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<ul><li><keyword id="9139921" type="UNKNOWN" weightage="20" keywordseo="Shemaroo-TV">Shemaroo TV</keyword> will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes. </li><li>The channel will go live on May 1.</li><li><keyword id="203890" type="COMPANY" weightage="20" keywordseo="Shemaroo-Entertainment">Shemaroo Entertainment</keyword> will market its new offering primarily on TV and Digital.</li></ul>Shemaroo Entertainment has announced the launch of a free-to-air (FTA) Hindi general entertainment channel, Shemaroo TV on May 1. Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will come up with a mix of originals and iconic shows, which will be consumed for the first time by a broad set of FTA audiences. The channel will be available to audiences on all major DTH operators and cable networks. Speaking about the company's entry into the TV segment, <keyword id="207966" type="PERSON" weightage="20" keywordseo="Hiren-Gada">Hiren Gada</keyword>, CEO, Shemaroo Entertainment said, "There is a large audience hungry for content on FTA channels. Its a largely under-served market and a huge demand for content. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences." While the current lockdown will mean Shemaroo will not be able to market the new offering in the usual manner, they are going big on TV and Digital. They will also partner with 'like-minded brands' spread across Digital, TV and media, shared <keyword id="32440" type="PERSON" weightage="20" keywordseo="rahul-mishra">Rahul Mishra</keyword> , Head Marketing and Communications, Shemaroo Entertainment. "The idea is to reach out to audiences through each other's strengths in this tough situation," added Mishra. <keyword id="276655" type="PERSON" weightage="20" keywordseo="Sandeep-Gupta">Sandeep Gupta</keyword>, COO - Broadcast Business, Shemaroo Entertainment added, "If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space."

Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV

<ul><li><keyword id="9139921" type="UNKNOWN" weightage="20" keywordseo="Shemaroo-TV">Shemaroo TV</keyword>, the flagship Hindi GEC from the house of <keyword id="203890" type="COMPANY" weightage="20" keywordseo="Shemaroo-Entertainment">Shemaroo Entertainment</keyword>, is launching an original TV show titled ‘<keyword id="10809040" type="UNKNOWN" weightage="20" keywordseo="jurm-aur-jazbaat">Jurm aur Jazbaat</keyword>.’ </li><li>We caught up with <keyword id="207966" type="PERSON" weightage="20" keywordseo="Hiren-Gada">Hiren Gada</keyword>, CEO, Shemaroo Entertainment to understand how it was all put together, walked us through the channel's journey so far and future of FTA channels in India. </li></ul>Shemaroo Entertainment launched a Free-to-Air (FTA) channel last year in the midst of the lockdown, when businesses were coming to a standstill. A company that has effectively adopted to technological changes and macro economic disruptions since the early 1970s, Shemaroo has been smoothly sailing through all waves of changes. As the lockdown eased and the country slowly started limping towards normalcy, Shemaroo TV was burning the midnight oil to put together an original series for its audience. Now, it is all set to foray into original TV series with a crime show titled ‘Jurm aur Jazbaat.’ The general entertainment content on Hindi TV channels largely revolves around domestic issues, mythology, historical personalities or desi love stories. OTT audiences, on the other hand, are a fan of thriller films, sci-fi or crime shows. However, Shemaroo has taken the OTT route for its TV channel with the launch of its first crime-based TV show. In the recent past, even courtroom sagas have become a huge hit on OTT platforms: Criminal Justice: Behind Closed Doors, Nail Polish, Illegal season 1, Your Honour and The Verdict – State vs Nanavati (2019) are proof. On why the TV channel chose crime as its debut genre, Hiren Gada, CEO, Shemaroo Entertainment, said, “We did a market research to identify what is trending, what are the consumers watching, what they aren't, etc. So we finalised various categories to work with. After deep-diving into the market research we conducted, we realised that the crime genre has a very good connect with the Free-To-Air audiences. What also strongly came out was the fact that there is emotion behind every crime. So, to simplify the name, we called it Jurm aur Jazbaat. Once we decided the route we wanted to take, we worked with a couple of production houses in terms of creating pilots, ramping up and then going into the production part. Parallely, because this was our first fresh and original programming, we wanted to have a very strong mentor, who can connect with the audience, create a great viewing experience for them and that's how we zeroed in on <keyword id="6360486" type="PERSON" weightage="20" keywordseo="Ronit-Roy">Ronit Roy</keyword>.” Journey so far Since the inception of Shemaroo TV last year, the channel wanted to offer a mix of original content, licensed content and existing content. However, due to the nation-wide lockdown, the channel had to put a pause on its production like everyone else. It did not stop the entertainment house from launching a new channel. It wanted to lay a strong foundation before launching its original content. “We had to revamp our whole process for two reasons. One was logistically, we were not in a position to shoot at that time. And secondly, advertisers' spends had also reduced. So, we decided at that time to focus on our existing library as well as fresh creations and acquired shows from Star like Devon ke Dev Mahadev, Jeet hui parai, Shor from Sahara, and we had our own movies and shows. The focus at that time was to establish the channel in terms of viewership, distribution, primarily marketing, viewership, programming, consumer connect. Many other things and milestones which we wanted to achieve before we launch an original,” shared Gada. Present and future of FTA channels in India Currently, as per Gada, not more than two FTA channels are creating original content and Jurm aur Jazbaat will help the channel carve a niche for itself. While Shemaroo had also launched its Marathi channel, MarathiBana and a lot of learnings from that experience went into the launch of Shemaroo TV, the latter was rolled out while working from home. It launched unique initiatives to pull in more viewers. Overwhelmed with the response the channel has seen so far, Gada said, “Given the fact that we are a GEC less than nine months old, we have seen very good response and viewer traction. In fact, we've done many contests where we could gauge consumer participation. We received a lot of very good messages from our audiences and they showered us with love. That has helped build the overall viewership. And obviously, the team's hard work has paid off too.” It has also seen a good response from the top FTA advertisers. “I'm sure that a very strong connect with the core Shemaroo brand and being part of this ecosystem for decades, has played its strong part as a strong beautiful partner, given the challenge that overall advertiser revenue and spends have gone through, in the last year. We are part of that same trend but the fact that we have seen very good acceptance borne out by the fact that all the top spenders on the FTA space, most of them are already present on both our channels. We keep adding more brands and new categories as we move forward,” added Gada. This year, with the economy coming back on track, Shemaroo is expecting to see more advertisers on-board who cater to rural and Tier II and III audiences. Gada said, “With the economy back on track, and companies launching more and more products, good agriculture output with a good monsoon, the rural economy has done exceedingly well. With this, a lot more categories are now willing to participate on the FTA platform, because they are all seeing more consumption coming from these pockets. Over the next few years, as per capita income of the country grows, more and more categories of consumption will open up for these audiences. That will bring in many more categories into the FTA space. And I think that’s really the exciting part in the next three to five years. This is a segment which has been underserved as far as television is concerned and as far as products are concerned. In the next three to five years, this situation is bound to get corrected.” After measuring the response of its fresh content, Shemaroo is planning to launch more original content and simultaneously, keep acquiring popular series and films to be able to cater to a large audience. Sharing his plan for this year, Gada said, “We are going to take it one step at a time. We definitely have more originals lined up. The fact is that there's just two channels, which are offering fresh programming or original content. We are upping the game for ourselves at a certain level and that's going to be a continuous process for us, because that's how we plan to keep up our audiences loyal to us and keep coming back to us as we keep launching new offers for our viewers.”

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo

<ul><li><keyword id="203890" type="COMPANY" weightage="20" keywordseo="Shemaroo-Entertainment">Shemaroo Entertainment</keyword> has ventured into the broadcast space with the launch of a Hindi free-to-air GEC, <keyword id="9139921" type="UNKNOWN" weightage="20" keywordseo="Shemaroo-TV">Shemaroo TV</keyword>.</li><li>The channel will give the audience a combination of freshly brewed content as well as acquired content that has so far been available only on paid channels.</li><li><keyword id="207966" type="PERSON" weightage="20" keywordseo="Hiren-Gada">Hiren Gada</keyword>, CEO, Shemaroo Entertainment speaks to us about how the organization succeeded in launching a TV channel in the midst of the lockdown, and its marketing strategy going ahead. </li></ul>Shemaroo has managed to pull off a brave feat, it has launched a free-to-air (FTA) general entertainment TV channel, in the midst of a national lockdown, when most players are cutting spends and cancelling or postponing big-ticket launches, events and projects. Going live today, Shemaroo TV is aimed at catering to the under-served FTA category, giving the audience a combination of freshly brewed content as well as acquired content that has so far been available on paid channels. The launch comes at a time when most of us are stuck at our homes and television viewership is at an all-time high. Considering the adverse times we are living in right now, we thought it would be interesting to know what went behind Shemaroo’s TV channel launch and Hiren Gada, CEO, Shemaroo Entertainment let us in on their strategy. Work on the channel launch had started close to 8 months back when the company mapped the ecosystem, exploring the opportunities available. Around October it was decided that they wanted to operate in the FTA space. The process behind the launch Earlier this year, Shemaroo also launched its Marathi channel, Marathibana and a lot of learnings from that experience went into the launch of Shemaroo TV, shared Gada. Shemaroo had also simultaneously been working on the content side of things for the Hindi channel. “Since we started work almost 7-8 months ago, we were in a state of quasi-readiness even before the lockdown. Our content strategy was already in place. However, eventually putting everything together was a huge task and I would like to thank our team who in a way are our warriors who put everything together, in spite of everything. There was a lot of remote working involved around how do we ingest the content, around programming, the channel identity elements and a lot of the technical aspects too. A lot of work happened off-site. But there was a small set of people that managed to be in office for the ingestion of the content, which was the most important link,” shared Gada. The limitations (and opportunities) of launching during a pandemic The lockdown has led to the OOH and experiential industry also witnessing a complete shutdown. Spending on the Print medium is also largely muted. And when one has to organize a launch, these are the three primary mediums that organizations rely on. So how challenging has marketing been for the organization during the lockdown? “Its been both a challenge and an opportunity. We are missing out on a few key media that would ideally have been a part of the launch campaign. However, since people have been indoors, they are spending a substantially higher amount of time on television and digital. That opens up the digital and TV marketing aspects significantly,” explained Gada. Shemaroo will be largely using these two mediums to connect with audiences, letting them know about the new channel. Gada believes that due to their strong presence on digital, the medium could be their strength. “We will also be running a whole lot of campaigns on various mediums, including social media,” he added. Looking at the brighter side of the lockdown, Gada also said that this is a time when people are far more open to experimentation and sampling. “During normal times, people are hooked on to their daily soaps and to make people move t a different channel is a challenge. But now, the opportunity to get people to sample a new offering is significantly higher,” he explained. From the advertiser’s perspective While the FTA space is driven by advertising, brands at this moment are cutting down on spends. Shemaroo doesn’t have advertisers on board right now but the conversations with marketers have been positive, shared Gada. “Fundamentally, advertising follows viewership. So it doesn’t matter if you’re a new channel or an already-existing one. There may be some relationships and legacy deals in place but today, TV advertising has become much more scientific. When we mapped the FTA space post the new tariff order, we realized there’s a natural opportunity opening in the space to capture a considerable share of the estimated Rs 2,500 crore FTA advertising market. Also, with leading broadcasters pulling out from Free Dish, Rs 1,000 crore of advertising opportunity opened and was potentially available for existing and new channels in the FTA space. Also, there’s a severe shortage of content in both the <keyword id="874299" type="UNKNOWN" weightage="20" keywordseo="Hindi-GEC">Hindi GEC</keyword> and Marathi market. This means that while the eyeballs and mediums are in place, the vehicle is not there for the advertisers. And this was the sense we got from many of the agencies and brands we spoke to. We understand that in the ultra short-term, there’s a dip in ad spends, but once the lockdown opens, to a reasonable extent, we should be bouncing back reasonably well because ultimately India is a consumer and consumption-based economy where brand-building is very important and TV is the biggest medium to build any brand today,” shared Gada. Shemaroo’s focus for the next 2-3 months would be to increase consumption and get consumers hooked on to their content. “We believe the monetization is 2-3 months away as we get the entire process of capturing ratings in place. In the meantime, we will build our viewership and get more and more people to sample our channel,” he added. Launching today, the channel will be available on all major DTH operators and cable networks.

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown

<ul><li><keyword id="149966" type="COMPANY" weightage="20" keywordseo="IAMAI">IAMAI</keyword> has announced the adoption of a comprehensive implementation toolkit in furtherance to the Universal Self-Regulation Code for Online Curated Content Providers.</li><li>The Code has been adopted by seventeen (17) leading Online Curated Content Providers in India. </li><li>The present set of signatories include <keyword id="6245082" type="COMPANY" weightage="20" keywordseo="ZEE5">ZEE5</keyword>, Viacom 18 (Voot), Disney+ Hotstar, <keyword id="2976376" type="PERSON" weightage="20" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword>, <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, SonyLiv, <keyword id="2214311" type="PERSON" weightage="20" keywordseo="Mx-player">MX Player</keyword>, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Aha and Lionsgate Play. </li><li>The Tool Kit is effective from 10 February 2021.</li></ul>The Internet and Mobile Association of India (IAMAI) has announced the adoption of a comprehensive Implementation Toolkit (Tool Kit) which is in furtherance to the Universal Self-Regulation Code ('Code') for Online Curated Content Providers (OCCP) that was put in motion on September 4, 2020. The core purpose of this Tool Kit is to provide for procedures to effectuate the various provisions of the Code; assist the signatories in fulfilling their commitments and responsibilities as set out in the Code; and to achieve effective self-regulation goals as envisioned by the signatories in the Code. Importantly, the effort of the Signatories, through this Tool Kit, is to also address feedback received from Ministry of Information and Broadcasting inter-alia, on the issues of conflict of interest and prohibited content. The Code has been adopted by seventeen (17) leading Online Curated Content Providers in India. The present set of signatories include ZEE5, Viacom 18 (Voot), Disney+ Hotstar, Amazon Prime Video, Netflix, SonyLiv, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Aha and Lionsgate Play. The Tool Kit is effective from 10 February 2021. The all-inclusive 'Implementation Toolkit' will assist signatories in seamless transition to self-regulation and guide them on various dimensions like: Relevant laws of the land which will be adhered to by the signatories: <ul><li>Fair and transparent functioning of the grievance redressal mechanism, with escalation to an Advisory Panel with independent members</li><li>Training programs for creative and legal teams of OCCPs to enhance the knowledge and nuances of laws that govern content</li><li>Awareness programs for consumers to help increase understanding and use of age rating, content descriptor &amp; parental controls</li><li>Implementation of a detailed audit and compliance mechanism</li></ul> Amit Goenka, Chair, Digital Entertainment Committee, IAMAI said, “The Universal Self-Regulation Code, which is signed by the Country’s top video streaming services marks a watershed moment in the history of the online streaming industry. Today, with the adoption of ‘Implementation Toolkit’, it further strengthens our (OCCPs) commitment to augment consumer empowerment and creative excellence for the Indian entertainment industry to grow multifold. This Tool Kit amplifies all the critical points that were addressed in the Code signed last year and aims to address feedback received from the Ministry of Information and Broadcasting, particularly on strengthening the grievance redressal mechanism. It further sets out clear tentpoles that the OCCPs need to undertake to achieve a common goal of entertaining millions of Indians responsibly.” Furthermore, IAMAI will constitute first of its kind ‘IAMAI Secretariat for the Code’ comprising of representatives of the signatories to the Code and IAMAI which will administer the implementation of the Code and the Toolkit. IAMAI aims to develop a process to seek periodic updates from the Signatories regarding their progress with respect to compliance with the provisions of the Code.

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit

New Delhi, June 5 (IANS) Chinese technology brand OnePlus on Friday launched a new dedicated Amazon Prime Video section on Oxygen Play platform for its TVs. The launch of this new feature on OnePlus TV's Oxygen Play further aims to enhance the overall user experience provided by the company on both OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Pro, the company said in a statement. "With this feature new and existing OnePlus TV users will now be able to directly view popular movies and series exclusively from Amazon Prime Video Library through an integrated channel on Oxygen Play," said OnePlus. As an add-on benefit, OnePlus users can easily access a variety of carefully curated content from Prime Video's extensive library without having to scroll through at length. OnePlus TV has already partnered with prominent names such as Netflix, Spotify, ZEE5, Voot, SonyLIV, EROS Now, Hungama, MX Player, ShemarooMe and JioSaavn. The OnePlus TV starts at Rs 69,900 and is currently available for purchase on Amazon.in and retail outlets. --IANS wh/na

OnePlus TV brings dedicated Amazon Prime Video section to Oxygen Play

<ul><li>After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, <keyword id="2810265" type="PERSON" weightage="20" keywordseo="ott-players">OTT players</keyword> are also using their old content. </li><li>For the first time in history, to overcome the restrictions and market their content in the best way possible, OTT players have tied up with TV channels to push their content. </li></ul>After Doordarshan brought back its two epics, Ramayan and Mahabharat, Star TV and Sony followed the trend and is taking us back to the golden era by rerunning some old shows like Sarabhai VS Sarabhai, Khichdi, CID, and Aahat respectively. Now owing to the fact that production has been stalled till the lockdown is lifted, OTT platforms are taking a similar route. While ShemarooMe is premiering Bollywood movies every Friday, it has also seen a huge jump in people watching classic movies. “There is a lot of experimentation happening right now -- the audience is actually going back and watching blockbuster movies from the past such as Jaane Bhi Do Yaaron or older shows like Nukkad. And it’s been consumed by the younger generation too. So, that's opening up a new set of content for a new set of audience who have not been exposed to it till now. And that's sort of interesting for us as a platform to wait and watch,” shares Rahul Mishra, Head Marketing and Communications, Shemaroo Entertainment. <keyword id="4241922" type="PERSON" weightage="20" keywordseo="ALTBalaji">ALTBalaji</keyword>, on the other hand, which already has a huge library of content, is also considering bringing back a few of its classic, much-loved serials. Moreover they are also in talks with other platforms for content syndications, to broaden their content offering. “We are utilising this time to do business syndications, we did one with ZEE. We are also utilising our vast content library and queuing up our originals ready,” said Divya Dixit, SVP, Marketing, Analytics &amp; Direct Revenue, ALTBalaji. <keyword id="7444876" type="UNKNOWN" weightage="20" keywordseo="Discovery-Plus">Discovery Plus</keyword> is also leveraging its global partnerships to help consumers stay indoors and stream the outdoors. To stay relevant in today’s environment, they have lined up COVID-19 documentaries. “Discovery has a lot of content that hasn’t been exposed to Indian audience. We have a strong global library to sustain for a long period of time. For us, it’s a mix of marquee specials, global library and partnership content. We already had a couple of pieces ready on Coronavirus, we are trying to stay relevant as we can,” said Issac John, Business Head – Digital (South Asia), Discovery. Moreover, with gaming seeing a spike across the world, platforms like <keyword id="2214311" type="ORGANIZATION" weightage="20" keywordseo="Mx-player">MX Player</keyword>, that had recently introduced gaming on its platform, has an edge as people are on the lookout for different modes of entertainment. “We introduced gaming about 8-10 weeks back and in the last five weeks, it has seen a 4X surge in engagement. And we are using that inventory available on our platform to cross promote our own shows. In terms of the number of games played by one user and the time spent by that user on the gaming tab is actually something that we didn't expect and we are actually using that to cross promote our own shows,” said Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player. He also shared that MX Player has recently inked a content deal with Sony Pictures Television and Paramount. “We are the first Indian AVOD platform to have struck such a deal with an international studio.” Tough times are pushing marketers to come up with creative ways to sell their content. Disney+ Hotstar original series Hostages is now airing on Disney-owned TV channel Star Plus. For the first time in history, OTT content is broadcasted on a TV channel. ALTBalaji has also partnered with ZEEL to broadcast its originals such as Kehne Ko Humsafar Hain, Baarish, Karrle Tu Bhi Mohabbat. Joshi says, “While this integration has happened at an unfortunate time, it will help the OTT players embark on a collaborative journey rather than an either-or strategy, which we have always been speaking about.”

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown

Recently, Society Tea launched a new campaign ‘Masala Nahi Toh Mazaa Nahi’. Conceptualized by Ogilvy, the campaign revolves around every Indian’s love for cinema and chai. Riding on the strategy of this campaign, Shemaroo Entertainment tactically took over a Society Tea outdoor in Mumbai with a campaign of its own. The Shemaroo Outdoor goes on to agree with Society Tea outdoor to say, ‘Toh masala chai ke saath ek masala movie ho jaye?’. While this campaign between Society and Shemaroo was more like a friendly reply, there have many numerous instances where brands have taken on each other. <keyword id="25952" type="CITY" weightage="20" keywordseo="Mercedes-Benz">Mercedes-Benz</keyword> CEO Dieter Zetsche retired from his post recently, after leading the car manufacturer for 12 years. And while the world spoke about Zetsche’s stepping down, an ad spot by BMW, paying tribute to Zetsche went viral. BMW released a video, bidding farewell to Zetsche, which people might argue is a very nice gesture. The ‘heartwarming’ ad sports a Zetsche look-alike who is seen saying goodbye to colleagues at Mercedes-Benz, returning his ID and then seen leaving for home. The ad ends by saying, ‘Thank you, Dieter Zetsche, for so many years of inspiring competition.’ However, BMW brilliantly adds itself to the spot when they show the character zooming off in a BMW car with the words ‘Free at last’ on the screen, in the last frame seconds of the ad. The ad ticked all the right boxes, it felt like a genuinely heartfelt tribute, while also being smart advertising. However, while people initially lauded BMW for being humble and raising a toast to the CEO of a rival brand, many others later pointed out that the last shot, where Zetsche is seen driving out in a flashy BMW car makes the ad cheeky and not really as heartfelt as most people were making it out to be. <div type="Youtube" id="9rx7-ec0p0A" title="Retirement is about exploring your wide open future." thumbUrl="https://i.ytimg.com/vi/9rx7-ec0p0A/mqdefault.jpg"></div>
 <keyword id="1440186" type="PERSON" weightage="20" keywordseo="competitive-marketing">Competitive marketing</keyword> isn’t really a new phenomenon. For years, rival brands have engaged in guerilla advertising, calling each other out and pulling each other down, in an attempt at achieving one-upmanship. For consumers, it is entertainment, where competing brands end up engaging in pun wars, which can be very witty at most times. Closer home, we came across a few examples of competitive marketing when smartphone manufacturer Xiaomi took a dig at rival brand OnePlus. OnePlus has been putting in some big bucks to promote its latest offering OnePlus 7. It recently roped in Hollywood actor Robert Downey Junior as its face and has been marketing its new phone aggressively. Looking at this as an opportunity, Xiaomi came up with an OOH campaign and placed it right beside OnePlus hoardings with the punchline, ‘Starkly Superior To The Lastest One’, clearly taking a dig at OnePlus. The images were tweeted by Xiaomi India Head, Manu Kumar Jain, and the Twitterverse was quick to notice this, which were shared across platforms widely. <div type="twitter" handle="manukumarjain" handlename="Manu Kumar Jain" image="http://pbs.twimg.com/profile_images/1097747771208040448/8ds587oq_normal.jpg" favoritecount="6767" retweetcount="792" status="&quot;Starkly superior to the latest one!&quot; +1 if you liked these punny ads! 🤓😁 #RedmiK20 and #RedmiK20Pro coming soon!… https://t.co/EVejqmkGRW" createdat="1559458989000" id="1135079389446647811"></div>
 About a month back, Oven Story came up with a series of videos where they promoted their pizza offerings while also poking fun at some of its well-established rivals like Pizza Hut and Domino’s. <div type="Youtube" id="01lS-9YAtqs" title="Oven Story Pizza, ye to #NextLevelCheese hai! III 40sec" thumbUrl="https://i.ytimg.com/vi/01lS-9YAtqs/mqdefault.jpg"></div>
 European lager beer brand Beck’s Ice too launched a digital film that took a direct dig at competitor Kingfisher, the ad implied that its competitor’s beer was not as smooth as Beck’s Ice. <keyword id="33542" type="COMPANY" weightage="20" keywordseo="Burger-King">Burger King</keyword> recently also took its competitive advertising to a different level when it launched an Augmented Reality campaign where it asked people to ‘burn’ its competitor’s ads, and get a Whopper in exchange. <div type="twitter" handle="Ogilvy" handlename="Ogilvy" image="http://pbs.twimg.com/profile_images/1134818095279878146/uHppwvz7_normal.png" favoritecount="4482" retweetcount="4543" status="Title: Burn That Ad Client: Burger King Agency: @DAVID_SaoPaulo_ For their latest campaign, Burger King entices cu… https://t.co/HZSysvXWMs" createdat="1553090752000" id="1108369063951126528"></div>
 In the past too, we have seen some big brands engaging in competitive marketing. Who can forget the Cola wars in India in the 90’s? Or the campaign where Times of India came out with a video, pulling the Hindu down while launching in Chennai, which was dominated by the Hindu. The Hindu also later came out with a campaign titled, ‘Stay Ahead With The Hindu’. Both the campaigns were widely spoken about, despite it being before the time of social media. <div type="Youtube" id="_-qUnFZa6PM" title="TOI CHENNAI EDITION WAKE UP!" thumbUrl="https://i.ytimg.com/vi/_-qUnFZa6PM/mqdefault.jpg"></div>
 <div type="Youtube" id="OT3xeaWVINA" title="Stay ahead with THE HINDU" thumbUrl="https://i.ytimg.com/vi/OT3xeaWVINA/mqdefault.jpg"></div>
 Competitive marketing has an obvious advantage. It makes people sit up and notice. In the age of social media, anything that is a little different from regular communications generates a lot of chatter. Speaking about how brands can stand to gain, <keyword id="873832" type="PERSON" weightage="20" keywordseo="Saurabh-Uboweja">Saurabh Uboweja</keyword> Chief Executive Officer Brands of Desire management consulting firm says, “Competitive marketing is a powerful tool if used intelligently. It brings unforced attention, creates dialogue around your brand and establishes your superiority over your adversary.” Since the advent of social media, coming up with campaigns like this has also become common because a lot can be said in just one post. This also makes it cost-effective. Says N Chandramouli, CEO, TRA, “Guerrilla marketing or competitive advertising is usually low cost and usually piggybacks on a larger advertising campaign. It’s like a judo move, where you use the weight of the opponent against them. It becomes good conversation, and is usually remembered for a long time.” He further adds, “If done well, ads like this can be extremely effective. It brings the competing brand into the consumer consciousness, if it is well executed.” However, many also believe it is a double edged sword. Adds Uboweja, “It is sometimes confused with plain or crass sloganeering and may backfire as a result, making a brand appear desperate for attention.” Agreeing to Uboweja, Karthik Srinivasan, Independent Brand Strategist says, “Brands need to be very careful while coming up with campaigns like this. Campaigns go viral when they evoke a strong emotion in viewers, that emotion can be positive, negative, humor or disgust.” Sharing an example when two brands engaged in competitive advertising, while not putting each other down, Srinivasan says, “When Boeing turned 100 back in 2016, Airbus came up with a video thanking the former for the healthy competition. Similarly, Boeing came up with a video to wish Airbus a happy 50th birthday. In both the cases, the brands kept the snide-ness at the minimal. However, that also meant these videos were not as widely shared as the others.” <div type="Youtube" id="xWaTjYpczKQ" title="One thing to say to Boeing" thumbUrl="https://i.ytimg.com/vi/xWaTjYpczKQ/mqdefault.jpg"></div>
 <div type="Youtube" id="5j3ob0CfH9I" title="Airbus, We're Glad You're Here" thumbUrl="https://i.ytimg.com/vi/5j3ob0CfH9I/mqdefault.jpg"></div>
 While brands do capture a lot of eyeballs for campaigns like these, they can also face a backlash, making it critical for brands to be very careful. Srinivasan explains, “People only share content like this when they feel strongly. And it’s not a very good idea to do that on a back of a strong negative emotion. In case of Xiaomi, they pulled OnePlus’ legs but the next time they fall short in some regard, people will pull Xiaomi down too. Brand need to realize that a piece of communication can also evoke a positive emotion and such creatives can also do well with consumers, if the campaigns are executed well.”

Does Competitive Marketing Still Work For Brands?

Mumbai, June 22 2020: The curated streaming service MUBI has announced that it will be bringing over 200 new Indian films, including titles from acclaimed experimental director Amit Dutta to its <keyword id="7908455" type="UNKNOWN" weightage="20" keywordseo="MUBI-India">MUBI INDIA</keyword> channel starting next month. Partnerships with local distributors including AP International, FilmKaravan, GoQuest, Matra Publications, NFDC, Niv Arts, Shemaroo and Vista India will expand MUBI INDIA’s line-up of new and classic regional cinema to show more films in Tamil, Malayalam, Bengali, Telugu, Kannada, Gujarati and other languages to truly represent the diversity of filmmaker talent across India. A collaboration with one of India’s most prolific directors, Amit Dutta, will see the filmmaker’s acclaimed library of films start showing on MUBI in July. His award-winning work has previously been screened at festivals and cultural organisations worldwide, but has never been made widely available, making MUBI the first-ever platform to show his films online. The intoxicating NAINSUKH (2010) will start showing on July 18, followed by the world premiere of his latest film WITTGENSTEIN PLAYS CHESS WITH MARCEL DUCHAMP OR HOW NOT TO DO PHILOSOPHY (2020) on July 19. Additional selections include SAATVIN SAIR (2013), MUSEUM OF IMAGINATION (2012), and CHITRASHALA (2015). Other upcoming highlights will include a collection of Tamil films from AP International including, VAAZHKAI (A.V. Meiyappan, 1949), POKKIRI RAJA (S. P. Muthuraman,1982), ALAIPAYUTHEY (Mani Ratnam, 2000) and BOW BOW (S Pradeep Kilikar, 2019), as well as Malayalam films ADAMINTE MAKAN ABU (Salim Ahamed, 2011), and CITY OF GOD (Lijo Jose Pellissery, 2011). MUBI will also show Kabir Singh Chowdhry's MEHSAMPUR (2018) next month, and Shazia Iqbal's acclaimed short film BEBAAK (2019) in August. Sanal Kumar Sasidharan’s S DURGA (2017) from Niv Arts will also be coming to MUBI soon, along with three other features from the director including his debut film ORAALPPOKKAM (2014). Other highlights hand-picked by MUBI’s curators include PAKEEZAH (Kamal Amrohi, 1972) and AAKROSH (Govind Nihalani, 1980) from Shemaroo’s library, CELLULOID MAN (Shivendra Singh Dungarpur, 2012) from Vista India, AAKALER SANDHANE (Mrinal Sen, 1980) from GoQuest and MISS LOVELY (Ashim Ahluwalia, 2012) and I.D (Kamal K. M, 2012) from FilmKaravan. Svetlana Naudiyal, Director of Content for MUBI INDIA said: “One of our key goals is to consistently put a spotlight on the diversity of Indian Cinema—the multitude of narratives, forms, and languages. Showing Amit Dutta’s ingenious work on MUBI is a dream for us, and we’re incredibly excited to begin a special dedicated to his films next month. We are also thrilled to take a significant step in language diversity on MUBI INDIA with our upcoming long-term focus on Tamil and Malayalam cinema.” Recent highlights on MUBI INDIA include KUSH (Shubhashish Bhutiani, 2013), SIVAPURANAM (Arun Karthick, 2016) and GAMAK GHAR (Achal Mishra, 2019), which was the top viewed title on the film channel for five weeks running. In addition to working directly with many other independent filmmakers and studios, MUBI has previously signed deals with other major distribution partners in India including Sony Pictures Television India, Impact Films, PVR Pictures, and Ultra Media. MUBI also partnered with PVR Cinemas to launch its cinema-going initiative MUBI GO in India in November 2019. For further information please contact: press@mubi.com About MUBI MUBI is a curated streaming service. An ever-changing collection of hand-picked films. From new directors to award-winners. From everywhere on earth. Beautiful, interesting, incredible movies — a new one, every single day. Always chosen by us. MUBI is available to watch in 190 countries, and the films we pick are guided by local cultures and cinema. We are the world’s biggest community of film-lovers, with over 10 million members around the globe. You can stream or download all our movies, anytime. On any screen or device, anywhere. And you’ll never see a single ad on MUBI. Ever. Subscription plans are INR 499 a month or INR 4,788 for 12 months. MUBI is available on the web, Amazon Fire TV, Hisense, LG, Sony and Samsung Smart TVs, as well as on mobile devices including iPad, iPhone and Android. MUBI has offices in London, New York, Kuala Lumpur, and Mumbai. Disclaimer: Business Insider India and Mubi India both are partners in Times Bridge in India.

MUBI unveils huge selection of local language cinema coming to MUBI INDIA, including films in Tamil, Malayalam and Bengali

<ul><li><keyword id="51758" type="COMPANY" weightage="20" keywordseo="Dish-TV">Dish TV</keyword>’s share price is currently locked at the 20% upper circuit.</li><li>Shares of the direct-to-home (DTH) service provider have gained over 66% in May alone.</li><li>Earlier last week, lenders of Dish TV invoked their pledge and sold over 5 crore shares in the open market.</li></ul><keyword id="6426538" type="UNKNOWN" weightage="20" keywordseo="Dish-TV-share-price">Dish TV share price</keyword> has hit the 20% upper circuit today, resulting in a price freeze for today. This comes after the lenders of the broadcast satellite service provider <a href="https://economictimes.indiatimes.com/markets/stocks/news/dish-tv-lenders-invoke-pledged-shares-sell-5-11-crore-shares-in-open-market/articleshow/82730868.cms">sold</a> over 5 crore shares in the open market last week. A month ago, former chairman of Zee Entertainment Enterprises Subhash Chandra revealed that he doesn’t own any stake in the direct-to-home (DTH) company. Apart from this, he also stated that he doesn’t have any management control of the company. <div type="image" title="Dish TV 01_04_20 to 25_05_21." msid="82938191" hostid="261" caption="&amp;lt;p&amp;gt;Dish TV share price since April this year&amp;lt;/p&amp;gt;"></div> Since the end of April, Dish TV’s shares have surged by over 66%, adding over ₹940 crore to investor wealth. But that’s not all – over the last one year, investors of Dish TV have seen their wealth increase from a little over ₹652 crore to ₹2,366 crore now. Since the <keyword id="1367150" type="PERSON" weightage="20" keywordseo="Dish-TV-stock">Dish TV stock</keyword> is locked at an upper circuit now, the price cannot go up any further today. However, sellers who want to book profits can still do so by selling at a slightly lower price. <cmsannotation type="cmsannotation" annotationid="Dish TV not the only stock to hit the 20% upper circuit today" comment="subhead" text="Dish TV not the only stock to hit the 20% upper circuit today">Dish TV not the only stock to hit the 20% upper circuit today</cmsannotation> Despite some volatility in the market and today’s gains being wiped out in the last two hours of trading, there are other stocks that have done well. Barbeque Nation, for instance, hit the 20% upper circuit before sellers came in at lower prices to book profits. Other shares locked at the 20% upper circuit include Hindustan Media, Coffee Day Enterprises, Shemaroo Entertainment, Schneider Electric Infrastructure, and Raj Television. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/barbeque-nations-share-price-jumps-20-trading-halts-as-upper-circuit-gets-hit/articleshow/82933919.cms">Barbeque Nation's share price jumps 20% and gets locked in upper circuit</a> <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-says-it-will-wait-for-the-indian-government-to-pass-the-personal-data-protection-law-before-limiting-features/articleshow/82931362.cms">WhatsApp says it will wait for the Indian government to pass the Personal Data Protection law before limiting features</a>

Dish TV shares hit the 20% upper circuit a week after lenders sell over 5 crore shares in the open market

<ul><li><keyword id="12509524" type="General" weightage="20" keywordseo="ormax-brand-monitor" source="Orion">Ormax Brand Monitor</keyword> will track the performance of 16 <keyword id="5293670" type="General" weightage="20" keywordseo="ott-platforms" source="Orion">OTT platforms</keyword> every month using audience research.</li><li>OBM will report the performance of each brand on key brand variables such as Top-of-Mind Awareness, Unaided Awareness, Total Awareness, Brand Preference and <keyword id="12509523" type="General" weightage="20" keywordseo="ormax-brand-rating" source="Orion">Ormax Brand Rating</keyword> (a measure of Brand Satisfaction).</li></ul>Media consulting firm <keyword id="809814" type="General" weightage="20" keywordseo="ormax-media" source="Orion">Ormax Media</keyword> has announced the launch of an OTT Brand Health Tracking Tool called Ormax Brand Monitor (OBM). The tool is based on syndicated research conducted every month among SVOD &amp; AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures. OBM is currently tracking the following 16 national platforms in India (in alphabetical order): ALT Balaji, Amazon Prime Video, Discovery+, Disney+ Hotstar, Eros Now, Hungama Play, Jio (TV/ Cinema), Lionsgate Play, MX Player, Netflix, ShemarooMe, Sony LIV, Ullu, Voot, YouTube and ZEE5. New platforms will be added when they are launched. Regional platforms can avail a customised version of OBM for their respective markets. Speaking about Ormax Brand Monitor, <keyword id="161338" type="General" weightage="20" keywordseo="shailesh-kapoor" source="Orion">Shailesh Kapoor</keyword>, Founder &amp; CEO, Ormax Media said: “The Indian OTT market has seen rapid growth over the last two years. An estimated 353 Million Indians are watching digital videos every month, of which 110 Million have access to paid content. In a rapidly-evolving environment, keeping a check on the brand’s health carries immense value. Platforms that can build strong brands over the next 12-24 months will reap the benefits for many years to come. OBM is an industry-wide syndicated tool that allows brands to assess their brand’s equity, both positive and negative, every month, and take corrective action via marketing and content production &amp; acquisition”. Every month, OBM will report the performance of each brand on key brand variables such as Top-of-Mind Awareness, Unaided Awareness, Total Awareness, Brand Preference and Ormax Brand Rating (a measure of Brand Satisfaction). Additionally, the track will cover two new parameters every month, such as quality of UX/UI, genre performance of brands and social media visibility, among others. Subscribers will get access to brand performance by key demographic segments, such as gender, age, markets and audience type (SVOD vs. AVOD). The first Ormax Brand Monitor report, based on audience research conducted in October 2021, is now available for subscription.

Ormax Media launches monthly OTT brand health tracking tool

<ul><li>The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson and six members.</li><li>The GRB will oversee and ensure the alignment and adherence to the <keyword id="184398" type="COMPANY" weightage="20" keywordseo="code-of-ethics">Code of Ethics</keyword>.</li></ul>The <keyword id="128625" type="COMPANY" weightage="20" keywordseo="Internet-and-Mobile-Association-of-India">Internet and Mobile Association of India</keyword> (<keyword id="149966" type="COMPANY" weightage="20" keywordseo="IAMAI">IAMAI</keyword>) today announced the formation of the Digital Publishers Content Grievances Council (DPCGC). Over the past two years, IAMAI has worked collectively with its members towards establishing a self-regulatory and grievance redressal framework for Online Curated Content [OCC] Publishers. In light of the <keyword id="6363148" type="COMPANY" weightage="20" keywordseo="information-technology">Information Technology</keyword> (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, IAMAI is establishing the DPCGC as the Level-II Self-Regulatory Body for publishers of OCC as required under Rule 12, with the intent to empower consumers to make informed viewing choices. The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson and six members. The GRB will be chaired by a retired Supreme Court/High Court judge and the members would comprise eminent persons from the media and entertainment industry, experts from various fields including child rights, minority rights, and media law. The GRB will oversee and ensure the alignment and adherence to the Code of Ethics by the OCCP Council members, provide guidance to entities on Code of Ethics, address grievances that have not been resolved by the publisher within 15 days and hear grievances/appeals filed by the complainant(s). Subho Ray, President, Internet and <keyword id="592650" type="COMPANY" weightage="20" keywordseo="Mobile-Association-of-India">Mobile Association of India</keyword>, said, “IAMAI and members of the DPCGC are deeply committed to protecting consumer rights and empowering consumers with the right tools to make informed decisions, as well as have their grievances addressed. The formation of this body is an important step towards consumer choice, as more and more people are viewing content online.” IAMAI has notified the <keyword id="82970" type="COMPANY" weightage="20" keywordseo="Ministry-of-Information-and-Broadcasting">Ministry of Information and Broadcasting</keyword> that they are in the process of forming the DPCGC and has also shared a list of publishers who have confirmed to be members of the Council. So far, IAMAI has received confirmation from 10 publishers, including 1.) Alt Balaji 2.) Amazon Prime Video 3.) Arha Media 4.) Firework 5.) Hoichoi 6.) Hungama 7.) Lionsgate Play 8.) MX Player 9.) Netflix and 10) Shemaroo. IAMAI is also awaiting confirmation from several other such digital publishers. The creation of Digital Publishers Content Grievances Council (DPCGC) is a significant step in ensuring that publishers of OCC are compliant with IT rules 2021. The Digital Publishers Content Grievances Council will serve as a transparent and open channel to effectively address consumer grievances. As part of the process to be compliant, this newly formed body is an important step towards consumer empowerment and choice.

IAMAI announces formation of Digital Publisher Content Grievances Council

<ul><li><keyword id="17816462" type="General" weightage="80" keywordseo="Tata-Play-Binge" source="Denny">Tata Play Binge</keyword> is now available for non-DTH users as well. </li><li>The <keyword id="17816463" type="General" weightage="80" keywordseo="OTT-aggregator" source="Denny">OTT aggregator</keyword> offers access to up to 27 applications with one subscription. </li><li>Tata Play Binge offers monthly <keyword id="17816464" type="General" weightage="80" keywordseo="subscription-plans" source="Denny">subscription plans</keyword> starting at INR 249 per month. </li></ul>Tata Play Binge has said that it has become the biggest over-the-top or OTT aggregator platform in India, offering users access to 27 platforms at once. Keeping with the times, the Tata Play Binge service has now been available to all users and there is no requirement of having a DTH connection from the company. Tata Play Binge says that a single subscription offers access to 27 national, international and regional applications in 13 languages, including Disney+ Hotstar, ZEE5 and SonyLIV on mobile, desktop and television. If one subscribes to Tata Play Binge, one doesn’t have to take individual subscriptions to OTT platforms. The company’s plans allow up to four users to use the application at once to stream their favourite content. "Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT,” said Harit Nagpal, managing director and chief executive officer, Tata Play. Tata Play Bing subscription The Tata Play Binge subscription is available in two plans – Mega – The Mega plan is priced at INR 349 per month and offers access to all 27 applications and supports <keyword id="17816465" type="General" weightage="80" keywordseo="streaming" source="Denny">streaming</keyword> on four devices at once. Super – The Super Plan offers access to 22 applications for INR 249 a month. This plan also supports streaming on four devices at once. Tata Play Binge applications <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+ Hotstar </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sun NXT </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hungama Play </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sony LIV </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ReelDrama </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Eros Now </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ZEE5 </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Voot Kids </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ShemarooMe </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jio Cinema </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chaupal </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Curiosity Stream (Mega) </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hallmark </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Namma Flix </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">EPIC ON </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MX Player </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Planet Marathi </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Travelxp </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lionsgate Play (Mega) </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">manoramaMAX </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DocuBay </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aha </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Koode </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ShortsTV (Mega) </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">VROTT </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarang Plus </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gaming </td></tr></tbody></table> Tata Play Binge launches campaign Meanwhile, Tata Play Binge has launched a campaign, Bachcha Bachcha Janta Hai, with <keyword id="17816466" type="General" weightage="80" keywordseo="Saif-Ali-Khan" source="Denny">Saif Ali Khan</keyword> and Kareena Kapoor Khan to promote its new offering. “Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge's journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be,” said Bollywood actor Saif Ali Khan. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/smartphone-makers-urge-indian-government-to-reduce-input-tariffs-to-increase-competitiveness/articleshow/101272037.cms">Smartphone makers want India to take the fight to China and Vietnam further</a> <a href="https://www.businessinsider.in/tech/mobile/news/nothing-phone-2-pre-orders-to-begin-from-june-29-heres-how-to-book-yours/articleshow/101278663.cms">Nothing Phone (2) pre-orders to begin from June 29 – Here’s how to book yours</a> <a href="https://www.businessinsider.in/tech/mobile/news/jiophone-5g-leak-reveals-design-key-specifications-ahead-of-launch/articleshow/101209095.cms">JioPhone 5G leak reveals design, key specifications ahead of launch</a>

You Searched For "shemaroo" and got 12 results

Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV

BI India Partner

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo

Karuna Sharma

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown

Samarpita Banerjee

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit

BI India Partner

OnePlus TV brings dedicated Amazon Prime Video section to Oxygen Play

IANS

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown

Samarpita

Karuna

Does Competitive Marketing Still Work For Brands?

Samarpita Banerjee

MUBI unveils huge selection of local language cinema coming to MUBI INDIA, including films in Tamil, Malayalam and Bengali

BI India Bureau

Dish TV shares hit the 20% upper circuit a week after lenders sell over 5 crore shares in the open market

Rounak Jain

Ormax Media launches monthly OTT brand health tracking tool

BI India Partner

IAMAI announces formation of Digital Publisher Content Grievances Council

BI India Partner

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

Sourabh Jain

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