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<ul><li><keyword id="7637" type="General" weightage="20" keywordseo="manoj-bajpayee" source="Orion">Manoj Bajpayee</keyword> plays a lawyer from Jodhpur who fights a controversial rape case under the POSCO Act in <keyword id="17357673" type="General" weightage="20" keywordseo="sirf-ek-bandaa-kaafi-hai" source="Orion">Sirf Ek Bandaa Kaafi Hai</keyword>. </li><li><keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword> plays Madhav Mishra, an affable-yet-brilliant lawyer who fights for the underdog. </li><li>Guilty Minds starring <keyword id="1124782" type="General" weightage="20" keywordseo="shriya-pilgaonkar" source="Orion">Shriya Pilgaonkar</keyword> brought Indian law firm politics to the fore. </li></ul>After becoming India’s favourite <keyword id="502674" type="General" weightage="20" keywordseo="family-man" source="Orion">Family Man</keyword>, veteran actor Manoj Bajpayee has regaled OTT audiences with a stellar performance as a lawyer-with-grit in the latest movie Sirf Ek Bandaa Kaafi Hai, streaming on Zee5. The movie is based on the rape of an underage girl by a self-styled godman. The victim in the movie is denied justice as bribes, threats and more make it tough for the teenager to get justice, until Bajpayee’s character Solanki enters the scene. The lawyer from Jodhpur fights off a battery of great legal minds to navigate a controversial case under the POSCO Act. "It is an eye opener that way and our focus is mostly on the security and safety and protection of the child, which is an issue which is very close to my heart - always been," Bajpayee said about the movie in an interview. Affable lawyers with twisted minds Solanki’s character, based on a real-life model, brings forth the struggles of the legal system in India. But it’s not the only one, especially on OTT. Yet another celebrated actor, Pankaj Tripathi plays Madhav Mishra, an affable-yet-brilliant lawyer from Mumbai who investigates his cases closely in Criminal Justice on Hotstar. The genius underdog also takes up controversial cases like defending a drug-addict teenager accused of murdering his sister, a woman who murdered her husband, and also a cab driver accused of rape and murder of his client —- across three seasons. Tripathi says that his character is based on aam aadmi, who mixes humour with common sense. “His behaviour, mannerisms, sense of timing and body language all make him easy to understand and relate to. This is why viewers connect with him so much,” he <a href="https://www.zoomtventertainment.com/web-series/pankaj-tripathi-describes-his-criminal-justice-character-madhav-mishra-as-aam-aadmi-article-93644834">said in an interview</a>. Amazon Prime also brought Indian law firm politics to the fore, with Guilty Minds starring Shriya Pilgaonkar. Like most American series, it takes us through a variety of cases on dating apps to cola giants — navigated by lawyers with twisted agendas and sharp comebacks. Legal dramas keep it real While the US has many legal dramas to boast be it the super-hit Suits, Boston Legal or The Good Wife and its spinoff, Indian screens have been a late entrant into this genre in spite of a brilliant start in the 80s with Ek Ruka Hua Faisla. The movie starring Pankaj Kapoor brings the story of the now-abandoned jury system in India, as they discuss the depths of a case where a young teen from a slum stabs his father. Later, in addition to a few movies with courtroom scenes, few full fledged legal movies made their mark, with a few exceptions like Sunny Deol’s strongman cum lawyer in Damini. Arshad Warsi and Akshay Kumar both played the titular roles in Jolly LLB series — as not-so-clean lawyers who had their hearts at the right place. Kumar however headlined another movie Rustom which is based on the highly publicized K M Nanavati vs State of Maharashtra court case from the 50s. The case also inspired another web series named 'The Verdict – State vs Nanavati’ on AltBalaji. In fact, most legal dramas in India have mimicked real life like No One Killed Jessica, starring Vidya Balan and Rani Mukherjee. Tamil film Jai Bhim which stars Surya also mimics the real life activist and lawyer Justice K Chandru who had worked for the downtrodden. India with its history of delayed yet sensational court cases offers a lot of fodder for fiction, and OTT which is unafraid of diving into the realm of controversy is now bringing a lot of it to screens. (With inputs from IANS) SEE ALSO <a href="https://www.businessinsider.in/careers/news/2-in-3-indian-screenwriters-lament-lack-of-pay-incentives/articleshow/100700189.cms">Behind the scenes: 2 in 3 Indian screenwriters lament lack of pay incentives</a> <a href="https://www.businessinsider.in/business/news/ipl-2023-sees-tier-2-cities-order-more-on-swiggy-zomato/articleshow/100673879.cms">IPL nail biters, munchies and the demand for ‘sides’</a>

Manoj Bajpayee joins the league of on-screen lawyers like Pankaj Tripathi, Shriya Pilgaonkar & more

<ul><li>Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. </li><li>These new originals also included the next season of the popular show, Mirzapur. </li><li>In a sneak preview of <keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword>, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. </li></ul>The wait for Mirzapur 2 is finally over. The show is going to premiere on October 23, says Amazon Prime Videos Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. These new originals also included the next season of the popular show Mirzapur. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> The crime show became so popular that Indian fans thronged the internet for details about its sequel. So much so, it became the most popular question on Quora. The first season of the Amazon Prime Video series premiered on the streaming platform on November 16, 2018. Mirzapur, is a story of a local don based in the hinterlands of India. Starring Pankaj Tripathi as Akhandanand Tripathi a.k.a. Kaleen Bhaiya, who rules the lawless land of Mirzapur and exports guns under the guise of a legitimate carpet business. His son Munna, the legitimate heir, wants to rule the region like his father but he’s not worthy. The story revolves around the aftermath of Tripathi’s meeting with two local boys — Guddu and Bablu — at an unfortunate incident at a wedding and how their involvement in his business turns the tables. In the last episode of Mirzapur, both Guddu and Bablu are shot in the cross-firing at a wedding. In a sneak preview of Mirzapur 2, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. The first season, produced by Excel Entertainment, starred Pankaj Tripathi, Vikrant Massey, Diveyndu Sharma, Rasika Dugal, Shriya Pilgaonkar and Shweta Tripathi in key roles. SEE ALSO: <a href="https://www.businessinsider.in/india/news/how-to-check-name-in-pm-samman-nidhi-yojana-installment-and-helpline-numbers/articleshow/77537856.cms">PM Kisan Samman Nidhi Yojana’s installment — how to check in 5 easy steps</a> <a href="https://www.businessinsider.in/stock-market/news/india-brazil-and-south-africa-will-face-the-harshest-economic-impact-from-the-coronavirus-in-major-nations-as-theyre-corrupt-and-badly-run-a-report-says/articleshow/77692593.cms">India, Brazil, and South Africa will face the 'harshest' economic impact from the coronavirus in major nations as they're corrupt and badly run, a report says</a> <a href="https://www.businessinsider.in/india/news/nithyanada-promises-gold-dollar-bills-new-reserve-bank-on-ganesh-chaturthi/articleshow/77686328.cms">Dollar bills made of gold, grains as currency⁠, and a new reserve bank— Indian godman Nithyananda’s promises for believers of Kailaasa</a>

Mirzapur 2 will release on October 23, says Amazon Prime Video

<ul><li>Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. </li><li>To build some hype around the release date of season 2, Amazon Prime decided to leverage the show's fandom and create a micro campaign for the announcement. </li><li>Here is how the campaign was executed and how Amazon Prime created a buzz around Mirzapur 2 on social media.</li></ul>Amazon Prime Video’s Mirzapur is the most spoken about and the most-watched show in India. Since the launch of season in 2018, the fans have been asking for Season 2 of Mirzapur on all possible platforms through an acronym created by Prime Video, #MS2W, which stood for <keyword id="9745791" type="UNKNOWN" weightage="20" keywordseo="mirzapur-season-2">Mirzapur Season 2</keyword> When? Amazon Prime Video leveraged its show fandom and created a micro campaign to announce the release date. Objective: The objective of this activity was to harp on the fandom of the show to announce the season 2 date and gratify the fans for their support by announcing the S2 Release Date. Creative Idea: After a viewer finishes watching the first part of a series, they take to social media to check when the next season is launching. The thought lingers for a few more days and they move on. However, with Mirzapur, the fandom was on another level. They religiously asked for Season 2 in the comments of almost all posts for two years. To honour their love for Mirzapur, Amazon Prime Video did a micro campaign appreciating their fandom and sharing season two’s release date. The idea was to design the campaign by the fans, for the fans, to the fans. Challenges: Due to the time-gap between the 2 seasons, Amazon Prime Video had to make sure that they evoke the right feelings and got the fans excited about Season 2’s date announcement without fueling their frustration or anger for making them wait for S2 for 2 years. So they decided to launch a 4-day micro campaign. Execution: To announce the Release Date of Mirzapur Season 2, Amazon Prime Video initiated a 4-Day micro-campaign (starting 08/21) on social media with a <a href="https://www.youtube.com/watch?v=fUeyAItugv8&amp;t=3s">Video</a> paying ode to the Fandom shown for Mirzapur since S1 launch. This video evoked all the right feelings in the fans &amp; they were quick to continue their ask for #MS2W. <div type="Youtube" id="fUeyAItugv8" title="Mirzapur - An Ode To Fandom | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/fUeyAItugv8/mqdefault.jpg"></div> To amplify the conversations around the hashtag, Amazon Prime Video pushed fans to ask #MS2W one last time through a <a href="https://www.facebook.com/events/1223322448000480/">Facebook Event Page</a> and collated and shared some of the best responses on Amazon Prime Video and <a href="https://www.instagram.com/p/CEMKSdrBVvg/?igshid=iqdr7gty25d3">Mirzapur</a> Handles. <div type="image" title="ms2w" msid="77925675" hostid="261"></div> A day before releasing the Announcement Date, it asked the audience to join the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">YouTube Premier</a> scheduled for August 24 at noon to find out the date through Amazon Original Crossover videos (<a href="https://www.youtube.com/watch?v=5RB8-RmcveY">PL</a>, <a href="https://www.youtube.com/watch?v=awOZVWFJrAU&amp;t=1s">BB</a>, <a href="https://www.instagram.com/p/CEQcwRvDOSt/?igshid=10zjxzcuywzmm">TFM</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">HD</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">BITS</a>, <a href="https://youtu.be/7n6f6CQzIAk">4MSP</a> &amp; <a href="https://www.instagram.com/p/CEPfHboA4P4/?igshid=4gz6wg2d78cy">PY</a>) asking for Season 2’s release Date. On the day of the announcement, Amazon Prime Video premiered the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">announcement video</a> on its YouTube. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> Results: Quantitative &amp; Qualitative The Date Announcement video premiered on Prime Video India’s Youtube Channel &amp; 104K+ people saw the premiere together on 08/24 at 12 PM. Within an hour of announcing the Season 2 Release Date, #Mirzapur2 started trending on Twitter and peaked at position 2. <div type="image" title="mirzapur trending" msid="77925734" hostid="261"></div> This was Amazon Prime Video’s first-ever micro-campaign that has led to 3 videos to be trending simultaneously on Youtube (<a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">Release Date Announcement</a>, <a href="https://www.youtube.com/watch?v=fUeyAItugv8">Fandom</a>, <a href="https://www.youtube.com/watch?v=5RB8-RmcveY">Mirzapur X Paatal Lok</a>). Mirzapur 2 Date Announcement Video (With 5.8M+ views) is trending on #1 since 08/24. <div type="image" title="mirzapur announcement" msid="77925714" hostid="261"></div> An Ode To Fandom of Mirzapur video (With 4.4M+ Views) trended at #2 on YouTube on 08/22. <div type="image" title="mirzapur ode to fandom" msid="77925704" hostid="261"></div> A Hype Mashup video of Mirzapur X PatalLok (with 1.4M views) trended on #12 on 08/24. Details about the industry – size, projections, etc Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment in India amounts to US$166m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 5.7%, resulting in a market volume of US$219m by 2023. The market’s largest segment is Video Streaming (SVoD) with a market volume of US$107m in 2018. Brand information: Produced by Excel Movies, comprising of a stellar cast like Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyendu Sharma Shweta Tripathi, Shriya Pilgaonkar, Harshita Gaur, Rasika Dugal, and others, Mirzapur is an Indian crime thriller web series. All episodes of the show were released on November 16, 2018 and the 1st Episode was exclusively available for free in order to attract Non-Prime Viewers.

Case Study: How Mirzapur series increased excitement around its season 2 announcement

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Manoj Bajpayee joins the league of on-screen lawyers like Pankaj Tripathi, Shriya Pilgaonkar & more

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Mirzapur 2 will release on October 23, says Amazon Prime Video

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Case Study: How Mirzapur series increased excitement around its season 2 announcement

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