You Searched For "snapchat ad campaign" and got 19 results
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2 mins read
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
5 mins read
Summer of Snapcodes: Why brands including Evian and Wendy's hopped onto Snapchat's barcodes this summer
Gatorade's parent company PepsiCo, for instance, has been a longstanding partner of Snapchat's and …
Tanya Dua
1 min read
Snapchat Revenue Boss Resigns
Randall became Snapchat's vice president of business and marketing partnerships in June last year. …
Lara O'Reilly
2 mins read
Snapchat is opening itself up to advertisers of all sizes with new buying tools
Atom Tickets, which is headquartered down the street from Snap in Santa Monica, California, has bee…
Alex Heath
3 mins read
Snapchat is proving its street cred with TV advertisers
Thanks to its partnership with Nielsen, Snapchat showed viewers of NBC's ads an in-app poll that fo…
Alex Heath
2 mins read
JPMorgan may be taking over your Snapchat feed this weekend - here's why
The banks are also rewarding top performers by fast-tracking them to promotions and encouraging mob…
Portia Crowe
1 min read
Snapchat will turn you into Hillary Clinton ahead of Election Day
The Donald Trump campaign will run its own sponsored geofilter in Snapchat on Election Day. A Snapc…
Alex Heath
2 mins read
'Creepy Uncle Sam' Is Back, And Now He Wants To Send You Anti-Obamacare Snapchats
After Creepy Uncle Sam's polarizing ads from September, the mascot went on a college circuit, and w…
Richard Feloni
3 mins read
Snap beat Wall Street expectations in Q4 2018 and set its stock soaring. Here's a breakdown of how advertisers are spending on the platform.
Snap attributed part of its growth to unskippable ads Snapchat Commercials and Snap Pixel, which it…
Tanya Dua
6 mins read
Advertisers love Snapchat's priciest ad format - and that ought to worry its social media rivals
But it's exactly the fact that Sponsored Lenses are so different from any other format out there th…
Lara O'Reilly
3 mins read
Direct-to-consumer brands who have tested Snapchat's latest ad format say it's helping drive returns while bringing their cost-per-purchase down
Such ads already exist on Facebook, Twitter, and Pinterest, and the new format is a way for Snapcha…
Tanya Dua
2 mins read
Advertisers are supposedly paying insanely high rates to get their ads on Snapchat
Fill rates don't seem to be particularly high for Snapchat though, although ads may be few and far …
2 mins read
Leaked memo reveals the Republican campaign arm of the Senate thinks it's time for candidates to start taking Snapchat seriously
The National Republican Senate Committee issued the two-page memo explaining how Snapchat has cross…
Biz Carson
2 mins read
Snapchat is making a big push on measurement in Europe
One of the biggest early complaints leveled at Snapchat by advertisers was that it lacked the kind …
Lara O'Reilly
1 min read
How to use Snapchat's new ad tool for small businesses
Snapchat is also launching a Certified Partners program, which is essentially a group of ad agency …
Alex Heath
4 mins read
Snapchat is about to introduce something advertisers have been asking after for ages: behavioral targeting
Jed Hallam, head of digital strategy at global media agency Mindshare, told Business Insider: "[Sna…
Lara O'Reilly
1 min read
Look at all the bizarre gear Snapchat is selling on Amazon
In its early days, Spiegel allegedly turned down an acquisition offer of more than $3 billion from …
2 mins read
Snapchat VP of content Nick Bell explains the 2 biggest misconceptions about the app
"The concept of watching to completion has been over-played in the marketplace. Just because I crea…
Lara O'Reilly
3 mins read
Leaked memo: Snapchat is wooing advertisers to use its Audience Network to extend the reach of their ads beyond its platform
Snapchat reps are also circulating a memo among agency media buyers that run campaigns on behalf of…