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India's Lakshya Sen stuns world number 3 to secure pre-quarterfinal spot in men's badminton at Paris Olympics
The 22-year-old from Almora delivered a sensational performance, defeating Indonesia's world number…
Paris Olympics: PV Sindhu advances to round of 16 after beating Estonia's Kristin Kuuba
India shuttler PV Sindhu marched into the Round of 16 of the badminton women's singles event, after…
ANI
Paris Olympics: PV Sindhu opens campaign with dominant win over Fathimath Abdul Razzaq
The gulf of class between the two players was evident as Sindhu, who is vying for a third Olympic m…
PTI
Five Olympic 2024 quotas for Indian badminton players
Players in the top 16 (up to two per country) of the men's and women's 'Race to Paris' Rankings, se…
ANI
PV Sindhu meets Tim Cook in California —offers badminton match to Apple CEO
Ace Indian shuttler PV Sindhu met Apple CEO Tim Cook at a launch event in California and shared pho…
Gopichand backs PV Sindhu after Indian star crashes out of Singapore Open
Two-time Olympic medallist PV Sindhu's lack of consistency after coming back from an injury should …
PTI
Eetika Kapoor
Star javelin thrower Neeraj Chopra ruled out of Commonwealth Games due to groin injury (Ld)
The strong Indian contingent for the Commonwealth Games suffered a massive setback as ace javelin t…
A look back at PV Sindhu journey to be India's first badminton world champion
PV Sindhu created history on August 25, 2019, by becoming the first Indian to win a gold medal …
BYJU's Early Learn App, Disney onboards Olympic medalists Neeraj Chopra and PV Sindhu as its brand ambassadors
Launched in 2019, Disney.BYJU’S Early Learn app is a special offering from BYJU'S in collaboration …
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
Baseline Ventures is sending notices to over 20 brands for using PV Sindhu’s image without proper permissions: Yashwanth Biyyala, Baseline Ventures
As of today, Baseline Ventures has already sent out legal notices to 15 brands
Tokyo Olympics: PV Sindhu bags bronze medal in women's singles badminton for India
Indian shuttler PV Sindhu won the bronze medal in women's singles badminton at the Tokyo Olympics o…
Tokyo Olympics: India's P V Sindhu loses to world number one Tai Tzu Ying of Chinese Taipei in the semis
One of the most consistent players, who claimed medals in all big-tickevents in the last five …
PTI
Tokyo Olympics: Indian ace shuttler P V Sindhu enters pre quarters
The 26-year-old Indian, who had claimed a silver medal in the last edition in Rio, prevailed ove…
PTI
Tokyo Olympics: PV Sindhu wins opening match against Ksenia Polikarpova
India's Rio Olympics silver medallist PV Sindhu started her campaign in Tokyo without breaking a sw…