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Meerut, Actor <keyword id="19935807" type="General" weightage="20" keywordseo="arun-govil" source="keywords">Arun Govil</keyword>, who has been fielded by the BJP from the <keyword id="21103234" type="General" weightage="20" keywordseo="meerut-lok-sabha" source="keywords">Meerut Lok Sabha</keyword> seat, said he has spent 17 years of his life in the city and was looking forward to serving the people there. The actor, who became a household name after essaying the role of Lord Ram in Ramanand Sagar's "Ramayan", reached Meerut on Tuesday evening and held meetings with the local BJP leaders and office bearers. "I was born here (in Meerut) and spent my childhood here. The first 17 years of my life were spent in Meerut. I was a student of <keyword id="21103233" type="General" weightage="20" keywordseo="sarasawati-shishu-mandir-school" source="keywords">Sarasawati Shishu Mandir School</keyword> after which I joined the Government Inter college," Govil told reporters after he arrived in the city. Asked what the people of Meerut can expect from him if he wins the election, he said, "Whatever I have done in my life till today was a form of service... This (MP) will be another form of service to the people." In response to a question regarding the Ram temple, Govil said after the consecration ceremony, the entire country and the world have become "rammay". He also praised Prime Minister <keyword id="19895781" type="General" weightage="20" keywordseo="narendra-modi" source="keywords">Narendra Modi</keyword> for his developmental work and said no one else can match him. After he arrived in Meerut, Govil along with party officials also went to Augharnath Temple, where he performed Jalabhishek of Lord Ashutosh. A large crowd gathered at the temple to catch a glimpse of Govil or take a selfie with him. Later, the BJP candidate reached the Martyrs' Memorial and paid tributes to the fallen soldiers. Govil, however, refused to comment on Congress leader <keyword id="20202422" type="General" weightage="20" keywordseo="supriya-shrinate" source="keywords">Supriya Shrinate</keyword>'s alleged offensive remarks against actor <keyword id="19941210" type="General" weightage="20" keywordseo="kangana-ranaut" source="keywords">Kangana Ranaut</keyword> who has been fielded by the BJP from Himachal Pradesh's Mandi Lok Sabha seat. "Don't ask me... Ask her (Ranaut)," Govil said.

Spent my childhood in Meerut, eager to serve its people: Ramayan's Arun Govil

<ul><li>The portrayal of <keyword id="6370821" type="General" weightage="80" keywordseo="hanuman" source="Orion">Hanuman</keyword>, with a beard, without a moustache and dressed in leather, attracted criticism.</li><li>Director Raut said he is "disheartened" by the reaction to the teaser.</li><li>Another scene recalled for some the American blockbuster sci-fi film series "Planet of the Apes".</li></ul> Four months from release and "Adipurush", a big budget adaptation of the Ramayana, is already neck deep in controversy for multiple reasons - the depiction of <keyword id="42776" type="General" weightage="80" keywordseo="ravana" source="Orion">Ravana</keyword> and Hanuman and also its inferior visual effects. The 1.46-minute teaser of the movie, directed by Om Raut of "Tanhaji: The Unsung Warrior" fame, was launched on Sunday in Ayodhya. And the blowback was immediate. Fronted by "Baahubali" star <keyword id="104063" type="General" weightage="50" keywordseo="prabhas" source="Orion">Prabhas</keyword> who features in the title role as Lord Ram, the multilingual period saga sees <keyword id="333" type="General" weightage="50" keywordseo="saif-ali-khan" source="Orion">Saif Ali Khan</keyword> play the role of a 10-headed demon king called Lankesh. With a beard, fierce eyes and a buzz cut, this Lankesh seems barbarism personified and many called out the filmmakers for the apparent Islamisation of Ravana. The portrayal of Hanuman, with a beard, without a moustache and dressed in leather, also attracted criticism. As hashtags like #BoycottAdipurush and #BanAdipurush gained speed, Madhya Pradesh Home Minister Narottam Mishra on Tuesday warned the makers of the film of legal action if scenes showing Hindu religious figures in the "wrong" way were not removed. "I have seen the teaser of 'Adipurush'. There are objectionable scenes in it," Mishra, who is also the spokesperson of the state government, told reporters in Bhopal. The dresses and look of Hindu deities as seen in the trailer were not acceptable, he said. "Hanuman ji is shown wearing leather, whereas the description (in the scriptures) of the deity's costume is different... These are scenes that hurt religious sentiments. I am writing a letter to Om Raut to remove all such scenes from the film. If not removed, we will consider legal action," Mishra said. Echoing the minister's sentiments, a Twitter user wrote, "Ram and lakshamna wore khadau not leather shoes like the desert civilization people did. Nonsense movie." Director Raut said he is "disheartened" by the reaction to the teaser. "I was disheartened but not surprised because the film is made for a larger medium. You can cut it down to some extent, but can't bring it down to a mobile phone, that's an environment I can't control. "If given a choice, I had never put it on YouTube but that's the need of the hour. We need to put it there so that it reaches a wide audience," Raut told reporters at the media preview of film's 3D trailer on Tuesday. Producer Bhushan Kumar was unavailable for comment despite several attempts by PTI to reach out to him. Many on social media said they were appalled over Saif's appearance as a maniacal Lankesh, saying his look was inspired by Mughal rulers. Some said it bore resemblance to Ranveer Singh's portrayal of Alauddin <keyword id="987836" type="General" weightage="80" keywordseo="khilji" source="Orion">Khilji</keyword> from Sanjay Leela Bhansali's film "Padmaavat", which came under attack for caricaturing Khilji, complete with kohl lined eyes and viciously attack a hunk of meat. "The makers should have done more research on Ravana. Saif Ali Khan's expressions look absolutely pathetic. Ravana was not a psycho. Saif is acting like he is portraying khilji from padmavat. Mythological movies absolutely need better character understanding (sic)," said a Twitter user. "He (Saif) is looking more like Babar or Aurangzeb or Taimur but certainly not Raavan," added another. The VFX, said others, was a huge letdown for a film that reportedly has a budget of ₹ 500 crore, making it one of the most expensive Indian films ever made. A section of social media seemed both amused and disappointed (#disappointed was trending on Twitter) about the quality of its computer-generated imagery. Generally an expensive affair, CGI is used to create fantastical visual effects in films. "Bruh this is Jaani Dushman levels of CGI. #AdipurushTeaser," said a Twitter post drawing comparison with the 2002 supernatural action thriller film which has attained cult status over the years as a cringe watch. Sharing a still from <keyword id="143564" type="General" weightage="50" keywordseo="ramanand-sagar" source="Orion">Ramanand Sagar</keyword>'s epic serial "<keyword id="6373819" type="General" weightage="50" keywordseo="ramayan" source="Orion">Ramayan</keyword>", a tweeple said no big bucks or latest technology could ever level up to the "simplicity" of the classic 1980s Doordarshan show. "No 500 crore budget, No 3d release, Just simplicity. Nothing can ever come close to this #BoycottAdipurush," a tweet read. A specific scene from the teaser where Saif's Lankesh is seen mounted on a bat-like mythical creature with huge flapping wings prompted some people to draw comparisons with "Game of Thrones", the hit American fantasy TV drama famous for its dragons. "Is it just me or do you also notice the pathetic copy of #GameOfThrones that #Adipurush is! The characters are definitely NOT of #Bharat...," said one post. Another scene recalled for some the American blockbuster sci-fi film series "Planet of the Apes". "Copy cat #OmRaut #Adipurush #DisappointingAdipurish," said a user as he put the clips of the promotional materials of the two films. Many shared stills from "Ramayana: The Legend of Prince Rama", the 1993 animated film which was a Japan-India co-production. Directed by Japanese filmmaker <keyword id="15168281" type="General" weightage="50" keywordseo="yugo-sako" source="Orion">Yugo Sako</keyword>, it became a favourite of the 1990s generation kids who watched it several times on TV channels during re-runs. "#Adipurush had the golden chance to present us a film on the subject which is dear to everyone but sadly even with the colossal budget and modern technology it couldn't match even 1% of yugo sako's Ramayana: The Legend of Prince Rama," wrote a Twitter user. This is not the first time Saif has been in trouble for "Adipurush". In an interview to a newspaper in 2020, Saif had said the version of Raavan in "Adipurush" will be "humane". His remarks caused a stir in the not-so-virtual world of social media and the actor issued an apology for his comments, saying it was never his intention to hurt people's sentiments. "I've been made aware that one of my statements during an interview has caused a controversy and hurt people's sentiments. This was never my intention or meant that way. I would like to sincerely apologise to everybody and withdraw my statement," the actor had then said in a statement. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/vivek-murthy-is-the-new-us-representative-on-who-board/articleshow/94655841.cms">Vivek Murthy is the new US representative on WHO board</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/15-ott-releases-to-watch-this-festive-season-starring-madhuri-dixit-hasan-minhaj-and-more/articleshow/94640843.cms">15 OTT releases to watch this festive season starring Madhuri Dixit, Hasan Minhaj and more</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/best-cars-under-200000-to-buy-in-india-this-diwali/articleshow/94639382.cms">Best cars under ₹20,000,00 to buy this festive season</a>

Teaser lands 'Adipurush' in trouble over depiction of deities, demon king and bad CGI

Credits: <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword> <ul><li>Ramanand Sagars popular TV serial '<keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword>' — which is re-airing on Doordarshan — became the world's most-watched show on April 16 with 7.7 crore viewers. </li><li>Ramayan had nearly 6 times viewers than HBO’s most-watched episode — the finale of Game of Thrones on April 16. </li><li>Ramayan gained 174 million viewers within four days of re-telecast. Whereas, it received more than 500 million views between 28 March and 4 April. </li></ul>Ramanand Sagars popular TV serial 'Ramayan' — which is re-airing on Doordarshan — became the world's most-watched show on April 16 with 7.7 crore viewers, says Doordarshan. <div type="twitter" handle="DDNational" handlename="Doordarshan National" image="http://pbs.twimg.com/profile_images/936893913650012160/yeaKQaZ5_normal.jpg" favoritecount="18233" retweetcount="5499" status="WORLD RECORD!!Rebroadcast of #Ramayana on #Doordarshan smashes viewership records worldwide, the show becomes most… https://t.co/db5WZi2o79" createdat="1588264140000" id="1255896948474654720"></div> Ramayan had nearly 6 times viewers than HBO’s most-watched episode — the finale of Game of Thrones. . According to Nielsen data,<a href="https://www.businessinsider.in/entertainment/the-game-of-thrones-finale-was-hbos-most-watched-episode-of-all-time-even-before-counting-piracy/articleshow/69419749.cms"> an estimated 1.36 crore viewers watched the last episode</a> of GOT. Moreover, this isn't the time Ramayan made a world record . From 1987 to 1988, 'Ramayan' became the most watched serial in the world. Till June 2003, it remained recorded in the Limca Book of Records as "the most watched mythological serial in the world". After India shut itself down to contain the COVID-19 outbreak, Doordarshan brought back all its classics from the eighties to entertain people. Ramayan gained 174 million viewers within four days of re-telecast. Whereas, it received more than 500 million views between 28 March and 4 April. The re-telecast of three-decades-old mythological series Ramayan made DD national the most-watched channel. Its viewership grew 22% within a week (April 4-10), according to rating agency BARC. Apart from Ramayan, Doordarshan brought back its Golden Era shows back on TV — Shaktimaan, Mahabharat, and Byomkesh Bakshi. In fact, DD channels received the highest viewership across genre with 1.9 billion impressions in week 4th and 10th April, said the CARE Rating report. Ramayan was originally broadcast from January 25, 1987 to July 31, 1988. Then, every Sunday, at 9.30 a.m. the show was aired on TV. Interestingly, when the serial started airing in the country for the first time, people used to remain glued to the TV sets. Since there were less TVs at homes then, most of the people used to gather at some neighbour's place to watch 'Ramayan'. (With IANS) See also: <a href="https://www.businessinsider.in/entertainment/news/doordarshan-received-174-million-views-from-four-episode-of-ramayan-in-2-days/articleshow/74964788.cms?upcache=2">Ramayan’s 170 million views from four episodes says India still can’t get over popular mythological shows from the 80s</a>

Ramayan is the most-watched entertainment show in the world, says Doordarshan

<ul><li><keyword id="397085" type="COMPANY" weightage="20" keywordseo="Broadcast-Audience-Research-Council">Broadcast Audience Research Council</keyword>, (<keyword id="65298" type="ORGANIZATION" weightage="20" keywordseo="BARC">BARC</keyword>) India launched the third edition of its yearbook titled The Year After Two Thousand &amp; Nineteen.</li><li>It revealed that TV viewership grew by 9% in India in 2020.</li><li>Non-Prime Time (NPT) Viewership for General Entertainment Channels (GEC), News and Kids, grew by 16%, 26% and 31% respectively in 2020 compared to 2019.</li></ul>Broadcast Audience Research Council, (BARC) India in the third edition of its yearbook titled The Year After Two Thousand &amp; Nineteen revealed that the total TV viewership in India grew by 9% in 2020. It also revealed that ad volumes grew by 34% in the 2nd half of the year compared to the 1st half. The Yearbook offers insights and data on 'What India Watched' in 2020 along with trends across the pandemic struck months with a special focus on four distinct phases, viz., Pre-COVID, COVID: During Lockdown, COVID: Unlock, and Year Ender. COVID-19 forced people to stay confined to their homes starting March 25, 2020. The lockdown made viewers turn to their favourite mode of entertainment and news – Television. TV played a significant role in keeping people connected with the outside world during the lockdown. Consequently, TV Viewership witnessed a growth of 23% during Mid-March to June (Week 11-26) as compared to the January to early March period (Week 1-10). Commenting on the launch of the YEARBOOK, <keyword id="217320" type="PERSON" weightage="20" keywordseo="Sunil-Lulla">Sunil Lulla</keyword>, Chief Executive Officer, <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword>, says, “The year was a consolidation and reaffirmation year for television in India. It was marked by a substantial increase in TV viewership with total TV growing by 9% and Ad Volumes experiencing a staggering growth of 34% in the second half. 2020 reaffirmed the strength of television as a medium in India amongst both viewers and advertisers, proving TV is indeed the screen of choice for the household. TV continues to grow with regional markets gaining prominence. BARC India will continue to work towards our vision, to always be the trusted source of authentic measurement and reporting of “What India Watches’”. <cmsannotation type="cmsannotation" annotationid="Highlights from What India Watched in 'The Year After Two Thousand &amp; Nineteen'" text="Highlights from What India Watched in 'The Year After Two Thousand &amp; Nineteen'">Highlights from What India Watched in 'The Year After Two Thousand &amp; Nineteen'</cmsannotation> <ul><li> Non-Prime Time (NPT) Viewership for General Entertainment Channels (GEC), News and Kids, grew by 16%, 26% and 31% respectively in 2020 compared to 2019.</li><li> Ad Volumes grew by 34% in 2nd half of 2020 compared to 1st half of 2020.</li><li> Top 10 Advertising sectors contributed 80% to Total Ad Volumes in 2020</li><li> Communication by the Government was on an upsurge during lockdown. Ad volumes for government messaging grew by 184% (2.7 times) during Apr-June 2020 compared to same period in 2019.</li><li> Mythological Classics like <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> &amp; <keyword id="6366669" type="LOCATION" weightage="20" keywordseo="mahabharat">Mahabharat</keyword> made a comeback on our TV screens, Week 13, 2020 onwards. Ramayana now holds the record of the most watched TV program in the world!</li><li> Driven by the classics, advertisers placed their bets on DD’s GECs during lockdown. Ad Volumes for DD’s GECs grew by 62% in Apr-June quarter of 2020 compared to the same period in 2019.</li><li> IPL-13 viewership grew by 23% compared to IPL-12 with 400 billion Total Viewing Minutes.</li><li> The Opening match between Mumbai Indians and Chennai Super Kings at Abu Dhabi, was the most viewed with 11.2 billion viewing minutes.</li></ul>

TV viewership in India grew by 9% in 2020: BARC

<ul><li>(March 28)Ramayan received 170 million views in four episodes aired over the weekend, the Broadcast Audience Research Council. </li><li>The importance of each episode is so much that the time slot for airing Ramayan was changed on April 3 as it coincided with PM Modi’s special address to the nation.</li><li>Unlike other paid channels, DD Channel is free-to-air and is accessible to a large number of people. </li></ul> Ramayan, three-decades-old TV series, received 170 million views in four shows aired over the weekend, said the Broadcast Audience Research Council. This catapulted the Ramanand Sagar production as the highest watched “serial” in the Hindi general entertainment space ever. In fact, it receives so many eyeballs that the time slot for airing Ramayan was changed on April 3 as it coincided with PM Modi’s special address to the nation. Prasar Bharati didn’t want people to miss a single episode. <div type="twitter" handle="shashidigital" handlename="Shashi Shekhar" image="http://pbs.twimg.com/profile_images/1242408594290561026/mJSWmjfB_normal.jpg" favoritecount="7126" retweetcount="2300" status="Thrilled to share that the re-telecast of RAMAYAN on @ddnational has garnered the highest ever rating for a Hindi G… https://t.co/EnDeOJwOv1" createdat="1585825496000" id="1245668531695308801"></div> <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Week Day </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Slot </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Viewers (in million) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rat% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Saturday (March 28)</td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Morning </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">34 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.4 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Saturday (March 29) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Evening </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">45 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.2 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sunday (March 30) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Morning </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">40 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.7 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sunday (March 30) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Evening </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.6 </td></tr></tbody></table>Source: BARC According to Sunil Lulla, BARC’s chief executive, the numbers notched up by the series was a bit surprising and called the move as a “brilliant” one by Prasar Bharati. He said the show will attract advertisers soon Unlike other paid channels, DD Channel is free-to-air and is accessible to a large number of people. As the Covid-19 pandemic is keeping people locked down in their homes,Doordarshan brought back its Golden Era shows back on TV — Shaktimaan, Mahabharat, and Byomkesh Bakshi. In fact, DD channels received a lot of viewership after the introduction of broadcasters like Star and Zee which took over the market. But now, the tables have turned as some of India’s youngest are watching the series and actively debating it on social media. The <a href="https://www.businessinsider.in/thelife/news/indian-social-media-finds-a-new-komolika-in-kaikeyi-as-ramayan-fever-catches-on/articleshow/74923893.cms">number of memes and discussion of feminism in the series shows that the novelty factor </a>and its old-world charm has brought it a new set of fans. And, it has changed the brand image of DD as well. In 2019, the total number of viewers on all DD channels was 193 million — a little more than what Ramayan’s four episodes garnered in two days. “Prasar Bharati has subscribed to the services of M/s Broadcast Audience Research Council (BARC), India for viewership data of <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword> (DD) channels. As per BARC data, viewership of <keyword id="438518" type="ORGANIZATION" weightage="20" keywordseo="DD-National">DD National</keyword> channels increased from 15.81 crore in 2018 to 18.31 crore in 2019, while that of DD Regional channels has increased from 15.78 crore in 2018 to 19.33 crore in 2019,” Information &amp; Broadcasting (I&amp;B) minister Prakash Javadekar said in the Lok Sabha. See also: <a href="https://www.businessinsider.in/entertainment/news/list-of-disney-movies-available-on-disney-hotstar/articleshow/74949934.cms">Reset your mood with these feel-good movies live on Disney+ Hotstar from April 3</a>

Ramayan’s 170 million views from four episodes says India still can’t get over popular mythological shows from the 80s

Nearly a month into the nationwide lockdown announced by the Indian government to prevent the spread of COVID-19, online search trends on Yahoo India reflect the curiosity and anxiety that people are facing. Owing to the pandemic, novel Coronavirus-related searches rose by a whopping 427%. The top five COVID-19 keywords searched were 'COVID-19 updates', 'Symptoms of COVID-19', 'COVID-19 treatment', 'COVID-19 death toll' and 'live COVID-19 tracker.' People also mass-searched for 'lockdown in India,' 'vaccine for <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword>,' 'social distancing', and '<keyword id="4751090" type="PERSON" weightage="20" keywordseo="Hydroxychloroquine">Hydroxychloroquine</keyword> for coronavirus'. The latter is an anti-malarial drug that the US President Donald Trump described as a "game changer" in the fight against the Coronavirus crisis. <div type="Article" hostid="261" msid="75341330" title="Coronavirus cases in India count hits 23,000 mark— 718 dead and 4,748 recovered as of April 24" mstype="2" mssubtype="0"></div> During the pre-lockdown phase, actor <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> was the most searched female celebrity followed by Katrina Kaif and Deepika Padukone. All this changed when 'Babydoll' singer <keyword id="1758842" type="PERSON" weightage="20" keywordseo="Kanika-Kapoor">Kanika Kapoor</keyword> tested positive for COVID-19 on her return from London. Kapoor replaced these superstars to take the top spot and even ran into trouble for not self-quarantining on return. Post-lockdown, superstars <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> and Rajinikanth topped the list of most searched male celebs. Yahoo's 'Search in the Lockdown,' chronicles and compares what users in India searched for before and during the lockdown, shows trends that are based on users' daily search habits in the last one month. Before COVID-19 began to rule the search bar, the top search keywords online for news, included 'Delhi election results,' 'Delhi riots/Delhi violence' and 'JNU violence'. The top searched keywords (people) included Donald Trump, Arvind Kejriwal and <keyword id="29632" type="PERSON" weightage="20" keywordseo="Jyotiraditya-Scindia">Jyotiraditya Scindia</keyword>. During the global shutdown, netizens are also looking online for productivity tools while working from home, with video conferencing apps Zoom and Skype being the top two searches. In the entertainment arena, searches for 'Bigg Boss', 'Drive', 'Tanhaji', 'Housefull 4' and 'Good Newwz' were replaced by the old classic 'Ramayan' that was re-telecast on Doordarshan. Pandemic based movie 'Contagion' was also highly searched. Top questions Indlooked for answers to online during the lockdown are: What is COVID-19? How long does coronavirus live on surfaces? How to make a mask at home? Is there any vaccine for Coronavirus? Does Coronavirus spread through air? What happens to Coronavirus patients in quarantine? <div type="Article" hostid="261" msid="75344399" title="PM Modi launches eGramSwaraj portal and app to help villages go digital" mstype="2" mssubtype="0"></div>

Most Indians are watching Ramayan and searching for Kanika Kapoor during the lockdown

More than 20 years after its broadcast, Ramanand Sagar's epic mythological series "<keyword id="951735" type="PERSON" weightage="20" keywordseo="Shri-Krishna">Shri Krishna</keyword>" is all set to make a comeback on <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword>, the broadcaster announced on Sunday. The show joins other popular epics such as "Ramayan" and "Mahabharat" to be re-run amid the nationwide lockdown due to the coronavirus pandemic. "Coming soon: 'Shri Krishna'," the post on DD National channel's official handle read. Created, written and directed by Sagar, the series chronicled the life of <keyword id="3198" type="PERSON" weightage="20" keywordseo="Lord-Krishna">Lord Krishna</keyword>. The show was first broadcast on Doordarshan's Metro Channel (DD 2) from 1993, but moved to DD National in 1996. "Shri Krishna" starred actor Sarvadaman D Banerjee as the adult Krishna, while Swwapnil Joshi played the teenage version of the character. The show also starred Deepak Deulkar, Pinky Parikh among others. See also: <a href="https://www.businessinsider.in/india/news/dhfls-kapil-and-dheeraj-wadhawan-taken-into-custody-by-cbi-for-role-in-yes-bank-scam-case/articleshow/75388823.cms">DHFL's Kapil and Dheeraj Wadhawan taken into custody by CBI for role in Yes Bank scam case</a> <a href="https://www.businessinsider.in/india/news/pm-modi-says-indias-fight-against-coronavirus-is-people-driven/articleshow/75387305.cms">PM Modi says India's fight against Coronavirus is 'people-driven'</a> <a href="https://www.businessinsider.in/india/news/lockdown-may-be-extended-in-covid-19-hit-urban-areas-of-maha/articleshow/75386981.cms">Coronavirus lockdown may extend beyond May 3 in urban areas of Maharashtra</a>

Doordarshan has plans to bring back 'Shri Krishna' after 20 years

<ul><li>As TV viewership grows by 40% on the back of return of mythological shows, advertisers jump on the trend and buy ad spots for <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> and <keyword id="6366669" type="LOCATION" weightage="20" keywordseo="mahabharat">Mahabharat</keyword>. </li><li>Classics gave a 43% push to overall <keyword id="874299" type="UNKNOWN" weightage="20" keywordseo="Hindi-GEC">Hindi GEC</keyword>’s performance. </li></ul>As the mythological shows continue to drive TV veiwerhsip’s growth, <keyword id="2801660" type="PERSON" weightage="20" keywordseo="BARC-India">BARC India</keyword> and <keyword id="6456080" type="ORGANIZATION" weightage="20" keywordseo="nielsen">Nielsen</keyword>’s latest report reveals that advertisers are also jumping on the bandwagon. Ramayan and Mahabharat attracted more advertisers in the week starting from March 28 to 16 April. Ramayan continues to be advertisers’ favourite as it sees a 14X increase, followed by Mahabharat that saw a 12X increase in week 15. <div type="image" title="ramayan attracts advertisers" msid="75314453" hostid="261"></div> The report further revealed that the return of mythological shows have become the main source of entertainment among Hindi GEC’s. It contributed 43% to overall Hindi’s GEC viewership growth, garnered 109 million viewing minutes and was watched by 353 viewers. <div type="image" title="mythological shows" msid="75314465" hostid="261"></div> Week 15 recorded a 40% growth over the pre-COVID period, standing at 1.24 trillion minutes. Individuals watching TV for all 7 days in the week increased by 48%. <div type="image" title="growth in tv viewership; barc" msid="75314485" hostid="261"></div> Some of the Key Highlights of TV and Smartphone consumption during the fifth week of Lockdown are as follows: - Considerations: <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BARC </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nielsen Smartphone Panel </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Coverage </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban + Rural) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban 1 Lakh plus) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TG </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ALL NCCS 2+ years </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><ol><li>NCCS ABC 15-44 years </li><li>Android Smartphone Users </li></ol></td></tr><tr></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Time Period </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 11th Jan 2020- 31st Jan 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 13th Jan 2020 - 2nd Feb 2020 </td></tr><tr><td colspan="2" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">COVID DISRUPTION Week 4 – 4thMarch 2020 to 10th April 2020 Week 5 – 11th April 2020 to 17th April 2020 </td></tr></tbody></table> <ol><li>'CORONA Virus' continues to be most searched among Top 100 Google searches. </li><li>1 in 5 smartphone consumers use the Aarogya Setu app now - an 80% + increase v/s the launch week. </li><li>TV consumption continues to show a growth of 40% over pre-COVID period now at 1.24 Trillion minutes - the increase led by both Reach and Average Time Spent. </li><li>The new normal of 3 hrs, 40 minutes+ a day on Smartphone continues - 10% increase over pre Covid times. </li><li>TV Viewership Growth led by News and Movies - the Movies growth coming more from the PAY platform. </li><li>News franchise on Smartphone continued to be nearly 50% of all smartphone audience, Views grow by 40%. </li><li>Hindi GEC in HSM at an all-time high with 8.5 BN impressions with Mythological shows leading the way. HSM Urban is all time high for 3rd week in row. </li><li>Strong double-digit growth seen across various segments of OTTs (movies, originals, etc.) while Audio streaming apps show a decline possibly on account of commuting going down. </li><li>FCT on TV recovers a bit after a huge fall last week - most advertisers using the COVID19 theme; Essentials category sees a growth across genres; while on Digital Video Advertising spends drop across most categories.</li></ol>

Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively

<ul><li><keyword id="874299" type="UNKNOWN" weightage="20" keywordseo="Hindi-GEC">Hindi GEC</keyword> attained an all-time-high viewership of 4 billion in HSM Urban this week on the back of the return of the classics.</li><li>On the other hand, overall FCT on TV dropped by 26% over the Pre-COVID period.</li><li>A 142% increase seen in FCT for Social Ads. </li></ul><keyword id="2801660" type="PERSON" weightage="20" keywordseo="BARC-India">BARC India</keyword> and <keyword id="249357" type="COMPANY" weightage="20" keywordseo="Nielsen-Media">Nielsen Media</keyword>’s report on ‘Crisis Consumption on TV and Smartphones’ reveals that TV consumption grew by 38% over the pre-COVID period (Jan 11 - Jan 31, 2020) at 1.2 Trillion minutes. Viewership growth was led by both ATS and Reach. And in the week starting from April 1, Hindi GEC witnessed a 26% increase in viewership on the back of return of classics. It attained an all-time-high viewership of 4 billion in HSM Urban this week. Hindi GEC also attained an all-time-high viewership in week 4 with 4 billion impressions since 2015 in HSM Urban. It further revealed how the comeback Ramayan and Mahabharat have changed <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword>’s viewer profile as 22% kids are also watching with the epics with a senior person at home. Some of the Key Highlights of TV and Smartphone consumption during the fourth week of Lockdown are as follows: - Considerations: <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BARC </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nielsen Smartphone Panel </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Coverage </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban + Rural) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban 1 Lakh plus) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TG </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ALL NCCS 2+ years </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><ol><li>NCCS ABC 15-44 years</li><li>Android Smartphone Users</li></ol></td></tr><tr></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Time Period </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 11th Jan 2020- 31st Jan 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 13th Jan 2020 - 2nd Feb 2020 </td></tr><tr><td colspan="2" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">COVID DISRUPTION Week 3 – 28thMarch 2020 to 3rd April 2020 Week 4 – 4thMarch 2020 to 10th April 2020 </td></tr></tbody></table> <ol><li><keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword> is taking the most mind space with ~40% of top 100 Google searches last week being in COVID and 1 in 8 consumers accessing the AAROGYA SETU app </li><li>PM’s address on Lockdown extension garnered 4 Bn viewing minutes - the highest of the 4 addresses on COVID-19 </li><li>TV consumptions grows 38% over pre-COVID period now at 1.2 Trillion minutes </li><li>Hindi GEC attains all time High Viewership of 4 Bn since 2015 in HSM Urban this week</li><li>Movies show an increase across HSM, while GEC maintains share and continues to lead in South markets</li><li>Top 5 content for digital audiences is a mix of Fiction, History, Mythology and Supernatural</li><li>Premium audiences on Digital clock remarkable growth in time spent on News, Chat, Fitness and Streaming</li><li>The News franchise on Digital is close to 50% now (+25% over PreCovid period) - Video News consumption shows a huge growth of 75% over the PreCovid period</li><li>COVID Lockdown gives a big fillip to Education Apps , Surge by 30%+ </li><li>Overall FCT on TV drops by 26% over the PreCovid period- however a 142% increase seen in FCT for Social Ads - Digital ads also showing a slowdown in last week</li></ol>

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media

<ul><li>Giving us a sweet taste of nostalgia, <keyword id="3275685" type="PERSON" weightage="20" keywordseo="dunzo">Dunzo</keyword> tweaked some of India's most iconic ads to connect with the 90's kids.</li><li>It did a rerun of ads by brands like Fevikwik, <keyword id="639795" type="CITY" weightage="20" keywordseo="Surf">Surf</keyword> and <keyword id="570619" type="PERSON" weightage="20" keywordseo="Cadbury-Dairy-Milk">Cadbury Dairy Milk</keyword>, among others.</li></ul>After the comeback of old television series <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> and Mahabharata, many broadcasters and brands followed <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword>’s league. Latest in the row is Dunzo, a hyperlocal delivery start-up, trying to recreate iconic advertisements from the golden era to connect with the 90’s kids. It reminded us of the simpler days when colour was just introduced in print advertisements and acrylic orange, blue and yellow were some of the common hues. The ad formats in the 90’s had one bright photographic image paired with a large headline and body copy. The Google-backed Dunzo took to social media to pay an ode to a few ad gems and said, “This <a href="https://www.instagram.com/explore/tags/throwbackthursday/">#ThrowbackThursday</a>, we pay ode to the gems that ad-ed fun and fondness to our memories. So take a trip back to simpler times, and enjoy the <a href="https://www.instagram.com/explore/tags/90sredun/">#90sRedun</a>.” It cleverly initiated its #ThrowbackThursday campaign with iconic Surf’s Lalitaji, which is one of the memorable creations of <keyword id="2095" type="PERSON" weightage="20" keywordseo="Alyque-Padamsee">Alyque Padamsee</keyword> and Indian advertising industry. <div type="Youtube" id="ALxiXkHxqCc" title="Surf Excel Lalitaji" thumbUrl="https://i.ytimg.com/vi/ALxiXkHxqCc/mqdefault.jpg"></div> Dunzo tweaked Lalitaji’s “Bhaisahab, Surf ke kharidaari mein hi samajdaari hai” to “Dunzo se kharidaari mein hi samajdaari hai. Wash your worries away with Dunzo.” <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> The next advertisement Dunzo ‘ad’ed’ its wit to was Fevikwik’s ‘Fish Catcher’ that was glued to our minds for a long time in the 90’s. <div type="Youtube" id="WcNCk6ULBqE" title="Fevikwik Fishing Ad...!!" thumbUrl="https://i.ytimg.com/vi/WcNCk6ULBqE/mqdefault.jpg"></div> Refreshing our memory, Dunzo tweaked the advertisement by saying, “Chutki mein le aaye Dunzo. Sticks with us for convenience. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> And who can forget Cadbury Dairy Milk's iconic cricket match ad? Dunzo gave this old gem a twist too. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Saving the best one for last, Dunzo redid Bajaj’s ‘Humara Bajaj’ print advertisement. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div>

Dunzo pays an ode to some classic ads to connect with the 90's kids

<ul><li>After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, <keyword id="2810265" type="PERSON" weightage="20" keywordseo="ott-players">OTT players</keyword> are also using their old content. </li><li>For the first time in history, to overcome the restrictions and market their content in the best way possible, OTT players have tied up with TV channels to push their content. </li></ul>After Doordarshan brought back its two epics, Ramayan and Mahabharat, Star TV and Sony followed the trend and is taking us back to the golden era by rerunning some old shows like Sarabhai VS Sarabhai, Khichdi, CID, and Aahat respectively. Now owing to the fact that production has been stalled till the lockdown is lifted, OTT platforms are taking a similar route. While ShemarooMe is premiering Bollywood movies every Friday, it has also seen a huge jump in people watching classic movies. “There is a lot of experimentation happening right now -- the audience is actually going back and watching blockbuster movies from the past such as Jaane Bhi Do Yaaron or older shows like Nukkad. And it’s been consumed by the younger generation too. So, that's opening up a new set of content for a new set of audience who have not been exposed to it till now. And that's sort of interesting for us as a platform to wait and watch,” shares Rahul Mishra, Head Marketing and Communications, Shemaroo Entertainment. <keyword id="4241922" type="PERSON" weightage="20" keywordseo="ALTBalaji">ALTBalaji</keyword>, on the other hand, which already has a huge library of content, is also considering bringing back a few of its classic, much-loved serials. Moreover they are also in talks with other platforms for content syndications, to broaden their content offering. “We are utilising this time to do business syndications, we did one with ZEE. We are also utilising our vast content library and queuing up our originals ready,” said Divya Dixit, SVP, Marketing, Analytics &amp; Direct Revenue, ALTBalaji. <keyword id="7444876" type="UNKNOWN" weightage="20" keywordseo="Discovery-Plus">Discovery Plus</keyword> is also leveraging its global partnerships to help consumers stay indoors and stream the outdoors. To stay relevant in today’s environment, they have lined up COVID-19 documentaries. “Discovery has a lot of content that hasn’t been exposed to Indian audience. We have a strong global library to sustain for a long period of time. For us, it’s a mix of marquee specials, global library and partnership content. We already had a couple of pieces ready on Coronavirus, we are trying to stay relevant as we can,” said Issac John, Business Head – Digital (South Asia), Discovery. Moreover, with gaming seeing a spike across the world, platforms like <keyword id="2214311" type="ORGANIZATION" weightage="20" keywordseo="Mx-player">MX Player</keyword>, that had recently introduced gaming on its platform, has an edge as people are on the lookout for different modes of entertainment. “We introduced gaming about 8-10 weeks back and in the last five weeks, it has seen a 4X surge in engagement. And we are using that inventory available on our platform to cross promote our own shows. In terms of the number of games played by one user and the time spent by that user on the gaming tab is actually something that we didn't expect and we are actually using that to cross promote our own shows,” said Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player. He also shared that MX Player has recently inked a content deal with Sony Pictures Television and Paramount. “We are the first Indian AVOD platform to have struck such a deal with an international studio.” Tough times are pushing marketers to come up with creative ways to sell their content. Disney+ Hotstar original series Hostages is now airing on Disney-owned TV channel Star Plus. For the first time in history, OTT content is broadcasted on a TV channel. ALTBalaji has also partnered with ZEEL to broadcast its originals such as Kehne Ko Humsafar Hain, Baarish, Karrle Tu Bhi Mohabbat. Joshi says, “While this integration has happened at an unfortunate time, it will help the OTT players embark on a collaborative journey rather than an either-or strategy, which we have always been speaking about.”

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown

<ul><li>After Doordarshan brought back its two epics <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> and <keyword id="6366669" type="LOCATION" weightage="20" keywordseo="mahabharat">Mahabharat</keyword>, Star TV and Sony followed the trend by taking us back to the golden era. The channels are airing some of its most watched shows like Sarabhai VS Sarabhai, Khichdi, CID, and Aahat. </li><li>Amul played its trump card by delighting us with some of its old advertisements that were broadcasted during Ramayan and Mahabharat’s airing time -- back in the 90’s. </li></ul>After the reruns of Ramayan and Mahabharata on Doordarshan, Amul is the first brand to take the netizens on a nostalgia ride -- by throwing us back to some of its iconic advertisements like Amul Manthan. <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="1989" retweetcount="518" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/BALcXfCTSz" createdat="1586103300000" id="1246833727352614915"></div> Remember the popular ‘Mero gaam katha parey, Dhudh ki nadiya wahe ja’ song? Titled Amul Manthan, inspired by Shyam Benegal’s film called Manthan, was based on White Revolution that took place in the heart of Gujarat. It celebrated India’s women farmers and their economic independence. The campaign became memorable for its use of the song. It ended by showcasing the model of co-operative organization of milkmaids and farmers with a narrative that said, “Every morning 17 lac women across 9,000 villages, bringing in milk worth Rs.4 crores, are now celebrating their economic independence thanks to the co-operative movement called Amul.” It was one of the first campaigns to bring women to the forefront. Amul has truly played its trump card by taking us on its rich advertising journey, that was way ahead of its time. According to BARC-Neilsen’s recently released report, the Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015. Amul is smartly targeting the older demographic here to remind them of simpler days. Here are some of the ads that the dairy giant uploaded from its wide portfolio on social media: <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="235" retweetcount="49" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/WEqzhqO1NW" createdat="1586095200000" id="1246799753087602692"></div> <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="280" retweetcount="56" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/mI10peDhtG" createdat="1586104986000" id="1246840801721610241"></div> <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="658" retweetcount="127" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/jauTeqlKti" createdat="1586071232000" id="1246699226198708224"></div> <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="265" retweetcount="55" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/kaMCir7eWV" createdat="1586071092000" id="1246698638937473024"></div> <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="557" retweetcount="132" status="On Public Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/XXnvC7sDZS" createdat="1586063070000" id="1246664991966498816"></div> Amul also uploaded some of its iconic print advertisements that were run in top newspapers to leverage the buzz around Ramayan and Mahabharat. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div>

After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads

<ul><li>The Covid-19 disruption in Week 2 continued to show a huge increase in <keyword id="659577" type="PERSON" weightage="20" keywordseo="TV-viewership">TV viewership</keyword>, smartphone usership &amp; VOD consumption according to BARC-Nielsen’s insight series titled, <keyword id="8996906" type="UNKNOWN" weightage="20" keywordseo="crisis-consumption">Crisis Consumption</keyword>.</li><li>The current week garnered the highest ever total TV consumption.</li><li>The re-telecast of <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> garnered the highest-ever rating for a Hindi GEC show since 2015.</li></ul> The second week of the national lockdown in wake of the COVID-19 outbreak witnessed the highest-ever TV viewing at 1.20 trillion minutes as average daily viewers grew by 62 million. Also, the time spent on smartphones in Week 2 of the COVID-19 disruption increased by almost 3 hours per week. The findings were a part of the second edition of BARC-Nielsen’s insight series titled, Crisis Consumption. The report further revealed that around 62 million viewers across the country watched television for 4 hours and 40 minutes daily. The average daily reach saw an 11% growth. The total TV consumption across the country witnessed a 37% growth and the viewership grew significantly in the 3 days post the lockdown. Moreover, non-primetime viewership further increased in Week 12 and saw over 70% surge. News and movies witnessed an all–time high growth. GECs saw a 32% surge during non-prime time. Considering viewership of news has gone up substantially as consumers want to stay updated about the evolving situation, the share of news to total TV grew from 7% to 21% Moreover, the kids segment saw maximum viewership in the morning between 10 am and 12 noon. Average Daily FCT in Week 11-12 grew by 6 lakh seconds, which was a growth of 15%. In terms of secotr-wise FCT, food &amp; beverages saw the maximum increase in FCT share percentage followed by personal care and hygiene. Moreover, the return of classic shows like Ramayana led to the evening slot on Sunday recording all time high numbers. The lockdown also resulted in a lot of firsts in the TV viewing history. While news &amp; movies recorded an all-time high growth in viewership, Hindi movies surpassed Hindi GEC in viewership. Also highest viewership was recorded in HSM for any show in Hindi GEC (Fiction/Non-Fiction). Not surprisingly, social distancing also led to a spike in virtual social connectivity. Meanwhile, consumers spent 45% more time on news apps and the news franchise on smartphones grew by 25%. Time spend on video streaming apps grew by 11%.

You Searched For "ramayan" and got 13 results

Spent my childhood in Meerut, eager to serve its people: Ramayan's Arun Govil

PTI

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Ramayan is the most-watched entertainment show in the world, says Doordarshan

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TV viewership in India grew by 9% in 2020: BARC

BI India Partner

Ramayan’s 170 million views from four episodes says India still can’t get over popular mythological shows from the 80s

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Most Indians are watching Ramayan and searching for Kanika Kapoor during the lockdown

IANS

Doordarshan has plans to bring back 'Shri Krishna' after 20 years

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Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively

BI India Partner

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media

BI India Partner

Dunzo pays an ode to some classic ads to connect with the 90's kids

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OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown

Samarpita

Karuna

After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads

BI India Partner

The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report

BI India Partner

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