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<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> has registered a 50% growth over last year’s <keyword id="467686" type="PERSON" weightage="20" keywordseo="Diwali-sales">Diwali sales</keyword>, even while it has one more sale edition coming up. </li><li>It saw 90% of its orders coming from non-metro cities.</li><li>It also saw first time users grow by 2.3 times year-on-year.</li></ul>Indian e-commerce player Snapdeal which is charting its turnaround story, received a festive boost. This year’s Diwali sales grew by 50% over last year. And, it has another edition coming up. The e-commerce player has had two Snap Diwali sales, and the third edition will be held from October 18-20. Its first time users grew by 2.3 times year-on-year. As has been the case with all others, Snapdeal too saw 90% of its orders coming from non-metro cities. For Flipkart’s Big Billion Day sale too, the number of transacting customers from Tier 2 cities and beyond, doubled from last year. Meanwhile, Amazon saw 91% of its new customers coming from these towns. Amazon also registered most of its sales in the first 24 hours, from these cities. Interestingly, Snapdeal also noticed a saw a trend where users from metro cities placed Diwali gift orders for Diwali gifts for their loved ones staying in Tier II and Tier III cities. According to Snapdeal, “the trend of users buying gifts on Snapdeal and sending it to their families back home is something that started last year and has grown sharply this year. The volume of such gifts has already tripled this year and we expect more such orders over the next few days.” While clothing constituted for 60% of the gifting items, 20% of gifts were home use products.

Snapdeal’s Diwali sales grew by 50% and it has another sale in the offing

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> to Amazon and even Snapdeal said that most of their , real customers are come from Tier 2 and 3 cities of India.</li><li>Snapdeal said that nearly 92% of the orders received so far are from non-metro locations. </li><li>Flipkart, in fact, says 60-70% of its business is from Tier 2 and 3 cities.</li></ul>The festive sale is on and every e-commerce site has major deals on offer. The ones who are buying into it the most, are consumers from India’s Tier 2 and 3 cities. Tier 2 and 3 cities turned out to be the real deal makers for top e-commerce players like - Flipkart, Amazon and even Snapdeal. For Flipkart’s <keyword id="2546729" type="PERSON" weightage="20" keywordseo="Big-Billion-Day-sale">Big Billion Day sale</keyword>, the number of transacting customers from Tier 2 cities and beyond, doubled from last year. Meanwhile, Amazon saw 91% of its new customers coming from these towns. Amazon also registered most of its sales in the first 24 hours, from these cities. Snapdeal which has been running its Snap-Diwali sale said that nearly 92% of the orders received so far are from non-metros. It saw a whopping increase in orders from Bharuch (Gujarat), Pali (Rajasthan), Tezpur (Assam), and Paradip (Odisha). “The trends from the Diwali sale are an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities,” said Kunal Bahl, CEO &amp; co-founder, Snapdeal. Local language app aids e-commerce sales Flipkart says 60-70% of its business from Tier 2 and 3 cities. This made the e-commerce giant turn its focus from English to introduce Hindi language on its app. It plans to expand it to other languages soon. “With Hindi content, the selection and range of offers has been updated and tens and millions of new consumers can access the app a preferred language,” Rajneesh Kumar, Chief Corporate Officer, told Business Insider earlier. However, contrary to popular belief, these are not people lured by discounts only. “Affordability programmes such as no-cost EMI, exchange, instant bank discounts and more continue to enable record number of customers to upgrade to premium products. With more first-time shoppers from small towns than ever before and tens of thousands of small sellers across India already seeing success, we are excited,” said Manish Tiwary, Vice President - Category Management, Amazon India.

India’s smaller cities are the real dealmakers for all festive e-commerce sales

Talks between <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> have hit another hurdle as the Snapdeal board has refused a takeover offer of $800-850 million, or nearly Rs 5,500 crore. PTI quoted sources as saying Flipkart has completed the due diligence process and has made an offer of USD 800-850 million to buy Snapdeal. However, Snapdeal's board felt the amount undervalued the company. "The first offer has been rejected but talks are still on. It is an ongoing discussion," one of the sources told PTI. <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword>, the Snapdeal's largest investor, has been proactively mediating the sale for the past few months. The board also has representation from Snapdeal founders (<keyword id="219793" type="PERSON" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and Rohit Bansal), NVP and Kalaari Capital. The deal between Snapdeal and Flipkart, if completed, would mark the biggest acquisition in the Indian e-commerce space. Compared to a valuation of about USD 6.5 billion in February 2016, the sale to Flipkart could see Snapdeal being valued at about USD 1 billion. SoftBank has already written off over USD 1 billion on valuation of its investment in Snapdeal.

Snapdeal rejects Flipkart’s $850 million offer

Who said Monday was boring! Wipe out your Monday blues with <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>IndiaMobileDay. Yes, Snapdeal has launched its biggest mobile sale ever with new deals every two hours. Biggest perk of the sale, participate in the contest and get a chance to win five <keyword id="2671158" type="UNKNOWN" weightage="80" keywordseo="Xiaomi-Redmi-2">Xiaomi Redmi 2</keyword>. 
 
With #SnapddealIndiaMobileDay now trending hot in India, customers are already rushing to buy the best smartphones at the cheapest rate ever. Nokia Lumia 630 is available at a discounted price which is less than half of its standard price. This is just the start. Wide range of mobiles from Asus to Xolo to Micromax, all are available at an unbelievable price. Not only this, accessories like power banks are also included in the sale. This might just be the right step to bring the revenue it needs for its expansion plan of its tech team. 
 “As per the current data which we receive from the daily internet traffic, we are seeing a 30 per cent spike in Snapdeal website traffic. This actually helps to bring new customers to Snapdeal,” said Nitin Lodha, <keyword id="35621" type="UNKNOWN" weightage="60" keywordseo="e-commerce">e-commerce</keyword> consultant, <keyword id="1259767" type="UNKNOWN" weightage="60" keywordseo="Chitrangana">Chitrangana</keyword>.com. 
 
 
 
The sale is divided into 6 two-hour period - 9 AM to 11 AM, 11 AM to 1 PM, 1 PM to 3 PM, 3 PM to 5 PM, 5 PM to 7 PM, 7 PM to 9 PM, where in Snapdeal is offering 32 irresistible deals every two hours on some of the biggest brands across mobiles, tablets and accessories. 
 
“At Snapdeal.com, we strive to create the best shopping experience for our customers and deliver fantastic results for our sellers. We have seen a great wave of enthusiasm from the shoppers and witnessed a spectacular growth of 8X in sales. The idea behind the Mobile Day is to provide our customers with an incredible opportunity to purchase smart phones at unmatchable offers and prices, making Snapdeal the favourite destination for purchasing Smartphones in India,” said Karan Khara, vice president of Strategic Alliances, Snapdeal. 
 
Make your Monday awesome by celebrating IndiaMobileDay with Snapdeal. It is time to let go of your old phone and buy a new one. Saying goodbyes has never been such easy before. 
 (image credits: <keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword>)

Snapdeal India Mobile day to wipe out your Monday blues!

One of <a href="http://www.businessinsider.in/searchresult.cms?query=snapdeal&amp;sortorder=effectivedate">Snapdeal’s</a> investors, <a href="http://www.businessinsider.in/searchresult.cms?query=kalaari+capital&amp;sortorder=effectivedate">Kalaari Capital</a>, has apparently agreed to sale of the e-commerce site to <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>. <a href="http://www.businessinsider.in/searchresult.cms?query=softbank&amp;sortorder=effectivedate">SoftBank</a> has been coaxing Kalaari and another investor Nexus Venture Partners for <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s sale to <a href="http://www.businessinsider.in/searchresult.cms?query=flipkart&amp;sortorder=effectivedate">Flipkart</a> for around $1 billion. Initially, <keyword id="1397792" type="UNKNOWN" weightage="100" keywordseo="Kalaari-Capital">Kalaari Capital</keyword> was not convinced but now it has, reportedly, joined hands with <keyword id="163404" type="COMPANY" weightage="100" keywordseo="Softbank">SoftBank</keyword> for the proposed sale. "After sustained discussions, they (Kalaari Capital) are now on board... There is an understanding that they will work with SoftBank down the line,” ET quotes of the sources as saying. SoftBank requires assent of two investors to push for sale of Jasper-owned Snapdeal. However, nothing has been confirmed by Snapdeal's founders <keyword id="219793" type="PERSON" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and Rohit Bansal. If the sale goes through, SoftBank will become a significant shareholder by making a substantial investment, expected to range between $1billion and $1.5 billion. As reported by ET last week, Soft-Bank is also considering a sizeable investment in <keyword id="6357120" type="UNKNOWN" weightage="20" keywordseo="PayTM">Paytm</keyword> owner One97 Communications in a deal that could value the Noida-based company at over $7 billion. SoftBank, which has so far invested about $2 billion in Indian startups including ride-hailing app Ola, hotel room aggregator Oyo and hyperlocal commerce company Grofers, is aiming to shed some flab in its portfolio.

Kalaari Capital joins hands with SoftBank, supports Snapdeal’s sale to Flipkart

<keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>’s board <keyword id="6481662" type="COMPANY" weightage="20" keywordseo="Jasper-Infotech">Jasper Infotech</keyword> has agreed to sell <keyword id="6377963" type="UNKNOWN" weightage="20" keywordseo="Freecharge">FreeCharge</keyword> to <keyword id="6355975" type="CITY" weightage="100" keywordseo="Axis-Bank">Axis Bank</keyword>, ending its hunt of two years. However, Jasper Infotech has agreed to a deal of Rs 385 crore-Rs 390 crore, which is a steep markdown as it bought FreeCharge for Rs 2,400 crore in 2015. People aware of the ongoing developments within Jasper Infotech told ET, the board of the Delhi-based company is also expected to approve the sale of its troubled online marketplace Snapdeal, to rival <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, over the course of the next 2-3 days. Flipkart made a revised offer of $950 million to Snapdeal. Snapdeal founders <keyword id="219793" type="PERSON" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and <keyword id="396598" type="PERSON" weightage="20" keywordseo="Rohit-Bansal">Rohit Bansal</keyword> have been arguing that they are prepared to run and operate, what has been described as a stripped-down version of the company, sources told ET. Meanwhile, FreeCharge’s sale will come as a breather for Snapdeal as it requires capital at the moment. The company is estimated to have recorded Rs 300 crore in transaction revenue on about 12 million transactions in April.

Snapdeal is selling FreeCharge to Axis Bank at a huge markdown price

<ul><li>As compared to last year, there has been a 30% increase in the <keyword id="8398768" type="UNKNOWN" weightage="20" keywordseo="sale-of-condoms">sale of condoms</keyword> driven by demand from non-metros. </li><li>The growth driven by lack of access to variety, hesitancy to purchase from the store.</li><li>Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce.</li></ul>Snapdeal has revealed that 56% of condoms on its platforms are bought by the audience sitting in Tier III cities and beyond. As compared to last year, there has been a 30% increase in the sale of condoms driven by demand from non-metros. Eight out of ten orders of condoms were from non-metros. 56% of the demand from non-metros was from Tier III cities like Imphal, Moga, Aizwal, Agartala, Ernakulam, Malapuram, Shillong, Silchar, Udaipur, Hissar, Nagaon, Bardhaman, Dibrugarh, Kanpur, and Ahmednagar. Sexual health wellness and population control is an important focus in India. The growth and demand for condoms on Snapdeal is driven by a lack of access to a huge variety in non-metros. As Snapdeal has a discreet shipping policy for these products, users have also become confident and more open to buying condoms from the platform. “Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store. Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” says a Snapdeal spokesperson. Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce. This National <keyword id="34644" type="PERSON" weightage="20" keywordseo="World-AIDS-Day">World Aids Day</keyword>, Snapdeal launched special discounts of up to 50 percent on bestselling condoms. The offer runs for the entire week. Snapdeal has put together a range of over 600 different condoms.

Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond

<keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> tries to snub its competitors- <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword> and <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> before the first day of the E-commerce sales. 
 
Amazon and Snapdeal are starting the festive sale season tomorrow ie. 1st of October while Flipkart is starting it on the 2nd. What will be interesting to see is who will not only give the best discounts and cashback but who will deliver on their services with no glitches? After the 2014 technical glitches at the Flipkart Big Billion Sale, we hope the sale-ing is smooth for this e-commerce player. 
 
Online marketplaces Flipkart, Amazon, and Snapdeal are ready for their annual festival sales starting the first week of October with Amazon. 
ShopClues and Paytm are also set to flag off their festive season sale around the same time. 
 
<a href="http://www.businessinsider.in/The-2016-Festive-Sales-Flipkart-Amazon-Snapdeal/articleshow/54597500.cms">ALSO READ:The 2016 Festive Sales- What’s Hot And Happening.</a> 
 
Flipkart's Big Billion Days 2016 and Amazon Great Indian Sale will be the most anticipated, just like every year but there are some things that have changed. 
<blockquote class="twitter-tweet" data-lang="en">
	
		Hang on India. The real deals begin only on the 2nd of October on India's biggest sale - The <a href="https://twitter.com/hashtag/BigBillionDays?src=hash">#BigBillionDays</a>. So first, wait for the 2nd. <a href="https://t.co/eKC4CJFT1r">pic.twitter.com/eKC4CJFT1r</a>
	— Flipkart (@Flipkart) <a href="https://twitter.com/Flipkart/status/781764300465582081">September 30, </a></blockquote>
<blockquote class="twitter-tweet" data-lang="en">
	&#xa0;</blockquote>

Flipkart attacking Snapdeal, Amazon shows the e-commerce festive war has
already begun.

<ul><li><keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> hit 344 million visits, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and Myntra combined had 314 million visits in September.</li><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> had 87 million visits in the same month.</li><li>Clubfactory, <keyword id="6357066" type="UNKNOWN" weightage="20" keywordseo="Shopclues">Shopclues</keyword>, Tata Cliq and <keyword id="4225623" type="PERSON" weightage="20" keywordseo="Paytm-Mall">Paytm Mall</keyword> followed in the list.</li></ul>It comes as no surprise that Indian e-commerce giants Amazon and Flipkart managed to get a lion’s share of traffic in September. But what is unbelievable is the vast margin they managed to achieve, setting them apart in a crowded e-commerce market. Amazon received 344 million hits while Flipkart and Myntra combined got 314 million visits in September. The third highest number of shoppers came to Snapdeal which got 87 million visits in the same month, according to a SimilarWeb report. Amazon and Flipkart individually had over twice the number of visits than that of Snapdeal, Club Factory, Shopclues, Tata Cliq and Paytm Mall combined, showed the data from the report. 
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 On an interesting note, Snapdeal scripted a comeback story as its numbers grew to current 87 million from 27 million visits in October 2017. “The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Our ability to build scale along with favorable unit economics gives Snapdeal an immense competitive advantage,” said Kunal Bahl, CEO &amp; Co-founder, Snapdeal in a statement. Meanwhile, Amazon and Flipkart rode on the festive sale discounts that started in September. Flipkart’s Big Billion Day sale too started towards the end of September.

You Searched For "snapdeal sale" and got 10 results

Snapdeal’s Diwali sales grew by 50% and it has another sale in the offing

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Snapdeal is selling FreeCharge to Axis Bank at a huge markdown price

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Flipkart attacking Snapdeal, Amazon shows the e-commerce festive war has already begun.

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