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<keyword id="6357203" type="General" weightage="20" keywordseo="varanasi" source="Orion">Varanasi</keyword>, often referred to as the spiritual heart of India, is a city that pulsates with ancient wisdom, vibrant traditions, and an undeniable mystique. Nestled on the banks of the sacred river Ganges, Varanasi, also known as Kashi or Banaras, is a tapestry of spiritual fervor and cultural richness. While this city is enchanting throughout the year, it transforms into an ethereal realm during Diwali, the festival of lights. Diwali in Varanasi is a celebration that transcends the ordinary, immersing visitors in a divine experience like no other. The <keyword id="19458413" type="General" weightage="20" keywordseo="significance-of-varanasi" source="Orion">Significance of Varanasi</keyword>: Varanasi is one of the oldest continuously inhabited cities in the world, with a history dating back thousands of years. It is considered the spiritual capital of India and holds immense religious and cultural significance. The ghats along the Ganges, the labyrinthine alleys, and the numerous temples create an aura of timeless spirituality that attracts pilgrims, seekers, and tourists alike. Diwali in Varanasi: A Radiant Celebration: Diwali, the festival of lights, is celebrated with unparalleled grandeur in Varanasi. The city, already aglow with spiritual energy, becomes a luminous spectacle during this festive season. Diwali in Varanasi is not just a celebration; it's a cosmic event where divinity, tradition, and the fervor of the people converge to create an atmosphere that is both sacred and joyous. Unique Traditions and Celebrations: Ganga Aarti at the Ghats: The Ganga Aarti at the Dashashwamedh Ghat is a quintessential Diwali experience in Varanasi. Against the backdrop of the gently flowing Ganges, priests clad in vibrant attire perform a mesmerizing ritual with large brass lamps. The ghats are illuminated with countless diyas (earthen lamps), creating a surreal ambiance that reflects the divine significance of the festival. Decorated Ghats and Temples: The ghats and temples along the Ganges are adorned with intricate rangoli designs and colorful flower decorations during Diwali. The soft glow of diyas and the flickering lights from temples cast a magical spell, turning the entire city into a visual marvel. Fireworks Over the Ganges: As the night sky descends upon Varanasi, it comes alive with the brilliance of fireworks. The explosions of color overhead, reflected on the surface of the Ganges, create a dazzling display. The echoes of firecrackers resonate with the joyous spirit of the festival. Diya-lit Boat Procession: A unique tradition during Diwali in Varanasi is the diya-lit boat procession on the Ganges. Locals and pilgrims float small, earthen lamps in the river, creating a shimmering pathway of lights. This spiritual gesture is a symbolic offering to the sacred river and is believed to bring blessings and prosperity. Special Pujas and Ceremonies: Temples in Varanasi organize special pujas and ceremonies during Diwali. Devotees throng to seek the blessings of deities, and the air is filled with the chants of mantras. The spiritual resonance of these rituals adds an extra layer of sanctity to the festive fervor. Exploring the Diwali Markets: <keyword id="19458412" type="General" weightage="100" keywordseo="varanasi-during-diwali" source="Orion">Varanasi during Diwali</keyword> is not just about spiritual celebrations; it's also a time for vibrant markets and bustling bazaars. The markets come alive with the hustle and bustle of shoppers seeking decorative items, traditional attire, and an array of festive goodies. The aroma of sweets, the glitter of decorative items, and the lively banter of the locals create a sensory experience that complements the spiritual essence of Diwali. Culinary Delights of Diwali in Varanasi: No festival in Varanasi is complete without indulging in its delectable cuisine. Diwali is a time for special sweets and savories that tantalize the taste buds. From the melt-in-the-mouth goodness of malaiyo (a frothy, sweet delicacy) to the richness of Benarasi paan, the culinary delights during Diwali add a flavorful dimension to the celebrations. Precautions and Responsible Celebrations: While Diwali is a time for exuberance and joy, it's essential to celebrate responsibly. Varanasi, like many other places, witnesses increased air pollution during the festival due to fireworks. Considering the city's historical and spiritual significance, locals and authorities have been making efforts to encourage eco-friendly celebrations, emphasizing the use of fewer fireworks and more traditional lighting methods. Conclusion: A Divine Tapestry of Light and Devotion: Diwali in Varanasi is not just a festival; it's a symphony of lights, devotion, and cultural richness that weaves together the spiritual tapestry of this ancient city. The illuminated ghats, the echoing chants, and the vibrant celebrations create an atmosphere that lingers in the hearts of those who are fortunate enough to experience it. Varanasi during Diwali is a testament to the resilience of traditions and the timeless beauty of a city that stands as a living embodiment of India's spiritual and cultural heritage. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Varanasi during Diwali: A celestial symphony of lights and spirituality

India is a land of diverse cultures, rich history, and stunning landscapes. Each city has its unique charm and beauty, offering a different experience to its visitors. Here are ten of the most <keyword id="6481074" type="General" weightage="100" keywordseo="beautiful-cities-in-India" source="Orion">beautiful cities in India</keyword> you should consider visiting in 2024: <cmsannotation type="cmsannotation" annotationid="1. Jaipur, Rajasthan" comment="subhead" text="1. Jaipur, Rajasthan">1. <keyword id="19901640" type="General" weightage="20" keywordseo="Jaipur" source="keywords">Jaipur</keyword>, Rajasthan</cmsannotation> <div type="image" title="1" msid="110675080" hostid="261" sizebytes="2047771" caption="&amp;lt;p&amp;gt;Marvel at the grandeur of Amber Fort in the vibrant Pink City of Jaipur.&amp;lt;/p&amp;gt;"></div>Explore the Pink City of Jaipur, where the majestic Amber Fort, the royal City Palace, and the intricate Hawa Mahal create a tapestry of history and beauty. Get lost in the vibrant bazaars and savour the rich culture of Rajasthan. Best places to visit: Amber Fort: A stunning fort with intricate carvings and expansive courtyards. City Palace: A beautiful palace complex that reflects the rich heritage of Jaipur. Hawa Mahal: The "Palace of Winds," is known for its unique five-story facade with numerous windows. Best Time to Visit: October to March The weather is cooler and more pleasant, making it ideal for exploring the city's forts, palaces, and markets. <cmsannotation type="cmsannotation" annotationid="2. Varanasi, Uttar Pradesh" comment="subhead" text="2. Varanasi, Uttar Pradesh">2. <keyword id="19901642" type="General" weightage="20" keywordseo="Varanasi" source="keywords">Varanasi</keyword>, Uttar Pradesh</cmsannotation> <div type="image" title="2" msid="110675094" hostid="261" sizebytes="2195187" caption="&amp;lt;p&amp;gt;Experience the spiritual essence of Varanasi at the evening Ganga Aarti.&amp;lt;/p&amp;gt;"></div>Immerse yourself in the spiritual aura of Varanasi, one of the world's oldest living cities. Witness the mesmerizing Ganga Aarti, visit the revered Kashi Vishwanath Temple, and stroll along the historic ghats for a journey back in time. Best places to visit: Ganges River: Witness the evening Ganga Aarti, a beautiful ritual on the riverbanks. Kashi Vishwanath Temple: A major Hindu temple dedicated to Lord Shiva. Ghats: Explore the steps leading to the river, each with its own significance. Best Time to Visit: October to March The temperatures are moderate, making it comfortable to attend the Ganga Aarti and explore the temples and ghats. <cmsannotation type="cmsannotation" annotationid="3. Udaipur, Rajasthan" comment="subhead" text="3. Udaipur, Rajasthan">3. Udaipur, Rajasthan</cmsannotation> <div type="image" title="3" msid="110675098" hostid="261" sizebytes="2134036" caption="&amp;lt;p&amp;gt;Glide across the serene waters of Lake Pichola with the majestic City Palace in the background.&amp;lt;/p&amp;gt;"></div>Discover the romance of Udaipur, the City of Lakes. Glide across Lake Pichola, marvel at the opulent City Palace, and relax in the serene Saheliyon ki Bari gardens, all set against the backdrop of Rajasthan's stunning landscape. Best places to visit: Lake Pichola: Enjoy a boat ride with views of the City Palace and Jag Mandir. City Palace: An architectural marvel with stunning views of the lake. Saheliyon ki Bari: A beautiful garden with fountains and marble elephants. Best Time to Visit: September to March The post-monsoon period brings lush greenery, and the cooler weather is perfect for boat rides on Lake Pichola and visiting the City Palace. <cmsannotation type="cmsannotation" annotationid="4. Agra, Uttar Pradesh" comment="subhead" text="4. Agra, Uttar Pradesh">4. <keyword id="19940628" type="General" weightage="20" keywordseo="Agra" source="keywords">Agra</keyword>, Uttar Pradesh</cmsannotation> <div type="image" title="4" msid="110675104" hostid="261" sizebytes="1710343" caption="&amp;lt;p&amp;gt;Behold the timeless beauty of the Taj Mahal, a symbol of eternal love.&amp;lt;/p&amp;gt;"></div>Step into history in Agra, home to the breathtaking Taj Mahal. Explore the grandeur of Agra Fort, and enjoy the tranquil beauty of Mehtab Bagh with its perfect view of the Taj at sunset. Best places to visit: Taj Mahal: A symbol of love and one of the Seven Wonders of the World. Agra Fort: A UNESCO World Heritage site with impressive architecture. Mehtab Bagh: A garden offering a perfect view of the Taj Mahal at sunset. Best Time to Visit: November to March The climate is cooler, which is ideal for sightseeing at the Taj Mahal and Agra Fort without the sweltering heat of summer. <cmsannotation type="cmsannotation" annotationid="5. Bengaluru, Karnataka" comment="subhead" text="5. Bengaluru, Karnataka">5. Bengaluru, Karnataka</cmsannotation> <div type="image" title="5" msid="110675108" hostid="261" sizebytes="2263495" caption="&amp;lt;p&amp;gt;Stroll through the lush greenery of Lalbagh Botanical Garden in Bengaluru.&amp;lt;/p&amp;gt;"></div>Experience the blend of modernity and tradition in Bengaluru, the Garden City. Stroll through the lush Lalbagh Botanical Garden, admire the regal Bangalore Palace, and unwind in the expansive Cubbon Park. Best places to visit: Lalbagh Botanical Garden: Famous for its glass house and diverse flora. Bangalore Palace: Inspired by England's Windsor Castle. Cubbon Park: A large green space in the heart of the city. Best Time to Visit: October to February The weather is mild and pleasant, making it a great time to explore gardens, parks, and architectural landmarks. <cmsannotation type="cmsannotation" annotationid="6. Mumbai, Maharashtra" comment="subhead" text="6. Mumbai, Maharashtra">6. Mumbai, Maharashtra</cmsannotation> <div type="image" title="6" msid="110675112" hostid="261" sizebytes="1615754" caption="&amp;lt;p&amp;gt;Take in the iconic view of the Gateway of India by the Arabian Sea.&amp;lt;/p&amp;gt;"></div>Feel the vibrant pulse of Mumbai, the city that never sleeps. Walk along Marine Drive, gaze at the iconic Gateway of India, and admire the architectural splendour of Chhatrapati Shivaji Maharaj Terminus. Best places to visit: Marine Drive: A scenic promenade along the Arabian Sea. Gateway of India: A historic arch monument by the sea. Chhatrapati Shivaji Maharaj Terminus: A UNESCO World Heritage site and a stunning example of Victorian Gothic architecture. Best Time to Visit: November to February The temperatures are cooler and humidity is lower, making it comfortable to enjoy the city's outdoor attractions like Marine Drive and Gateway of India. <cmsannotation type="cmsannotation" annotationid="7. Kochi, Kerala" comment="subhead" text="7. Kochi, Kerala">7. Kochi, Kerala</cmsannotation> <div type="image" title="7" msid="110675117" hostid="261" sizebytes="1349911" caption="&amp;lt;p&amp;gt;Explore the charming colonial streets and historic sites of Fort Kochi.&amp;lt;/p&amp;gt;"></div>Navigate the coastal charm of Kochi, with its rich historical tapestry. Explore the colonial streets of Fort Kochi, visit the storied Mattancherry Palace, and see the ancient Jewish Synagogue Best places to visit: Fort Kochi: Famous for its colonial architecture and Chinese fishing nets. Mattancherry Palace: Also known as the Dutch Palace, it showcases Kerala's art and history. Jewish Synagogue: One of the oldest synagogues in the Commonwealth. Best Time to Visit: October to March The weather is pleasant and dry, ideal for exploring the historical sites and enjoying backwater cruises. <cmsannotation type="cmsannotation" annotationid="8. Amritsar, Punjab" comment="subhead" text="8. Amritsar, Punjab">8. Amritsar, Punjab</cmsannotation> <div type="image" title="8" msid="110675123" hostid="261" sizebytes="1363938" caption="&amp;lt;p&amp;gt;Find peace and reflection at the shimmering Golden Temple in Amritsar.&amp;lt;/p&amp;gt;"></div>Find peace and reflection in Amritsar, the heart of Sikhism. Visit the awe-inspiring Golden Temple, experience the patriotic Wagah Border Ceremony, and remember the past at Jallianwala Bagh. Best places to visit: Golden Temple: The holiest Gurdwara and an architectural marvel. Wagah Border Ceremony: Witness the daily military ceremony at the India-Pakistan border. Jallianwala Bagh: A public garden and memorial to the tragic massacre of 1919. Best Time to Visit: November to March The temperatures are cooler, making it comfortable to visit the Golden Temple, and Jallianwala Bagh, and witness the Wagah Border ceremony. <cmsannotation type="cmsannotation" annotationid="9. Goa" comment="subhead" text="9. Goa">9. Goa</cmsannotation> <div type="image" title="9" msid="110675127" hostid="261" sizebytes="2478575" caption="&amp;lt;p&amp;gt;Relax on the sun-kissed sands of Baga Beach in vibrant Goa.&amp;lt;/p&amp;gt;"></div>Bask in the sunshine of Goa, where pristine beaches meet a vibrant culture. Enjoy the lively Baga Beach, explore the historical Basilica of Bom Jesus, and marvel at the natural wonder of Dudhsagar Falls. Best places to visit: Baga Beach: Popular for its nightlife and water sports. Basilica of Bom Jesus: A UNESCO World Heritage site with the mortal remains of St. Francis Xavier. Dudhsagar Falls: A spectacular four-tiered waterfall. Best Time to Visit: November to February The weather is perfect for beach activities, water sports, and enjoying the vibrant nightlife, with comfortable temperatures and low humidity. <cmsannotation type="cmsannotation" annotationid="10. Shillong, Meghalaya" comment="subhea" text="10. Shillong, Meghalaya">10. Shillong, Meghalaya</cmsannotation> <div type="image" title="10" msid="110675145" hostid="261" sizebytes="2281218" caption="&amp;lt;p&amp;gt;Hills of Shillong.&amp;lt;/p&amp;gt;"></div>Escape to the cool highlands of Shillong, the Scotland of the East. Enjoy the tranquillity of Umiam Lake, take in the panoramic views from Shillong Peak, and be captivated by the cascading Elephant Falls. Best places to visit: Umiam Lake: A serene and picturesque lake. Shillong Peak: Offers panoramic views of the city and the Himalayas. Elephant Falls: A beautiful multi-tiered waterfall. Best Time to Visit: September to May The weather is cool and pleasant, with the period just after the monsoons being especially beautiful with lush landscapes and cascading waterfalls. Each of these cities offers a unique glimpse into the diverse cultural tapestry of India. From historical landmarks and spiritual experiences to natural beauty and modern attractions, there's something for every traveller. So pack your bags and get ready to explore the incredible beauty of India in 2024! <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. What is the best way to travel between these cities? The best way to travel between these cities depends on the distance and your preferences. For longer distances, flights are the quickest and most convenient option. For shorter distances or a more scenic route, trains and buses are good choices. India's extensive rail network connects most cities, and there are numerous bus services as well. 2. Are there any cultural etiquettes or customs I should be aware of while visiting these cities? Yes, India is a country rich in cultural traditions and customs. Here are a few tips: Dress modestly: Especially when visiting religious sites. Remove shoes: When entering homes, temples, and some shops. Respect local customs: Be aware of local traditions and practices. Use your right hand: For eating and giving or receiving items, as the left hand is considered unclean. 3. What kind of accommodations can I expect in these cities? Accommodations in these cities range from budget hostels and guesthouses to mid-range hotels and luxury resorts. Many cities also offer unique stays, such as heritage hotels in Jaipur and Udaipur, houseboats in Kochi, and beach resorts in Goa. Booking in advance is recommended, especially during peak tourist seasons. 4. Is it safe to travel to these cities as a solo traveller? Generally, these cities are safe for solo travellers, including women. However, it's important to take standard precautions: Stay in reputable accommodations. Avoid isolated areas at night. Keep your belongings secure. Be cautious with strangers and avoid sharing personal information.

10 most beautiful cities in India you must visit in 2024

Prime Minister <keyword id="6354477" type="General" weightage="20" keywordseo="Narendra-Modi" source="Orion">Narendra Modi</keyword>, on Tuesday, disclosed his total movable assets amounting to ₹3.02 crore as he submitted his nomination papers from the <keyword id="2169874" type="General" weightage="20" keywordseo="Varanasi-Lok-Sabha-constituency" source="Orion">Varanasi Lok Sabha constituency</keyword> for the third consecutive time. In his poll papers, <keyword id="2238662" type="General" weightage="100" keywordseo="PM-Modi" source="Orion">PM Modi</keyword> revealed that he does not possess a house, car, or any land. His total assets include a fixed deposit of ₹2.86 crore with the State Bank of India (SBI), ₹80,304 in two bank accounts in Gandhinagar and Varanasi, and ₹52,920 cash in hand. Additionally, he holds gold investments worth ₹2.67 lakh in the form of four gold rings. The Prime Minister has invested ₹9.12 lakh in National Savings Certificates, marking an increase of nearly ₹2 lakh since 2019. He has no outstanding loans and lists his sources of income as 'salary from government' and 'interest from bank'. Contrary to the common wisdom of not putting all your eggs in one basket, PM Modi’s asset allocation data shows nearly 95% of his assets being concentrated in fixed deposits. However, considering his position as the Prime Minister of India, him steering clear of equity markets is understandable as it can lead to potential conflicts in decision-making. Among personal details, PM Modi stated that he holds an MA degree from Gujarat University and graduated from Delhi University in 1978. He passed the SSC exam from the Gujarat board in 1967. He declared Jashodaben as his wife in the nomination papers. However, her profession, occupation, and source of income were listed as 'not known'. The Prime Minister also affirmed that there are no pending criminal cases against him and he does not owe any government dues. Amidst much ceremony, PM Modi formally filed his nomination, seeking a third straight win from the Varanasi constituency. He will be contesting against Congress' UP unit president Ajay Rai. Before filing his nomination, PM Modi sought blessings at Kashi, took a holy dip in Ganga, performed rituals and Aarti at Dashashwamedh Ghat, and boarded MV Swami Vivekanand Ro-Ro vessel to reach Namo Ghat and the Kaal Bhairav temple. These rituals hold significance in Hindu mythology, believed to be essential before commencing any auspicious work. (With inputs from The Times of India)

95% of PM Modi’s assets are in fixed deposit! From investments to education, here are key takeaways from his nomination filing

<keyword id="19945772" type="General" weightage="20" keywordseo="lucknow" source="keywords">Lucknow</keyword>, the capital city of <keyword id="19894922" type="General" weightage="20" keywordseo="uttar-pradesh" source="keywords">Uttar Pradesh</keyword>, is a cultural hub renowned for its rich history, magnificent architecture, and delectable cuisine. However, sometimes the hustle and bustle of city life can leave one craving a change of scenery. Luckily, Lucknow's strategic location offers a plethora of weekend getaway options, ranging from serene hill stations to historical marvels and wildlife sanctuaries. Whether you're a history buff, nature enthusiast, or adventure seeker, there's something for everyone within a short drive from Lucknow. <keyword id="76016" type="General" weightage="20" keywordseo="Nainital" source="Orion">Nainital</keyword> Distance from Lucknow: Approximately 337 kilometers Nestled amidst the Kumaon hills, Nainital is a picturesque hill station famous for its emerald-colored Naini Lake and breathtaking panoramic views. Visitors can enjoy boating in the serene lake, explore the vibrant Tibetan market, and trek to scenic spots like Tiffin Top and Naina Peak. The cool climate and tranquil ambiance make Nainital an ideal escape from the city's heat and chaos. <keyword id="57957" type="General" weightage="20" keywordseo="Dudhwa-National-Park" source="Orion">Dudhwa National Park</keyword> Distance from Lucknow: Approximately 215 kilometers For wildlife enthusiasts, Dudhwa National Park is a paradise waiting to be explored. Home to a diverse range of flora and fauna, including the elusive Royal Bengal Tiger, swamp deer, and elephants, Dudhwa offers thrilling jungle safaris and nature trails. Experience the thrill of spotting rare species in their natural habitat while immersing yourself in the wilderness. <keyword id="6354931" type="General" weightage="20" keywordseo="Ayodhya" source="Orion">Ayodhya</keyword> Distance from Lucknow: Approximately 135 kilometers Steeped in mythology and history, Ayodhya holds immense religious significance for Hindus worldwide as the birthplace of Lord Rama. Explore ancient temples, including the revered Ram Janmabhoomi and Hanuman Garhi, and soak in the spiritual aura of this sacred city. The tranquil banks of the Sarayu River offer a serene setting for introspection and relaxation. <keyword id="19901642" type="General" weightage="20" keywordseo="varanasi" source="keywords">Varanasi</keyword> Distance from Lucknow: Approximately 320 kilometers Embark on a spiritual journey to Varanasi, one of the oldest continuously inhabited cities in the world and a major pilgrimage destination for Hindus. Witness the mesmerizing Ganga Aarti at the ghats of the holy Ganges River, explore narrow alleys bustling with vibrant markets, and visit iconic landmarks like Kashi Vishwanath Temple and Sarnath, where Lord Buddha delivered his first sermon. <keyword id="19921464" type="General" weightage="20" keywordseo="kanpur" source="keywords">Kanpur</keyword> Distance from Lucknow: Approximately 82 kilometers Known as the "Manchester of the East," Kanpur is a vibrant industrial city with a rich historical heritage. Explore landmarks like the Allen Forest Zoo, Moti Jheel, and the imposing Kanpur Memorial Church. Indulge in shopping at bustling markets like Naveen Market and experience the city's culinary delights, including mouthwatering street food and traditional Awadhi cuisine. With a myriad of enchanting destinations within easy reach, Lucknow serves as an excellent base for exploring the diverse landscapes and cultural heritage of Uttar Pradesh and its neighboring states. Whether you seek tranquility amidst nature, spiritual enlightenment, or a glimpse into history, these weekend getaways promise unforgettable experiences and rejuvenating escapes from the routine grind of city life. So pack your bags, hit the road, and embark on an unforgettable journey from the city of Nawabs to the heartland of India's diverse wonders. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Best places near Lucknow for a perfect weekend getaway

<ul><li>Apparel, F&amp;B and hospitality chains flock to spiritual centres like Dwarka, Bodh Gaya and more.</li><li>The government’s initiatives to improve air, road and rail connectivity in these areas, are aiding the surge in footfalls.</li><li>Jefferies says that the most popular pilgrimage towns attract anywhere between 10 to 30 million tourists every year. </li></ul>India’s retail boom has reached its most key religious centres too. There is a <keyword id="20392659" type="General" weightage="20" keywordseo="spykar" source="keywords">Spykar</keyword> store in Somnath, while Shirdi’s tourists can now shop for FabIndia kurtas. You can spot a Blackberrys outlet in Bodh Gaya, and a Zudio in <keyword id="19901642" type="General" weightage="20" keywordseo="varanasi" source="keywords">Varanasi</keyword>. Food and beverage chains like Domino's, KFC and Burger King are not behind, establishing their presence even in isolated religious sites like Puri, Katra, Ajmer and more. While a lot has been said about the growth of retail and hospitality in Ayodhya, there has been a slow yet steady growth in retail chains’ expansion across pilgrimages in the country. “This trend reflects a broader shift in tourist preferences, with travellers seeking transformative experiences beyond traditional rituals. The rise of urban spiritual tourism is catering to this desire, attracting visitors to cities known for their deep religious and spiritual significance,” says a report by real estate consultancy CBRE. The report identifies Amritsar, Ajmer, Varanasi, Katra, Somnath, Shirdi, Ayodhya, Puri, Tirupati, Mathura, Dwarka, Bodh Gaya, Guruvayur, and <keyword id="19900587" type="General" weightage="20" keywordseo="madurai" source="keywords">Madurai</keyword> as key cities witnessing this retail boom. Retail brands are adapting their offerings at mall clusters as well as high-street locations. “Local governments and businesses are joining forces to create unique retail experiences. This includes integrating local practices into the design and offerings of shops, restaurants, and hotels,” says CBRE. Cities like Amritsar, Varanasi, Madurai, Puri, Guruvayur, etc. are leveraging their unique culinary traditions and local fashion expertise to give tourists a taste of town beyond spirituality. Infrastructure growth aids surges in spiritual tourism As per a report by Jefferies, the most popular religious centres in India attract an annual tourist traffic of 10-30 million despite the existing infrastructural bottlenecks. And, most such cities are now undergoing an infrastructural upgrade — which will bolster their growth. The state and central governments are working on well-connected roads, airports, and public transportation. It’s also aiding the development of hotels, guesthouses, and wellness centres to ensure a comfortable stay for the tourists. “The rapid expansion of spiritual tourism in India is driving the growth of the country's faith-based tourism market. Government initiatives to promote tourism and improve connectivity between pilgrimage sites are further boosting this growth. The rise of online retail platforms offering easy access to faith-based products and services is also a key factor,” says <keyword id="20177586" type="General" weightage="20" keywordseo="anshuman-magazine" source="keywords">Anshuman Magazine</keyword>, chairman &amp; CEO - India, South-East Asia, Middle East &amp; Africa, CBRE. While Jefferies expects footfalls to average 50 million in Ayodhya, other pilgrimage centres too are growing fast. “India boasts of a wide diversity of tourism types including historic monuments, culture &amp; heritage, beaches, hill stations and more. Religious tourism is still the biggest segment of tourism in India,” it adds. Along with retail chains, high-end hospitality brands are making their inroads into these cities. Apart from Taj, ITC, Lemon Tree, Novotel, <keyword id="21111452" type="General" weightage="20" keywordseo="j-w-mariott" source="keywords">J W Mariott</keyword> and Mayfair are some of the chain brands that are setting up boutique as well as experiential hotels in these cities. “Major hotel chains are adapting to the evolving preferences of spiritual tourists, offering clean, hygienic, and family-friendly accommodations that command premium pricing. Branded hotels are emerging as key players, offering a blend of comfort and traditional hospitality tailored for spiritual seekers,” says CBRE.

Retail, real estate and religion: Spiritual hotspots brace for a tourism boom

NEW DELHI: Imagine a Narendra <keyword id="2196111" type="UNKNOWN" weightage="60" keywordseo="Modi-vs-Priyanka-Gandhi">Modi vs Priyanka Gandhi</keyword> contest for the Varanasi <keyword id="6355187" type="ORGANIZATION" weightage="40" keywordseo="Lok-Sabha">Lok Sabha</keyword> seat. It would have been the mother of all election battles, and would have put everything and everyone else in the shade. It would have electrified the nation and riveted the attention of the world. 
 Priyanka Gandhi is reliably learned to have been very keen to be the <keyword id="1575" type="ORGANIZATION" weightage="80" keywordseo="Congress">Congress</keyword> candidate in the holy city. But the party leadership finally decided against fielding her. 
 Priyanka, who has so far limited her political responsibilities to managing her brother and mother's Lok Sabha campaigns in <keyword id="43068" type="PERSON" weightage="40" keywordseo="Rae-Bareli">Rae Bareli</keyword> and Amethi, is believed to have made a strong pitch to contest because she felt Modi was “bad for the country” and needed to be “stopped”. 
 
Apart from perhaps tying up Modi in Varanasi and forcing him to curtail his national campaign, Priyanka's entry would have charged up the rank and file of the Congress at a time when a number of ministers and leaders were reluctant to fight elections of fear of losing (one senior Cabinet member is reported to have feared a rout). The fact that she was willing to place 'a higher principle' above a real risk of defeat would have sent out a strong and defiant message to the demoralized troops, and hopefully, the entire electorate, Congress insiders said. 
 
“Even if she’d lost, the results would have been only known after the elections. But it would have come as a huge booster before. It was very courageous of her. That’s something senior Congressmen who’ve run away from contesting didn’t understand,” said a party manager. 
 
 
 
 
Senior partymen said the decision to not field Priyanka was driven by the logic of preferring a ‘local’ to take on Modi the ‘outsider’. But there may have been other reasons too: 
 
* The estimate that Priyanka's presence in Varanasi would have accorded Modi “too much importance”; 
 
* The fear that defeat of one of the three Gandhis might have dimmed the ‘halo’ around them; 
 
* It would almost certainly have exposed Priyanka to attacks from Modi and the BJP on account of her husband Robert Vadra's alleged ties with real estate giant DLF and brought some of his other reported land deals under the microscope; 
 
* Most of all, it would have diverted attention from Rahul and his campaign, and raised questions as to whether Priyanka's entry was an implicit acknowledgement of her brother's lacklustre leadership. There might have been some apprehension that Priyanka, by the force of her personality, would have greater gravitational pull than Rahul. She has been variously described by those who know her as “charming, charismatic and connected”; her political instincts are also said to be sharp, and she can work a crowd. The 41-year-old Priyanka’s entry could have undermined Rahul’s authority not long after he'd been officially anointed future leader. 
 
For Priyanka, who is said to be very close to her one-year-older brother, the reason for wanting to contest in Varanasi was never to position herself as an alternative to Rahul, but to “fight the good fight”, according to an insider. “She has no larger ambition to lead the Congress,” he added. 
 
Still, her desire to take the field against Modi is significant because it’s in stark contrast to the continuing perception of Rahul being a reluctant politician, and because it shows that the younger sibling may not be averse to broadening her political interests behind the family boroughs of Rae Bareli and Amethi. For a long time now, there has been a subterranean demand, ‘Priyanka lao, Congress bachao’, which periodically finds public voice. 
 
One of the reasons the Congress delayed naming a candidate for Varanasi was because it was weighing the possibility of naming Priyanka. But the actual decision against fielding her was taken some days before Tuesday’s announcement of local MLA Ajay Rai as candidate for the Congress; the last few days were spent seeking a tacit understanding with SP and BSP for complicating Modi's job in Varanasi. 
 
Significantly, early this month, in perhaps the strongest push yet for bringing Priyanka to the forefront of the Congress, party general secretary Janardan Dwivedi said that Rajiv Gandhi spoke to him about his daughter’s political aptitude way back in 1990. The question is: Was Dwivedi aware of the secret confabulations and was he trying to test the waters? 
 
While promising to reveal details in due course, Dwivedi said, “As far as I know, her (Priyanka) interest in politics started at an early age. She was keen to understand political developments and the language of politics from the very start. I even have proof of this but I don’t want to discuss it now. All I’ll say is that Rajiv Gandhi told me something about this in 1990. That’s all for the moment.” 
 
The comment immediately led a group of Congress leaders to claim, off the record, that there were plans afoot to bring Priyanka into active politics. 
 
That plan has been shelved, at least for the moment. As for Rai’s chances in Varanasi, even the boldest gambler is likely to think twice before placing a bet on him. 
 
But Priyanka is clearly still interested in Varanasi, even if she’s not in the fight herself. At a meeting at the Tughlaq Lane residence of Rahul last Monday, Priyanka gave Rai a pep talk soon after the party decided to field him. 
 
“Priyankaji ne kaha ki aap jam kar ladiye. Unhone apna personal mobile number bhi diya aur kaha ki aapko jo bhi zaroorat hogi woh aap turant bolen. Woh aapko muhaiyya karayi jaayegi. (Priyankaji told me to fight wholeheartedly. She gave me her personal mobile number and told me not to hesitate to ask for anything that I may need and said I will be given every help),” Rai quoted her as telling him.

Priyanka Gandhi Was Very Keen To Fight Narendra Modi In Varanasi, But Cong Leadership Said No

<keyword id="19896956" type="General" weightage="20" keywordseo="swiggy" source="keywords">Swiggy</keyword>'s quick commerce platform, <keyword id="19939135" type="General" weightage="100" keywordseo="swiggy-instamart" source="keywords">Swiggy Instamart</keyword>, is expanding its reach across India, bringing its services to a total of 43 cities. The platform, which promises delivery of daily essentials in just 10 minutes, has recently launched in 11 new cities over the past two months, including Rajkot, Thrissur, <keyword id="19936741" type="General" weightage="20" keywordseo="mangalore" source="keywords">Mangalore</keyword>, Kanpur, Udaipur, Warangal, Salem, Amritsar, <keyword id="19967908" type="General" weightage="20" keywordseo="bhopal" source="keywords">Bhopal</keyword>, Varanasi, and Ludhiana. This marks a significant push into Tier 2 and 3 cities, reflecting the company’s strategy to grow beyond its strong presence in metropolitan areas. In these new locations, customers can order a wide variety of items, including groceries, electronics, beauty products, and home supplies, all delivered within a 10-minute timeframe. One of the key elements of Swiggy Instamart’s growth strategy is its partnership with local vendors and brands, ensuring that customers in each city have access to regionally relevant products. In Mangalore, for instance, popular local names like Narans Foods and Ideal Icecream are now available on the platform. In Bhopal, customers can order from local brands such as Top N Town Breads and Andaah, while residents in Thrissur can find products from Milma Milk and Navua Bakers. This localised approach has helped the company attract a broader customer base, catering to regional tastes while maintaining the convenience of quick commerce. The company says that it has seen positive results from its recent expansion into these smaller markets. In Mangalore, one of the newly launched cities, a Swiggy Instamart store reached 1,000 orders in a single day faster than in many larger cities. Thrissur also set a benchmark by processing over 1,000 orders in just four minutes. Even in challenging weather conditions, such as the rain in Bhopal, the platform maintained full service availability, with 40% of orders being delivered on time despite adverse conditions. Swiggy Instamart’s CEO, <keyword id="22954620" type="General" weightage="20" keywordseo="amitesh-jha" source="keywords">Amitesh Jha</keyword>, noted the strong response from these smaller cities, stating that the enthusiastic demand has encouraged the platform to continue its expansion. "Users across India already recognize the convenience Swiggy provides," he said in a press release and added, "The enthusiastic demand from smaller towns and cities has been incredibly encouraging. Our expansion into these new locations marks a significant milestone, allowing even more people to experience the ease of having thousands of products—from everyday essentials to electronics and toys—delivered in just 10 minutes from both national and local brands." Looking ahead, Swiggy Instamart plans to deepen its presence in Tier 2 and 3 markets by expanding its network of dark stores—small, dedicated storage facilities used for rapid delivery. This move will help the platform manage the expected rise in demand during the upcoming festive season, a time when quick commerce services tend to see a spike in orders.

Swiggy Instamart launches in 11 new cities, says expansion in smaller markets has yielded positive results

<ul class="summary-list"><li>This is an excerpt from the Insider Today newsletter.</li></ul>OpenAI is open to some changes.The world's most high-profile startup is reportedly looking to restructure itself into a for-profit benefit corporation, ending control of the company by its non-profit board.The process would also include <a target="_blank" href="https://www.businessinsider.com/open-ai-sam-altman-equity-stake-valuation-private-nonprofit-9">giving equity to CEO Sam Altman</a>, who currently holds no stake in the startup poised to be <a target="_blank" href="https://www.businessinsider.com/openai-fundraising-150-billion-valuation-new-funding-round-altman-thrive-2024-9">valued at $150 billion</a>. Altman could reportedly receive a 7% equity stake, which would be worth about $10.5 billion at OpenAI's new valuation.But wait, there's more!News of the potential restructuring followed OpenAI CTO Mira Murati <a target="_blank" href="https://www.businessinsider.com/mira-murati-openai-cto-leaving-executive-memo-staff-2024-9">announcing her departure from the startup</a>. The Tesla alum spent over six years at OpenAI, including a brief stint as interim CEO during the failed Altman ouster last November. Employees reportedly reacted to the news by posting <a target="_blank" rel="noopener noreferrer" href="https://www.businessinsider.com/openai-talent-exodus-joke-tech-world-mira-murati-sam-altman-2024-9">a "WTF" emoji on Slack</a>.In March, The New York Times reported Murati <a target="_blank" href="https://www.businessinsider.com/openai-cto-mira-murati-concerns-sam-altman-ouster-nyt-2024-3">raised concerns about Altman's leadership style to the board</a> before the ouster. However, Murati's lawyer said at the time the Times' reporting on her involvement in forcing out Altman was "flat wrong."And Murati wasn't the only executive exit announced on Wednesday. Barret Zoph, the company's vice president of research, and Bob McGrew, OpenAI's chief research officer, are also departing the startup, <a target="_blank" href="https://www.businessinsider.com/sam-altman-openai-note-more-staff-exits-barret-bob-2024-9">Altman announced on X</a>.OpenAI's leadership ranks have faced significant changes in the almost year since the board attempted to push Altman out. Many of OpenAI's C-level executives have departed. Meanwhile, the firm <a target="_blank" href="https://www.businessinsider.com/meet-the-power-players-at-openai-2024-9">has gone on a hiring spree in other areas</a>, including non-tech roles in legal and lobbying.But such is life at OpenAI, which one VC investor described to Business Insider's Lakshmi Varanasi as "the most fascinating and the most terrifying company of our times."It's a point that even Altman somewhat acknowledged in a memo to staff detailing the departures."I obviously won't pretend it's natural for this one to be so abrupt, but we are not a normal company," Altman wrote.<div type="image" title="Sam Altman against a black background." height="960" width="1920" msid="113706244" hostid="261" sizebytes="229928"></div>OpenAI's shakeup is occurring <a target="_blank" rel="noopener" href="https://www.businessinsider.com/openai-challenges-mira-murati-departure-c-suite-ai-dominance-2024-9">as the AI race comes into focus</a>.Some of OpenAI's biggest competitors — Alphabet, Amazon, Meta — also happen to be among the most valuable companies in the world. And with the high cost of AI development — from the hardware to the talent — having deep pockets matters.So it's no surprise that OpenAI would want to make itself as attractive as possible to potential investors to ensure the cash keeps flowing in. According to Reuters, which broke the news, OpenAI's new structure would resemble how rival startups Anthropic and Elon Musk's xAI are set up. (Musk, by the way, <a target="_blank" rel="noopener" href="https://www.businessinsider.com/elon-musk-diss-sam-altman-over-openais-high-profile-exits-2024-9">was happy to take a jab at Altman</a> over the latest executive exits.)But considering OpenAI was built on the premise investors wouldn't influence it, the move will likely still raise eyebrows. Altman, for his part, responded to a question in Congress about his lack of equity back in 2023 by saying he was "doing this because I love it."Of course, wanting to profit from your work isn't a crime. But OpenAI's pivot is another example of how what it presents to the public doesn't always seem to jive with what it looks to do in private.

From passion to profit: OpenAI's latest shakeup shows the AI race is about who has the deepest pockets

Take on a spiritual journey across the diverse landscapes of India and explore some of the most revered temples that stand as testaments to the country's rich cultural heritage and deep-rooted spirituality. From the snow-capped peaks of the Himalayas to the serene shores of the southern coast, India is adorned with temples that attract devotees and tourists alike. Here's a comprehensive list of some of the top temples you must visit in India. <cmsannotation type="cmsannotation" annotationid="Best Temples to Visit in India" comment="subhead" text="Best Temples to Visit in India"><keyword id="19017694" type="General" weightage="20" keywordseo="Best-Temples-to-Visit-in-India" source="Orion">Best Temples to Visit in India</keyword></cmsannotation> <ul><li><keyword id="52191" type="General" weightage="20" keywordseo="Vaishno-Devi" source="Orion">Vaishno Devi</keyword> Temple</li><li>Golden Temple (Harmandir Sahib)</li><li>Meenakshi Temple</li><li><keyword id="11923178" type="General" weightage="20" keywordseo="Jagannath-Temple" source="Orion">Jagannath Temple</keyword> </li><li>Kashi Vishwanath Temple</li><li>Tirupati Balaji Temple</li><li>Ram Mandir</li><li>Badrinath Temple</li></ul><cmsannotation type="cmsannotation" annotationid="Vaishno Devi Temple - Jammu and Kashmir" comment="subhead" text="Vaishno Devi Temple - Jammu and Kashmir">Vaishno Devi Temple - Jammu and Kashmir</cmsannotation> <div type="image" title="1" msid="109857529" hostid="261" sizebytes="1397766" caption="&amp;lt;p&amp;gt;Ascending the Trikuta Mountains, pilgrims seek divine blessings at Vaishno Devi&amp;#39;s abode&amp;lt;/p&amp;gt;"></div>Located in the Trikuta Mountains, Vaishno Devi Temple is dedicated to Goddess Vaishno Devi. Pilgrims undertake a challenging trek to reach the temple, seeking blessings from the divine Mother Goddess. How to Reach: The nearest airport is Jammu Airport, and the nearest railway station is Katra Railway Station. From there, pilgrims can trek or take ponies/helicopter rides to the temple. Deity: Goddess Vaishno Devi <cmsannotation type="cmsannotation" annotationid="Golden Temple (Harmandir Sahib) - Amritsar, Punjab" comment="subhead" text="Golden Temple (Harmandir Sahib) - Amritsar, Punjab">Golden Temple (Harmandir Sahib) - Amritsar, Punjab</cmsannotation> <div type="image" title="2" msid="109857546" hostid="261" sizebytes="1266431" caption="&amp;lt;p&amp;gt;Golden serenity reflects in the sacred waters surrounding Harmandir Sahib&amp;lt;/p&amp;gt;"></div>A symbol of Sikhism's spiritual and historical significance, the Golden Temple is a breathtaking architectural marvel. Surrounded by the sacred Amrit Sarovar, the temple complex exudes tranquillity and welcomes people from all walks of life. How to Reach: Sri Guru Ram Dass Jee International Airport in Amritsar is the nearest airport, while Amritsar Junction is the nearest railway station. <cmsannotation type="cmsannotation" annotationid="Meenakshi Temple - Madurai, Tamil Nadu" comment="subhead" text="Meenakshi Temple - Madurai, Tamil Nadu">Meenakshi Temple - Madurai, Tamil Nadu</cmsannotation> <div type="image" title="3" msid="109857567" hostid="261" sizebytes="2281791" caption="&amp;lt;p&amp;gt;Intricate carvings tell stories of devotion within the halls of Meenakshi Temple&amp;lt;/p&amp;gt;"></div>Meenakshi Temple is an architectural masterpiece dedicated to Goddess Meenakshi, a form of Goddess Parvati, and her consort Lord Sundareswarar (Shiva). Intricate carvings, towering gopurams (gateway towers), and vibrant sculptures adorn this temple, drawing devotees and art enthusiasts alike. How to Reach: Madurai Airport is the nearest airport, and Madurai Junction is the nearest railway station. Deity: Goddess Meenakshi and Lord Sundareswarar (Shiva) <cmsannotation type="cmsannotation" annotationid="Jagannath Temple - Puri, Odisha" comment="subhead" text="Jagannath Temple - Puri, Odisha">Jagannath Temple - Puri, Odisha</cmsannotation> <div type="image" title="4" msid="109857580" hostid="261" sizebytes="1722299" caption="&amp;lt;p&amp;gt;Rath Yatra&amp;#39;s grandeur illuminates the skies above Jagannath Temple&amp;lt;/p&amp;gt;"></div>Situated in Puri, Odisha, Jagannath Temple is renowned worldwide for various reasons. Each year, the Ratha Yatra festival celebrates Lord Jagannath and his siblings, drawing people from across the globe to witness this grand event. Dedicated to Lord Krishna, the temple features a majestic kitchen where meals for the deity are prepared daily. It's a fascinating sight to behold! The temple's significance lies not only in its religious importance but also in its cultural and historical value. Visiting this iconic temple offers a glimpse into India's rich traditions and devotion to its deities. How to Reach: Biju Patnaik International Airport in Bhubaneswar is the nearest airport, while Puri Railway Station serves as the nearest railhead. Deity: Lord Jagannath (Krishna), Lord Balabhadra, and Devi Subhadra <cmsannotation type="cmsannotation" annotationid="Kashi Vishwanath Temple - Varanasi, Uttar Pradesh" comment="subhead" text="Kashi Vishwanath Temple - Varanasi, Uttar Pradesh">Kashi Vishwanath Temple - Varanasi, Uttar Pradesh</cmsannotation> <div type="image" title="5" msid="109857592" hostid="261" sizebytes="1050391" caption="&amp;lt;p&amp;gt;Shimmering gold adorns Kashi Vishwanath, a beacon of spirituality on the Ganga&amp;lt;/p&amp;gt;"></div>Kashi Vishwanath Temple stands on the banks of the Ganga River in Varanasi, known as the cultural capital of India. It's a sacred site dedicated to Lord Shiva and is one of the 12 Jyotirlingas. The temple's tower shines with 800 kg of gold, showcasing stunning architecture. The temple attracts devotees and tourists alike, offering a glimpse into India's rich spiritual heritage and architectural splendour. How to Reach: Lal Bahadur Shastri International Airport in Varanasi is the nearest airport, and Varanasi Junction is the nearest railway station. Deity: Lord Shiva (Kashi Vishwanath) <cmsannotation type="cmsannotation" annotationid="Tirupati Balaji Temple - Tirumala, Andhra Pradesh" comment="subhead" text="Tirupati Balaji Temple - Tirumala, Andhra Pradesh">Tirupati Balaji Temple - Tirumala, Andhra Pradesh</cmsannotation> <div type="image" title="6" msid="109857620" hostid="261" sizebytes="1903496" caption="&amp;lt;p&amp;gt;Devotees climb to divine heights seeking blessings at Tirupati Balaji&amp;lt;/p&amp;gt;"></div>Tirupati Balaji Temple, also known as Sri Venkateswara Swamy Temple, is one of the wealthiest and most visited temples globally. Dedicated to Lord Venkateswara, the temple atop the Tirumala Hills welcomes millions of devotees every year who seek the blessings of the divine Lord. How to Reach: Tirupati Airport is the nearest airport, and Tirupati Railway Station serves as the nearest railhead. Deity: Lord Venkateswara (Vishnu) <cmsannotation type="cmsannotation" annotationid="Ram Mandir - Ayodhya, Uttar Pradesh" comment="subhead" text="Ram Mandir - Ayodhya, Uttar Pradesh">Ram Mandir - Ayodhya, Uttar Pradesh</cmsannotation> <div type="image" title="7" msid="109857670" hostid="261" sizebytes="1359518" caption="&amp;lt;p&amp;gt;Ram Mandir stands as a symbol of faith and unity in Ayodhya&amp;#39;s sacred soil&amp;lt;/p&amp;gt;"></div>The newly inaugurated Ram Mandir in Ayodhya holds immense significance in Hinduism. Built at the birthplace of Lord Ram, this grand temple complex is a symbol of faith and devotion for millions of devotees worldwide. Its magnificent architecture and spiritual ambience make it a must-visit destination for pilgrims and tourists alike. How to Reach: The nearest airport is Ayodhya Airport, and Ayodhya Dham is the nearest railway station. Deity: Lord Ram <cmsannotation type="cmsannotation" annotationid="Badrinath Temple - Badrinath, Uttarakhand" comment="subhead" text="Badrinath Temple - Badrinath, Uttarakhand">Badrinath Temple - Badrinath, Uttarakhand</cmsannotation> <div type="image" title="8" msid="109857695" hostid="261" sizebytes="1836239" caption="&amp;lt;p&amp;gt;Amidst Himalayan peaks, Badrinath Temple offers solace to seekers of the divine&amp;lt;/p&amp;gt;"></div>Badrinath Temple, located in Uttarakhand, attracts devotees with its beauty and spiritual significance. It's one of India's four Char Dham pilgrimage sites and a stunning destination. To see Badrinath, plan your visit between April and November because heavy snow makes winter travel impossible. This temple is famous as one of the Vishnu <keyword id="21535692" type="General" weightage="20" keywordseo="temples-in-India" source="keywords">temples in India</keyword>. How to Reach: The nearest airport is Jolly Grant Airport in Dehradun, and Rishikesh Railway Station is the nearest railhead. From there, travellers can take buses or taxis to reach Badrinath. Deity: Lord Badri Narayan (Vishnu) Whether you seek spiritual solace, cultural immersion, or architectural marvels, India's temples offer a profound and enriching experience for travellers. Plan your pilgrimage or leisurely visit to these sacred sites and immerse yourself in the spiritual vibrancy of India's temple heritage. <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. What is the significance of the Char Dham pilgrimage, and which temples are included in it? The Char Dham pilgrimage holds great spiritual importance for Hindus, as it encompasses four sacred sites: Badrinath, Dwarka, Puri, and Rameswaram. Pilgrims believe that visiting these temples will wash away their sins and lead to spiritual liberation. 2. Are there any dress codes or etiquette rules to follow when visiting Indian temples? Yes, many temples in India have dress codes and etiquette guidelines. Visitors are usually required to dress modestly, covering their shoulders and legs, and remove their shoes before entering the inner sanctum. Additionally, maintaining silence and refraining from photography in certain areas are common etiquettes observed in temples. 3. Are there any specific rituals or ceremonies that visitors can participate in during their temple visit? Yes, many temples offer rituals and ceremonies that visitors can participate in, such as aarti (prayer ceremonies), prasad (offering to the deity), and abhishekam (ritual bathing of the deity). These rituals provide devotees with an opportunity to connect spiritually and seek blessings from the divine. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/10-most-famous-and-beautiful-temples-in-delhi-that-you-must-visit-once/slidelist/102716646.cms" data-type="tilCustomLink" target="_blank">10 Most famous and beautiful temples in Delhi that you must-visit once</a>

Top temples to visit in India you must visit atleast once in a lifetime

Have you ever considered that your regular commute to and fro work could potentially shave off some years from your life? And no, we’re not talking about road traffic accidents but the slow poison we’re inhaling unbeknownst to us: air pollutants. A new study published in <a href="https://www.thelancet.com/journals/lanplh/article/PIIS2542-5196(24)00114-1/fulltext">The Lancet Planetary Health</a> by an international team of researchers reveals a terrifying truth: over 7% of daily deaths in 10 major <keyword id="20026638" type="General" weightage="20" keywordseo="Indian-cities" source="keywords">Indian cities</keyword> are attributed to <keyword id="19900550" type="General" weightage="20" keywordseo="air-pollution" source="keywords">air pollution</keyword> caused by <keyword id="22110704" type="General" weightage="20" keywordseo="PM2-5-pollutants" source="keywords">PM2.5 pollutants</keyword> exceeding the World Health Organization's (WHO) safe limits. These PM2.5 pollutants are microscopic particles, 2.5 micrometres or less in diameter, that come from <keyword id="2839914" type="General" weightage="20" keywordseo="vehicle-emissions" source="Orion">vehicle emissions</keyword> and industrial activities. Imagine tiny daggers — that's what these PM2.5 particles are like, infiltrating deep into lungs and even the bloodstream, wreaking havoc on our health. The study found that PM2.5 levels breach WHO guidelines a staggering 99.8% of the time in these cities. The analysis covered major cities like Delhi, Mumbai, Bengaluru, Ahmedabad, Chennai, Hyderabad, Kolkata, Pune, Shimla and Varanasi. A staggering 7.2% of deaths in these cities, translating to roughly 33,000 annually, were associated with short-term PM2.5 levels exceeding the WHO's recommended limit (15 micrograms per cubic metre) between 2008 and 2019. Delhi, unfortunately, takes the crown for the most polluted. A shocking 11.5% of its annual deaths are attributed to air pollution, translating to a devastating 12,000 lives lost each year. The link between PM2.5 and mortality is undeniable. Researchers found that a mere 10 microgram per cubic metre increase in these pollutants correlates with a 1.4% rise in daily deaths. This risk factor doubles when considering only levels below India's air quality standards, which are, worryingly, less strict than the WHO's recommendations. But here's a surprising twist: the association between PM2.5 and death is even stronger in cities with generally cleaner air, like Bengaluru and Chennai. This suggests that locally produced pollutants, from sources like construction dust or waste burning, might be significant contributors. There is a glimmer of hope, however. The study emphasises that implementing stricter air quality standards and utilising proven pollution control methods from other parts of the world can be game changers. Lowering and enforcing stricter air quality limits will save tens of thousands of lives per year, emphasises Joel Schwartz, a co-author from Harvard University. This study serves as a stark wake-up call. The air we breathe in many Indian cities is a gamble, with every breath potentially harmful. Taking decisive action to curb pollution is not just about a cleaner environment, it's about saving the lives of millions of Indians.

Air pollution kills thousands in Indian cities like Delhi, Mumbai, Bengaluru, Kolkata every year: Lancet study

For us Indians, summer is not just about sultry weather and parched lands. It's also about nostalgia with two-month-long vacations, travel with family, and exploring new places every year. Summer travel is a time-honoured tradition that beckons adventurers, families, and sun-seekers alike to embark on journeys of discovery and relaxation. Whether it's basking on sun-kissed beaches, trekking through mountains under clear skies, or immersing oneself in the rich tapestry of cultural experiences, summer offers a plethora of opportunities to create unforgettable memories. As travellers eagerly pack their bags and plan their escapades, the data around these plans also tells a story. And the popular travel portal Make My Trip has now revealed some interesting trends in its report “<keyword id="17059737" type="General" weightage="100" keywordseo="Summer-Travel-Trends" source="Orion">Summer Travel Trends</keyword>”! The report gives a peek into the evolving preferences and behaviours of travellers across India. From the bustling streets of <keyword id="826" type="General" weightage="20" keywordseo="Goa" source="Orion">Goa</keyword> to the serene landscapes of <keyword id="6354931" type="General" weightage="20" keywordseo="Ayodhya" source="Orion">Ayodhya</keyword>, summer 2024 travel trends encompass a dynamic mix of traditional favourites and emerging destinations. Spiritual tourism remains vibrant, with pilgrimage sites like Puri and Varanasi drawing considerable interest. Additionally, the influence of external factors such as elections on travel patterns reflects the interconnectedness of travel and societal events. As one delves into the data, intriguing insights are evident not just on destinations but also on shifting trends in accommodation preferences and the duration of travel. Here are a few key takeaways from the report: <cmsannotation type="cmsannotation" annotationid="Goa remains top destination and Ayodhya is catching up" comment="subhead" text="Goa remains top destination and Ayodhya is catching up">Goa remains top destination and Ayodhya is catching up</cmsannotation> Goa retains its position as the top searched destination for travellers this year as well. However, Ayodhya has seen the sharpest growth in search volumes, attributed to the inauguration of the Ram Mandir. Following Ayodhya, interest in travel to Lakshadweep and Nandi Hills also shows noticeable increases. Read - <a href="https://www.businessinsider.in/travel/india/article/best-beaches-to-visit-in-goa/articleshow/109728267.cms" data-type="tilCustomLink" target="_blank">Best beaches to visit in Goa in 2024</a> <cmsannotation type="cmsannotation" annotationid="Spiritual tourism shows no decline" comment="subhead" text="Spiritual tourism shows no decline">Spiritual tourism shows no decline</cmsannotation> This summer, Puri and Varanasi emerge as the most searched pilgrimage destinations. Travellers are showing keen interest in exploring the spiritual and cultural richness offered by these revered sites during their summer journeys. <cmsannotation type="cmsannotation" annotationid="Travel behaviour during elections" comment="subhead" text="Travel behaviour during elections"><keyword id="21579458" type="General" weightage="20" keywordseo="Travel-behaviour-during-elections" source="Orion">Travel behaviour during elections</keyword></cmsannotation> Rajesh Magow, Co-founder and CEO of Make My Trip says they have seen a surge in traffic and bookings on redBus during election dates. People prioritise visiting their hometowns to cast votes, reflecting a significant trend in travel behaviour during electoral periods. <cmsannotation type="cmsannotation" annotationid="Growth in family and solo travel" comment="subhead" text="Growth in family and solo travel">Growth in family and solo travel</cmsannotation> In 2024, the family travel segment experienced a remarkable 20% growth compared to summer 2023. Solo travel also sees a significant uptick, with a 10% increase over the previous year's numbers, following the trend set by family travel. <cmsannotation type="cmsannotation" annotationid="Mountains over beaches" comment="subhead" text="Mountains over beaches">Mountains over beaches</cmsannotation> Places with cool mountain terrains emerge as the top choices for domestic holiday destinations this summer. Travellers show a preference for destinations offering refreshing mountain landscapes, highlighting a trend towards seeking cooler climates for summer getaways. <cmsannotation type="cmsannotation" annotationid="These international destinations saw the highest growth" comment="subhead" text="These international destinations saw the highest growth">These international destinations saw the highest growth</cmsannotation> Baku, Almaty, and Nagoya are witnessing the highest growth in searches among international destinations. Travellers are showing increasing interest in exploring these diverse and vibrant cities, reflecting a shift in preferences for their summer travel plans. <cmsannotation type="cmsannotation" annotationid="Average travelling days" comment="subhead" text="Average travelling days">Average travelling days</cmsannotation> On average, domestic travel durations range from 3 to 5 days, offering shorter yet fulfilling getaways. In contrast, international travel tends to span longer periods, averaging between 8 to 10 days, allowing travellers to immerse themselves more deeply in their chosen destinations. <cmsannotation type="cmsannotation" annotationid="Most booked domestic packages" comment="subhead" text="Most booked domestic packages">Most booked domestic packages</cmsannotation> The most booked domestic tour packages today include <keyword id="6358126" type="General" weightage="20" keywordseo="Himachal-Pradesh" source="Orion">Himachal Pradesh</keyword>, Kashmir, Goa, Kerala, and the Northeast region. These destinations offer diverse experiences ranging from serene mountain escapes in Himachal Pradesh and Kashmir to tropical beach getaways in Goa and Kerala, along with the enchanting cultural and natural beauty of the North East, attracting travellers seeking a variety of experiences. <cmsannotation type="cmsannotation" annotationid="Mid-range is preferred but premium accommodations show the highest growth" comment="subhead" text="Mid-range is preferred but premium accommodations show the highest growth">Mid-range is preferred but premium accommodations show the highest growth</cmsannotation> The tariff range of INR 2.5K to 7K per night constitutes approximately 45% of all homestay bookings. However, homestays and villas with tariffs exceeding INR 20K per night are experiencing the highest growth. Similarly, in the hotel sector, the INR 2.5K to 7K range remains preferred, but notable growth is observed in the INR 10K to 15K category, indicating a trend towards premiumisation. The summer travel landscape of 2024 presents a tapestry of diverse destinations and evolving travel behaviours. While Constant favourites like Goa continue to reign supreme, the rise of destinations such as Ayodhya and the growing interest in spiritual tourism demonstrate a nuanced shift in traveller preferences. The surge in family and solo travel, coupled with the increasing popularity of mid-range to premium accommodations, underscores the evolving dynamics of the Indian travel market. As travellers seek refuge in the cool mountain terrains or go on soul-searching journeys to pilgrimage sites, one thing remains clear – travel is not just about reaching a destination but also about embracing the experiences that enrich our lives along the way. SEE ALSO: <a href="https://www.businessinsider.in/travel/international/webstories/ahmedabad-makes-it-to-the-top-8-global-destinations-for-slow-travel-see-the-list/slidelist/109916139.cms" data-type="tilCustomLink" target="_blank">Ahmedabad makes it to the top 8 global destinations for slow travel; See the list</a>

Goa remains top, spiritual tourism remains hot, premium accommodations grow fast — MMT’s summer travel trends for 2024

A sixth-grade social science textbook that I read described India as a piece of fabric, with countless threads coloured in a myriad of majestic shades, woven together. This metaphor holds exceptionally well when put into the context of our <keyword id="22706215" type="General" weightage="20" keywordseo="handloom-industry" source="keywords">handloom industry</keyword>. India has a rich history of handlooms and weaving cultures. The culture of handlooms is so intricately woven into Indian culture, that there are whole towns dedicated to the same: <keyword id="248532" type="General" weightage="20" keywordseo="Chanderi" source="Orion">Chanderi</keyword> in Madhya Pradesh to Pochampally in Telangana and a dozen more! Unfortunately, the handloom industry in India is dying. The struggle is multi-faceted, ranging from a declining workforce to fierce competition from <keyword id="20496028" type="General" weightage="20" keywordseo="power-looms" source="keywords">power looms</keyword>. Hence, five years ago, August 7 was proclaimed <keyword id="22677698" type="General" weightage="20" keywordseo="National-Handloom-Day" source="keywords">National Handloom Day</keyword> in response to this crisis and to heighten public awareness. This date holds special historical significance, commemorating the initiation of the Swadeshi Movement in 1905—a pivotal act of defiance against British colonial rule. <h2>When did this industry come into existence?</h2>According to archaeological findings, the origins of handloom in the Indian subcontinent may be traced back to the Indus Valley Civilization. The Mughal Empire was known to support and patronise <keyword id="20258864" type="General" weightage="20" keywordseo="weavers" source="keywords">weavers</keyword>. The support from the royal patrons resulted in the invention of new textiles such as ‘Mulmul’ and ‘Banarasi Brocade’ among others. This era witnessed a heightened worldwide demand for Indian textiles. In the 17th century, India produced 25% of the world’s textiles, with Bengal accounting for more than 50% of textiles and 80% of silks imported by the Dutch from Asia. <h2>What led to the decline of the <keyword id="19934660" type="General" weightage="100" keywordseo="Indian-handloom" source="keywords">Indian handloom</keyword>?</h2>The East India Company's entry fuelled the industry's initial decline, which started in the 1830s. The weavers were obliged to sell only to the British, and that too at exceedingly cheap prices, virtually putting them out of business. On the other hand, Indian cloth was taxed excessively to promote machine-made British clothing. The Industrial Revolution in Britain strengthened their indigenous textile industry, giving rise to new markets for cheaper textiles. In India, the collapse of the Mughal aristocracies meant no access to royal patronage. As a result, textiles like Khadi and muslin had little demand in the market. Circling back to the present, the industry is facing both similar and new challenges. Fabrics made on power looms are cheaper and faster to produce, in comparison to handloom fabrics. The industry is largely unorganised, and the wages are shockingly low. 67% of <keyword id="22706216" type="General" weightage="20" keywordseo="handloom-workers" source="keywords">handloom workers</keyword> are earning less than the minimum wage every month. Faced with economic challenges, the older artisans are thus forced to encourage the newer generation to choose an alternative career path. This migration of the workforce from a traditional sector is evident from the fall in the number of weavers less than 35 years of age- from 26.13 lakh in 2009-10 to 16.07 lakh in 2019-20. The majority of weavers do not have access to banking facilities, let alone institutional credit. Furthermore, if one manages to accumulate credit, there is a mismatch between the supply and demand forces due to the lack of awareness about handwoven textiles in the current generation. <h2>Initiatives for revival</h2>The cultural significance of the Indian handloom isn’t just limited to its beauty and extravagance, but it extends to our independence struggle as well. The Swadeshi movement immortalised the charkha and advocated for the use of indigenous goods. Following independence, the Indian government took many measures to revive the handloom industry. In 1953, India’s Parliament approved the Khadi and Other Handloom Industries Development Act. In 1955, the All India Handloom Fabrics Marketing Cooperative Society was formed to promote the sale of fabrics produced by handloom cooperatives across India. The National Handloom Development Programme (NHDP) aimed to provide financial assistance for marketing and production. The Handloom Weavers’ Comprehensive Welfare Scheme offers health and life insurance to weavers, to ensure social security. The organisation commenced a fortnight-long exhibition, “VIRAASAT” dedicated to celebrating the 10th National Handloom Day began at Handloom Haat in Janpath, New Delhi on Saturday, 3rd August 2024, and will conclude on 16th August 2024. The Handloom Mark scheme was introduced to authenticate handloom products, thus enabling weavers to gain better market access and ensuring that consumers get genuine products. Moreover, the India Trade Portal also mentions that the GOI plans to provide financial assistance of Rs. 30 crore to at least 10,000 handlooms. Various state governments also regularly conduct handloom expos and fairs, providing platforms for weavers to showcase and sell their products directly to consumers. <h2>Contemporary Brands and their love for Indian handloom</h2>Modern, popular designers such as <keyword id="8264" type="General" weightage="20" keywordseo="Sabyasachi" source="Orion">Sabyasachi</keyword> and <keyword id="21493890" type="General" weightage="20" keywordseo="ritu-kumar" source="keywords">Ritu Kumar</keyword> are known to work closely with weavers and have been doing their part by bringing worldwide attention to the handloom industries. Recently, <keyword id="1472101" type="General" weightage="20" keywordseo="Ajrakh" source="Orion">Ajrakh</keyword> was brought into the limelight when Alia Bhatt wore a custom Abu Jani Sandeep Khosla Ajrakh saree to Joy Awards in Riyadh. However, it’s not just the fashion moguls who are working towards the revival of this industry. Contemporary indie brands are partnering with local weavers, and creating awareness about their work. The emergence of such indie brands and their association with local artisans is beneficial for both entities. For instance, Joskai Studio derives its name from ‘Joskai’, a woven piece of cloth worn as a part of the traditional costume of the Tiwa community of Assam. They work with artisans in northeast India, specifically from the weaving village of Saualkuchi in Assam. Rouka by Sreejith Jeevan is a Kerala-based brand that works strictly with weavers from Kerala, specifically Chendamangalam and Kuthampally. <h2>Employment and Exports</h2>According to the Indian Trade Portal, the Indian handloom sector is the country’s second-largest employer after agriculture in rural areas. The Handloom Census 2019-20 mentions that the industry employs about 35,22,512 workers across the country, with women forming 77.29% of the workforce. India is the second largest exporter of handloom products in the world, with exports valued at $ 353.9 million in 2017- 18, as per EXIM bank's working papers. The major handloom export centres are Karur, Panipat, Varanasi and Kannur where handloom products like bed linen, table linen, toilet linen, floor coverings, and embroidered textile materials and curtains etc. are produced for export markets. During April 2021-February 2022, India exported handloom products worth 1693 crore, as per Indian Trade Portal. Indian silk scarves also form a sizable chunk of total handloom exports, in addition to home textiles like carpets, rugs and mats, which constitute over 13.6% of India’s total handloom exports. <h2>The Path Forward</h2>The mere existence of organisations and allocation of funds isn’t enough to sustain the legacy of India’s rich handloom industry. Big corporations working with local weavers ensure employment but don't protect them from exploitation and meagre wages, leaving them vulnerable. The people in power ought to come up with strategies that ensure the trickle-down effect of the schemes and funds. The new generation of buyers has a greater purchasing power than the one before them. Marketing focused on bringing Indian handloom practices into the limelight can do wonders in this case.

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