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Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
The channel will go live on May 1
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV launches a series titled 'Jurm aur Jazbaat'
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Launching today, the channel will be available to audiences on all major DTH operators and cable ne…
Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
The core purpose of this toolkit is to provide for procedures to effectuate the various provisions …
OnePlus TV brings dedicated Amazon Prime Video section to Oxygen Play
New Delhi, June 5 (IANS) Chinese technology brand OnePlus on Friday launched a new dedicated Amazon…
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players have tied up with TV channels to push their content.
Does Competitive Marketing Still Work For Brands?
While taking a dig at a rival brand makes brands catch a lot of eyeballs, brand experts feel that t…
MUBI unveils huge selection of local language cinema coming to MUBI INDIA, including films in Tamil, Malayalam and Bengali
The curated streaming service MUBI has announced that it will be bringing over 200 new Indian films…
Dish TV shares hit the 20% upper circuit a week after lenders sell over 5 crore shares in the open market
A month ago, former chairman of Zee Entertainment Enterprises Subhash Chandra revealed that he d…
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
IAMAI announces formation of Digital Publisher Content Grievances Council
IAMAI has notified the Ministry of Information and Broadcasting that they are in the process of for…
Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps
The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…