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Snapchat ad format
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
2 mins read
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
Snapchat and Swiggy enter into an ad partnership
Swiggy has been using Snapchat’s ad platform for over a year now.
2 mins read
Teens still love Snapchat more than Facebook, but Instagram isn't far behind
Snapchat, which is preparing for an early 2017 IPO at a $25 billion valuation, has over 150 million…
Alex Heath
1 min read
These Brand Successes Will Give You Faith In Social Media
Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for …
Simply Zesty
3 mins read
Snapchat still has one key advantage over Instagram, but that could soon change
This may yet change, however. Facebook has been battered by two years of scandals, and is now promi…
Rob Price
2 mins read
10 Things You Need To Know In Advertising Today
2. Rocket Fuel released a study Wednesday revealing digital display advertising is nine times more …
Katie Richards
11 mins read
Here's what people are saying about what it's like to work with Snapchat right now
It's worth pointing out that many partners are clearly happy with Snapchat. The Daily Mail's US CEO…
Lara O'Reilly
2 mins read
The guy who designed Apple's iOS owns a tenth of a percent of Snapchat - which could make him $16.5 million
For his part, Forstall is best known as the guy picked by Steve Jobs to design the original iPhone …
Matt Weinberger
3 mins read
Wildly Popular Messaging Apps Are Becoming Immersive Mobile Platforms In Their Own Right
A recent report from BI Intelligence takes a deep dive into the messaging wars. The report contains…
3 mins read
Messaging Apps Aren't Just Huge By User Numbers, They're Also Winning A Big Share Of Time-Spend
Like social networks before them, these apps are becoming the hubs for everything global smartphone…
3 mins read
Snapchat is reportedly moving into ad tech
Snapchat's journey to become a major seller of ads has been a rocky one. It sold its first ad campa…
Lara O'Reilly
3 mins read
How one student came up with a genius way to use Snapchat to land him his dream interview
While it did draw the attention of the company, Allgood was ultimately told all of the summer inter…
Biz Carson
3 mins read
Searching For The Next WhatsApp: A New Look At The Fast-Growing Mobile Messaging Business
But it's more than just free instant messaging that's driving the boom. Really, it's more than even…
Dan Frommer
1 min read
A passenger who caused fighter jets to flank an airliner after he privately joked about blowing up the plane was cleared and avoided a $120,000 bill
Aditya Verma "could not even remotely assume" his Snapchat message would cause such drama, a Spanis…
Pete Syme
5 mins read
Teens used to quantify their friendships in Snapchat streaks - but now they're leaving the app more than ever
Of Snapchat's features to keep users interested in the app, like trophies and high scores, the most…
Rachel Premack
3 mins read
Here's How Many Of The Fastest-Growing Messaging Apps Are Already Earning Significant Revenue
A new report from BI Intelligence takes a deep dive into the messaging wars, exploring how fast eac…
3 mins read
Here's How Many Of The Fastest-Growing Messaging Apps Are Already Earning Significant Revenues
A new report from BI Intelligence takes a deep dive into the messaging wars, exploring how fast eac…
Dan Frommer
4 mins read
Why Snapchat is the 'one to watch in 2016' - at the expense of Twitter
But Snapchat is getting there. While it is still yet to offer the granular level of data about the …