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4 mins read

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown

Launching today, the channel will be available to audiences on all major DTH operators and cable ne…

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2 mins read

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit

The core purpose of this toolkit is to provide for procedures to effectuate the various provisions …

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1 min read

OnePlus TV brings dedicated Amazon Prime Video section to Oxygen Play

New Delhi, June 5 (IANS) Chinese technology brand OnePlus on Friday launched a new dedicated Amazon…

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5 mins read

Does Competitive Marketing Still Work For Brands?

While taking a dig at a rival brand makes brands catch a lot of eyeballs, brand experts feel that t…

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3 mins read

MUBI unveils huge selection of local language cinema coming to MUBI INDIA, including films in Tamil, Malayalam and Bengali

The curated streaming service MUBI has announced that it will be bringing over 200 new Indian films…

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2 mins read

Dish TV shares hit the 20% upper circuit a week after lenders sell over 5 crore shares in the open market

A month ago, former chairman of Zee Entertainment Enterprises Subhash Chandra revealed that he d…

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2 mins read

Ormax Media launches monthly OTT brand health tracking tool

The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…

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2 mins read

IAMAI announces formation of Digital Publisher Content Grievances Council

IAMAI has notified the Ministry of Information and Broadcasting that they are in the process of for…

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3 mins read

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…