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Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report

Consumers also value the brands who contribute to their mental and emotional well-being

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3 mins read

How COVID-19 has redefined shopping habits and expectations: Criteo

A survey on the dynamic changes in shopping habits and expectations of consumers during COVID-19.

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Decoding consumers' mindset amid COVID-19: Nielsen Report

Consumers are healing now and moving towards a new normal.

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Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality

Reimagined consumers will abandon brands that don’t support their new values—and pay more to those …

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50% consumers are likely to increase their festive spends this year: Report

This festive season will require marketers to re-think their media strategies in order to be succes…

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11 mins read

10 themes that define how consumers are preparing themselves for 2022 as per Kantar

Consumers have realised the value of self-care and mindful living

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2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report

As per Gipsi's report, the deprivation of good news in 2020 makes good news an essential in 2021

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Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report

Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…

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Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report

New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…

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The revenge Diwali consumer wants to spend, not save, reveals report

According to GIPSI, there has been a 800% increase in DIY Outfit searches

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Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report

Bharat users are at par with India users when it comes to participating in online financial activit…

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Lockdown impact: Video consumption up by four times

Video streaming is at the forefront of the new normal, as a result of home sheltering worldwide in …

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Brands have only one shot to win over customers: App attention index report 2021

It is a survey done in 11 countries, India being one of them on mobile users above the age of 18

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Containment zones will not impact the businesses targeted at NCCS A, B and C: Laqshya Report

The primary population in most containment zones are composed of NCCS D and NCCS E segments.

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Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report

Consumer sentiment confirms that the online shopping boom is here to stay

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$9.2 billion worth of goods were sold online during the Festive Sales in 2021: RedSeer

RS 65,000 Crore of goods have been sold online from brands and sellers during the festive sales