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New Delhi, As global layoffs deepen, Indian startups are not far behind and have sacked thousands of employees in the past 3-4 months, with many more to be given pink slips in the coming months amid deepening funding winter. In <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>, more than 21,000 employees have been laid off by more than 70 startups to day, including from unicorns like BYJU'S, <keyword id="6354720" type="General" weightage="80" keywordseo="ola" source="Orion">Ola</keyword>, MPL, Innovaccer, Unacademy, Vedantu, Cars24, <keyword id="2808667" type="General" weightage="50" keywordseo="oyo" source="Orion">OYO</keyword>, Meesho, Udaan and many more. The edtech sector has laid off the most employees, with 16 edtech startups laying off more than 8,000 employees to date. With the onset of January, more and more Indian companies are slashing jobs across the spectrum. The new year has already seen more than 16 homegrown startups sack employees in the country. Social media company <keyword id="3358959" type="General" weightage="80" keywordseo="sharechat" source="Orion">ShareChat</keyword> (Mohalla Tech Pvt Ltd) has laid off 20 per cent of its workforce due to uncertain market conditions. Backed by Twitter, Google, Snap and <keyword id="526777" type="General" weightage="80" keywordseo="tiger-global" source="Orion">Tiger Global</keyword>, ShareChat has about 2,300 employees, and the layoff impacted about 500 people at the company, Healthtech unicorn Innovaccer has sacked nearly 245 employees, or about 15 per cent of its workforce, across teams in India and the US. Innovaccer cofounder and CEO Abhinav Shashank cited an "uncertain macroeconomic environment" as the reason behind the job cuts, according to an internal mail sent to employees and accessed by leading startup news portal Inc42. This was the second layoff at the company in around 4-5 months' time amid the deepening funding winter and recession fears. In September last year, Innovaccer laid off nearly 120 employees, or less than 8 per cent of its workforce. Online food delivery platform <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> confirmed that the company is laying off 380 employees as food delivery growth slows. MediBuddy, an end-to-end digital healthcare platform in India, has laid off 8 per cent of its workforce, around 200 people, across all departments as a restructuring exercise. Homegrown online vehicle repair platform GoMechanic, backed by <keyword id="563136" type="General" weightage="50" keywordseo="sequoia-india" source="Orion">Sequoia India</keyword>, has laid off 70 per cent of its workforce as the startup struggles to raise funds amid serious concerns of accounting troubles. The company has asked the remaining staff to work without pay for three months, according to reports. Software-as-a-service (SaaS) voice automation startup Skit.ai has asked more than 115 employees to go, mostly from its India team, as part of the "restructuring process" amid the deepening funding winter. Even IT giant <keyword id="10862" type="General" weightage="50" keywordseo="wipro" source="Orion">Wipro</keyword> has laid off more than 400 fresher employees for poor performance in internal assessment tests. SEE ALSO: <a href="https://www.businessinsider.in/budget/news/budgeting-for-climate-change/articleshow/97378027.cms">Budgeting for the fifth C</a> <a href="https://www.businessinsider.in/business/news/an-app-that-wants-to-turn-fear-of-stock-markets-into-fun-raises-75-lakh-from-sharks/articleshow/97378121.cms">An app that wants to turn fear of stock markets into fun raises ₹75 lakh from sharks</a> <a href="https://www.businessinsider.in/india/news/steps-taken-in-subsidence-hit-joshimath-inadequate-declare-himalayas-eco-sensitive-zone-say-experts/articleshow/97411665.cms">Steps taken in subsidence-hit Joshimath inadequate, declare Himalayas eco-sensitive zone, say experts</a>

70-plus Indian startups show exit door to 21K techies, more pink slips coming

<ul><li>India’s home-grown social network ShareChat is looking for its next round of investment, and Google may reportedly shell out $150 million to $200 million. </li><li>Even <keyword id="10387" type="CITY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> has expressed its interest in ShareChat while chasing <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword>’s operations in the US. </li><li>Here’s why analysts think it makes sense that Google is looking to ShareChat in order to fill the gaps in its portfolio. </li></ul>Global tech giants are on the hunt for the next big social network. Facebook has rolled out Instagram Reels and Microsoft is looking to get its hands on the real deal by acquiring TikTok’s US business. Meanwhile, in India, Google is trying to finally get a piece of pie by investing in the country’s home-grown social networking platform, ShareChat. Neither Google nor ShareChat have commented on the <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/google-in-talks-with-sharechat-as-latter-scouts-for-150-200-million/articleshow/77582440.cms">Economic Times</a> article, which claims that the companies are in the preliminary stages of negotiating an investment between $150 to $200 million. Nonetheless, analysts believe that Google’s interest in the local-language network will fill in the missing pieces it has in its portfolio. “It’s very well possible that ShareChat will eventually get rebranded as something else for global markets,” founder and CEO of Greyhound Research, Sanchit Vir Gogia told Business Insider. What is ShareChat? ShareChat is a social networking platform, which, within itself, has a TikTok alternative — called <a href="https://www.businessinsider.in/tech/news/sharechats-tiktok-rival-moj-crosses-5mn-downloads-on-google-play/articleshow/76811384.cms">Moj</a> — that has <a href="https://www.businessinsider.in/business/startups/news/sharechat-rides-on-the-ban-on-apps-from-china-with-15-million-downloads-in-36-hours-but-is-itself-backed-by-chinese-investors/articleshow/76728139.cms">gained traction</a> since the ban on Chinese apps was announced in India. “This will enable Google to have a shot at its social networking ambitions but as of now, we see it as a strategic investment if it happens,” said counterpoint analyst Tarun Pathak. <div type="Article" hostid="261" msid="77062280" title="Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar" mstype="2" mssubtype="0"></div> The investment would not just give Google an opportunity to make headway in the social networking game, but also allow it to leverage ShareChat’s <a href="https://www.businessinsider.in/business/news/users-created-over-100-mn-pieces-of-hindi-content-in-2019-sharechat/articleshow/72965102.cms">vernacular content</a>. It already lost out to Facebook in the west. ShareChat could provide the tech company its second coming. The Indian social network is currently the fastest growing local language social media platform in India with support for 14 Indian languages and more than 60 million active users. It’s one of the reasons that even Microsoft is <a href="https://www.businesstoday.in/current/corporate/microsoft-in-prelim-talks-with-sharechat-indian-app-for-100-million-dollars-investment/story/412337.html">reportedly</a> looking to buy it even though it already has a monopoly in the professional networking space with LinkedIn. For ShareChat, an investment from Google would mean an investment by the ‘king of search engine optimisation’ (SEO), he explained. Brands pump in money where searchability is best — the more searchable a platform’s content is, the more likely it is to go viral. TikTok set the tone for social networks to travel from East to West The success of TikTok is only one case study on how the next big global social network won’t start out in the US or Europe but in Asia. But an app that’s popular in India will have a lot of users while being unable to general a lot of money. Indian users are diverse but they don’t like to spend online. “India is not a very high revenue market right now but it is a great testbed market from features, functionality and languages perspective,” said Gogia. Even with TikTok, one-third of its users were from India but the <a href="https://www.businessinsider.in/tech/apps/news/tiktok-made-more-money-than-any-other-app-in-july-despite-losing-its-largest-overseas-market/articleshow/77369131.cms">majority of its revenue was still from China.</a> Test local, make money global Many companies like Microsoft and Google already test drive their products in India and other countries before taking them to the US. According to Gogia, Google’s interest in ShareChat could very well be an attempt to drive innovation from a low-risk country and take it across broader global networks. If you look at it from Google’s point of view, it will be able to use the abundance of data to train its algorithms and artificial intelligence (AI) models in a very big way. “These models can then be taken into other countries from a monetisation perspective,” explained Gogia. Investing in ShareChat fits in perfectly with Google wanting a piece of the pie in India’s rising digital adoption. “This will give them rich insights on how the next half a billion first time internet users will embrace the internet and help in tweaking their services accordingly and not to forget the indirect benefits to their core advertisement segment,” said Pathak. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/the-heat-is-on-mark-zuckerberg-in-india-as-facebook-and-whatsapp-incur-the-ire-of-modis-rivals/articleshow/77575358.cms">The heat is on Mark Zuckerberg in India as Facebook and WhatsApp incur the ire of Modi's rivals</a> <a href="https://www.businessinsider.in/tech/apps/news/not-only-gmail-google-drive-meet-slides-docs-sites-groups-chat-keep-voice-services-also-facing-issue-as-per-google/articleshow/77652103.cms">Google Drive, Docs, Meet and others are working again after being out of service for over six hours</a> <a href="https://www.businessinsider.in/tech/apps/news/microsoft-is-ending-support-for-the-legacy-internet-explorer-but-its-only-going-to-affect-less-than-5-of-online-users/articleshow/77607727.cms">Microsoft is ending support for the legacy Internet Explorer — but it's only going to affect less than 5% of online users</a>

Google eyes India’s ShareChat as Microsoft goes after TikTok in the US — here’s why it makes sense

Mohalla Tech, the parent company of homegrown social media apps <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> and <a href="https://www.businessinsider.in/advertising/media/article/bharat-users-are-as-affluent-and-digitally-savvy-as-india-users-sharechat-and-groupm-report/articleshow/89154657.cms" data-type="tilCustomLink">ShareChat</a>, is acquiring Times Internet-owned short-video platform <a href="https://www.businessinsider.in/tech/news/india-predicted-to-have-650-million-short-form-video-users-by-2025/articleshow/86792986.cms" data-type="tilCustomLink">MX TakaTak</a> for nearly $600 million (about Rs 4,500 crore), sources said here on Thursday. In 2021, Mohalla Tech cumulatively raised $913 million, at a valuation of $3.7 billion. The acquisition, sources close to the development told IANS, will further bolster <keyword id="3358959" type="General" weightage="20" keywordseo="sharechat" source="Orion">ShareChat</keyword>'s short-video market share through the platform Moj. When contacted, the companies declined to immediately comment on the development. Moj and ShareChat together have a 340 million-strong user community, while <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword> has nearly 150 million monthly active users (MAUs). Founded in 2015, Mohalla Tech has raised over $1.177 billion across eight fundraising rounds to date. Moj currently has an average user time spent of 34 minutes every day, scoring over 4.5 billion views daily. ShareChat is positioned uniquely with an average user time spent of 31 minutes daily. Since January this year, the company has grown to over 2,000 employees and added several new features as it focuses on building its products to be the leader in the Indian short video and social media space. In December, Mohalla Tech raised $266 million as part of its Series G round. "Both our products (Moj and ShareChat) have been leading the market with the highest monthly active user base, a very active creator set and amazing new partnerships to delight our community. This fresh funding will further strengthen our position," said Ankush Sachdeva, CEO and Co-founder, Moj and ShareChat. After the ban on TikTok and other Chinese short-video making apps, the advertisement revenue from Indian short-form space has been growing at a rapid pace and tripled in just six months. According to a latest report by homegrown consulting firm RedSeer Consulting, short-form content has grown 1.37 times in terms of monthly active user (MAU) and 1.1 times in terms of daily active users from June 2020 when Chinese app TikTok was banned in India. The monthly active users of the short-form segment in the country are expected to grow more than two times to reach 650 million users by 2025, clocking the second spot after television. This significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025. "Both Josh and Moj apps have seen a good jump in user and creator net promoter score (NPS) largely driven by users seeing more personalisation, fresher and more filtered content, and creators having access to new tools, increased reach and more collaboration opportunities," said the report.

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

<ul><li>56% of Bharat use UPI and 49% use mobile wallets multiple times a week.</li><li>27% of Bharat use paid video streaming services v/s 29% India.</li><li>1 in 5 Bharat users invests in cryptocurrency.</li><li>39% of Bharat uses <keyword id="6354632" type="General" weightage="20" keywordseo="social-media" source="Orion">social media</keyword> as their primary news consumption platform and prefers it over both print and TV combined.</li></ul><keyword id="3358959" type="General" weightage="20" keywordseo="sharechat" source="Orion">ShareChat</keyword> has released a report titled ‘Bharat - The Neo India’ in association with GroupM that studies the social media behavior, content preferences, spending choices of Bharat1 and India2 users. The report classifies users that prefer Indic language on social media as Bharat users and India users as the ones that prefer using English, across all the regions of India. Bharat users are spread across the country with nearly 40% present in metros and 53% in non-metros. The findings in the report are based on a primary survey by YouGov, conducted among 3,432 social media users across 17 Indian states and with inputs from Kantar on Indic language urban active internet users. The survey finds that Bharat users are as affluent and digitally savvy as India users. Bharat users are at par with India users when it comes to participating in online financial activities. In terms of choice of payment mode, Bharat users are adept at using UPI for online transactions and have a lead over India users in terms of net-banking and debit cards transactions online. Among Bharat users, 56% use UPI and 49% use mobile wallets multiple times a week. Breaking away from traditional means, Bharat users are investing in stocks, mutual funds, e-gold and even cryptocurrency. Bharat users are more engaged on social media as compared to India users. 29% of Bharat users post content daily at least once as compared to 22% of India users. Bharat chooses to stay updated via social media as 39% of Bharat uses it as their primary source of news consumption. Like India, the majority of Bharat users prefer streaming free videos over watching TV. Daily, 50% of Bharat users stream free video online and about 47% watch TV. Social media also emerged as one of the primary influences for making buying decisions for Bharat users. Bharat is increasingly shopping online with 46% buying gadgets online in 2021, followed by other categories like travel bookings, food, clothing and accessories, beauty and skincare are also popular. Unveiling the report, <keyword id="290700" type="General" weightage="20" keywordseo="ajit-varghese" source="Orion">Ajit Varghese</keyword>, Chief Commercial Officer of ShareChat, said, “Bharat users are taking social media by storm. It is interesting to note that the Language first users are at par with English language first users when it comes to digital presence, use of online transaction methods, and shopping habits. Bharat users also outrank when it comes to consuming news, food and beverages, health and fitness, and travel related categories online. Observing similar trends on our platforms, we at ShareChat are excited to be at the forefront of engaging with this audience that is spread across the country.” Commenting on the report, <keyword id="232445" type="General" weightage="20" keywordseo="prasanth-kumar" source="Orion">Prasanth Kumar</keyword>, CEO – GroupM South Asia said, “From the media planning aspect, Bharat is unique in many ways. This is mostly because all the cities that make Bharat are Indic language-heavy, fragmented and display their own sets of <keyword id="139079" type="General" weightage="20" keywordseo="consumer-behaviour" source="Orion">consumer behaviour</keyword> traits. This diversity in our country brings in its own challenges and opportunities. Brands and media planners looking to reach target audiences across the country should focus on a customized approach for this segment. With this report, we have put together planning guidelines that will give marketers a direction and a starting framework on how to plan and reach the Bharat user effectively.” Bharat v/s India - Other key findings: <ul><li>Bharat users are showing a propensity to pay for online content with 27% already using paid video streaming services daily</li><li>37% of Bharat users are listening to music, 36% are shopping, and 24% are ordering food online</li><li>In certain categories, Bharat users in specific regions drive higher engagement <ul><li>South: Gaming (39%), Food &amp; Drinks (32%) and Travel (22%)</li><li>West: Travel (22%)</li><li>North: Health and Fitness (29%)</li></ul></li><li>In terms of voice search, Bharat users are leading with 26%, as compared to 15% of Indian users.</li><li>21% of Bharat posts content 4-5 times a week compared to 17% of India</li><li>As per Kantar, there are over 341 million overall urban active internet users and 167 million urban active Indic internet users. The study suggests that urban active Indic internet users over-indexed on NCCS A (New Consumer Classification System) and higher education compared to overall urban active internet users</li><li>33% of the urban active Indic internet users are from NCCS A as compared to 30% among overall urban active internet users</li><li>39% of urban active Indic internet users consists of graduates/postgraduates as compared to 35% among overall urban active internet users</li></ul>

Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report

<ul><li>Twitter co-founder, <keyword id="194394" type="PERSON" weightage="20" keywordseo="Biz-Stone">Biz Stone</keyword>, announced that they will be investing in a Kerala based startup — <keyword id="6883189" type="UNKNOWN" weightage="20" keywordseo="Sieve">Sieve</keyword>. </li><li>Sieve is a platform for tech freelancers and agencies to provide services over the cloud. </li><li>This is Twitter’s second investment in an Indian tech startup after funding <keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">ShareChat</keyword>, a local language social media app, in August. </li></ul>Twitter co-founder, Biz Stone, just announced that he will be investing in a startup mentored by the Kerala Startup Mission —, Sieve founded by Sanja Nediyara. This will be <keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword>’s second investment in an Indian technology start up within a span of two months. In August, Twitter put funding up for ShareChat, an Indian social media app for local languages. "I have used the product of Sieve as a freelancer. As an Angel, I consider the person first, and the product second. I find Sanjay as a dedicated, empathetic and extremely hardworking individual," stated Stone during a video conference at Huddle Kerala 2019. In both instances, Twitter has not disclosed the amount it has invested. What is Sieve? Sieve is a platform for tech freelancers and agencies. It provides services like infrastructure to websites, creating digital signatures or even manages invoices. As of now, Sieve only serves the US market but has plans to expand into Europe. The aim is to allow entrepreneurs to build Internet companies in the cloud. Using Sieve, freelancers from all over the world can form companies, and work from anywhere in the world. Not just Twitter Sieve’s other investor is Friends of Oorjja, an ecosystem to help individuals from the differently-abled community. Nediyara received help from mentors in the banking industry and Otis Elevators. Google also showed an interest in Nediyara’s startup when they invited him to their annual developers conference, Google I/O. See also: <a href="https://www.businessinsider.in/facebook-india-head-explains-3-ways-that-indian-tech-startups-need-to-transform/articleshow/71327000.cms">Facebook India Head explains 3 ways that Indian tech startups need to transform</a>

Twitter invests in its second Indian start up within a span of two months

<ul><li>Edtech company Byju's is now <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>'s most valuable unicorn startup with a valuation of $16.5 billion, surpassing fintech company <keyword id="6357120" type="COMPANY" weightage="20" keywordseo="paytm">Paytm</keyword>'s $16 billion valuation.</li><li>Byju's is the 11th most valuable startup in the world.</li><li>The total number of unicorns worldwide is 708 with a valuation of $ 2319 billion. Chinese company Bytedance, the parent company of TikTok, is the most valuable startup in the world with a valuation of $140 billion.</li></ul>Edtech company Byju's is now India's most valuable unicorn startup with a valuation of $16.5 billion, surpassing fintech company Paytm's $16 billion valuation. As per CB Insights data, as of June 2021, Byju's is the 11th most valuable startup in the world. The total number of unicorns worldwide is 708 with a valuation of $ 2319 billion. Chinese company Bytedance, the parent company of TikTok, is the most valuable startup in the world with a valuation of $140 billion. Byju's investors include Tencent Holdings, Lightspeed India Partners and Sequoia Capital India. It has recently raised $350 million from UBS, private equity giant Blackstone, Abu Dhabi state fund ADQ, Phoenix Rising and video conference firm Zoom's founder Eric Yuan. One97 Communications, the parent company of Byju's, has a valuation of $16 billion with investors like Intel Capital, Sapphire Ventures and Alibaba Group. A unicorn company, or unicorn startup, is a private company with a valuation over $1 billion. As of June 2021, there are more than 700 unicorns around the world. Popular former unicorns include Airbnb, Facebook and <keyword id="6355629" type="COMPANY" weightage="20" keywordseo="google">Google</keyword>. The variants include a decacorn, valued at over $10 billion, and a hectocorn, valued at over $100 billion, CB Insights said. Oyo Rooms is valued at $9 billion with investors like SoftBank Group, Sequoia Capital India and Lightspeed India Partners. The National Stock Exchange is valued at $6.5 billion with investors including TA Associates, SoftBank Group and GS Growth. Ola Cabs is valued at $6.3 billion and has investors like Accel Partners, SoftBank Group and Sequoia Capital. Zomato is valued at $5.4 billion with investors including Sequoia Capital and VY Capital. Another food delivery chain, Swiggy, is vaued at $5 billion and its investors include Accel India, SAIF Partners and Norwest Venture Partners. Internet software company Dream11 is valued at $5 billion with investors including Kaalari Capital, Tencent Holdings and Steadview Capital. Logistics company Udaan is valued at $ 3.1 billion and has investors including DST Global, Lightspeed Venture Partners and <keyword id="10387" type="COMPANY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> ScaleUp. Fintech company Razorpay is valued at $3 billion with investors like Y Combinator, Tiger Global Management and Matrix Partners India. Fintech company Pine Labs is also valued at $3 billion with investors namely MasterCard, Temasek and PayPal Ventures. Logistics company Delivery is another firm that is valued at $3 billion with investors including Times Internet, Nexus Venture Partners and SoftBank Group. Policybazaar is valued at $2.4 billion, Renew Power at $2.28 billion, fintech company CRED at $2.2 billion, consumer company FirstCry at $2.1 billion, software company Meesho at $2.1 billion, while <keyword id="3358959" type="COMPANY" weightage="20" keywordseo="ShareChat">Sharechat</keyword> is also valued at $2.1 billion. Edtech copany Unacademy is valued at $2 billion, ecommerce company Urban Company is valued at $2.1 billion, BillDesk at $1.9 billion and DigitInsurance at the same number. Lenskart is valued at $1.5 billion, Five Star Business Finance at $1.4 billion, Rivigo at $1.07 billion, Snapdeal at $1 billion as also Inmobi, Ola Electric, Cars 24, Daily Hunt, Infra Market and Groww. (Sanjeev Sharma can be reached at Sanjeev.s@ians.in) --IANS san/arm

Byju's most valuable startup in India and 11th in the world with a valuation of $16.5 billion

Home-grown regional language social media platform <keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">ShareChat</keyword> on Wednesday announced that it had to let go of 101 of its employees, or about a fourth of the company's total workforce, due to the COVID-19-induced uncertainties in the advertising market. The Bengaluru-based company's cost-saving measures were announced in an email to employees by Ankush Sachdeva, Cofounder and CEO of the five-year-old firm which competes against the likes of Facebook and TikTok. "... today with the market uncertainties due to COVID-19, we are compelled to take a relook at our business. We have had to make a few decisions that would allow us to become leaner and position the company better for the future," Sachdeva said in the email. A ShareChat spokesperson later confirmed the decision to lay off 101 employees. "The global pandemic along with various local market uncertainties have had an impact on our business plans. This has pushed us towards certain tough decisions including a revised leaner structure while we continue to grow," the spokesperson said in a statement. "We've had to let go of 101 of our employees who've been part of our start-up journey. This was not an easy decision to make." ShareChat said it will provide a comprehensive severance package and extend assistance to the impacted associates with their outplacement support. The Twitter-backed firm started monetisation through advertisements only last year. But the COVID-19 brought uncertainties to the ad market. "We have to focus on our core product and feed recommendation driven growth levers while scaling back on the others. We need to go back to our fundamentals in terms of only picking bets that move the needle for growth," Sachdeva said. "We believe the Ad Market would remain unpredictable this year. We are streamlining our revenue teams to these new expectations yet will keep working towards building the necessary technology infrastructure," he said. In another big change, which is in line with Twitter's decision to allow some employees to work from home forever, ShareChat said that it would be partially remote at all times in the future. "We have adapted well to the remote working environment. Hence, we have relooked at the requirement of physical office spaces. We would be partially remote at all times in the future," Sachdeva said in the email. ShareChat, which has over 60 million monthly active users, raised $100 million in a new round of funding in last August. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/ms-dhoni-backed-khatabook-adds-to-its-line-up-of-star-investors-sequoia-and-tencent-get-more-stake-in-indias-largest-small-business-app/articleshow/75842295.cms">MS Dhoni-backed Khatabook adds to its line-up of star investors ⁠— Sequoia and Tencent get more stake in India's largest small business app</a> <a href="https://www.businessinsider.in/tech/news/faisal-siddiquis-tiktok-acid-attack-video-is-adding-to-the-growing-list-of-problems-for-the-platform-in-india/articleshow/75800571.cms">Faizal Siddiqui’s TikTok acid attack video is adding to the growing list of problems for the platform in India</a> <a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms">Tiktok got 4 million comments on Google Play Store dragging down its rating to 1.3⁠ — but it may not disappear yet</a>

ShareChat sacks 101 employees due to  'market uncertainties' amid COVID-19

<ul><li>ShareChat has raised a total of $224 million, with the latest Series D funding of $100 million from Twitter</li><li>The platform is now looking at starting its monetization journey and is reaching out to brands that could advertise on its platform</li><li>The platform’s aim is to get every Indian on to the internet, to a social network of its choice where they can converse in a language they are comfortable in</li></ul>It’s been four years since ShareChat, India’s homegrown regional social networking platform came into being. The platform came into the limelight after it raised $100 million funding in Series-D from Twitter, bringing the total raised in funding to $224 million. The company that was founded in 2015 by CEO Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, currently has a strong user base of 60 million. It hasn’t been making any money till now, because according to Sunil Kamat, Chief Business Officer, ShareChat, the platform was in the growth-hack mode. As the platform is now starting its monetization journey, it is not only reaching out to brands to partner with them but also planning a major hiring spree. It plans to expand its team from its current strength of 250 to 400 within the next three to four months. While they haven’t put a target figure to where they want to be in the next few years, Kamath shares that for them, the priority is to get more and more people onto the internet and present them with a platform where they are comfortable conversing and sharing their opinions. Edited excerpts: Q) It’s been four years since ShareChat started its journey. How has it been so far? We came into being four years ago, before the data revolution happened. Our journey has been pretty impactful till now. Our co-founders saw a gap in the social media landscape early on and saw a large opportunity for a regional social platform, and that’s where it all began. It's good to be early in the space and we are glad to be at the forefront of change because a lot of people are now trying to mimic our platform. It's a good feeling. Q) How big is the team right now, and how do you plan to scale it up? We will be hiring a lot of talent for the company across various units. Our strength is currently at 250, which we plan to scale up to 400 in the next four months. Q) You say you aren’t chasing targets right now. What are you in it for then? One thing that India has been missing is the ability to get everybody on board. For us, it’s about getting every Indian user to be on a social network of his choice and to make him comfortable with his language. What motivates us is the thought of bringing every Indian user to the Internet and thereby help improve his quality of life over a period of time. Q) What has your revenue model been so far? Our revenue model will be ad-based. Till now, we have been completely focused on growth. However, we are not in this for the short-tem. Our aim is to become one of the largest social networks in India, which means we will be heavily acquisition-based. Now that we have acquired users, it's good to open up to partners, to reach the audience. It's good for our audience too, as they have brands coming on board that they can interact with brands. We will end up building our own journey because it's always been that way for us. We never had parallel system to look up to. But people tend to replicate ShareChat’s journey which is overwhelming. Q) While you’ve been in existence for four years, you haven’t spoken about the platform too much. How have you been reaching out to your audience? Our audience belongs to the Tier II, III and IV markets, so we come up with a lot of regional communication. It's about who you want to communicate to. If I wanted to attract the investor community, I would talk to the mainline media. We are doing a lot of work in the regional side; we work with a network where we get access to regional print, television. However, now that we are starting to monetize the platform, you will see a lot more of us. We were in this growth hack mode all these years and didn’t have too much to talk about. We were just putting our heads together, getting the product fitment right, the initial engagement metrics in place and then scaling up with the acquisition of consumers and audience retention. That journey continues. Now we are aiming at accelerating the reach for the platform, getting people to know about ShareChat and build monetization opportunities for the platform, to see how we can get brands to engage with audiences because it’s a fairly new audience for them as well. Q) You have seen good growth in terms of your consumer base. What have you done right? As a platform, we are very data and insights driven. Since we are a User Generated Content platform, our consumers create content for other users to consume. So, a lot of our learning comes from our users. We see people behaving in a certain manner and modify our platform according to the needs of our consumers. We have a comment section on the platform where we observed people started asking for each other’s numbers and other details. Seeing this, we enabled a chat feature. We also observe the kind of content people are consuming on the platform. Sometimes, a nicely edited content might necessarily not do as well as another piece of normal content that people connect better with. So, these are the insights which we pick up. We unlearn and learn again and that's what keeps us going. Q) Going ahead, what will be your marketing strategy? A lot of our marketing will be focused on driving engagement for consumer on content. We will focus on encouraging consumers to use our camera feature. On the other side, we want to build monetization through brands and marketing channels. Q) Have you seen a lot of interest from marketers? We are still at a very early stage because we are just starting that journey now. I have met top FMCG brands and had amazing conversations. They are the ones who are giving us ideas about how they can use the platform. This is probably the first time that brands will have the ability to put up ads in 14-15 languages on a single platform. It's a challenge and an opportunity at the same time because I don't think digital agencies are equipped to run campaigns in more than a few languages. Q) Are you planning to expand to more languages? As a country, we have 22 official languages. We would love to evaluate a language on the basis of what it brings to the table, whether there’s a significant upside of that language. We have also done dialects like Rajasthani, Haryanvi and Bhojpuri because we are a very visual platform in terms of content. We recently brought in Urdu too. We are currently building a team of people who would be well-versed in these languages too, to be able to help consumers. We have teams for various languages and each of them has learning of their own language. What works in 'A' might not work in 'B' but could work in 'C'. So, they work independently, but there is a lot of common understanding of engaging content. Q) With this new round of funding coming in, what will your key focus areas be? The new round of funding hasn’t changed things much at our end. It's more of a financial transaction at this stage but with every round you raise, you become more responsible, towards your shareholders, and investors. So, we really have to make sure that we have very good stories.

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