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<ul><li><keyword id="19925254" type="General" weightage="100" keywordseo="YouTube" source="keywords" meta.keywordsubtype="org" meta.entityname="YouTube" meta.hostid="261" meta.entityid="YouTube">YouTube</keyword> is testing a new subscription tier called <keyword id="23629619" type="General" weightage="20" keywordseo="YouTube-Premium-Lite" source="keywords">YouTube Premium Lite</keyword></li><li>The <keyword id="23644277" type="General" weightage="20" keywordseo="Premium-Lite-plan" source="keywords">Premium Lite plan</keyword> could cost $8.99 per month</li><li>However, it comes with limitations</li></ul> Be it listening to a new song, watching a web-series, searching about a new topic or just casually browsing, YouTube is the go-to app for many users. Earlier this year, a report by Axios had said that Gen-Z is turning towards YouTube and TikTok for research purposes instead of Google. But there's one thing about YouTube that at times leads to frustration - ads. Even though these ads help content creators in making money, users aren't really fond of them. The video platform, addressing such concerns, had launched <keyword id="20184157" type="General" weightage="20" keywordseo="YouTube-Premium" source="keywords">YouTube premium</keyword> back in 2014. This is a premium service that results in many benefits for users at a price - including enjoying ad-free videos. Just recently, the prices of YouTube Premium saw a rise, raising a few eyebrows. Now, if you don't want to pay YouTube Premium fee but still want to get rid of (at least some) ads, there's good news for you. The company might just be working on a new subscription tier that could cost half the price of YouTube Premium and get rid of some ads. <h2>YouTube Premium Lite in works? </h2> According to a report in The Verge, YouTube is testing a new subscription tier called YouTube Premium Lite, offering users a more affordable way to enjoy the platform with fewer interruptions. The Premium Lite plan could cost $8.99 per month, nearly 50% cheaper than the regular Premium subscription, which is priced at $16.99. However, it comes with limitations, including fewer ad-free features and restricted access to <keyword id="19912392" type="General" weightage="20" keywordseo="YouTube-Music" source="keywords">YouTube Music</keyword> and background play. Currently being tested in select markets like Germany, Thailand, and Australia, YouTube Premium Lite aims to strike a balance for users who want an ad-reduced experience without paying for the full Premium perks. While it provides an ad-free experience for most videos, ads will still appear in music and short-form content. <h2>The Indian scenario </h2> As of now, it’s unclear if YouTube will offer an annual subscription option for Premium Lite or whether it will launch in India. If introduced in India, the service could cost around Rs 75, as per an Indian Express report, which is a significant drop from the Rs 149 charged for the full Premium plan. With this new tier, YouTube seems to be hoping to attract users who want fewer ads but don’t require features like offline downloads or YouTube Music’s ad-free experience. YouTube previously tested a similar subscription in 2021 across Europe, but the service was discontinued before it could officially roll out. Whether Premium Lite will prove to be a long-term addition remains to be seen, but it offers an intriguing middle ground for users looking to pay less while enjoying fewer ad interruptions. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/meta-ai-will-be-able-to-remember-your-whatsapp-chat-with-a-new-feature-know-all-about-it/articleshow/114424676.cms" data-type="tilCustomLink" target="_blank">Meta AI will be able to remember your WhatsApp chat with a new feature, know all about it</a> <a href="https://www.businessinsider.in/tech/news/adobe-collaborates-with-coursera-and-others-to-help-people-develop-ai-skills-announces-new-ai-powered-marketing-tool/articleshow/114268779.cms" data-type="tilCustomLink" target="_blank">Adobe collaborates with Coursera and others to help people develop AI skills, announces new AI-powered marketing tool</a>

YouTube might bring cheaper Premium Lite subscription with fewer ads, all details

OpenAI is set to roll out a new premium subscription service called ChatGPT Pro, tailored for users seeking cutting-edge AI capabilities. Priced at $200 (approximately Rs 17,000) per month, the subscription will offer exclusive access to advanced tools, including unlimited use of OpenAI’s o1 model, GPT-4o, and a new <keyword id="23539067" type="General" weightage="20" keywordseo="Advanced-Voice-Mode" source="keywords">Advanced Voice Mode</keyword>. <h2>About ChatGPT Pro </h2> A standout feature of the Pro subscription is the o1 Pro Mode, which leverages enhanced computational power to tackle complex challenges in areas like coding, mathematics, and science. This mode is designed to deliver superior reasoning and solutions compared to earlier versions. OpenAI will continue offering its <keyword id="19973106" type="General" weightage="20" keywordseo="ChatGPT-Plus" source="keywords">ChatGPT Plus</keyword> subscription tier at $20 (around Rs 1,700) per month. While Plus users will gain access to all existing models and early feature previews, the advanced o1 version remains exclusive to Pro subscribers. In tandem with the Pro release, OpenAI has announced the official launch of its o1 model, replacing the limited o1-preview introduced in September under the code name “Strawberry.” The stable o1 model is available immediately for ChatGPT Plus and Team users, with Enterprise and Edu customers to follow next week. The o1 model boasts notable advancements, including the ability to solve complex, multistep problems and generate more precise code. Additionally, it can now analyse and interpret images, marking a significant leap in its capabilities. OpenAI has focused on improving response speed and accuracy, particularly for coding and mathematical tasks, while ensuring concise and efficient outputs for an enhanced user experience. <h2>Ads in ChatGPT: A possibility? </h2> Speculation around OpenAI introducing advertisements to ChatGPT is gaining traction following comments from the company’s CFO, Sarah Friar. Speaking in an interview with the Financial Express, Friar mentioned that while OpenAI is exploring alternative revenue streams, advertisements are not yet in active planning. However, reports suggest that OpenAI is hiring advertising professionals from major tech firms like Meta and Google, hinting at a potential shift towards integrating ads in the future. The move aligns with OpenAI’s transition to a for-profit model and its foray into the online search market with an AI-powered search engine designed to compete with Google.

OpenAI unveils premium ChatGPT Pro subscription with advanced features

New Delhi: Shares of <keyword id="20599931" type="General" weightage="100" keywordseo="NTPC-Green-Energy" source="keywords">NTPC Green Energy</keyword> Ltd, the <keyword id="19895602" type="General" weightage="20" keywordseo="renewable-energy" source="keywords">renewable energy</keyword> arm of <keyword id="19903558" type="General" weightage="20" keywordseo="NTPC" source="keywords" meta.keywordsubtype="org" meta.entityname="NTPC" meta.hostid="261" meta.entityid="NTPC">NTPC</keyword>, listed with a premium of over 3 per cent against the issue price of Rs 108 on Wednesday. The stock made its debut at Rs 111.60, up 3.33 per cent from the issue price on the BSE. Later, it climbed 12.40 per cent to Rs 121.40. At the NSE, it listed at Rs 111.50, up 3.24 per cent. The company's market valuation stood at Rs 1,02,211.38 crore during the morning trade. Shares of NTPC climbed nearly 2 per cent to Rs 368.80 on the BSE. The <keyword id="19913114" type="General" weightage="20" keywordseo="initial-public-offering" source="keywords">initial public offering</keyword> of NTPC Green Energy Ltd got subscribed 2.40 times on the closing day of the share sale on Friday. The Rs 10,000-crore share sale had a price band of Rs 102-108 per share. Proceeds from the <keyword id="19898327" type="General" weightage="20" keywordseo="IPO" source="keywords">IPO</keyword>, about Rs 7,500 crore at the upper band, will be used to repay or prepay part or all of its subsidiary NTPC Renewable Energy Ltd's (NREL) outstanding loans, and a portion will be utilised for general corporate purposes. NTPC Green Energy is a 'Maharatna' central public sector enterprise with a renewable energy portfolio, including solar and wind power assets.

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YouTube might bring cheaper Premium Lite subscription with fewer ads, all details

Divyanshi Sharma

OpenAI unveils premium ChatGPT Pro subscription with advanced features

BI India Bureau

NTPC Green Energy shares debut with over 3% premium

PTI

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