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<ul><li><keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>'s campaign features the newly appointed brand ambassador and investor <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>.</li><li>It highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have.</li></ul>Homegrown DTC beauty and <keyword id="152809" type="ORGANIZATION" weightage="20" keywordseo="personal-care">personal care</keyword> brand MyGlamm launches its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India. The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been talking to, who indeed is MyGlamm. The film ends with letting consumers know how they can share their beauty needs with the brand. The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. This represents a manifestation of the core campaign message - ‘Tell MyGlamm What You Want.’ The categories of products that MyGlamm offers to consumers cut across makeup, skincare and personal care that are aesthetically showcased in the film - highlighting a small yet significant role the products play in the everyday life of women. The campaign identifies the MyGlamm woman of the juxtaposition that today’s millennial women are, where they are as playful and spontaneous as they are articulate and composed, as feminine and graceful as they are bold and confident. <div type="Youtube" id="dZ6g3lCx8e0" title="Shraddha Kapoor Wants You To #TellMyGlammWhatYouWant | MyGlamm TVC" thumbUrl="https://i.ytimg.com/vi/dZ6g3lCx8e0/mqdefault.jpg"></div> Commenting on the campaign, <keyword id="11371920" type="PERSON" weightage="20" keywordseo="apratim-majumder">Apratim Majumder</keyword>, CMO, MyGlamm says “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.” Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.” Abhijit Avasthi, Co-founder of Sideways added- "MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It's philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release." The campaign will debut on MyGlamm’s social channels- YouTube &amp; Instagram on 1st August and will be further amplified across digital and mainline media. For MyGlamm, the consumer is central to the brand’s philosophy and makes it their primary objective to create a universe that celebrates her. This universe is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by <keyword id="11772145" type="UNKNOWN" weightage="20" keywordseo="myglamm-popxo">MyGlamm &amp; POPxo</keyword> that is a platform where women can tell us about their dream beauty product. From make-up to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is the sounding board that hears consumer telling them what they want from their beauty products, taking this insight to our research labs around world and brings them products that are innovative, high-efficacy and made with good-for-you formulas that are best suited to solve the beauty needs of millions of women. Embrace the new world of redefined beauty by MyGlamm. My Beauty. My Way! Credits: Client: Apratim Majumder, CMO, MyGlamm Sasha Chhetri, Head of Category, Beauty, MyGlamm Priti Rajput Head of Category, Personal Care, MyGlamm Aditi Bhalotra, Sr. Brand Manager, MyGlamm Creative Agency: Sideways Production House: Superfly Films: Director: Kopal Naithani Producer: Samson Vasave

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

<ul><li>The investment, which is <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>’s first in an Indian consumer brand, pegs <keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>’s valuation at $100 million.</li><li>Founded in 2017 by Darpan Sanghvi and co-founded by Priyanka Gill, MyGlamm competes with the likes of SUGAR, Purplle, Plum among others.</li><li>MyGlamm now records revenues 200% of pre-Covid levels and also claims to have achieved EBITDA profitability.</li></ul>Direct-to-consumer (DTC) beauty and skincare brand MyGlamm has raised ₹175 crore from Amazon, <keyword id="10862" type="CITY" weightage="20" keywordseo="Wipro">Wipro</keyword> Consumer and Ascent Capital. The investment, which is Amazon’s first in an Indian consumer brand, pegs MyGlamm’s valuation at $100 million. However, Amazon’s individual investment amount remains undisclosed. Founded in 2017 by Darpan Sanghvi and co-founded by Priyanka Gill, MyGlamm competes with the likes of SUGAR, Purplle, Plum among others. MyGlamm has over 600 products across makeup, skincare and personal care, with a content-to-community-to-commerce platform approach. “We are really excited about all that we will be able to learn from both, Amazon and Wipro Consumer along with the financial rigour that Ascent Capital brings, as we move forward to fulfil our vision of building India’s largest beauty company leveraging DTC, digital, and data,” said Sanghvi in a statement. MyGlamm had earlier <a href="https://www.businessinsider.in/business/startups/news/popxo-gets-acquired-by-mumbai-based-beauty-commerce-platform-myglamm/articleshow/77398634.cms">acquired</a> six-year-old <keyword id="3128172" type="PERSON" weightage="20" keywordseo="POPxo">POPxo</keyword>, the online community startup for women. With the acquisition, POPxo’s investors Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital had joined the board of MyGlamm. Along with a digital presence, MyGlamm also focuses on offline retail with over 10,000 points of sales across 70 cities in India. The company, which claims to have grown by 400% in 2019, had to halt its Series C round, initially intended to be closed by April 2020, due to the COVID-19 pandemic. However, the company said that from zero revenue during the months of strict lockdown, MyGlamm now records revenues 200% of pre-Covid levels and also claims to have achieved EBITDA (earnings before interest, taxes, depreciation, and amortization) profitability in December 2020. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/indian-spacetech-startup-pixxel-space-gets-7-3-million-funding-before-the-launch-of-its-first-satellite/articleshow/81562421.cms">Indian spacetech startup Pixxel gets $7.3 million in funding as it announces a new product even before the launch of its first satellite</a> <a href="https://www.businessinsider.in/business/telecom/news/airtel-adds-3-times-more-subscribers-than-reliance-jio-vodafone-idea-turns-positive-for-the-first-time-in-15-months/articleshow/81562851.cms">Airtel adds 3 times more subscribers than Jio while Vodafone Idea gets net addition first time in 15 months</a> <a href="https://www.businessinsider.in/business/corporates/news/kishore-biyani-future-group-appeals-to-the-singapore-arbitrator-to-exclude-future-retail-from-the-fight-with-amazon/articleshow/81562016.cms">Ahead of Delhi High Court's decision, Future Group appeals to the Singapore arbitrator to exclude Future Retail from the fight with Amazon</a>

Amazon, Wipro Consumer and Ascent Capital invest in beauty brand MyGlamm

A sell-off in the Asian markets along with mixed early corporate results subdued India's key equity indices during the afternoon trade session on Thursday. Besides, inflationary concerns due to high transportation fuel prices dented sentiments. In contrast, the two key indices -- S&amp;P BSE <keyword id="6484188" type="General" weightage="20" keywordseo="sensex" source="Orion">Sensex</keyword> and NSE Nifty50 -- had a gap-up opening. The 30-scrip sensitive index opened at 61,557.94 points from its previous close of 61,259.96 points. Besides, the NSE Nifty50 opened at 18,382.70 points from its previous close of 18,266.60 points. However, soon afterwards both the indices ceded much of their gains and traded flat. At 12.30 p.m., the 30-scrip sensitive index traded at 60,745.94 points, down 514.02 points or 0.84 per cent. Similarly, the NSE Nifty50 traded lower. It fell to 18,136.75, down 129.85 points or 0.71 per cent. Among sectors, consumer durables and IT fell the most whereas oil and gas' stocks rose. "Volumes on the NSE are a bit subdued while the advance decline ratio has improved compared to the past two days and is currently even," said Deepak Jasani, Head of Retail Research, HDFC Securities. "Nifty could see slower pace in its fall and intermittent attempts to bounce up." According to Gaurav Garg, Head of Research at CapitalVia Global Research: "The Indian Benchmarks has cut some of its losses in the late morning session. Negative cues from other Asian markets impacted the domestic sentiments." "The losses were led by shares of information technology companies and Index major Reliance Industries. Losses got cut, as the Indian economy revives from the global pandemic gains through nationwide rapid vaccination drive." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jios-september-earnings-to-be-driven-by-aggressive-subscriber-additions/articleshow/87178742.cms">Reliance Jio’s September earnings to be driven by aggressive subscriber additions</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms">With ScoopWhoop and POPxo on its side, here’s what MyGlamm intends to do</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/tesla-urges-indian-government-to-slash-import-taxes-on-electric-vehicles/articleshow/87177793.cms">Tesla urges Indian government to slash import taxes, requests a meeting between Elon Musk and Prime Minister Modi</a>

Equity market fall on inflation concerns, global cues; RIL, Infosys, TCS down 2%

<ul><li>Shares of blockbuster <keyword id="35156" type="General" weightage="20" keywordseo="ipos" source="Orion">IPOs</keyword> like <keyword id="10896637" type="General" weightage="20" keywordseo="paras-defence-and-space-technologies" source="Orion">Paras Defence and Space Technologies</keyword>, <keyword id="6926409" type="General" weightage="20" keywordseo="ami-organics" source="Orion">Ami Organics</keyword> have been picked by the mutual fund industry in huge amounts in September.</li><li>This comes in line with the industry’s growing equity inflows and record SIP contribution every month.</li><li>As of September, the average asset under management of the MF industry stood at ₹37 trillion.</li></ul>The ₹37 trillion mutual fund (MF) industry has together invested about ₹15.89 billion in five newly listed IPO shares in September. IPO craze is not just limited to retail investors but also the mutual fund industry who have invested in many recently listed IPOs including blockbusters like Paras Defence and Space Technologies. Nine asset management companies (AMCs) hold shares of diagnostic lab chain <keyword id="11949918" type="General" weightage="20" keywordseo="vijaya-diagnostic" source="Orion">Vijaya Diagnostic</keyword> Centre worth ₹823 crore. Here are new IPO stocks added by <keyword id="6357979" type="General" weightage="20" keywordseo="mutual-funds" source="Orion">mutual funds</keyword> in September 2021 <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Market value (₹ crore) </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Vijaya Diagnostic Centre </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">823.45 </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Aditya Birla Sun Life AMC </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">374.95 </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Sansera Engineering </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">242.27 </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">AMI Organics </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">129.46 </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Paras Defence and Space Technologies </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">19.25 </td></tr></tbody></table> Among these, Paras Defence and Space Technologies is one of the blockbuster IPOs in history as the stock opened at 171% premium on the listing day. Moreover, the stock has given 121% additional returns post listing. Mutual fund industry’s aggressive buying can be attributed to positive equity inflows especially those through SIP every month. In September, SIP inflows hit an all time-high as inflows crossed ₹10,000 crore for the first time in a month This resulted in the overall mutual funds industry's assets under management rising to nearly ₹37 lakh crore in September, registering an over 33% growth compared to the year-ago period, showed AMFI data. Robust buying across sectors and stocks giving significant returns has led to benchmark indices Nifty 50 and Sensex gaining nearly 30% returns in 2021 so far, becoming the top performers among other Asian equity markets. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jios-september-earnings-to-be-driven-by-aggressive-subscriber-additions/articleshow/87178742.cms">Reliance Jio’s September earnings to be driven by aggressive subscriber additions</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms">With ScoopWhoop and POPxo on its side, here’s what MyGlamm intends to do</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/tesla-urges-indian-government-to-slash-import-taxes-on-electric-vehicles/articleshow/87177793.cms">Tesla urges Indian government to slash import taxes, requests a meeting between Elon Musk and Prime Minister Modi</a>

India’s mutual fund industry gets its hands on blockbuster IPOs like Paras Defence and others for ₹1500 crore in September

<ul><li>The <keyword id="1229083" type="PERSON" weightage="20" keywordseo="Beauty-Industry">beauty industry</keyword> in India, projected to be worth $20 billion by 2025, was one of the sectors whose path was redefined during the coronavirus pandemic.</li><li>With people staying away from <keyword id="41857" type="PERSON" weightage="20" keywordseo="salons">salons</keyword>, quick home solutions became important.</li><li>The future of the beauty industry has got a digital push with the pandemic but it might not be enough for a behavioural change.</li></ul>Gone are the days of weekend pampering sessions at the spa or salons. The coronavirus pandemic has changed the face of the beauty industry. From the parlour waali aunties and posh salons, the situation has changed with at-home services ruling the roost now. The beauty industry in India, projected to be worth <a href="https://brandequity.economictimes.indiatimes.com/news/business-of-brands/indias-cosmetics-market-to-grow-by-25-to-20-billion-by-2025/62845033">$20 billion</a> by 2025, was one of the sectors whose path was redefined during the coronavirus pandemic. The lockdown led to salons shutting down, and even as they began reopening in phases, the situation remains cautious. Work from home and lack of social gatherings meant lesser business for the salons. Also, people remain wary regarding the safety of getting any beauty procedures done outside. Here’s what worked in the beauty industry So, the beauty industry has settled for the simpler things – people took to self-grooming as they spent time at home. In a recent <a href="https://www.youtube.com/watch?v=Yuv6pwL9tbA&amp;t=106s&amp;ab_channel=GoldmanSachs">YouTube chat,</a> Janki Gandhi, Managing Director, Consumer retail investment banking division, Cross Markets Group, <keyword id="6361649" type="UNKNOWN" weightage="20" keywordseo="Goldman-Sachs">Goldman Sachs</keyword> said that the categories that did well globally were skin, hair and personal care. “Even within those, it's really subcategories that are more health and wellness oriented, self-care where people finally have time at home have gravitated towards those categories,” she said during the chat. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Skincare </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hair </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Personal Care </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Green, clean natural products </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hair colouring and hair care </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DIY products, bath and body wash products </td></tr></tbody></table> Even products that one can use while wearing a mask – eyeliner, concealers, mascara saw a steady demand through the global lockdown phases, she said while adding that heavy make-up products saw a slowdown as people weren’t going anywhere. “Certain categories have been reinvigorated during this time like nail, grooming and devices,” she said. Beauty e-commerce during lockdown In the last one year the <keyword id="2902598" type="PERSON" weightage="20" keywordseo="beauty-and-wellness">beauty and wellness</keyword> category in e-commerce has been one of the fastest growing sectors. “Beauty &amp; wellness is one sector that has witnessed an unprecedented order volume growth of over 130% as compared to the last year. This is more than six times the overall e-commerce growth,” said a report by Unicommerce on India’s online retail market. That explains the fast rise of beauty retail <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> like Nykaa, which has solidified an online as well as offline presence. The beauty e-commerce platform has also announced major sales and forayed into the home and travel care essentials category during the past few months. “We have seen favorable trends in customer buying behavior including higher AOVs (average order volumes) as customers are willing to spend more on platforms such as Nykaa. While personal care is growing for us, we are seeing an overall return in demand across traditional categories such as make up and are currently tracking higher than pre-lockdown numbers,” a Nykaa spokesperson told Business Insider. At home, Do-It-Yourself With people staying away from salons, quick home solutions became important. As non-essential deliveries began, trimmers and grooming devices saw a surge in demand across e-commerce platforms like Amazon, Flipkart, Snapdeal and Paytm Mall. The beauty and wellness category has seen a 57% jump in demand in June 2020 as compared to February 2020, according to the Unicommerce report. From women resorting to YouTube tutorials to cut their hair to taking care of their own beauty needs, DIY kits are the flavour of the season. “In our case things came back to business-as-usual on the skincare and haircare fronts. People were ordering a lot more of specialist solutions, face packs, scrubs and creams. Our skin care kits are seeing excellent demand. These have always been about DIY skin care at home, and therefore ideally suited in a "locked down" environment,” said Shankar Prasad, Founder of beauty and wellness startup Plum. And for those not indulging in DIY, home services came to the rescue. Even in men’s grooming, after months of growing out their hair, men's haircuts become the most in-demand service for a home services startup Urban Company. “Relatively speaking, men’s grooming people tried DIY, but cutting your hair is fairly problematic so its rebounding faster and that category has grown five times from where we were pre-COVID, but their consumption in beauty beyond that is limited,” said Mukund Kulashekaran, SVP of Business, Urban Company. For women, Kulashekaran says its a mixed response as the main trigger for demand has been the need to go back to office or festivals. “Otherwise people will make-do for sometime with alternative versions of waxing for instance. I would say one in two women are being safe even now. However, Delhi has come back for us to 70-80% of pre-COVID levels while Tier II and III cities, which haven’t yet really seen the impact of COVID-19, have bounced back 100%,” he said. The future – Will we go to the salon? As salons open up and pictures of beauticians wearing full gear – PPE kits, face shields, and masks, trend on social media — the question remains, whether people find it safe to venture out. Experts believe that while at-home solutions will continue to reign supreme for another year, it's too short a time to change behaviour. And people will turn to stylists soon. “Making yourself look good is not an easy task. There’s a reason why people have been opting to go to stylists over the years. As soon as aspects of socialization come back, people will go back to salons or ordering services at home. In the near future, consumption will remain low but I don’t see people replacing it,” said Kulashekaran. And when it comes to the sale of beauty products, companies will have to look at an omnichannel strategy as especially with beauty products people would want to try before buying – it’s very experiential. “COVID-19 has accelerated the jump to digital buying by a few years. This kind of push has made people somewhat agnostic to where they are buying their products from. It will be interesting to see how brick and mortar plays into this omnichannel strategy,” said Gandhi in the Goldman Sachs chat. M&amp;A activities will grow From a business perspective, mergers and acquisitions in the beauty industry too are set to grow. The Goldman Sachs exec said that globally companies are aggressively pursuing opportunities in the space, which will help them modernise their business and become category leaders, technology-driven, or tap into a new market. In India too, deal activity has been seen in the beauty and wellness category. Earlier,the beauty marketplace MyGlamm had acquired the Priyanka Gill-led startup PopXO. Most recently, Lotus Herbals acquired the whole business of the startup SoulTree. “We have been scanning the market for a premium certified organic Ayurvedic brand that resonates with modern consumers and SoulTree checked all the boxes,” said Nitin Passi, Joint Managing Director of Lotus Herbals. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/stack-overflow-is-using-its-85-million-to-boost-teams-and-it-wants-to-use-it-to-crack-the-india-market/articleshow/77972020.cms">EXCLUSIVE: Stack Overflow is using its $85 million to boost Teams — and it wants to use it to crack the India market</a> <a href="https://www.businessinsider.in/science/health/news/india-overtakes-brazil-to-become-the-second-worst-hit-covid-19-nation/articleshow/77971312.cms">India overtakes Brazil to become the second worst-hit COVID-19 nation</a>

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MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

BI India Partner

Amazon, Wipro Consumer and Ascent Capital invest in beauty brand MyGlamm

Sanchita Dash

Equity market fall on inflation concerns, global cues; RIL, Infosys, TCS down 2%

IANS

India’s mutual fund industry gets its hands on blockbuster IPOs like Paras Defence and others for ₹1500 crore in September

Bhakti Makwana

COVID-19 and the changing face of the business of beauty — from sanitized salons to DIY kits and acquisitions

Sanchita Dash

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