. 
 Last year, SPN had sold the entire advertising inventory even before <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> began; however, this time at least 15-20% of the available spots will be kept aside to be used later. Another change in this year’s strategy would be an increase in the price, taking it to Rs 6,25,000 per 10 seconds from the earlier Rs 6 lakh. 
 
Also read: <a href="http://www.businessinsider.in/ipl-2017-msdhoni-is-no-more-the-captain-of-rising-punesupergiants-heres-who-replaced-him/articleshow/57234303.cms">IPL 2017: MS Dhoni is no more the captain of Rising Pune Supergiants. Here’s who replaced him</a> 
 
Sony has been officially broadcasting IPL since its inception in 2008, and this is the last year of the 10-year rights cycle. 
 
(Image source: Wikimedia)

Sony set to ‘win’ in all matches this IPL; aims for Rs 1,300 crore advertisement revenue

This <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> season is going to belong to mobile handset makers, who will hog the most airtime during the matches on official broadcaster Sony. Mobile brands like Oppo, Vivo, Lava, Micromax and LYF are not only going to advertise a lot during the T20 league matches, but are also sponsors of six out of the eight playing teams. Other than this, another brand Intex also owns a team. 
 
Oppo has signed up as the presenting sponsor this year, which means that it would take 240 seconds per match, the highest ever time slot in the IPL. Similarly, the other two presenting sponsors -Vodafone and Amazon - have taken 210 seconds per match. 
 
Like this year’s mobile brands, the last season of the IPL belonged to the ecommerce majors like Flipkart, Snapdeal, Amazon, CarDekho, Car-Trade, Paytm, Shopclues and Myntra, who brought around 23% of the total ad revenues for the broadcaster. 
 
"This year, the handset category is making up around 20% of our advertising revenues, the highest among all categories," says Rohit Gupta, president of Sony Pictures Networks. 
 
The reason why smartphone makers have overtook e-commerce companies is that the losses of some of the leading ecommerce players grew significantly over the past one year, forcing most of them to cut down on advertising costs. 
 
As per media planners, this IPL would give Sony around Rs 1,200 crore from sponsorship and advertising, as compared to just under Rs 1,000 crore in the last season of IPL. 
 
<a href="http://www.iplt20livecricket.com/wp-content/uploads/2016/03/IPL-2016-1.jpg">Image source</a>

Mobile handset makers to pay Sony around 20% of IPL ad revenue

Ever since <keyword id="6358070" type="General" weightage="100" keywordseo="mumbai" source="Orion">Mumbai</keyword> Indians suffered a humiliating defeat at the hands of Royal Challengers Bangalore in their <keyword id="6354312" type="General" weightage="20" keywordseo="IPL" source="Orion">IPL</keyword> game in Dubai, questions are arising in everyone's mind -- 'is it end of road for Rohit Sharma-led side?' or 'do they still have a chance to qualify'? The defending champions have now slipped to the seventh spot in the tally with 8 points in ten matches following their crushing defeat on Sunday. At the end of the first leg of the IPL 2021 season, Mumbai were at the fourth position but after the disappointments in the second phase, three successive defeats, their road to the play-offs has become very difficult. But it is not over yet! Now only four matches are left to play for them. While things look bleak at the moment, one can never count out Mumbai Indians, who have time and again shown their ability to arrest their slide and bounce back. If Mumbai manage to win four out of four, their total will go up to 16 (points), which should ideally give them the fourth and final slot in the playoffs. However, it will not be that easy as they will have to battle it out against strong Delhi Capitals, Punjab Kings, Rajasthan Royals and the Sunrisers Hyderabad to do so. And if the men-in-blue win just three out of four matches, then also they can qualify. But at 14 points, they will have to depend on other results. For the record, MI also have the worst Net Run Rate among the teams battling for spots in the the playoffs. But ending up with lesser than 14 points will result in Mumbai's exit from the league, marking the first time since 2018 that the team failed to reach the playoffs. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/paras-defence-and-space-technologies-ipo-allotment-is-tomorrow/articleshow/86546339.cms">Paras Defence and Space Technologies IPO allotment is tomorrow, IPO was subscribed 304 times</a> <a href="https://www.businessinsider.in/stock-market/news/zee-entertainment-shares-fall-in-todays-trade-as-invesco-insists-the-board-to-hold-egm-before-sony-deal/articleshow/86546922.cms">Zee Entertainment shares fall 3% in today’s trade as Invesco insists the board to hold EGM before Sony deal</a>

IPL 2021: Mumbai Indians slips down to seventh spot after losing a match to RCB

<ul><li><keyword id="17942" type="COMPANY" weightage="20" keywordseo="Sony-Entertainment-Television">Sony Entertainment Television</keyword> was launched on October 8, 1995.</li><li>From one channel, they have became a 24-channel network with a digital OTT service SonyLIV, a film production arm, <keyword id="10077323" type="COMPANY" weightage="20" keywordseo="spn-productions">SPN Productions</keyword>, and a content creation studio, Studio NEXT.</li><li><keyword id="305969" type="PERSON" weightage="20" keywordseo="NP-Singh">NP Singh</keyword>, MD &amp; CEO, SPN writes a letter celebrating SPN's important milestone in the last 25 years.</li></ul>SPN@25: <keyword id="10077324" type="COMPANY" weightage="20" keywordseo="creating-impact-with-purpose">Creating Impact with Purpose</keyword> NP Singh, MD &amp; CEO, SPN In the early 1990’s the Indian broadcast industry was in its infancy. When the government opened the country’s airwaves in 1991, a few visionaries seized the opportunity. One of these was Sony, known mainly for its massive consumer electronics business and Hollywood studios. They entered the Indian market on October 8, 1995, with the launch of a Hindi entertainment channel, Sony Entertainment Television. From one channel, bit by bit, we became a 24-channel network with a digital OTT service SonyLIV, a film production arm, SPN Productions, and a content creation studio, Studio NEXT. The company has steadily grown over the years to an employee count of around 1200, with its services available across 167 countries and reaching over 700 million viewers. Today, Sony Pictures Networks (SPN), with aggressive growth demonstrated in the last few years, is among the top entertainment and sports networks in the country, recognized as an employer of choice within and outside the media fraternity. Thinking back, the strategy from the start has not only revolved around running a successful business but also creating impact for all stakeholders coupled with the intent of building a brand known for innovative content. It is my firm belief, doing things only for the sake of doing, inevitably leads to stagnancy than success. Impact is a true measure of organizational vision. When one talks about creating impact there is no better example than the bold bet on the IPL. This was uncharted territory in 2007 when cricket leagues were unheard of. We invested in it when there were hardly any believers and molded it into one of the most valuable <keyword id="5666248" type="ORGANIZATION" weightage="20" keywordseo="Sports-Entertainment">sports entertainment</keyword> properties in the country. Rest, as they say, is history. Creating category firsts over the years stands out when I look back. After the launch of SET in 1995 came the launch of Sony MAX in 1999. It was a one of its kind channel that offered to our viewers blockbuster Hindi movies, cricket and special events. This created a unique and unparalleled three-pronged channel identity which has not been replicated since. Challenging the status quo has always been in SPN’s DNA. Some of the India’s most iconic entertainment properties that have stood the test of time have been from the SPN stable. We have pioneered many a trend in the market and are immensely proud of it. I am also gratified that SPN has always observed fiscal discipline. This has been a key reason for our success in a highly competitive space. We have invested where we expected a strong strategic and economic value and exited from properties which appeared unviable over the longer term. In the last 25 years, we have only invested where we knew there was a clear ROI. Acquiring SAB took our entertainment business to another level, giving us a strong market share of <keyword id="9473540" type="COMPANY" weightage="20" keywordseo="hindi-general-entertainment">Hindi general entertainment</keyword>. We acquired TEN Sports to further strengthen our place in sports entertainment and that too worked well for us. Another acquisition that has worked really well is Sony Aath. We took our time to launch a kid’s channel, Sony YAY! The new channel had to come up with a unique proposition in a cluttered category, and it did so through homegrown content; again, a category first. Our foray into the regional language space with the recent launch of Sony Marathi shows great promise. We have had a fair share of challenges but have always taken them head-on. Through rigorous focus, our flagship channel SET has been turned around and now, is a torchbearer for relevant, progressive content. Presently, our footprint pervades the categories and genres of English, regional and factual entertainment besides Hindi entertainment, sports and movies. Societal reflections have been delicately portrayed in our movies; be it the story of a legendary mathematician (Shakuntala) or an inspirational hockey star (Soorma) or the fun side of arranged marriages (Mubarakan) and father-daughter relationships (Piku).Truly, film productions under our banner have left lasting impressions. We realised early on that digital needed to be the cornerstone of our strategy. In 2013, SPN became the first broadcaster in the country to launch an OTT platform. For all practical purposes, SonyLIV was like a start-up in an established organization and this came with its own set of challenges. But today, SonyLIV in its refreshed avatar, with its emphasis on premium original web series, live sports, global content, movies in multiple languages and popular entertainment content from our linear business, is among the most watched OTT platforms in India. I am very confident of its bright future. What also served SPN well has been valuing its partnerships with content creators, top talent, distribution platforms, advertisers and advertising agencies, media, vendors, employees and other stakeholders. Whether distribution or advertising, our partnership approach has been fortified by our “Solutions at any cost” philosophy. We have forged a strong partnership with BBC Worldwide to launch a very successful premium factual entertainment channel, Sony BBC Earth. Our long-standing partnerships with some of the biggest names in the world of sport including WWE, NBA, Cricket Australia, ECB and Sri Lanka Cricket, bring live content to our viewers in India. One can go on and on about SPN’s achievements. But it is more important to understand that at the end of the day, an organisation is only as good as its people. It is a matter of pride that we have cultivated an empowering workplace culture, standing tall on the tenets of consumer centricity, innovation, collaboration and diversity; recognised by the industry as one of India’s Great Places to Work. Our workplace ethos encourages larger participation of women at all levels of the organisation and we are considered one of the best places to work for women. Through our D&amp;l vision – Bring Your Own Self (BYOS), we seek for everyone to lead with humility and bring their individuality, their uniqueness, to work every single day. Focused on inclusive workplace practices, we envision a company where in the next five years, 50% of our workforce will be women, people with disabilities or from the LGBT+ community. Our social programmes under the aegis of ‘Ek India Happywala’ have given a purpose to many in society. Rooted in the pillars of education, environment and empowerment, we are working across sectors to create societal impact. From educating the girl child, supporting rural communities, teaching music at prisons, encouraging and arranging sports for the blind and the homeless to providing relief to the daily wage earners of our industry during the ongoing pandemic, SPN continuously endeavours to enable a happier India. It’s been an eventful journey of 25 years and we have come a long way. We will continue to go all out and live up to our corporate ethos of ‘Go-Beyond’, not just in name but in action and spirit. Only time will tell the shape and form the forward journey might take, be it through entering new categories, exploring new markets, innovating through new content formats, etc. One thing I am certain of, now and in years to come, when people close their eyes and think of India’s media and entertainment industry, Sony Pictures Networks will always be among the first names to come to mind. In closing, I wish to take this opportunity to thank you for being a guiding ally in our journey. You have had an important role to play in the success of SPN and I fold my hands in gratitude. Thank You! #BondsThatGoBeyond NP Singh

As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far

<keyword id="6354831" type="ORGANIZATION" weightage="100" keywordseo="Indian-Premier-League">Indian Premier League</keyword> (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>), the professional Twenty20 cricket league in India, minted about Rs 2,500 crore as overall revenue in the recently concluded ninth season, showing a growth rate of double digits from the year before. 
 
This figure includes ad revenue that TV, digital channels made, and the amount that teams made from sponsorship, ticket sales and merchandising, also counting what BCCI made from on-ground sponsorship. Not to mention, the biggest chunk of this figure has come via TV ads, given that advertisers paid huge sums to grab ad spots during match telecasts. 
 
Talking of official broadcaster Sony Pictures Networks India (SPN), it made just under Rs 1,100 crore, with eight IPL franchisees collectively earning Rs 200-230 crore from sponsors. The broadcaster might be allocating this revenue to the three channels - Sony Max, Sony Six and Sony ESPN, all of which air IPL. 
 
BCCI, on the other hand, generated Rs 220-250 crore from on-ground sponsorships, and the digital rights holder Hotstar got around Rs 40 crore, said media buyers. BCCI also ended up with almost Rs 10 crore made from ticketing revenue. 
 
"India is a market where a lot of new brands are launching. These need to chase salience and eyeballs and IPL's viewership has remained rock solid," said Mallikarjun Das, CEO of media buying agency Starcom Media-Vest Group. "So, I believe advertising will continue to remain the mainstay." 
 
<a href="http://indgest.com/wp-content/uploads/2016/05/md_0797.jpg">Image source</a>

IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9

Even as the reputation of the <keyword id="6354831" type="ORGANIZATION" weightage="100" keywordseo="Indian-Premier-League">Indian Premier League</keyword> (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>) has been marred by controversies, they surely haven’t been able to dent its value as an advertising property. 
 
As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. This figure has gone up by a fifth from last year. 
 
Sony Pictures Network hold the exclusive broadcast rights, and will be airing the tournament on the Set Max, Sony Six and Sony ESPN channels in April and May. For the first time, the number of presenting sponsors has been increased from two to three. These names are Vodafone, Amazon and the first-time advertiser Oppo. 
 
As already told, after Pepsi’s exit, rival Coca-Cola is looking at the opportunity of <a href="http://www.businessinsider.in/After-Pepsis-exit-Coca-Cola-knocks-IPL-doors-for-sponsorship/articleshow/50756202.cms">being a sponsor</a>. 
 
Even though the tournament is two months away, almost 70% of the ad inventory has been sold, a first for IPL, as told by Sony Pictures Network president Rohit Gupta. 
 
"IPL is a risk-free investment for advertisers, as both ratings and reach have been consistently growing year on year," he said. "We are expecting 20% growth in overall revenues. The unprecedented levels of interest are despite the T20 World Cup and a host of other cricket." 
In the last season of IPL, ad sales fetched Sony Pictures Network Rs 1,000 crore. To take in more profits, sponsorship slots have risen to Rs 
5.25 lakh from Rs 4.75 lakh, while spot rates are up to Rs 1.5 lakh for 10-second slots from Rs 1 lakh. 
 
<a href="http://www.tehelka.com/wp-content/uploads/2015/12/IPL-logo.jpg">Image source</a>

Sponsorship slots and spot rates take a leap for the upcoming season of IPL

Ecommerce giant <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> is applying for the media rights to broadcast <keyword id="6354831" type="ORGANIZATION" weightage="20" keywordseo="Indian-Premier-League">Indian Premier League</keyword> (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>). According to a news report, this move is aimed at strengthening Amazon’s footing in India. 
 <keyword id="6354756" type="CITY" weightage="20" keywordseo="BCCI">BCCI</keyword> is satisfied with the response it has been drawing so far after it announced on last Sunday the sale of the IPL rights - broadcast and digital for ten and five years respectively - to be sold individually or in a bundle for the next designated period, as per The Times Of India. 
 Amazon founded by <keyword id="191583" type="PERSON" weightage="20" keywordseo="Jeff-Bezos">Jeff Bezos</keyword> which has more than a dozen global subsidiaries, is the first among interested overseas parties that has picked up the Invitation To Tender. Sources tracking developments say BCCI expects the global market to show keen interest in the digital rights of the IPL and Amazon picking the tender at the first available opportunity is an indicator of the same. "Everybody's talking about the possibility of the IPL rights battle being between Star and Sony. But our guess is there are going to be surprises in store," a source in the know of things told TOI.

​ You might soon be able to watch IPL on Amazon

<ul><li><keyword id="19940563" type="General" weightage="20" keywordseo="JioCinema" source="keywords" meta.keywordsubtype="org" meta.entityname="JioCinema" meta.hostid="261" meta.entityid="JioCinema">JioCinema</keyword> has announced new ad-free premium plans for individuals and families.</li><li>The premium subscription plans have been priced starting at ₹29 per month.</li><li>Here’s everything you need to know about JioCinema’s new subscription plans.</li></ul> Mukesh Ambani-owned streaming platform JioCinema on Thursday announced its new premium plans after teasing them for a few days. The new premium subscription plans from the digital arm of Viacom18 offer ad-free content. JioCinema has an extensive catalogue, including the ongoing <keyword id="19966825" type="General" weightage="20" keywordseo="Indian-Premier-League" source="keywords">Indian Premier League</keyword> (IPL) and content from HBO, Warner Bros., and Paramount, among others. The new content plans are cheaper than its current plans and are aimed at offering an ad-free experience like <keyword id="21423024" type="General" weightage="20" keywordseo="Netflix-and-Prime-Video" source="keywords">Netflix and Prime Video</keyword>. Do note that sports content, including the IPL, will continue to be free with Jio’s ad-supported tier. Existing <keyword id="20426557" type="General" weightage="20" keywordseo="JioCinema-Premium" source="keywords">JioCinema Premium</keyword> users will be upgraded to Jio’s new plans for free. “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India,” Kiran Mani, chief executive officer, <keyword id="21420202" type="General" weightage="20" keywordseo="Viacom18-Digital" source="keywords" meta.keywordsubtype="org" meta.entityname="Viacom18 Digital" meta.hostid="261" meta.entityid="Viacom18 Digital">Viacom18 Digital</keyword>. <cmsannotation type="cmsannotation" annotationid="JioCinema Premium plans pricing" comment="subhead" text="JioCinema Premium plans pricing"><keyword id="21423025" type="General" weightage="100" keywordseo="Jiocinema-premium-plans" source="Orion">JioCinema Premium plans</keyword> pricing</cmsannotation> The new JioCinema Premium plan is priced at ₹29 per month for the individual plan, offering online and offline access to 4K content on one device. It includes access to all premium content on the platform without any ads, except sports and live content, which will continue to show ads. For families, JioCinema has introduced the new Family plan, which offers all the same benefits as the Premium plan and allows streaming on four devices at once. It is priced at ₹89 per month. Do note that the company has not announced long-term plans and you only have the option to select from the monthly plans. JioCinema has said that these are introductory prices. The actual prices of the plans are ₹59 and ₹149 respectively. <cmsannotation type="cmsannotation" annotationid="International content in regional languages" comment="subhead" text="International content in regional languages">International content in regional languages</cmsannotation> JioCinema has announced several partnerships over the last few months, including with HBO and Paramount. The company has said that in addition to English, content from international studios will be available in Hindi, Telugu, Tamil, Marathi and Bengali. “On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium plan), whereas global giant OTT’s average pricing is ₹358 (Netflix premium plan, Amazon video), which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers; however, Jio Cinema’s depth of offerings in originals/global content remains much lower compared to global peers,” said Karan Thorani, Elara Securities. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/gigabyte-aorus-co49dq-49-inch-qd-oled-144hz-curved-gaming-monitor-launched-in-india/articleshow/109563798.cms">GIGABYTE AORUS CO49DQ 49-inch QD-OLED 144Hz curved gaming monitor launched in India</a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms">Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999</a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a>

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

New Delhi, Walt <keyword id="19899232" type="General" weightage="20" keywordseo="disney" source="keywords">Disney</keyword> CEO <keyword id="20023956" type="General" weightage="20" keywordseo="bob-iger" source="keywords">Bob Iger</keyword> has said a joint venture with <keyword id="19936674" type="General" weightage="20" keywordseo="reliance" source="keywords">Reliance</keyword> Industries after merging its <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> business would benefit the company in terms of profit and also "derisk" its business in the Indian market. The merger deal will create a big entity and help it to stay in the market at a "significant level", said Iger at a Morgan Stanley investor conference earlier this week. "We had an opportunity to align with Reliance, which is obviously the company that has done very well there and one that we respect. And in doing so, end up owning part of a bigger media company. And we believe that, that not only should benefit us in terms of the bottom-line, but derisk us as well there," he said. Last month, Walt Disney Co. and Reliance Industries announced signing of binding pacts to merge their media operations in India. Under the deal, Reliance and its affiliates will hold 63.16 per cent and Disney will have 36.84 per cent in the JV, which will create India's leading media company that will house two streaming services and around 120 television channels. "We wanted to stay in India. We made a big investment in India when we purchased the assets of 21st Century Fox. We are one of the biggest media companies in India. But even though it is the most populous country in the world, we felt we want to be there because of that, we also know that there are challenges in that market," he said. Iger said, the merger will create a big entity and help it to stay in the market at a "significant level". "So, it's kind of the best of both worlds. We stay in the market at a significant level. We have a very good partner in Reliance, and we get to have a chance of growing a business and lowering the risk of doing so," he added. The transaction values the joint venture at Rs 70,352 crore (USD 8.5 billion) on a post-money basis, excluding synergies. Billionaire Mukesh Ambani-led Reliance has also agreed to invest at closing Rs 11,500 crore into the joint venture to give it the muscle to fight rivals such as Japan's Sony, and Netflix. Its OTT platform Disney + Hotstar has seen its paid subscriber base decline from around 55 million to 40 million in the first quarter of FY24 because of Reliance's <keyword id="19985346" type="General" weightage="20" keywordseo="jio-cinema" source="keywords">Jio Cinema</keyword> winning exclusive rights for live sports. The combined entity will have the largest OTT subscriber base. Disney + Hotstar was launched in India in 2020, post the acquisition of the entertainment assets of 21st Century Fox at a valuation of USD 71.3 billion, thereby taking over the operations of Star India and Hotstar. It housed entertainment and cinema channels such as StarPlus and StarGold as well as sports channels like Star Sports. While Disney + Hotstar rapidly increased its subscriber base initially with the streaming rights of cricket matches (IPL, World Cup), it lost the bid for the digital streaming rights in 2023-27 cycle, which was won by Reliance-backed Viacom18 for USD 720 billion, 12.92 per cent higher than what Star India had paid on an average per match value. Media ventures of Reliance are currently housed in Network 18, which owns TV18 news channels as well as a plethora of entertainment (under the 'Colors' brand) and sports channels. NW18 also has stakes in moneycontrol.com, bookmyshow and publishes magazines. NW18 owns news channels CNBC/CNNNews. Reliance separately owns a movie production arm - JioStudios, and majority stakes in two listed cable distribution companies, Den and <keyword id="20777796" type="General" weightage="20" keywordseo="hathway" source="keywords">Hathway</keyword>. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/webstories/top-selling-cars-in-india-in-february-2024/slidelist/108323754.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/webstories/top-selling-cars-in-india-in-february-2024/slidelist/108323754.cms" target="_blank">Top selling cars in India in February 2024</a><a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-14-and-xiaomi-14-ultra-with-snapdragon-8-gen-3-launched-in-india/articleshow/108304169.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-14-and-xiaomi-14-ultra-with-snapdragon-8-gen-3-launched-in-india/articleshow/108304169.cms" target="_blank">Xiaomi 14 and Xiaomi 14 Ultra with Snapdragon 8 Gen 3 launched in India</a><a href="https://www.businessinsider.in/business/auto/news/retail-auto-sales-grow-by-13-in-february-but-elevated-inventory-levels-a-concern/articleshow/108289901.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/retail-auto-sales-grow-by-13-in-february-but-elevated-inventory-levels-a-concern/articleshow/108289901.cms" target="_blank">Retail auto sales grow by 13% in February, but elevated inventory levels a concern</a>

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You Searched For "sony ipl" and got 14 results

Mukesh Ambani, Disney Star are paying 11x more than Sony did during the first ten years of IPL

Karuna Sharma

With an eye on IPL, Mukesh Ambani boosts his war chest with a ₹13,500 crore investment from Murdoch

Rounak Jain

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BI India Bureau

Mobile handset makers to pay Sony around 20% of IPL ad revenue

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IPL 2021: Mumbai Indians slips down to seventh spot after losing a match to RCB

IANS

As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far

Guest Author

IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9

BI India Bureau

Sponsorship slots and spot rates take a leap for the upcoming season of IPL

BI India Bureau

​ You might soon be able to watch IPL on Amazon

BI India Bureau

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

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Merger with Reliance would boost company's profits and reduce risk in India: Disney CEO Bob Iger

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You might soon be able to watch IPL on Amazon