You Searched For "snapchat ad formats" and got 19 results
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2 mins read
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
Snapchat ad format
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat and Swiggy enter into an ad partnership
Swiggy has been using Snapchat’s ad platform for over a year now.
2 mins read
Snapchat's new partnership plays to its advantage in mobile video ads over Facebook, Twitter and Google
Secondly, the company must prove that its strategy, which is largely reliant on Snapchat's ad forma…
Margaret Boland,Mark Hoelzel
3 mins read
Direct-to-consumer brands who have tested Snapchat's latest ad format say it's helping drive returns while bringing their cost-per-purchase down
Such ads already exist on Facebook, Twitter, and Pinterest, and the new format is a way for Snapcha…
Tanya Dua
4 mins read
Snapchat is offering discounts to lure small businesses to run ads on the platform
Specifically, the incentives appear to be targeted at small brands and businesses. Snapchat has ear…
Tanya Dua
4 mins read
Popular direct-to-consumer brands like Brooklinen, Curology, and MeUndies are flocking to Story Ads on Snapchat Discover as Instagram gets crowded and pricier
Snap's fullscreen vertical video ads didn't work for MeUndies, said Velazco. The brand wouldn't sha…
Tanya Dua
2 mins read
Data shows nearly half of Snapchat's revenue comes from Discover ads
The most revenue growth is projected to come from the Stories format, which eMarketer projects will…
Julien Rath
3 mins read
Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat
"With the AR format particularly, they're going after what Snap's excelling at," said Essence's Bri…
Tanya Dua
2 mins read
Snapchat is pushing marketers to make ads that look like they were made on Snapchat
The company has been circulating updated specifics and guidelines that marketers are encouraged to …
Tanya Dua
2 mins read
Snapchat is getting serious about advertising
Snapchat has had to re-do a lot of its initial advertiser and ad agency sales meetings following th…
Lara O'Reilly
2 mins read
Facebook is killing its standalone Snapchat clone in Messenger and putting the feature everywhere else
The Stories format was originally a unique aspect of Snapchat, which has seen a noticeable decline …
Alex Heath
6 mins read
Advertisers love Snapchat's priciest ad format - and that ought to worry its social media rivals
But it's exactly the fact that Sponsored Lenses are so different from any other format out there th…
Lara O'Reilly
2 mins read
Snap is launching the Audience Network to extend the reach of ads beyond its own platform - and it could be the answer to its plateauing user base
The Snap Audience Network also lets third-party developers and publishers monetize their own apps. …
Tanya Dua
1 min read
Instagram's Snapchat clone now has more users than Snapchat
Instagram choosing to release daily user numbers for its Stories feature appears to be a direct sho…
Alex Heath
2 mins read
Snapchat is adding more kinds of camera ads to attract big advertisers
The moves come as Snapchat maker Snap Inc. faces intense scrutiny to grow its nascent ad business i…
Alex Heath
5 mins read
Here's what happened in digital media this week
GOOGLE HOPES TO ATTRACT JOURNALISTS WITH 'NEWS LAB': Google announced the launch of Google News Lab…
Margaret Boland,Mark Hoelzel
2 mins read
Advertisers say they're not fans of Snapchat - and it's great news for Instagram
"In addition to core Facebook being a top Digital ad platform, it also enjoys the spoils of Instagr…
Rob Price
2 mins read
Snapchat wants to grow its ad business by making it easier to buy geofilters
By giving outside partners the ability to buy, manage, and report analytics for sponsored geofilter…