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Every year in India, the unique bond between siblings is celebrated in the form of <keyword id="20225310" type="General" weightage="100" keywordseo="raksha-bandhan" source="keywords">Raksha Bandhan</keyword>. The festival is a day of celebrating the relationship built on countless memories, shared secrets, endless arguments, and unconditional love. This year, Raksha Bandhan will be celebrated on August 19 in India. The day is usually marked by the sister tying a <keyword id="21167659" type="General" weightage="20" keywordseo="rakhi" source="keywords">Rakhi</keyword> on her brother’s wrist and the two enjoying some sweets and snacks together. On this festive day, it is a great idea to make your brother or sister feel extra special with a heartfelt gift. And if you are thinking of doing that, we have got your back. Read on for some gift ideas for your brothers and sisters this Raksha Bandhan. <h2><keyword id="22807616" type="General" weightage="20" keywordseo="Raksha-Bandhan-gift-ideas" source="keywords">Raksha Bandhan gift ideas</keyword> for brothers</h2> <h2>1. Personalised gadget accessories</h2> If your brother is a tech enthusiast, you can surprise him with personalised gadget accessories. Consider a custom-engraved phone case, a sleek leather laptop sleeve with his initials, or even a quirky mouse pad featuring his favourite movie or gaming character. These gifts are not only practical but also add a personal touch that shows you know and appreciate his interests. <h2>2. Fitness tracker</h2> For the health-conscious brother who’s always hitting the gym or tracking his steps, a fitness tracker is an excellent gift. Whether it’s a smartwatch with multiple features or a simple fitness band, this gift will help him stay on top of his health goals. Plus, it’s a great way to show that you care about his well-being. <h2>3. The gift of experience</h2> If your brother is an adrenaline junkie, give him the gift of an experience he won’t forget. From bungee jumping to a weekend trekking trip, there are plenty of adventure experiences that will get his heart racing. Not only will this gift provide him with a thrill, but it also gives you a chance to bond over a shared adventure <h2>4. Grooming kit</h2> Help your brother up his grooming game with a high-quality grooming kit. Gp for a kit that includes essentials like a beard trimmer, aftershave, and grooming tools. You can even add a personalized touch with a monogrammed travel pouch to keep everything organized. This gift is practical yet indulgent, making it perfect for the brother who likes to look his best <h2> 5. Digital detox kit</h2> In today’s digital age, we’re all guilty of spending too much time glued to our screens. A digital detox kit is a thoughtful gift that encourages your sibling to take a break and reconnect with the world around them. This could include items like a journal, a book, scented candles, herbal teas, and perhaps a “No Phone Zone” sign. It’s a gentle reminder to take a step back from the digital chaos and enjoy some peace and quiet. <h2>Raksha Bandhan gift ideas for sisters</h2> <h2>1. A handmade card</h2> The power of handmade cards and hand-written letters is unmatchable. Remember the good times when you were kids and used to make handmade cards for your parents? This Raksha Bandhan, take a trip down the memory lane and gift a handmade card to your sister. For an extra touch of love, you can even ask your parents to scribble a thing or two on the card. <h2>2. Spa Day at home</h2> Give your sister the gift of relaxation with a spa day at home kit. Fill a basket with luxurious bath bombs, scented candles, soothing face masks, and a plush robe. You can even throw in a DIY manicure set for a complete pampering experience. This thoughtful gift allows her to unwind and take some time for self-care, which she’ll definitely appreciate. <h2>3. Book subscription box</h2> If your sister is a bookworm, a book subscription box is the perfect gift. Each month, she’ll receive a carefully curated selection of books tailored to her reading preferences. Some boxes also include bookish goodies like bookmarks, candles, or tea blends, making the unboxing experience even more delightful. It’s a gift that keeps on giving and one that will keep her excited month after month. <h2>4. Customized jewellery</h2> Jewellery is always a classic gift for sisters, but you can take it up a notch by opting for customized pieces. A bracelet with her initials, a necklace engraved with a meaningful date, or a ring featuring her birthstone—these personalized touches make the gift extra special. Every time she wears it, she’ll think of you and the bond you share. <h2>5. Food basket</h2> If your sister is a foodie, she will appreciate a gift that indulges her taste buds. You gift her a basket filled with her favourite snacks. It’s a gift that’s sure to delight and offers an opportunity to bond over a shared love of food. In addition to this, you can also book a cooking class that you both can attend together.

Raksha Bandhan 2024: Top gift ideas for brothers and sisters

The entire country celebrating Raksha Bandhan today. But are you one of those elder siblings still mulling and stuck over the perfect gift to give your younger ones? Well, then it is time for you to move beyond your traditional gift ideas like sweets, gadgets, clothes, and jewelry, and invest in their future prosperity. How? By gifting them <keyword id="19905382" type="General" weightage="20" keywordseo="stocks" source="keywords">stocks</keyword>, or even mutual fund units. Here's a deep dive into how you can lay the foundations of a lasting bond with your siblings, and cement their financial future, one stock and one mutual fund unit at a time. <h2>How can I gift shares ?</h2>You can swiftly transfer shares online, provided both you and your siblings have a <keyword id="19977340" type="General" weightage="20" keywordseo="demat" source="keywords">demat</keyword> account. Many brokerage firms like Zerodha, Groww and others also offer this facility. For this, you will need to input details like your sibling's name (who you wish should receive these shares), particulars of their demat account, the amount of shares you wish to give as gift, and the name and 12-digit ISIN number of the company whose stocks you want to transfer. In addition, you will also have to provide the beneficiary owner ID of your siblings, reason for transferring these shares, and bank account details. In order to kickstart the process, you'll have to initiate what is known as an off-market settlement. This means without the stock exchange coming into the picture, two parties i.e. you and your sibling will mutually settle shares. For this, you will have to submit a delivery instruction slip (DIS) to your DP, or depository participant, which serves as a bridge between you and the depository. When you are transferring shares, you are essentially transferring your ownership of such stocks to them, and thus, you need to inform your DP and depository of the same. At present, there are only 2 depositories present in the country, namely NSDL and CDSL. You can submit this DIS both online and offline. If you have more than one siblings you wish to transfer shares to, remember to use separate DIS for each recipient's account. Once you initiate the transfer, your broker will send an email and SMS to the recipient, who will have 7 days to accept this. But remember, once you've transferred these shares, there is no provision to revoke this transfer. And just like with your clothes, accessories and everything else in life, your siblings will have full freedom and ownership to do whatever they deem fit with these shares! However, what you can certainly do, and make this gift more meaningful, is drive home the value of holding these securities for the long term, so that they are able to make the most of this investments. Ideally, a good start would be to start investing in stocks of large-cap, blue-chip companies, and them eventually complement them with small and midcap stocks, which offer higher legroom for growth. Per brokerage firm Master Capital Services Ltd, "consider choosing stocks from well-established companies with a solid track record and growth potential. It is essential to consider risk tolerance, investment horizon, and financial goals before selecting stocks for your brothers and sisters. The finest present you could give your siblings this year would be long-lasting financial stability". If you're looking for some stock recommendations you can consider for your siblings, we have you covered as well: <h4>Larsen &amp; Toubro Ltd. </h4>Why you should consider this? The company has shown consistent revenue growth and profitability in the past years while maintaining stability with its ROCE &amp; ROE of around 19% and 15%. L&amp;T has a significant global presence, with projects and operations in various international markets. This geographic diversification helps in tapping into global opportunities and reduces dependence on the domestic market. <h4>HCL Technologies Ltd. </h4>Why you should consider this? HCL Technologies is one of the IT giants of India, which is ranked amongst the top five Indian IT services companies in terms of revenues. HCL offers a wide array of IT, business services, engineering, R&amp;D services, and software products with operations in 60 countries. The company has been investing heavily in digital technologies, including cloud computing, artificial intelligence (AI), and automation. This focus aligns with current industry trends and positions the company to capture growth in the high-demand areas. <h4>TATA Motors Ltd.</h4>Tata Motors Limited is a leading manufacturer of automobiles and one of the largest OEM in India offering a wide range of passenger and commercial vehicles. Tata motors owns the flagship brand of Jaguar and Land Rover (JLR) which is a dominant automobile player in the global market. Its early entry in the electric vehicle segment has positioned it well ahead of many competitors and currently, it enjoys the largest market share in the EV segment in India. The focus on innovation and sustainability, along with a robust product lineup, positions Tata Motors well for future growth and market opportunities. <h2 style="margin-bottom: 0.7em; line-height: 1.3; color: rgb(0, 0, 0); font-size: 24px; background: 0px 0px; text-rendering: optimizelegibility;">Tax Implications of gifting shares</h2>The best part about gifting shares is that it is tax-exempt, since you're giving it to your relative. This means your sibling will not be liable to pay any taxes on this gift. However, to be on the safer side, make sure that the market value of the shares that you gift them does not exceed Rs 50,000, or else your siblings, i.e. the recipient will have to incur a tax liability. If your siblings decide to sell these gifted shares, they will have to pay LTCG (long-term capital gains) tax at the rate of 12.5%, or STCG (short-term capital gains) tax at the rate of 20%, depending on how long they hold these securities for. <h2>Gifting mutual fund units? </h2>Unfortunately, you cant transfer your mutual fund units to your siblings. The transfer of mutual fund units is only possible in case the unitholder passes away. But the one thing you can certainly do is start an SIP, or systematic investment plan (SIP) in their name. With as much as Rs 5,000 per month, invested over a period of 10 years, you 'll have invested Rs 6,00,000 for you siblings, which would have earned returns worth Rs 5,61,695, taking their total corpus to Rs 11,61,695. You can even start an SIP with just Rs 500/month in their name. You can nudge them into continuing this, so that you instill the value of financial discipline and long-term investing in them. Remember, at the end of the day, the true value of your gift lies not just in its monetary worth, but in the knowledge, responsibility, and financial acumen that you will pass on to your siblings. So, this <keyword id="22639140" type="General" weightage="100" keywordseo="Rakshabandhan" source="keywords">Rakshabandhan</keyword>, consider tying not just a rakhi, but also a knot of financial empowerment.

Move over regular gifts! Gift your sister stocks, MF units this Rakhi

<keyword id="20225310" type="General" weightage="100" keywordseo="Raksha-Bandhan" source="keywords">Raksha Bandhan</keyword> is a special occasion that <keyword id="19953527" type="General" weightage="20" keywordseo="celebrates" source="keywords">celebrates</keyword> the bond between <keyword id="19949915" type="General" weightage="20" keywordseo="brothers" source="keywords">brothers</keyword> and <keyword id="20018333" type="General" weightage="20" keywordseo="sisters" source="keywords">sisters</keyword>. Beyond the traditional rituals of tying a <keyword id="6373020" type="General" weightage="20" keywordseo="Rakhi" source="Orion">rakhi</keyword> and exchanging gifts, why not make this Raksha Bandhan extra memorable with some playful <keyword id="22804560" type="General" weightage="20" keywordseo="sibling-challenges" source="keywords">sibling challenges</keyword>? Here are five fun challenges to try out with your sibling to add some excitement and laughter to your celebration. <h2>The painting challenge</h2>Grab some paint brushes and get painting with your sibling this Raksha Bandhan. The rules are simple, the one with the best painting wins! To make things even more interesting, do a little bit of prep beforehand. All you need to do is grab some post-it notes and write a random object on it. Then, fold the notes and put them in a jar. Now, you and your sibling will have to take out these random chits and paint what's mentioned on them. <h2>The blindfold challenge</h2>This challenge is sure to bring out the daredevil in you. We all loved playing truth and dare as children and one of the most common challenge was to eat a spoonful of instant coffee mix. Trying out weird dishes has been a fond memory that many of us share with our siblings. This Raksha Bandhan, try and relive those memories with an added layer of mystery. For this challenge, you can take turns being blindfolded while the other sibling feeds you different foods. The challenge is to guess what you’re eating without seeing it. This can lead to hilarious moments, especially if you include a mix of sweet, savory, and unusual items! <h2>The knowledge test</h2>How well do you and your sibling know each other? This challenge is all about testing that bond. Write down a list of questions like "What's my favorite color?" or "What food do I hate the most?" without sharing them with each other beforehand. Then, take turns guessing each other's answers. For every correct guess, you score a point. This is a great way to see how much you truly know about each other and strengthen your connection. <h2>Snack race</h2>This challenge is perfect for the foodies out there. Choose a simple snack or dish that both of you can make, like sandwiches or fruit salads. Set a timer and race to see who can make the most creative or delicious version of the snack in a limited time. The winner could be decided based on taste, presentation, or a combination of both. It’s a fun way to add some friendly competition to the day while satisfying your taste buds. <h2>Whisper challenge</h2>In this game, one sibling wears headphones with music playing loudly while the other says a phrase. The person with the headphones has to guess what was said by reading lips. It’s a hilarious challenge because the guesses can be wildly off, leading to lots of laughter.

Raksha Bandhan 2024: 5 fun sibling challenges

Raksha Bandhan, a cherished Indian festival celebrating the unique bond between brothers and sisters, is a day filled with love, care, and joyous traditions. As we approach <keyword id="19978604" type="General" weightage="20" keywordseo="Raksha-Bandhan-2024" source="Orion">Raksha Bandhan 2024</keyword> on Monday, August 19, it's time to express our heartfelt emotions to our siblings. Whether you are looking for the perfect wish for your brother, a touching message for your sister or a thoughtful quote to share on social media, you’ll have it here. <h2>15 heartfelt <keyword id="3577991" type="General" weightage="100" keywordseo="Raksha-Bandhan-wishes" source="Orion">Raksha Bandhan wishes</keyword> for brothers</h2><ul><li>Dear Brother, you are my first friend and forever protector. On this <keyword id="6373020" type="General" weightage="20" keywordseo="Rakhi" source="Orion">Rakhi</keyword>, I wish you all the happiness and success you deserve!</li><li>To the best brother in the world, may your life be filled with joy, prosperity, and endless love. Happy Raksha Bandhan!</li><li>You have always been my hero, guiding me through life with your wisdom and strength. Happy Rakhi, Bhai!</li><li>On this special day, I pray for your well-being and success. May our bond grow stronger with each passing year. Happy Raksha Bandhan!</li><li>Thank you for being my shield and my confidant. I am blessed to have you as my brother. Happy Rakhi!</li><li>You are more than just my brother; you are my mentor and my best friend. Wishing you a joyful Raksha Bandhan!</li><li>No matter how far we are, our bond remains unbreakable. Sending you love and warm wishes on Raksha Bandhan!</li><li>Brother, you are my guardian angel in disguise. May you always be blessed with happiness. Happy Rakhi!</li><li>To the one who always stood by me, protected me, and encouraged me, Happy Raksha Bandhan! You're the best brother ever!</li><li>Dear Bhai, may you always walk the path of success and may all your dreams come true. Happy Raksha Bandhan!</li><li>You are my pillar of strength and my guiding star. Wishing you a Raksha Bandhan filled with love and joy!</li><li>Your presence in my life is a blessing, and on this Rakhi, I wish you all the happiness in the world!</li><li>Thank you for being the best brother anyone could ask for. Here's to many more Rakhi celebrations together!</li><li>Your love and protection are my greatest treasures. Wishing you a very Happy Raksha Bandhan, dear Brother!</li><li>May this Raksha Bandhan bring you peace, prosperity, and joy. I am grateful to have you as my brother!</li></ul><h2>15 heartfelt Raksha Bandhan wishes for sisters</h2><ul><li>Dear Sister, you are my source of strength and joy. May this Rakhi bring you all the happiness in the world!</li><li>On this special day, I promise to always protect you and stand by you, no matter what. Happy Raksha Bandhan!</li><li>You are my sister, my confidante, and my best friend. Wishing you a Raksha Bandhan filled with love and laughter!</li><li>To my dearest sister, may your life be as bright and beautiful as you are. Happy Raksha Bandhan!</li><li>Sister, you are the light of my life, and I am so grateful to have you by my side. Happy Rakhi!</li><li>Wishing you a Raksha Bandhan full of love, joy, and endless blessings. You deserve the best, dear Sister!</li><li>You are my guiding star and my biggest supporter. Thank you for always being there for me. Happy Raksha Bandhan!</li><li>To my lovely sister, may all your dreams come true and may you find happiness in everything you do. Happy Rakhi!</li><li>Sister, you make my world a better place just by being in it. Wishing you a wonderful Raksha Bandhan!</li><li>On this Rakhi, I wish you all the success and joy in the world. Thank you for being an amazing sister!</li><li>You are my role model and my source of inspiration. Happy Raksha Bandhan to the best sister ever!</li><li>Sister, you are the most precious gift in my life. Wishing you a Raksha Bandhan filled with love and happiness!</li><li>May your life be filled with endless joy and may you always find success in everything you do. Happy Rakhi!</li><li>You are not just my sister but also my best friend and confidante. I am blessed to have you in my life. Happy Raksha Bandhan!</li><li>Dear Sister, may this Rakhi strengthen our bond and may we always be there for each other. Happy Raksha Bandhan!</li></ul><div type="Article" hostid="261" msid="112559982" title="Raksha Bandhan 2024: The history and cultural significance of the Rakhi festival" mstype="2" mssubtype="0"></div> <h2>10 memorable <keyword id="6822586" type="General" weightage="20" keywordseo="Raksha-Bandhan-quotes" source="Orion">Raksha Bandhan quotes</keyword></h2>The bond between a brother and sister is like no other. It is both cherished and protected, bound by love and loyalty. A brother is a friend given by nature, a protector in life, and a lifelong companion in joy and sorrow. Sisters are different flowers from the same garden, blossoming together with love and care. Brothers and sisters are as close as hands and feet, bound by love and strengthened by memories. A sister is both your mirror – and your opposite, a constant presence in the story of your life. - Elizabeth Fishel There is no love like the love for a brother. There is no love like the love from a brother. – Astrid Alauda Our siblings are our first friends, our fiercest rivals, and our most loyal supporters. The greatest gift our parents ever gave us was each other. Happy Raksha Bandhan to all brothers and sisters! Brothers and sisters may fight like cats and dogs, but they are the best of friends when the chips are down. A sister is a gift to the heart, a friend to the spirit, a golden thread to the meaning of life. – Isadora James <h2>5 WhatsApp Status for Raksha Bandhan 2024</h2><ul><li>Celebrating the bond of love and protection this Raksha Bandhan. Happy Rakhi to all brothers and sisters! #RakshaBandhan2024</li><li>No matter how far we are, our bond remains strong. Happy Raksha Bandhan to my beloved sibling! 🌟❤️ #SiblingLove</li><li>Tying the knot of protection and love. Happy Raksha Bandhan! #RakhiCelebration</li><li>Blessed to have a brother/sister like you. Wishing you a joyous Raksha Bandhan! #RakshaBandhanVibes</li><li>Raksha Bandhan: A day to celebrate the endless bond of love between siblings. Happy Rakhi! #SiblingGoals</li></ul><div type="Article" hostid="261" msid="112530289" title="Raksha Bandhan 2024: 5 fun sibling challenges" mstype="2" mssubtype="0"></div>This Raksha Bandhan, express your feelings with these heartfelt wishes, memorable quotes, and touching WhatsApp statuses. Whether near or far, let your siblings know how much they mean to you. SEE ALSO: <a href="https://www.businessinsider.in/thelife/webstories/raksha-bandhan-2024-10-gifts-that-will-make-your-sister-feel-special/slidelist/112465765.cms" data-type="tilCustomLink" target="_blank">Raksha Bandhan 2024: 10 gifts that will make your sister feel special</a>

Raksha Bandhan 2024: Heartfelt wishes, quotes, and WhatsApp status

Rakhi is almost here and if you haven’t already picked a gift for your sister, you still have some time left. If you are looking for a meaningful gift, you can give her a product that will be useful for her every day. <keyword id="6358815" type="General" weightage="100" keywordseo="tech" source="Orion">Tech</keyword> products make our life easier and you have a lot of options to choose from, from power banks to true wireless earbuds to smartwatches and smart bands, you can select whichever product your sister may need. To help you decide what gifts to buy, we have compiled a list of some of the best <keyword id="2421521" type="General" weightage="20" keywordseo="tech-gifts" source="Orion">tech gifts</keyword> across various price segments and categories. <cmsannotation type="cmsannotation" annotationid="Dyson Airwrap" comment="subhead2" text="Dyson Airwrap">Dyson Airwrap</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08D76WWWG" comment="amazoncard" text="B08D76WWWG">B08D76WWWG</cmsannotation> The Dyson Airwrap is a premium hair styler that comes with six attachments that allows you to easily style your hair at home. It comes with intelligent heat control and allows you to dry and style your hair at once. It is currently available for ₹44,899. <cmsannotation type="cmsannotation" annotationid="Garmin Lily" comment="subhead2" text="Garmin Lily">Garmin Lily</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08ZCTWL9C" comment="amazoncard" text="B08ZCTWL9C">B08ZCTWL9C</cmsannotation> The Garmin Lily is an excellent option if you are looking for a smartwatch that looks like a traditional watch. It keeps a track of all your important health metrics and also allows you to view notifications easily. It is available for ₹15,990. <cmsannotation type="cmsannotation" annotationid="Amazfit GTS 2 Mini (new version)" comment="subhead2" text="Amazfit GTS 2 Mini (new version)">Amazfit GTS 2 Mini (new version)</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09TBDNY27" comment="amazoncard" text="B09TBDNY27">B09TBDNY27</cmsannotation> The new Amazfit GTS 2 Mini is a good option if you are looking for an affordable smartwatch for your sister. It allows you to track all the important health metrics and also comes with Alexa voice assistant, allowing you to use voice commands. It is currently available for ₹4,999. <cmsannotation type="cmsannotation" annotationid="Xiaomi Mi Smart Band 6" comment="subhead2" text="Xiaomi Mi Smart Band 6">Xiaomi Mi Smart Band 6</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B091G3FLL7" comment="amazoncard" text="B091G3FLL7">B091G3FLL7</cmsannotation> The Xiaomi Mi Smart Band 6 is a good option if you are looking for a pocket friendly smart band. It offers a long 2-week battery life and keeps a track of important health metrics such as your heart rate, blood oxygen saturation and more. It is currently available for ₹2,899. <cmsannotation type="cmsannotation" annotationid="Flexnest Flexbike" comment="subhead2" text="Flexnest Flexbike">Flexnest Flexbike</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09F66GSWB" comment="amazoncard" text="B09F66GSWB">B09F66GSWB</cmsannotation> If you are looking for a gift for your health conscious sister, you can also give her a fitness cycle. The Flexnest Flexbike is a good option if you are looking for something that offers more features than a traditional fitness cycle. It comes with various classes from trainers and also allows you to enable virtual rides. It is available for ₹24,749. <cmsannotation type="cmsannotation" annotationid="OnePlus Nord Buds" comment="subhead2" text="OnePlus Nord Buds">OnePlus Nord Buds</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09ZHPN8W5" comment="amazoncard" text="B09ZHPN8W5">B09ZHPN8W5</cmsannotation> The OnePlus Nord Buds are a good option if you are thinking about gifting a true wireless earbud. It features a waterproof design and offers a total battery life of 30 hours on a single charge. It comes with AI noise reduction and offers powerful bass. It is currently available for ₹2,599. <cmsannotation type="cmsannotation" annotationid="Realme Buds Wireless Neo 2" comment="subhead2" text="Realme Buds Wireless Neo 2">Realme Buds Wireless Neo 2</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0999NNBPV" comment="amazoncard" text="B0999NNBPV">B0999NNBPV</cmsannotation> The Realme Buds Wireless Neo 2 is a good option if you are looking for a neckband instead of a TWS. It offers 17 hours of battery life on a single charge and comes with environmental noise cancellation. It is water resistant, allowing you to use them even during the rainy season. It is currently available for ₹1,198. <cmsannotation type="cmsannotation" annotationid="Oneplus Bullets Z2" comment="subhead2" text="Oneplus Bullets Z2">Oneplus Bullets Z2</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09TVVGXWS" comment="amazoncard" text="B09TVVGXWS">B09TVVGXWS</cmsannotation> The OnePlus Bullets Z2 is another good option if you are looking for a neckband. It is equipped with large 12.4 mm drivers that deliver powerful bass. It offers a battery life of 30 hours on a single charge and is IP55 water resistant. It is currently available for ₹1,799. <cmsannotation type="cmsannotation" annotationid="Mi Power Bank 3i" comment="subhead2" text="Mi Power Bank 3i">Mi Power Bank 3i</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08HV83HL3" comment="amazoncard" text="B08HV83HL3">B08HV83HL3</cmsannotation> The Mi Power Bank 3i is a necessary device which allows you to charge your devices on the go. It features a large 20,000mAh capacity, allowing you to charge multiple devices. It offers 18W fast charging, allowing you to quickly charge your devices. It is currently available for ₹1,798. <cmsannotation type="cmsannotation" annotationid="URBN 10,000mAh power bank" comment="subhead2" text="URBN 10,000mAh power bank">URBN 10,000mAh power bank</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B07X83RT1K" comment="amazoncard" text="B07X83RT1K">B07X83RT1K</cmsannotation> The URBN 10,000mAh power bank is a good option if you are looking for a more affordable option. It comes with a smaller 10,000mAh capacity and offers 12W charging support. It is currently available for ₹799. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-and-offers-on-smartwatches-smart-bands-and-other-wearable-devices/articleshow/93059424.cms">Amazon Great Freedom Festival – Best deals and offers on smartwatches and smart bands</a> <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-freedom-festival-sale-offers-deals-discounts/articleshow/93365404.cms">Amazon Great Freedom Festival sale deals and offers</a> <a href="https://www.businessinsider.in/news/best-deals-on-fashion-and-beauty-amazon-sale/articleshow/93375317.cms">Best deals on fashion and beauty products</a>

Best tech gifts for your sisters this Rakhi

A 60-year-old woman, who was declared brain dead after suffering an intracranial hemorrhage, gave new lease of life to at least four persons after her family members agreed to organ donation at Gurugram's <keyword id="167599" type="General" weightage="80" keywordseo="paras-hospital" source="Orion">Paras Hospital</keyword>, an official said on Tuesday. The woman was admitted to the hospital on July 7 and the doctors declared her brain dead on July 10. The same day her family members gave nod for organ donation, hoping she would still live through her organs. Once the family officially consented to donate her organs - both her kidneys and eyes were allotted by the <keyword id="2831643" type="General" weightage="80" keywordseo="national-organ-and-tissue-transplant-organisation" source="Orion">National Organ and Tissue Transplant Organisation</keyword> (NOTTO). One of her kidneys was given to a 42-year-old male patient at the same hospital, while the other one was donated to a 17-year-old female patient at <keyword id="1981226" type="General" weightage="80" keywordseo="asian-hospital" source="Orion">Asian Hospital</keyword> in Faridabad. The eyes were donated to two persons at private hospitals in <keyword id="66" type="General" weightage="20" keywordseo="delhi" source="Orion">Delhi</keyword>. P.N. Gupta, Director and <keyword id="59888" type="General" weightage="80" keywordseo="hod" source="Orion">HoD</keyword> in the <keyword id="5093160" type="General" weightage="80" keywordseo="department-of-nephrology" source="Orion">Department of Nephrology</keyword> and <keyword id="6403270" type="General" weightage="80" keywordseo="kidney-transplant" source="Orion">Kidney Transplant</keyword>, Paras Hospital, said: "She was admitted with intracranial hemorrhage and her general condition was critical. Despite the best efforts of the neurosurgical team, she was declared brain dead. "Very few families realise the importance of organ donation. With her organs, four persons got new lease of life. Thousands of people die due to non-availability of organs, irrespective of age, gender, cast or religion. Anybody can be an organ donor." SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/goa-hotels-had-the-most-occupancies-and-they-earned-more-too-says-report/articleshow/93456193.cms">Goa hotels had the most occupancies and they earned more too, says report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech-buying-guides/best-tech-gifts-for-your-sisters-this-rakhi/articleshow/93455849.cms">Best tech gifts for your sisters this Rakhi</a>

Brain-dead woman's organs save four lives

<ul><li>The father of the nation, Mahatma Gandhi, had proclaimed that a country is truly free when a woman will be able to safely walk the streets at midnight. </li><li>The ‘protectors’ of women in India come in many forms -- the <a href="https://www.indiatoday.in/india/story/manoj-tiwari-calls-for-formation-of-anti-romeo-squads-in-delhi-youngsters-divided-1558797-2019-06-29">anti-Romeo squad</a>, the agitators against ‘Love Jihad’, those who slap women on Valentine’s Day, and many more. </li><li>India’s 73rd Independence Day may be a momentous occasion for the women of the country to claim their freedom from bias, misogyny, and the image of being the weaker sex. </li></ul> This year, India will be celebrating <keyword id="6385850" type="UNKNOWN" weightage="20" keywordseo="Raksha-Bandhan">Raksha Bandhan</keyword> or <keyword id="6373020" type="PERSON" weightage="20" keywordseo="rakhi">Rakhi</keyword> along with Independence Day- in a rare yet ironic coincidence. The festival of Rakhi is intended to celebrate the bond between siblings and in practice, it’s the day when the brother renews his vow to ‘protect’ the sister and showers her with gifts. The father of the nation, Mahatma Gandhi, had proclaimed that a country is truly free when a woman will be able to safely walk the streets at midnight. By the Mahatma’s standard, India is not yet independent as crime against women is<a href="https://timesofindia.indiatimes.com/city/gurgaon/gurgaon-fbd-top-list-of-crimes-against-women/articleshow/70544472.cms"> on the rise</a>, men still make way more money for the same job, and the freedom of choice is still a luxury that only a few women in the country enjoy. While it is imperative for India to renew its promise of ‘raksha’ or safety for all its women, India’s 73rd Independence Day may be a momentous occasion for the women of the country to claim their freedom from bias, misogyny, and the image of being the weaker sex. And all eyes will be on the Indian Prime Minister Narendra Modi to make a statement on the safety and empowerment of women at his Red Fort speech tomorrow as the festival of rakhi coincides with the celebration of freedom. The first step could be an acknowledgement of the problem by releasing a <a href="https://www.thehindu.com/news/cities/Delhi/crime-up-by-6-in-2018-slight-dip-in-crime-against-women/article25954302.ece">country-wide data </a>on crime against women-- something that has been awaited. Freedom of choice Many of the hurdles in the path of women in India are the same as they are elsewhere. The #MeToo movement erupted around the same time in India as it did in Hollywood-- and it was just as widespread and the system was just as rotten. But as in any other case, India has its own quirks. The ‘protectors’ of women in India come in many forms -- the <a href="https://www.indiatoday.in/india/story/manoj-tiwari-calls-for-formation-of-anti-romeo-squads-in-delhi-youngsters-divided-1558797-2019-06-29">anti-Romeo squad</a>, the agitators against ‘Love Jihad’, those who slap women on Valentine’s Day, and brothers/fathers who would rather see the girl dead than be married to someone outside the caste or religion. The anti-Romeo squads and the agitators against ‘Love Jihad’, in their own construct, try to protect women from ‘predators’-- mostly men from another religion-- luring them with ‘love’. While thrashing the couple or forcing them out of their embrace, no one asks the woman if she is in the relationship by her own will. The attackers have state support, sometimes overt and tacit at other times. Love in the times of nationalism ‘Love’ in India can be overwhelming in its own way. Mothers feed you more than you need, fathers guide you more than you can take, and often, brothers stalk you more than other boys-- all with the best intent. They feel obliged to have a hawk eye on the girl of the family because the world out there can be brutal. Therefore, the family, with the best interest of the girl in mind, decides what she should eat, wear, study, feel and where she should work, irrespective of her own desires and aspirations. While the brother is obsessed with caring for the sister, a stolen video clip of an unsuspecting girl, naked in the shower, will land on WhatsApp and that will be duly forwarded to other groups for a good laugh.

‘Freedom of choice’ will be a good gift for sisters celebrating Independence Day and Raksha Bandhan

<keyword id="6385850" type="UNKNOWN" weightage="100" keywordseo="Raksha-Bandhan">Raksha Bandhan</keyword> is just around the corner. On this day, sisters tie the sacred thread called <keyword id="6373020" type="PERSON" weightage="100" keywordseo="Rakhi">Rakhi</keyword> on their brothers’ wrists while the brothers shower them with gifts and blessings. However, going by the state of affairs in the country vis-a-vis women safety is concerned, here’s a list of gifts that every Indian sister truly deserves this Raksha Bandhan... 
 
Love 
Every woman deserves to be loved. But sisters are special. They are your first friend and confidante. So this Raksha Bandhan, shower your sister with all the love and affection. Pamper her and make her feel special on this day and forever. 
 
Respect 
With the new of rapes, molestation and sexual abuse wrecking our brains like never before, this is the best gift that you can give to your sister this Raksha Bandhan. After all, if you respect your sister, chances are high that you would respect others’ sisters too! 
 
Encouragement 
Motivate her, support her, stand by her and see her bloom into a beautiful flower. Let her chase her dreams and follow her heart and she’ll make you proud. Don’t snatch away that opportunity from her just because she is a girl. 
 
Comfort 
Be her confidante once again. Be that friend to your sister with whom she is comfortable enough to share her secrets and fears. You never know what she’s going through. By maintaining a friendly relationship with your sister, you might help her confide in you and find comfort when she needs it the most. 
 
Safety 
Since time immemorial, brothers have been promising to protect their sisters every Raksha Bandhan. This Rakhi, take a pledge to safeguard others’ sisters too! Every woman in India deserves to be safe – be it your sister or your neighbours. Just because she’s a stranger to you, it doesn’t make her an object to be abused. 
 
Make this Raksha Bandhan a happy one in true sense!

5 Gifts Every Indian Sister Deserves This Raksha Bandhan

One of the warmest and strongest bonds within families are the ones shared between siblings. The bond between a brother and sister is one that holds the test of time. <keyword id="6385850" type="UNKNOWN" weightage="20" keywordseo="Raksha-Bandhan">Raksha Bandhan</keyword> is a celebration of that sacred bond between a brother and sister. There are many legends on the origin of Raksha Bandhan. But the essence of this day, lies in the name itself - the bond of protection. On this day, sisters tie a ‘rakhi’ around their brothers’ wrists - as a token of their love and protection. And in return, the brothers shower them with gifts, sweets and money. Raksha Bandhan is also known as Rakhi Purnima, Saluno, and Rakri, and is celebrated every year on Purnima (full moon day) of Shravan month as per the Hindu calendar. This year, Raksha Bandhan will be celebrated on Monday, August 3, 2020. So on this special day, greet your sister or brother with a wonderful wish or message that will celebrate the special bond you both share. Here are a few <keyword id="6822586" type="UNKNOWN" weightage="20" keywordseo="Raksha-bandhan-quotes">Raksha Bandhan quotes</keyword>, wishes and messages to choose from. <keyword id="6822014" type="UNKNOWN" weightage="20" keywordseo="raksha-bandhan-messages">Raksha Bandhan messages</keyword> and quotes to send a brother My darling brother, I know I fight with you a lot, but today, on this auspicious occasion of Raksha Bandhan, I just want to tell you that you are my world and being your sister is an honor for me. I know you will always be there for me. You are my best friend and the best gift I ever received! Happy Raksha Bandhan, brother! My dear brother, you are the reason for my smile. I thank the universe for choosing me as your sister. We often disagree, fight and argue. But that doesn’t change my love for you. Wishing you a Happy Raksha Bandhan, Bhai! We are not together on this Raksha Bandhan, but that doesn’t change my love for you. I promise to always take care of you and protect you. Happy Raksha Bandhan! You are the luckiest boy because you have a sister like me. Happy Raksha Bandhan bro! With a small hope that our love for each other never diminishes, I want to wish you a very Happy Raksha Bandhan! You are the best gift that I received from my parents. Love you so much brother! Happy Raksha Bandhan! Thank you for being my first best friend and guardian, brother. Happy Rakhi to you! Sending my best wishes and lots of love to you, dear brother. Happy Raksha Bandhan! Thanks for being an awesome brother, guide, and friend. I have the loveliest and sweetest brother in this world. Thanks for being the best one!! Happy Raksha Bandhan! I must have done something right that God blessed me with a brother like you. Happy Rakhi, Bhaiya! The one who is reading this message is very close to my heart and I love him the most. He is indeed you, my handsome brother. Happy Raksha Bandhan! You fight with me for the smallest things and tease me all the time. But, I know you are the one who also loves me the most. I want to tell you, my brother, that I also love you the same way. I love you, Bhai. Happy Raksha Bandhan! On this special day, I want to tell you that I will always be there for you. I feel blessed to have you in my life; you are such a wonderful person. I promise to always love and protect you. Happy Rakhi, Bhai! Happy Raksha Bandhan, my brother!!! This Raksha Bandhan, I promise you that whenever you need me in difficult times, I will always be there by your side to protect &amp; support you. I might not express my love for you often, but today on the occasion of Rakhi, I promise you that I’ll always be there for you. Happy Raksha Bandhan! This Raksha Bandhan, I pray to God to give my handsome brother good health, long life, the world of happiness, positivity, peace and all that he desires for. Happy Raksha Bandhan to my lovely brother!! Raksha Bandhan messages and quotes to send a sister This Rakhi, I wish our bond of love grows stronger with each passing year. Happy Raksha Bandhan! One thing I never forget to pray to God is – to protect my sweet sister from all the evil and fill her life with happiness. Happy Raksha Bandhan! We might be poles apart, but I respect and love you. Sending my love and best wishes on Rakhi today. Happy Raksha Bandhan! As the years go by, the love between a brother and sister multiplies with caring and sharing. Happy Raksha Bandhan! Missing the fights and enormous love that we shared in our childhood days. Happy Raksha Bandhan, sister! I don’t need anyone else, as long as you are by my side, sister. Thank you so much for loving me, supporting me, guiding me and being as crazy as me. You’re the best sister that a brother can ask for. Happy Raksha Bandhan! I feel proud to have a sister like you. Be the same strong-minded girl always!! Happy Raksha Bandhan! On the occasion of Rakhi, I want to send my love and best wishes to you. You have always been my best friend! Happy Raksha Bandhan, sister! Hey sister!! I may be younger than you but strong enough to protect you from any evil. Happy Raksha Bandhan! You make this life beautiful for me. I promise to protect you from every evil and will support you in every decision you make. I love you, my beautiful sister. Have the best day today and always! You are a gem; I just pray to God to give you long life and abundant happiness. Thank you so much (sister’s name) for loving and supporting me throughout. I am very grateful to God for having you as my sister. I have always confided in you, and you have always given me the freedom to do so many amazing things in my life. I wish our bond strengthens with each Rakhi. Happy Raksha Bandhan, sister! I am glad to receive the most precious gift from God - that is you, sister!! Loads of love &amp; Happy Raksha Bandhan! You care for me like a mother. I cannot thank you enough for loving, supporting, and pampering me even. No one can be like you, my darling sister. Wish you a very happy Raksha Bandhan, dearest sister. Your happiness is my world, my baby sister!! Happy Raksha Bandhan! Life is beautiful because of you, my darling sister. Happy Raksha Bandhan!

Raksha Bandhan messages, wishes and quotes you can share with your siblings

The story of <keyword id="6385850" type="UNKNOWN" weightage="20" keywordseo="Raksha-Bandhan">Raksha bandhan</keyword> is not just about brotherhood only. In India, it transforms into a bond which brings with it, the responsibility of protection. The North Indian festival has assumed importance during the time of wars and strife in a pre-independent era when pillaging was common. Women who had no surviving male relative would tie a <keyword id="6373020" type="PERSON" weightage="20" keywordseo="rakhi">rakhi</keyword> to friends or acquaintances, who will then take up the role of their ‘protector’. The story of the Rakhi finds mention in mythology too. Draupadi the queen of the Pandavas, in the epic Mahabharata, is believed to have tied a band around Lord Krishna’s arms, which turned into a rakhi. In turn, Krishna saved her with an endless supply of cloth as her husband’s rivals, the Kauravas, tried to disrobe her in an open court. The widowed queen of Mewar, Karnavati, sent a rakhi to Emperor Humayun of the Mughal Empire seeking help when her kingdom was under attack from Bahadur Shah. Humayun obliged and ran to rescue her despite the rivalry between the two families. Though she had immolated herself by the time his army reached the area which is now a part of Rajasthan, he did restore the kingdom to her young son by defeating Shah. The 21st century In the 21st century, Rakhsa bandhan celebrates the brotherly bond. Many Indians now refrain from tying a rakhi only to brothers but also include sisters and even parents into the fold. It has truly turned into a Thanksgiving of sorts where a family comes together and feasts, while honouring those who love and protect each other. Like most other India festivals, Rakhi too is mostly about giving gifts, in exchange for a rakhi. A large number of stores turn into a mini-Christmas offering a variety of options from potpourri, to clothes, to jewelry to spa passes. This is apart from the e-commerce blast on special offers for the day. Now, mutual funds and insurance companies also offer Rakhi schemes, making it an economically significant festival for the country. Whatever the cause and effect, Indians are known to celebrate them all with pomp, glory while sparing no expense.

The social, economical and political relationships that a Rakhi binds

<ul><li>A new amendment to India’s foreign trade policy restricts companies from importing ‘gifts and samples’ duty-free into the country.</li><li>The move is aimed to keep companies like Shein, <keyword id="6016374" type="UNKNOWN" weightage="20" keywordseo="Club-Factory">Club Factory</keyword> and <keyword id="6015916" type="ORGANIZATION" weightage="20" keywordseo="ali-express">Ali Express</keyword> from using the provision to evade tax.</li><li>They have reportedly been underbilling items to get them past customs without having to pay the import duty.</li></ul>The Indian government is cracking down on Chinese e-commerce companies like Ali Express, Club Factory and Shein. They will no longer be able to avoid paying customs duty, even on ‘gifts and samples’ valued under ₹5,000. Until today, such items were exempted from scrutiny. Not anymore. “Import of goods, including those purchased from e-commerce portals, through post or courier, where Customs clearance is sought as gifts, is prohibited,” said the <a href="https://dgft.gov.in/sites/default/files/Notification%20No.%2035%20dated%2012.012.2019%20in%20E.pdf">notification</a> by the Department of Commerce. “Import of goods as gifts with payment of full applicable duties is allowed,” it said, amending the Foreign Trade Policy 2015-20. Rakhis, but not the gifts related to it, will still be allowed under Section 25(6) of the Customs Act 1962 which states, “..no duty shall be collected if the amount of duty leviable is equal to or less than ₹100. ” How does it affect online shopping? While the new regulations apply to all e-commerce companies, the move is angled as curbing the tax evasive practices of Chinese e-commerce platforms. Shein, Club Factory and other companies have previously come under scrutiny for misusing the duty-free provision. Since there was no limit on the number of gifts an individual can receive, the companies were reportedly underbilling their shipments to get them through customs without having to pay any import duty. In June, the Mumbai courier terminal seized 500 parcels addressed to Shein and Club Factory customers as per an <a href="https://tech.economictimes.indiatimes.com/news/internet/mumbai-customs-seizes-hundreds-of-gifts-from-china/69866448">ET</a> report. A move that led to Shein partially shutting down its India operations. The companies shifted airports in order to keep receiving consignments but a month later, customs officials in Bengaluru and Delhi <a href="https://economictimes.indiatimes.com/small-biz/policy-trends/bengaluru-and-delhi-customs-forbid-clearing-gifts/articleshow/70221405.cms">followed</a> suit — refusing to let any ‘gifts and samples’ into the country. The amendment was originally proposed as a part of the draft e-commerce policy back in February. Now that it’s an official part of the foreign trade policy, items ordered online from foreign platforms are about to get more expensive. The Indian government is also <a href="https://m.economictimes.com/defaultinterstitial.cms">mulling over</a> introducing a 50% tax and customs duty on products bought from Chinese e-commerce platforms — but has yet to finalise the exact rates. See also: <a href="https://www.businessinsider.in/amazon-india-finds-way-around-new-e-commerce-rules-for-cloudtail-and-appario/articleshow/67831376.cms">Amazon may have found a way around India’s new e-commerce rules</a> <a href="https://www.businessinsider.in/the-indian-government-may-revisit-plans-to-curb-e-commerce-discounts-report/articleshow/67132528.cms">The Indian government may revisit plans to curb e-commerce discounts: Report</a>

If you ordered a ‘gift’ from Club Factory, Shein or Ali Express — it might not make it through customs in India

<ul><li>Hotels in <keyword id="826" type="General" weightage="100" keywordseo="goa" source="Orion">Goa</keyword> earned a revenue of ₹9,000 per room, followed by <keyword id="6358070" type="General" weightage="50" keywordseo="mumbai" source="Orion">Mumbai</keyword> and <keyword id="66" type="General" weightage="50" keywordseo="delhi" source="Orion">Delhi</keyword>. </li><li>There was a considerable increase in hotel reservations across all six major cities — Delhi, Goa, Mumbai, Chennai, Bengaluru and Hyderabad. </li><li>This growth is driven by weddings and meetings, incentives, conferences and exhibitions (MICE), and business travel. </li></ul>Goa is <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>’s favorite hotel destination with the best occupancy rates and earnings per room, a survey conducted by <keyword id="14677312" type="General" weightage="50" keywordseo="jll-hotels-group" source="Orion">JLL Hotels Group</keyword> revealed. India witnessed a 244% demand increase in hotels across six major cities — Delhi, Bengaluru, Chennai, Goa, Hyderabad and Mumbai in the second quarter of 2022, according to Hotel Momentum India Report 2022. This growth is driven by weddings and meetings, incentives, conferences and exhibitions (MICE), and business travel. “The stellar performance of the hospitality sector over the past few months has boosted confidence levels of hotel owners and operators. This is further amplified by the return of the business traveler. Investors’ gaze has returned to the sector,” Sanjay Sethi, CEO of Chalet Hotels. All six key markets continued to witness a year-on-year growth in revenue per available room (<keyword id="1995892" type="General" weightage="50" keywordseo="revpar" source="Orion">RevPAR</keyword>) in the second quarter of 2022 as compared to last year, the report revealed. Goa remained the leader in RePAR, with a 54% increase in hotel occupancy levels. The average daily rate of hotels in Goa was the highest in India, at over ₹9,000. Mumbai was second with an occupancy rate the same as Goa and RevPAR of ₹8,000. Delhi was at the third place with each room generating a revenue of over ₹6,000. Bengaluru saw the steepest increase in RevPAR in Q2 2022, with a 660% growth compared to the same period in the previous year. “As business travel and corporate off-sites continued to grow, summer holidays offered a further impetus to the overall demand resulting in a renewed confidence in the sector. We expect this momentum to continue over the next few quarters on the back of long weekends, festivals, weddings, events, and business travel evenly contributing to this growth story,” said Jaideep Dang, managing director - hotels and hospitality group, <keyword id="52011" type="General" weightage="50" keywordseo="south-asia" source="Orion">South Asia</keyword>, JLL. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/machine-learning-and-statistics-are-the-most-important-skills-required-for-data-science-jobs-in-india-says-report/articleshow/93455981.cms">Machine learning and statistics are the most important skills required for data science jobs in India, says report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech-buying-guides/best-tech-gifts-for-your-sisters-this-rakhi/articleshow/93455849.cms">Best tech gifts for your sisters this Rakhi</a>

Goa hotels recorded the best occupancies and earned more too says report

<ul><li>Indian consumers lean on their family for the smallest and the biggest needs and celebrate our smallest and biggest joys together.</li><li>So with Raksha Bandhan round the corner, brands are reminding consumers to celebrate their love for each other in modern ways.</li><li>Here are a few advertisements that stood out from this year.</li></ul>This year, brands have given a new perspective to old traditions of Raksha Bandhan. They are urging consumers to celebrate the tradition of tying a rakhi by focusing on its essence: it is not just about a brother protecting his sister, this pious festival is a celebration of love, protection, support and life-long companionship. With their campaigns this year, brands are reminding us that it is okay to relook at certain traditions and bring them in sync with the modern reality of gender equality. On the other hand, some brands simply chose to celebrate the little quirks and nok-jhonks that the siblings share. Here are a few campaigns that stood out, in no particular order: <keyword id="138037" type="COMPANY" weightage="20" keywordseo="Tanishq" source="Orion">Tanishq</keyword> Conceptualised by Tanishq and <keyword id="2805202" type="PERSON" weightage="20" keywordseo="Dentsu-Webchutney" source="Orion">Dentsu Webchutney</keyword>, this campaign celebrates the beautiful bond of a sister and her sister-in-law. It showcases how their relationship is much more evolved than just being sisters-in-law and rather being #SistersByChoice. The tradition of ‘Lumba Rakhi’ on Raksha Bandhan symbolizes this pure bond of love, care and nurture - a tradition where the sister ties the Lumba Rakhi to her sister-in-law as well for, it is believed that it is not just the brother but the sister-in-law too, who is responsible for the sister’s protection and together they form a protective cocoon around the sister. <div type="Youtube" id="tylRt7nPalQ" title="Celebrating sisters-in-law who are #SistersByChoice" thumbUrl="https://i.ytimg.com/vi/tylRt7nPalQ/mqdefault.jpg"></div> Cadbury Celebrations Every year, siblings in India celebrate Raksha Bandhan following the traditional rituals of a sister tying a Rakhi, a thread symbolising the bond they share, and the brother in return gifting a promise to protect her and that bond, all their life. However, this moment of joy, is deeply missed by many children in the country who are differently-abled, especially with their upper limbs. Often these children opt for prosthetic hands to help them build their lives. The journey for them is a long one where, as the child grows up, the prosthetic arms are recommended change, basis various factors. They typically start with basic prosthetic arms which lack the sense of touch, a very important sensation in their formative years. To make a meaningful difference to the lives of these children and help them celebrate this bond in the most fulfilling way possible, Cadbury Celebrations has partnered with Social Hardware, an organization working towards providing assistive devices and rehabilitation services to underserved communities to develop a unique senor based prosthetic arm that will let children feel the sense of touch, an integral part of growing up. The campaign is conceptualised by <keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India" source="Orion">Ogilvy India</keyword>. <div type="Youtube" id="d2FMYYi33tM" title="Cadbury Celebrations | The feeling of #MyFirstRakhi" thumbUrl="https://i.ytimg.com/vi/d2FMYYi33tM/mqdefault.jpg"></div> Edelweiss Mutual Funds In the last two years, all of us have experienced love and support from people around us who may not necessarily be our family. People and communities came together to help each other. Every relation grows stronger with time. This Raksha Bandhan, <keyword id="222564" type="COMPANY" weightage="20" keywordseo="Edelweiss-Mutual-Fund" source="Orion">Edelweiss Mutual Fund</keyword> urges you to identify and celebrate these unusual bonds of love that have stood with you in challenging times. Conceptualized by Campen Factory, this campaign reminds you that Raksha Bandhan is not only about celebrating the traditional relationship between a brother and sister. It’s about celebrating any bond that is meaningful and stands the test of time. <div type="Youtube" id="zcTo40v03tg" title="Someone at the door - A film by #EdelweissMutualFund on relationships #BoundByLove" thumbUrl="https://i.ytimg.com/vi/zcTo40v03tg/mqdefault.jpg"></div> Bombay Shaving Company Growing up with a sibling is amazing fun. You help each other shine through everything in life. There are moments of love, happiness, joy and naughtiness. This Rakhi, Bombay Shaving Company celebrates this special relationship between siblings. <div type="Youtube" id="g07daTRADC8" title="Are you also like this with your sibling? | @Bombay Shaving Company celebrates Rakhi" thumbUrl="https://i.ytimg.com/vi/g07daTRADC8/mqdefault.jpg"></div> Amazon This campaign reminds you that some gifts don’t come in boxes. <div type="Youtube" id="B6axexxolTE" title="This Raksha Bandhan - #DeliverTheLove" thumbUrl="https://i.ytimg.com/vi/B6axexxolTE/mqdefault.jpg"></div> Swiggy Do you also nag your younger sibling and convince them to do all your chores? Then you will definitely relate with Swiggy’s campaign. <div type="Youtube" id="IbV_hFt2tI4" title="Kya aap apne bade bhai-behen se pareshan hai? #GenieHaiNaa" thumbUrl="https://i.ytimg.com/vi/IbV_hFt2tI4/mqdefault.jpg"></div> Ferns N Petals From the most irritating habits to the most adorable quirks, every sibling will relate to this film. <div type="Youtube" id="OZshtjuyz2w" title="Bandhan Pyaar Ka by Ferns N Petals" thumbUrl="https://i.ytimg.com/vi/OZshtjuyz2w/mqdefault.jpg"></div> Gulf Oil As a part of its on-going Gulf Superfleet Suraksha Bandhan campaign, Gulf Oil has released a long-form digital video to appreciate truck drivers who have been behind the wheels to ensure uninterrupted supply of essentials and medical supplies. This digital film, themed around the festival of Raksha Bandhan, depicts how sometimes even loved ones need to change their outlook. <div type="Youtube" id="NY9fPEmKI5Y" title="Gulf Superfleet Suraksha Bandhan" thumbUrl="https://i.ytimg.com/vi/NY9fPEmKI5Y/mqdefault.jpg"></div>

Brands celebrate Raksha Bandhan with a new perspective this year

<ul><li>“Truth be told some of our traditions can, in the present day context, do with a little tweaking,” says The Man Company. </li><li>So this Raksha Bandhan, the brand with endorser <keyword id="6354535" type="UNKNOWN" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword>, urges you to remember the times your sisters have protected you and tie a rakhi on their wrists instead. </li></ul>Ayushmann Khurrana and men’s grooming brand The Man Company have released a new digital film for Rakshabandhan that urges people to celebrate the tradition of tying a rakhi with a new perspective. The film depicts a radically different yet heartwarming take on brother-sister relationship and is part of #RakhiForSisters, a new digital campaign from The Man Company. The film opens with Ayushmann’s elder sister waking up to a heartfelt written note from him on the day of Rakshabandhan. He reminds her of all the times she has protected her brother, from dad’s anger after breaking a vase, from bullies in school and even after suffering a heartbreak. Ayushmann then walks in and declares that he should in fact tie a rakhi on his sister’s wrist for protecting him always. In return, he receives The Man Company men’s grooming kit as his Rakshabandhan gift. Ayushmann is the brand ambassador for The Man Company and is also an investor in the company. As an actor and a public figure, he is well-known for shaking up societal conventions and portraying unorthodox roles. <div type="Youtube" id="oM5E2q0cqio" title="The Truth | Happy Rakshabandhan | The Man Company" thumbUrl="https://i.ytimg.com/vi/oM5E2q0cqio/mqdefault.jpg"></div> The Man Company has through its marketing and promotional campaigns frequently sparked dialogue and conversations on what it means to be a man for the modern times. The brand’s Valentine’s Day campaign this year, #ForAllKindsOfLove, celebrated male body positivity. A previous year’s campaign questioned the stereotyping of ideal love; and pointed out that gender, age, socio-economic status, faith or religion: none of it matters when it comes to love. “The #RakhiForSisters campaign is our attempt to acknowledge the protecting roles that doting sisters invariably play for their brothers. It is also our effort to convey that it is ok to relook at certain traditions and bring them in sync with the modern reality of gender equality. We at The Man Company take pride in contributing meaningfully to the broader conversations on evolving gender roles and the evolving understanding of positive masculinity,” says Hitesh Dhingra, Founder and CEO, The Man Company.

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