Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Toxicology experts will soon train doctors working in Primary Health Centres (PHCs) and district hospitals in <keyword id="13126" type="General" weightage="80" keywordseo="maharashtra" source="Orion">Maharashtra</keyword> and other places in the country about the protocols for diagnosis and treatment of farmers exposed to chemicals and pesticides, a medical expert has said. Toxicology as a subject is quite neglected in the medical curriculum, Dr Tejas Prajapati, a clinical medical toxicologist at the LG Hospital in Ahmedabad, said at a press conference on Wednesday after a symposium on 'Occupational health hazards in agriculture' held at the All India Institute of Medical Sciences (<keyword id="40458" type="General" weightage="80" keywordseo="aiims" source="Orion">AIIMS</keyword>), Nagpur. Doctors at the PHCs are the first contact in the case of a patient exposed to pesticides and chemicals. They are already loaded with various other medical programmes and works and a case of such a medical emergency is immediately sent to higher centres and the "<keyword id="2284670" type="General" weightage="80" keywordseo="golden-period" source="Orion">golden period</keyword>" is lost, he noted. "The AIIMS along with the <keyword id="333824" type="General" weightage="80" keywordseo="upl" source="Orion">UPL</keyword> Limited (an agriculture solutions and services company) will provide the actual protocol training to <keyword id="6638497" type="General" weightage="100" keywordseo="phc" source="Orion">PHC</keyword> doctors from Vidarbha, Maharashtra and the country about the diagnosis and treatment of farmers exposed to pesticides and chemicals," Dr Prajapati said. He said ultimately, the goal is to save the lives of individuals and hence they were doing this awareness programme. Deputy director of health services, block and district health officers and PHC officers from Nagpur attended a training session here on Wednesday, Dr Prajapati said. UPL's president of global corporate &amp; industry affairs, <keyword id="10327161" type="General" weightage="80" keywordseo="sagar-kaushik" source="Orion">Sagar Kaushik</keyword> said this year they will cover three states - Telangana, Maharashtra and Gujarat - for the training. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/youre-eating-fats-and-carbs-because-your-body-wants-protein/articleshow/95418167.cms">You're eating fats and carbs because your body wants protein</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/us-reports-nearly-30000-weekly-child-covid-cases/articleshow/95397876.cms">US reports nearly 30,000 weekly child Covid cases</a>

Toxicology experts to train PHC doctors on protocols to treat farmers exposed to chemicals & pesticides

<ul><li>The portrayal of <keyword id="6370821" type="General" weightage="80" keywordseo="hanuman" source="Orion">Hanuman</keyword>, with a beard, without a moustache and dressed in leather, attracted criticism.</li><li>Director Raut said he is "disheartened" by the reaction to the teaser.</li><li>Another scene recalled for some the American blockbuster sci-fi film series "Planet of the Apes".</li></ul> Four months from release and "Adipurush", a big budget adaptation of the Ramayana, is already neck deep in controversy for multiple reasons - the depiction of <keyword id="42776" type="General" weightage="80" keywordseo="ravana" source="Orion">Ravana</keyword> and Hanuman and also its inferior visual effects. The 1.46-minute teaser of the movie, directed by Om Raut of "Tanhaji: The Unsung Warrior" fame, was launched on Sunday in Ayodhya. And the blowback was immediate. Fronted by "Baahubali" star <keyword id="104063" type="General" weightage="50" keywordseo="prabhas" source="Orion">Prabhas</keyword> who features in the title role as Lord Ram, the multilingual period saga sees <keyword id="333" type="General" weightage="50" keywordseo="saif-ali-khan" source="Orion">Saif Ali Khan</keyword> play the role of a 10-headed demon king called Lankesh. With a beard, fierce eyes and a buzz cut, this Lankesh seems barbarism personified and many called out the filmmakers for the apparent Islamisation of Ravana. The portrayal of Hanuman, with a beard, without a moustache and dressed in leather, also attracted criticism. As hashtags like #BoycottAdipurush and #BanAdipurush gained speed, Madhya Pradesh Home Minister Narottam Mishra on Tuesday warned the makers of the film of legal action if scenes showing Hindu religious figures in the "wrong" way were not removed. "I have seen the teaser of 'Adipurush'. There are objectionable scenes in it," Mishra, who is also the spokesperson of the state government, told reporters in Bhopal. The dresses and look of Hindu deities as seen in the trailer were not acceptable, he said. "Hanuman ji is shown wearing leather, whereas the description (in the scriptures) of the deity's costume is different... These are scenes that hurt religious sentiments. I am writing a letter to Om Raut to remove all such scenes from the film. If not removed, we will consider legal action," Mishra said. Echoing the minister's sentiments, a Twitter user wrote, "Ram and lakshamna wore khadau not leather shoes like the desert civilization people did. Nonsense movie." Director Raut said he is "disheartened" by the reaction to the teaser. "I was disheartened but not surprised because the film is made for a larger medium. You can cut it down to some extent, but can't bring it down to a mobile phone, that's an environment I can't control. "If given a choice, I had never put it on YouTube but that's the need of the hour. We need to put it there so that it reaches a wide audience," Raut told reporters at the media preview of film's 3D trailer on Tuesday. Producer Bhushan Kumar was unavailable for comment despite several attempts by PTI to reach out to him. Many on social media said they were appalled over Saif's appearance as a maniacal Lankesh, saying his look was inspired by Mughal rulers. Some said it bore resemblance to Ranveer Singh's portrayal of Alauddin <keyword id="987836" type="General" weightage="80" keywordseo="khilji" source="Orion">Khilji</keyword> from Sanjay Leela Bhansali's film "Padmaavat", which came under attack for caricaturing Khilji, complete with kohl lined eyes and viciously attack a hunk of meat. "The makers should have done more research on Ravana. Saif Ali Khan's expressions look absolutely pathetic. Ravana was not a psycho. Saif is acting like he is portraying khilji from padmavat. Mythological movies absolutely need better character understanding (sic)," said a Twitter user. "He (Saif) is looking more like Babar or Aurangzeb or Taimur but certainly not Raavan," added another. The VFX, said others, was a huge letdown for a film that reportedly has a budget of ₹ 500 crore, making it one of the most expensive Indian films ever made. A section of social media seemed both amused and disappointed (#disappointed was trending on Twitter) about the quality of its computer-generated imagery. Generally an expensive affair, CGI is used to create fantastical visual effects in films. "Bruh this is Jaani Dushman levels of CGI. #AdipurushTeaser," said a Twitter post drawing comparison with the 2002 supernatural action thriller film which has attained cult status over the years as a cringe watch. Sharing a still from <keyword id="143564" type="General" weightage="50" keywordseo="ramanand-sagar" source="Orion">Ramanand Sagar</keyword>'s epic serial "<keyword id="6373819" type="General" weightage="50" keywordseo="ramayan" source="Orion">Ramayan</keyword>", a tweeple said no big bucks or latest technology could ever level up to the "simplicity" of the classic 1980s Doordarshan show. "No 500 crore budget, No 3d release, Just simplicity. Nothing can ever come close to this #BoycottAdipurush," a tweet read. A specific scene from the teaser where Saif's Lankesh is seen mounted on a bat-like mythical creature with huge flapping wings prompted some people to draw comparisons with "Game of Thrones", the hit American fantasy TV drama famous for its dragons. "Is it just me or do you also notice the pathetic copy of #GameOfThrones that #Adipurush is! The characters are definitely NOT of #Bharat...," said one post. Another scene recalled for some the American blockbuster sci-fi film series "Planet of the Apes". "Copy cat #OmRaut #Adipurush #DisappointingAdipurish," said a user as he put the clips of the promotional materials of the two films. Many shared stills from "Ramayana: The Legend of Prince Rama", the 1993 animated film which was a Japan-India co-production. Directed by Japanese filmmaker <keyword id="15168281" type="General" weightage="50" keywordseo="yugo-sako" source="Orion">Yugo Sako</keyword>, it became a favourite of the 1990s generation kids who watched it several times on TV channels during re-runs. "#Adipurush had the golden chance to present us a film on the subject which is dear to everyone but sadly even with the colossal budget and modern technology it couldn't match even 1% of yugo sako's Ramayana: The Legend of Prince Rama," wrote a Twitter user. This is not the first time Saif has been in trouble for "Adipurush". In an interview to a newspaper in 2020, Saif had said the version of Raavan in "Adipurush" will be "humane". His remarks caused a stir in the not-so-virtual world of social media and the actor issued an apology for his comments, saying it was never his intention to hurt people's sentiments. "I've been made aware that one of my statements during an interview has caused a controversy and hurt people's sentiments. This was never my intention or meant that way. I would like to sincerely apologise to everybody and withdraw my statement," the actor had then said in a statement. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/vivek-murthy-is-the-new-us-representative-on-who-board/articleshow/94655841.cms">Vivek Murthy is the new US representative on WHO board</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/15-ott-releases-to-watch-this-festive-season-starring-madhuri-dixit-hasan-minhaj-and-more/articleshow/94640843.cms">15 OTT releases to watch this festive season starring Madhuri Dixit, Hasan Minhaj and more</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/best-cars-under-200000-to-buy-in-india-this-diwali/articleshow/94639382.cms">Best cars under ₹20,000,00 to buy this festive season</a>

Teaser lands 'Adipurush' in trouble over depiction of deities, demon king and bad CGI

An Ahmedabad citizen got a lottery of not a few hundreds or lakhs, but Rs 11,677 crore in his demat account only to be taken back in a few hours. The money was in his account for more than eight hours. <keyword id="774513" type="General" weightage="80" keywordseo="ramesh-sagar" source="Orion">Ramesh Sagar</keyword> has been investing in the stock market for the last five to six years. A year ago, he opened his demat account with <keyword id="66607" type="General" weightage="80" keywordseo="kotak-securities" source="Orion">Kotak Securities</keyword>. "On July 26, 2022, I received Rs 116,77,24,43,277.10 crore in my account, of which I invested Rs two crore in the stock market and booked profit of Rs five lakh. That very evening around 8 to 8.30 p.m, the bank withdrew the amount," he told IANS. He said he had received a notification from the bank stating: "There is an issue with margin update in the app. you can continue to place orders, but the margin shown will not be updated. We regret the inconvenience and are working on resolving this at the earliest." Not just him, many other demat account holders were also lucky to hit a jackpot that day. When IANS tried to get Kotak Securities' comment on the issue from the western zonal office (<keyword id="6358070" type="General" weightage="20" keywordseo="mumbai" source="Orion">Mumbai</keyword>), the officer on phone said that the investor's pan card or demat account number can't verify the claim and comment on the issue. Update: Kotak Securities has issued the following statement: “On 26th July 2022, due to a technical glitch, additional margin limits were inadvertently uploaded in few clients' trading accounts by Kotak Securities Limited (KSL). These additional limits were reflecting in the clients' trading accounts for a short period. Our IT team had worked on this issue and withdrew the additional limits in a short span of time within the trading hours. We confirm that no amount was transferred to the bank accounts of the clients in this regard. KSL had also promptly reported the said issue to the Exchange on the same day. At KSL we strive hard to make our systems robust and error free to avoid any such incidence in the future.” SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/there-is-a-caste-and-religion-bias-in-salaries-says-an-oxfam-report/articleshow/94219196.cms">There is a caste and religion bias in salaries says an Oxfam report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/oral-nasal-urine-samples-necessary-for-monkeypox-diagnosis-icmr/articleshow/94219524.cms">Oral, nasal, urine samples necessary for monkeypox diagnosis: ICMR</a>

Tech Glitch: Man loses ₹11,677 crore windfall from demat account in hours

<ul><li><keyword id="2778781" type="General" weightage="20" keywordseo="xiaomi-tv" source="Orion">Xiaomi TV</keyword> has launched a multi-film campaign that highlights its hardware features like Vivid Picture Engine, Slim Bezel-less Design, and Dolby Audio, along with <keyword id="6242167" type="General" weightage="20" keywordseo="patchwall" source="Orion">Patchwall</keyword> – India’s most popular content aggregation platform on Smart TVs.</li><li>The campaigns have been conceptualized by Lowe Lintas Bangalore and features actors <keyword id="744057" type="General" weightage="20" keywordseo="manish-chaudhary" source="Orion">Manish Chaudhary</keyword> and <keyword id="6454364" type="General" weightage="20" keywordseo="prit-kamani" source="Orion">Prit Kamani</keyword>.</li></ul>Xiaomi TV has launched a multi-film campaign conceptualized by Lowe Lintas Bangalore. The campaign highlights Xiaomi <keyword id="169786" type="General" weightage="100" keywordseo="smart-tv" source="Orion">Smart TV</keyword>’s best-in-class hardware features like Vivid Picture Engine, Slim Bezel-less Design, and Dolby Audio, along with Patchwall – India’s most popular content aggregation platform on Smart TVs. <div type="Youtube" id="ouisNqjdbPk" title="Xiaomi TV: Get the 10/10 Experience With PatchWall" thumbUrl="https://i.ytimg.com/vi/ouisNqjdbPk/mqdefault.jpg"></div> <div type="Youtube" id="VsKFfbP1JeA" title="Xiaomi TV: Get the TV that gets you!" thumbUrl="https://i.ytimg.com/vi/VsKFfbP1JeA/mqdefault.jpg"></div> <div type="Youtube" id="FYFiNlOPrnQ" title="Xiaomi TV: Censor Smartly" thumbUrl="https://i.ytimg.com/vi/FYFiNlOPrnQ/mqdefault.jpg"></div> Pandemic has seen a spiking demand for home entertainment as people spend more time at home, and such a demand has become synonymous with increasing Smart TV adoption. India has always been a lucrative market for Televisions. With an existing base of non-smart TV customers looking to upgrade, the country holds great potential for the growth of the Smart TV segment. Improving technical specifications and highly competitive prices have further driven the growth of the category – of which Xiaomi already holds a lion’s share. What truly makes a TV smart is the combination of hardware and software, and this is the USP of Xiaomi’s Smart TV that the campaign films aim to highlight. The campaign leans on the insight that every household has someone who has the final word on all things technology – usually a teenager who is Gadget Guru of the house; and they don’t just understand technology well, but can also simplify the workings of it in layman’s terms for the rest of the family. The campaign’s objective is to make Xiaomi the default choice for Smart TV buyers and further increase the brand’s market share in the Smart TV segment. <keyword id="13087474" type="General" weightage="20" keywordseo="kris-lukose" source="Orion">Kris Lukose</keyword>, Marketing Lead – TV, <keyword id="2210169" type="General" weightage="20" keywordseo="xiaomi-india" source="Orion">Xiaomi India</keyword>, said, “Over the last four years, we at Xiaomi have been working relentlessly towards our commitment to make great smart TV technologies accessible to everyone. As a result, we’re the number one smart TV brand in the country today with huge prevalence across diverse consumer groups in India. We are proud to have played an instrumental role in driving Smart TV adoption in India by offering consumers a deep integration of hardware and software on all our devices. The software on a smart TV is a key differentiator today with changing media consumption habits. And so with this campaign we want to push consumers to really question how smart is their smart TV really. With PatchWall on our smart TVs and its inherent premium features like Universal Search, IMDb ratings, Kids Mode and much more, we’re certain Xiaomi TVs are the smartest of all smart TV offerings today.” Lowe Lintas Bangalore has built this campaign around the life of a father-son duo in every film; the son uses features of Patchwall to help his dad come out of sticky situations. The films produced by Lintas C:EX feature Manish Chaudhary in the father's role and Prit Kamani playing the son. Three unique features of the Patchwall are highlighted in the films – Universal Search, Kids Mode and IMDb Ratings. Talking about the campaign, <keyword id="3076996" type="General" weightage="20" keywordseo="sagar-kapoor" source="Orion">Sagar Kapoor</keyword>, Chief Creative Officer, Lowe Lintas said: “In a world where people only look at the hardware features in a smart TV, what actually makes a TV a smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV. The clarity in the brief led us to crafting a campaign that was both simple yet engaging. While the stories are based on the features, we wanted to ensure the overall communication doesn’t become just functional. Hence the idea of the father son duo was cracked. This helped us package all the functional information in a fun storytelling format.” The films are live on digital platforms.

Xiaomi TV launches a 3-part campaign conceptualized by Lowe Lintas in an attempt to increase its market share in the smart TV category

<ul><li>While consumers have started their travel journeys again, conversations around the new variant have curbed the enthusiasm, adding to the hassles around planning a trip.</li><li><keyword id="132652" type="General" weightage="100" keywordseo="cleartrip" source="Orion">Cleartrip</keyword> has a clear solution to this problem.</li></ul>Cleartrip, online travel company, has launched its latest advertising campaign. The campaign by Cleartrip reflects the brand as the most flexible travel partner for consumers in times of uncertainty, drawing upon customer-centric flagship products, including EzCancel and Flexifly, which take care of uncertainties around travel planning. While consumers have started their travel journeys again, conversations around the new variant have curbed the enthusiasm, adding to the hassles around planning a trip. Based on this key insight, the latest campaign highlights unique product offerings like EzCancel offering 100% refund on cancellations and Flexifly enabling consumers to change plans easily, taking care of the uncertainties around travel planning and helping consumers to make their travel choices with confidence. <div type="Youtube" id="NNVCv8UdW-s" title="Cleartrip | FlexiFly - Book abhi. Travel kabhi bhi." thumbUrl="https://i.ytimg.com/vi/NNVCv8UdW-s/mqdefault.jpg"></div> While cancelling or postponing travel plans were so far costly choices, Cleartrip, through its latest campaign, informs consumers that these options are readily and economically available to them when they book travel plans through the platform. <div type="Youtube" id="9xazHzZZq1s" title="Cleartrip | EzCancel - Book abhi. Cancel kabhi bhi." thumbUrl="https://i.ytimg.com/vi/9xazHzZZq1s/mqdefault.jpg"></div> With Cleartrip’s flagship product’s first one, EzCancel offers a 100% refund on flight cancellations with no hidden charges. Launched with the idea of ‘Book abhi and Cancel kabhi Bhi, the offering makes travel plans truly flexible. The second one, Flexifly gives flyers the freedom to change their travel date and time and switch flights between airlines without any hefty penalties. The solution starts at INR 149, giving consumers the liberty to ‘Book abhi, travel kabhi bhi.’ <keyword id="1089410" type="General" weightage="20" keywordseo="kunal-dubey" source="Orion">Kunal Dubey</keyword>, Chief Marketing Officer – Cleartrip, said, “With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well. In its bid to be the most people-centric travel brand, Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment wherein possibilities thrive. The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries!” Talking about the campaign, <keyword id="3076996" type="General" weightage="20" keywordseo="sagar-kapoor" source="Orion">Sagar Kapoor</keyword>, Chief Creative Officer, <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> said: “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by giving travellers the opportunity to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”

Cleartrip’s latest advertising campaign encourages travelers to stop travel-dreaming and start travel planning

The <keyword id="75082" type="PERSON" weightage="20" keywordseo="Indian-mens-hockey-team">Indian men's hockey team</keyword> stormed into the <keyword id="6450929" type="UNKNOWN" weightage="20" keywordseo="olympic-games">Olympic Games</keyword> quarterfinal with a comprehensive 3-1 victory over defending champions Argentina in its penultimate pool match here on Thursday. After goalless first two quarters, India broke the deadlock in the 43rd minute through <keyword id="208870" type="PERSON" weightage="20" keywordseo="Varun-Kumar">Varun Kumar</keyword> before <keyword id="5893859" type="PERSON" weightage="20" keywordseo="vivek-sagar-prasad">Vivek Sagar Prasad</keyword> (58th) and <keyword id="630129" type="PERSON" weightage="20" keywordseo="Harmanpreet-Singh">Harmanpreet Singh</keyword> (59th) struck in the closing minutes of the match to seal the contest. Argentina's lone goal came from a penalty corner conversion by <keyword id="11743459" type="UNKNOWN" weightage="20" keywordseo="schuth-casella">Schuth Casella</keyword> in the 48th minute. By virtue of this win, India have consolidated their position in the second spot of <keyword id="2732146" type="COMPANY" weightage="20" keywordseo="Pool-A">Pool A</keyword> with three wins and one loss out of four games, behind Australia. Argentina are struggling at the fifth spot in the six-team pool and need to beat New Zealand in their final preliminary match on Friday to stay in the hunt for a quarterfinal berth. The top-four make the last-eight stage from each group. India will play hosts Japan in their final pool match on Friday. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/sony-sells-more-than-10-million-units-of-the-ps5-despite-supply-shortage-since-launch/articleshow/84848218.cms">Sony sells more than 10 million units of the PS5 despite supply shortage since launch</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/adani-group-tata-motors-bandhan-and-pnb-bank-bank-of-india-and-many-other-stocks-down-with-10-in-last-one-month/articleshow/84847887.cms">From Adani Group to Tata Motors and banks ⁠— these 17 stocks have already lost over 10% in last one month</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/google-amazon-ibm-paytm-cognizant-hiring-business-analysts-across-the-country/articleshow/84847736.cms">Google, Amazon, IBM and many more are hiring business analysts across the country</a>

Tokyo Olympics: India beat Argentina 3-1 to enter the quarters in men's hockey

Delhi <keyword id="11098" type="ORGANIZATION" weightage="20" keywordseo="police">Police</keyword> has issued a look out notice against <keyword id="695803" type="PERSON" weightage="20" keywordseo="Olympic-medalist">Olympic medalist</keyword> <keyword id="10633" type="PERSON" weightage="20" keywordseo="Sushil-Kumar">Sushil Kumar</keyword>, who has been absconding since May 4 after a <keyword id="6373668" type="UNKNOWN" weightage="20" keywordseo="wrestler">wrestler</keyword> died in a brawl at Chhatrasal Stadium. Additional Deputy Commissioner of Police, North West told IANS, "A Look our notice has been issued against Kumar." According to senior police officials, Kumar has been absconding after 23-year-old <keyword id="3410583" type="PERSON" weightage="20" keywordseo="sagar-rana">Sagar Rana</keyword>, was beaten to death during a brawl at Chhatrasal Stadium. On May 4, an incident of brawl among wrestlers was reported at Chhatrasal Stadium. The official said that some wrestlers were injured and they were admitted to a hospital, and one of them died during treatment. Police registered a case of murder and an investigation is underway, the official said. He said that several teams have been formed to trace out alleged persons including Kumar. He further said that police is probing the role of Kumar as allegations have been made against him. SEE ALSO: <a href="https://www.businessinsider.in/business/news/this-ev-startup-mobycy-went-from-solving-last-mile-commute-to-delivery/articleshow/82513392.cms">It took one pivot and five years for this EV startup founder to hit the sweet spot for business in India</a> <a href="https://www.businessinsider.in/tech/apps/news/clubhouse-android-download-release-date-beta-version/articleshow/82515109.cms">Clubhouse for Android finally launched as downloads and hype take a plunge</a> <a href="https://www.businessinsider.in/finance/banks/news/bandhan-bank-share-price-falls-after-reporting-an-80-fall-in-its-net-profit/articleshow/82516642.cms">Bandhan Bank falls 4% after reporting an 80% fall in its net profit – positive market trends help it bounce back into the green</a>

Delhi Police issues lookout notice against Olympic medalist Sushil Kumar following death of a 23-year old wrestler

<ul><li>Spotify’s latest campaign featuring <keyword id="1964215" type="COMPANY" weightage="20" keywordseo="Nucleya">Nucleya</keyword> is conceptualised by Leo Burnett. </li><li>The ads aim to encourage users to go Premium with ‘no ads.’</li></ul>Spotify’s latest campaign featuring Nucleya aka <keyword id="160847" type="PERSON" weightage="20" keywordseo="Udyan-Sagar">Udyan Sagar</keyword> encourages users to go Premium on the platform and takes a dig at in-app ads. Launched earlier this week, the ads highlight how to avoid ‘ads ki chik chik’ on Spotify. India is a value-conscious market, and the willingness to pay for music is negligible despite benefits such as ad free music, high quality sound, and unlimited offline listening. Keeping this in mind, the campaign, conceptualised by Leo Burnett, makes a case for the paid service offering - Spotify Premium - by focusing on an obvious pain point that interrupts a great music experience - ad breaks. <div type="Youtube" id="06SaW8r8Uxc" title="Ad free Music | Spotify Premium | India" thumbUrl="https://i.ytimg.com/vi/06SaW8r8Uxc/mqdefault.jpg"></div> Partnering with powerhouse artist Nucleya, the film takes on advertising clichés to a catchy tune. The campaign is a lighthearted anti-anthem for ads breaks, taking on category stereotypes such as exaggerated product shots, words, and imagery that advertising is still actively using, but the audiences are done and over with. Speaking about the campaign, Vikram Pandey (Spiky) National Creative Director, <keyword id="261687" type="COMPANY" weightage="20" keywordseo="Leo-Burnett-India">Leo Burnett India</keyword> said “We had a blast coming up with advertising clichés and typical executions that we have been seeing for decades. Collaborating with Nucleya and jamming with him over video calls was the highlight of this Spotify campaign. He is absolutely brilliant and so humble. I am sure the audiences will enjoy watching it as much as we did creating it. One of the team members had this idea of planting Easter eggs for Nucleya fans, by using titles of his tracks at various places. This worked wonderfully on social media.” The campaign has been released on digital platforms.

Spotify and Nucleya take a dig at in-app ads in its latest ad

<ul><li>Ice-cream maker <keyword id="277562" type="DOMAIN" weightage="20" keywordseo="Vadilal">Vadilal</keyword> is all geared up to make a splash with a new 360 degree campaign to woo young consumers this year.</li><li>Despite a difficult business year in 2020, <keyword id="11094404" type="UNKNOWN" weightage="20" keywordseo="aakanksha-gandhi">Aakanksha Gandhi</keyword>, Brand Director, Vadilal tells us the brand is eyeing Rs 800 crore revenue in FY2021-22 and that it plans to spend around 8% of that on marketing.</li></ul>Homegrown ice-cream brand Vadilal has big plans for 2021-22. After last year’s lockdown led to a difficult year for the brand in terms of sales, this year it is confident of a good comeback. The brand expects to see revenues to the tune of Rs 800 crore in 2021-22 and aims to spend 8% of this on marketing, to woo consumers back to its brand. The brand which is more than 100 years old is working on making itself appeal to the younger population. It has a series of launches planned for the year and is also making sure it increases its presence online, to make sure it is able to cater to people who are stuck inside their homes. The brand has also launched a 360 degree campaign, conceptualized by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword>, to make sure it is able to grab eyeballs and talk about the wide range of products within its portfolio. <div type="Youtube" id="mpkyQ4yk7Yw" title="Kitchen Stories" thumbUrl="https://i.ytimg.com/vi/mpkyQ4yk7Yw/mqdefault.jpg"></div> <div type="Youtube" id="lOlnXRGXYCY" title="Party Scenes" thumbUrl="https://i.ytimg.com/vi/lOlnXRGXYCY/mqdefault.jpg"></div> Today, the brand holds a 16% market share in the organized ice-cream industry and despite 2020 being a rough year, the brand is hopeful to make a good recovery in FY21-22. It also plans to launch 12-15 new flavors every quarter. “In 2019, we had witnessed revenues of around Rs 650 crore. 2020 was a disturbing year for all of us but we are already seeing good growth in terms of demand this year. We are hoping to cross revenues of Rs 800 crore in this financial year,” said Aakanksha Gandhi, Brand Director and a third-gen Vadilal family member. While the brand had spent around 6% of its revenue on marketing in 2019, this year, it aims to increase its marketing spends, to increase its visibility. “In 2019, we had spent 6% of our sales revenue on marketing. This year, we are hoping to spend around 8% of our expected Rs 800 crore sales revenue on marketing,” explained Gandhi. The brand has just launched its campaign titled ‘Har dil bole Waah! Vadilal!!’. The aim of the campaign is to talk to the younger audience between the age of 18-30 and introduce them to the wide range of offerings from this legacy brands' stable. To further increase its appeal to the younger audience, Vadilal has launched 12 new products this year, expanding its portfolio to 200 products. Apart from spending on Print, outdoor, TV and Radio, the brand will be heavily investing on digital mediums including <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> and OTT platforms to reach to its target audience. It has also steadily been growing its online presence to make sure it is easily available to people stuck at their homes. It is currently present on platforms like Zomato, Swiggy and BigBasket, amongst others. It also launched its own online portal in 2020. "We have incorporated our sales team and our distribution network with our e-commerce platforms. Currently, we have over 250 retail points involved in the e-commerce which we are aiming at raising to about 400 this year," shared Gandhi. The brand currently has over 1.5 lakh retailers and around 1,000 distributors and they are trying to bring them within their e-commerce ecosystem too. The brand has also witnessed good growth in its revenue from exports owing to the fact that ice-cream consumption saw a 15% increase in the global markets. Currently present in the UK, the US, UAE and Australia, it saw revenues to the tune of Rs 250 crore from these markets in 2020-21 (this includes their ice-creams, processed as well as frozen products). “We have witnessed good growth in our export revenue and this year we hope to see revenues between Rs 350-400 crore from the overseas markets,” added Gandhi.

You Searched For "sagar" and got 9 results

Toxicology experts to train PHC doctors on protocols to treat farmers exposed to chemicals & pesticides

PTI

Teaser lands 'Adipurush' in trouble over depiction of deities, demon king and bad CGI

PTI

Tech Glitch: Man loses ₹11,677 crore windfall from demat account in hours

IANS

Xiaomi TV launches a 3-part campaign conceptualized by Lowe Lintas in an attempt to increase its market share in the smart TV category

BI India Partner

Cleartrip’s latest advertising campaign encourages travelers to stop travel-dreaming and start travel planning

BI India Partner

Tokyo Olympics: India beat Argentina 3-1 to enter the quarters in men's hockey

PTI

Delhi Police issues lookout notice against Olympic medalist Sushil Kumar following death of a 23-year old wrestler

IANS

Spotify and Nucleya take a dig at in-app ads in its latest ad

BI India Partner

We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal

Samarpita Banerjee

Popular Keywords

Buying Guides