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<ul><li>The king of romance and hearts got his first endorsement deal in 1988 with Liberty Shoes. Since then, his brand image has grown leaps and bounds. </li><li>As Shahrukh Khan turns 55 today, we look back at some of his old ads that'll forever be our favourites.</li></ul>The badshah of Bollywood, Shahrukh Khan, turns 55 today. He has won many hearts for his romantic movies and the superstar has also been the brands’ favourite since the 90s. <br /><br />Over the years, he has worked with brands across categories ranging from sports to cola to pan masala. His strong charismatic personality, knack for romance and modest journey from New Delhi to becoming the biggest star in the Bollywood industry, makes him one of the most recalled personalities in the endorsement world.<br /><br />SRK started his brand journey with Liberty Shoes in 1988 and went on to represent brands like Pepsi, LML, Nokia, Dish TV, D’Decor, LUX, Big Basket, BYJU’S. <br /><br />          <div type="Youtube" id="1B_FqMJupn4" title="SRK's First Commercial with Liberty Shoes - 1989" thumbUrl="https://i.ytimg.com/vi/1B_FqMJupn4/mqdefault.jpg"></div><br />According to Duff &amp; Phelps ‘Celebrity Brand Valuation Study 2019’, Shahrukh Khan’s Brand value stood at $66.1 million and he was ranked fifth in 2018 and 2019. <br /><br /><br />He has also grown leaps and bounds on social media. As per Duff &amp; Phelps report, he saw a 27.3% growth CAGR in his social media (Facebook, Twitter and Instagram) following from 2017 to 2019. Today, he has 41.2 million followers on Twitter and 22.9 million followers on Instagram. <br /><br />According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, SRK added 3% share of ad volume on TV with an average visibility of 4 hours per day across all TV channels. <br /><br /><br /><br />While he hasn’t been seen on the big screen since Zero in 2018, he will be evergreen in the brandverse. His journey will always continue to inspire budding actors and all millennials. He was not born with a silver spoon but he worked hard to earn the love and respect he gets today. He stands for leadership, romance, determination, empathy, power and yet, has an approachable image. <br /><br />Despite slipping on the top celebrities list, SRK still draws a hefty paychecks. As per media reports, he charges Rs 3.5 to 4 crore per day for an ad shoot.<br /><br />So, on his 55th birthday, we look back at some of his old ads and his legacy that was created over the years: <br /><br /><strong>Pepsi</strong><br />          <div type="Youtube" id="mU_PXZK7i-w" title="Oye Bubbly Full Version" thumbUrl="https://i.ytimg.com/vi/mU_PXZK7i-w/mqdefault.jpg"></div><br /><strong>Frooti</strong><br />        <div type="Youtube" id="yVI7JelAzPc" title="Frooti Ad 2013: Shahrukh Khan" thumbUrl="https://i.ytimg.com/vi/yVI7JelAzPc/mqdefault.jpg"></div><strong><br />LUX</strong><br />        <div type="Youtube" id="ZFFHjQxHLTA" title="lux ad - SRK" thumbUrl="https://i.ytimg.com/vi/ZFFHjQxHLTA/mqdefault.jpg"></div><br /><strong>DishTV<br /></strong>        <div type="Youtube" id="L9p0zoY0GP4" title="DishTV-Life Masala Maar Ke" thumbUrl="https://i.ytimg.com/vi/L9p0zoY0GP4/mqdefault.jpg"></div><br /><strong>BYJU’S</strong><br />        <div type="Youtube" id="J0eAlEIWZok" title="BYJU'S Classes New Full HD Ad Advertise Of SRK Shah Rukh Khan For IPL Season 2020" thumbUrl="https://i.ytimg.com/vi/J0eAlEIWZok/mqdefault.jpg"></div><br /><strong>Big Basket</strong><br />        <div type="Youtube" id="AHP-KsAqggQ" title="Big Basket - The Skeptic" thumbUrl="https://i.ytimg.com/vi/AHP-KsAqggQ/mqdefault.jpg"></div><br /><strong>Hyundai</strong><br />        <div type="Youtube" id="Xg8bFlt4KzU" title="Haq Hai Humara ( Official Video ) | Shah Rukh Khan | Vishal Mishra | Manoj Muntashir" thumbUrl="https://i.ytimg.com/vi/Xg8bFlt4KzU/mqdefault.jpg"></div><br /><strong>Denver</strong><br />        <div type="Youtube" id="9dLSFqxG0UA" title="Shah Rukh Khan was not born with a silver spoon, He earned it!" thumbUrl="https://i.ytimg.com/vi/9dLSFqxG0UA/mqdefault.jpg"></div><br /><strong>D’décor</strong><br />        <div type="Youtube" id="EjK6SEui7uY" title="Best D'Decor Commercials ft. Shahrukh khan &amp; Gauri Khan" thumbUrl="https://i.ytimg.com/vi/EjK6SEui7uY/mqdefault.jpg"></div><br /><strong>Airtel</strong><br />        <div type="Youtube" id="HhN30S-EwcI" title="Airtel- A Shah Rukh Khan Advertisement" thumbUrl="https://i.ytimg.com/vi/HhN30S-EwcI/mqdefault.jpg"></div><br /><strong>Royal Stag</strong><br />        <div type="Youtube" id="cqIU86Uuzpw" title="Royal Stag ft. Shah Rukh Khan" thumbUrl="https://i.ytimg.com/vi/cqIU86Uuzpw/mqdefault.jpg"></div><br /><strong>Sunfeast</strong><br />        <div type="Youtube" id="h6rdjqJ8z5M" title="Shah Rukh Khan - Sunfeast Advertising (old)" thumbUrl="https://i.ytimg.com/vi/h6rdjqJ8z5M/mqdefault.jpg"></div><br /><strong>Pan Vilas</strong><br />        <div type="Youtube" id="J6LAN-gTaFY" title="Pan Vilas - Shahrukh Khan says #AurKareebAaJao TVC (30sec)" thumbUrl="https://i.ytimg.com/vi/J6LAN-gTaFY/mqdefault.jpg"></div><br />

Why Shahrukh Khan will always be the king of brandverse

<ul><li>The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. </li><li>The sentiments have been analyzed on the basis of 100 million online impressions which include trends on Twitter, Google search Wikipedia, YouTube.</li></ul>Checkbrand, an online sentiment analysis company today announced the data about online sentiments of top movie stars in the country.<br /><br />As per the report, the brand value in monetary terms, basis the engagement and followers for <keyword id="7099679" type="UNKNOWN" weightage="20" keywordseo="Priyanka-Chopra-Jonas">Priyanka Chopra Jonas</keyword> stood at INR 2.65 billion, for <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> at INR 2.60 billion, followed by <keyword id="6354583" type="UNKNOWN" weightage="20" keywordseo="salman-khan">Salman Khan</keyword> at INR 2.52 billion, <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> at INR 2.11 billion and Shahrukh Khan at INR 2.09. <br /><br />The most trending (Twitter, Google Search, Wiki, YouTube etc) actress in the last quarter was Kirti Sanon (2334) followed by Priyanka Chopra (2331) and Alia Bhatt (2277). All the top three places were occupied by Indian actresses. Akshay Kumar (1792), Salman Khan (1421), Aamir Khan (1145), Shahrukh Khan (1133)m followed the chart. <br /><br />In terms of engagement, the top three positions have been occupied by male actors. Salman Khan had an engagement of 2.25 lakhs, followed by Shahrukh Khan at 2.16 lakhs, Akshay Kumar at 1.7 lakhs, Ajay Devgan at 0.64 lakhs and Amitabh Bachchan at 0.62 lakhs. The five actors have a collective engagement of 7.3 lakhs, which was more than rest of the collective engagement of 21 film stars which is meager 3.64 lakhs. The 21 stars included both males and females. <br /><br />Only seven movie stars could cross more than one lakh in terms of social media mentions. The names included with mentions are Salman Khan (4.97 lakh), Shahrukh Khan (4.52 lakh), Kangana Ranaut (3.70 lakh), Akshay Kumar (3.54 lakh), Ajay Devgn (1.95 lakh), Aamir Khan (1.88 lakh), Alia Bhatt (1.80 lakh). Despite the increasing popularity of Ananya Pandey and Bhumi Pendkar, their mentions were less than 500 in the last quarter. <br /><br />King Khan still ruled the overall brand score with 41.76, followed by Priyanka Chopra 41.26, Deepika Padukone 36.54, Shraddha Kapoor 34.48. The lowest score was for Kangana Ranaut 9.87. Even Aamir Khan was the third last at 11.69. The overall score is measured out of 100. Five parameters have been considered for devising this score which are followers (20), trends (10), sentiment (30), engagement (20) and mentions (20). <br /><br />Speaking on the sentiment analysis, Anuj Sayal, MD, ADG Online and Checkbrand.online said, “Some interesting facts have come out in the last few weeks. The overall sentiment for KanganaRanuat has gone down. She slipped to almost last position. It is interesting to note that 71% sentiment for Abhishek Bachchan is positive and Aamir Khan’s sentiment is negative at 28.1%. Anushka Sharma’s overall sentiment is negative at 4.6%”<br /><br />“This is our first report and we plan to add more interesting anecdotes in our next quarterly report. We wanted to create a platform which could help brands understand their real value in terms of presence on Digital media on real time basis. We are eager to work and help them improve their overall digital presence,” he further added.<br />

Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report

Shah Rukh Khan made India fall in love with the name of Raj, as branded it as that of an eternal lover. He led a rural revolution with Swades, and also old us that 70 minutes is really enough to achieve our dreams.<br /><br />The official “Badshah” of Bollywood recently appeared on David Letterman’s show — My Next Guest Needs No Introduction with David Letterman with Shah Rukh Khan — swamping the American with his witty answers and dimpled smiles. It might have been surprising for Americans to see the crowd outside his home but it’s ‘normal’ scenario for Indians. <br /><br />SRK has been ruling over Bollywood for 31 years now. He has acted in 80 films, earned 14 Filmfare awards, and won millions of hearts. <br /><br />Here are some of things Indians love about SRK: <br /><strong><br />Khan is still the King of Bollywood </strong><br /><br /><div type="image" title="9439A9A4-EEA5-4199-A953-E41E3687542A" msid="71862087" hostid="261"></div>

<br /><br />With three back-to-back flop films, Shah Rukh Khan’s career started going down the hill. His last film Zero tanked terribly at the box office. His other film <em>Fan</em> made miss his trademark charm. <br /><br /><br />But Bollywood has only one <em>Badshah </em>and that’s SRK. Simply because no other actor in the film industry has the same aura — even the numbers say so. As many as 38.9 million people follow him on Twitter. <br /><br /><br /><a href="https://www.forbes.com/sites/robcain/2016/04/16/dont-worry-heres-proof-that-srk-is-still-absolutely-the-worlds-biggest-movie-star/#2cfe10c434e3">According to Forbes,</a> “He is most assuredly still the pharaoh of film, the monarch of the multiplex, the sultan of the silver screen.”<br /><br /><strong><br />India’s Raj connection<br /></strong><br /><div type="image" title="Dilwale-Dulhania-Le-Jayenge-shahrukh-khan-25741330-1280-528-1" tempid="56081" msid="71862060" hostid="261"></div>

<br /><br />Many a times people remember actors by their on-screen name. So was the case with Shah Rukh Khan. The Bollywood Superstar played Raj or Rahul 15 times on screen. His famous dialogue <em>Rahul, naam toh suna hi hoga </em>has made girls go crazy over him. <br /><br /><strong><br />The film that changed the way India romanced <br /></strong><br /><div type="image" title="Shah-Rukh-Khan" tempid="56073" msid="71862061" hostid="261"></div>

<br /><br />For every 90s kid, SRK’s Dil Wale Dulhaniya Le Jayenge (DDLJ) was the idea of romance. <br /><br />It is the longest running film in India at Mumbai’s Martha Mandir. The movie also garnered international acclamation after the Switzerland played homage to Shah Rukh Khan by making the Zurich railway station a tourist hotspot. Till today, people go and click pictures with the poster of Shah Rukh Khan and Kajol. <br /><br />The film industry used to picture romance using flowers and that changed with DDLJ, said SRK on David Letterman’s show. <br /><br /><strong>SRK’s signature move <br /><div type="image" title="Dd3pLJtVMAAq2vN" msid="71862088" hostid="261"></div>

</strong><br /><br />Like Hollywood’s dip and kiss move, Shah Rukh has a trademark romance act — spreading his arms wide with a beckoning smile. This signature move is more famous than any other dance move in India. It first appeared in the movie Deewana (1992). During a song in the movie, Khan appears singing playfully asking for someone to love him and throwing his arms wide open while stunting on a moving vehicle.<br />

Shah Rukh Khan is still the reigning star of Bollywood with no else on the horizon to claim the throne

<br /> An average day for <keyword id="6357753" type="PERSON" weightage="100" keywordseo="shahrukh-khan">Shahrukh Khan</keyword> is rising up early and working out! No, that’s exactly not the way. Waking up early and working out is what <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword> has taught us in his recent inspirational video recently during the promotion of his upcoming movie ‘Dangal’. However for the King of <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword>, things are different.<br />
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The 51 year old actor ruling Bollywood for decades has a well toned physique since the beginning of his career. For his movies ‘Om Shanti Om’ and ‘Happy New Year’, Shahrukh underwent tremendous training and grew muscles. He has stunned us with his six pack abs in 2007. That was one major inspiration for many youngsters to take up the working out as a favourite pastime.<br />
Shahrukh Khan is 5 feet 8 inches tall and weighs 73 kgs.<br />
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And here’s how he works out.<br />
<br />
<em>(Image: India Times)</em><br />

Here’s how Shahrukh Khan stays so damn fit at the age of 51

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Shah Rukh Khan, the Indian film industry’s global face and one of the most prominent figures in India, has completed 23 super-successful years in the film industry. It was on 25<sup>th</sup> June 1992 that his debut movie Deewana was released, starring actors Rishi Kapoor and Divya Bharti alongside the humble debutant Khan.<br />
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In these 23 years, Shah Rukh has transformed himself from that humble beginner to the uncrowned king of Hindi cinema. He is one of world’s richest actors with an estimated net worth of more than $600 million.<br />
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However, it’s not only his acting and stardom that have earned him all this moolah. Known to have a knack for business, Khan has many a times proved himself to be an even better businessman than an actor. Here are some instances when the world admired the businessman Shah Rukh more than the actor Shah Rukh.<br />
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1. When he promised himself that he would rule Mumbai, and went ahead to do much more than that. When Shah Rukh Khan was struggling to find a foot in the film industry, he had told his friend Benny Thomas that he would rule Mumbai one day, and the determinant businessman that he is, he went on to rule not just the city or the country but almost the entire world.<br />
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2. When he co-founded his film production company Dreamz Unlimited, just years after being in the industry. It was barely 7 years since he had stepped into the industry when Khan co-founded Dreamz Unlimited, the company that produced three of Shah Rukh’s films before being dissolved. These films were Phir Bhi Dil Hai Hindustani, Asoka and Chalte Chalte. Having the confidence to produce big budget movies after spending a little time in the industry proved to the world that Shah Rukh Khan was not just an actor but also an inherent businessman.<br />
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3. When he transformed Dreamz Unlimited into Red Chillies Entertainment, which became one of India’s biggest production houses. After the success of Chalte Chalte, Shah Rukh realized that he could do much more with film production than just being a part of the team. He then took over Dreamz Unlimited and transformed it into Red Chillies Entertainment, which went on to become one of the biggest and most successful film production houses in India.<br />
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4. When he forayed into other facets of production, and proved to be the best yet again. Not many people know that India’s biggest Visual Effects Studios is owned by Shah Rukh Khan and his wife Gauri Khan. Christened as Red Chillies VFX, the unit handles the special effects of all his home productions and of some other movies as well. The company has won a National Award for its special effects for the 2011 movie Ra.One. He also produces television commercials for various global brands, a strategic move which was much ahead of its time.<br />
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5. When he stepped into sports, for cricket and much more. We all know that Kolkata Knight Riders is co-owned by Shah Rukh Khan, but did you know that KKR is the richest and the most financially successful IPL team? Reports suggest that to bring financial stability, Shah Rukh made sure that the money he got from the appearances he did for IPL went into the account of his team. He also planned for KKR merchandise, which sold like free cakes, all thanks to his stardom and strategic moves. Other than cricket, he also owns a racing team in the i1 Super Series and plans to buy a football team, areas where he would get the first-mover advantage.<br />
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Image credits: Economic Times<br />

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Why Shahrukh Khan will always be the king of brandverse

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