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<keyword id="3143174" type="PERSON" weightage="20" keywordseo="PharmEasy">PharmEasy</keyword>, India’s leading online medical and <keyword id="10026383" type="UNKNOWN" weightage="20" keywordseo="healthcare-ordering-app">healthcare ordering app</keyword> has launched a new campaign which reiterates the ease of ordering medicines with its platform especially in today’s times. COVID-19 has forced many of us to adjust to life within the confines of our homes which has in itself brought forth numerous challenges. In such testing times, PharmEasy brings you an easy and quick solution to one of the most primary needs – healthcare. The multi-media campaign conceptualised and created by <keyword id="261687" type="COMPANY" weightage="20" keywordseo="Leo-Burnett-India">Leo Burnett India</keyword> will be running throughout the IPL. The films are easily relatable as they show how work from home has created its own set of challenges, be it finding a peaceful corner to work, handling a long list of chores or generally getting things done around the house without external help. While keeping pace with these changes might drive one crazy, one thing that hasn’t changed is the ease with which you can order medicines at home via PharmEasy. <div type="Youtube" id="Si4rxLnOn2U" title="PharmEasy - WFH" thumbUrl="https://i.ytimg.com/vi/Si4rxLnOn2U/mqdefault.jpg"></div> Speaking about the campaign Saumil Parekh, VP Marketing at PharmEasy said, “Our customers are always at the centre of all our efforts. Our biggest aim has always been delivering affordable healthcare to their doorstep and more so now amid the ongoing pandemic. With social distancing still being of utmost importance and most of us finding ourselves under time and resource constraints owing to the changes in our lifestyles, we are all struggling to strike a balance in our day to day lives. Hence, with our new campaign, we wanted to encourage our audience to ‘<keyword id="2227814" type="PERSON" weightage="20" keywordseo="Take-It-Easy">Take It Easy</keyword>’ and order their healthcare essentials online from PharmEasy. Thus saving on their time, money and the needless stress of stepping out to get medicines.” <div type="Youtube" id="S4Xmqbd0FVA" title="PharmEasy - Dishwashing" thumbUrl="https://i.ytimg.com/vi/S4Xmqbd0FVA/mqdefault.jpg"></div> Speaking about the campaign <keyword id="278692" type="COMPANY" weightage="20" keywordseo="Vikram-Pandey">Vikram Pandey</keyword>, NCD, Leo Burnett said “While a lot of brands are talking about their products and services in context of COVID, most of them have taken a warm and fuzzy angle. Keeping in line with PharmEasy’s humorous brand tone, we came up with a wicked take that pokes fun at the current scenario. Each commercial draws an example from something most of us are going through and exaggerates it. Needless to say, we had a blast creating these.” <div type="Youtube" id="Bik5yXxgkoc" title="PharmEasy - Do It Yourself" thumbUrl="https://i.ytimg.com/vi/Bik5yXxgkoc/mqdefault.jpg"></div>

PharmEasy latest ads reiterate the ease of ordering medicines online in a world where most of us are stuck at home

Taking a cue from its <keyword id="11058831" type="UNKNOWN" weightage="20" keywordseo="rival-whatsapp">rival WhatsApp</keyword>, the fast-growing encrypted messaging <keyword id="235499" type="COMPANY" weightage="20" keywordseo="APP">app</keyword> <keyword id="6380504" type="COMPANY" weightage="20" keywordseo="signal">Signal</keyword> has announced to let users send money in cryptocurrency to friends and relatives, as it tests a new peer-to-peer payments system in the beta version of its app. Called <keyword id="11058830" type="COMPANY" weightage="20" keywordseo="signal-payments">Signal Payments</keyword>, the new feature that is available in the UK first will currently support a privacy-focused payments network called MobileCoin, which has its own currency, MOB. "As always, our goal is to keep your data in your hands rather than ours; MobileCoin's design means Signal does not have access to your balance, full transaction history, or funds," said Jun Harada, Signal's head of growth and communication. "You can also transfer your funds at any time if you want to switch to another app or service," he said in a statement late on Tuesday. The company said it aims payments in Signal to be fast, private, and work well on mobile devices. "Signal Payments makes it easy to link a MobileCoin wallet to Signal so you can start sending funds to friends and family, receive funds from them, keep track of your balance, and review your transaction history with a simple interface," the company said. "If you want to give it a spin and let us know what you think, it's possible to convert to/from MOB on FTX and other exchanges soon". WhatsApp already has a peer-to-peer payments facility in its app and is currently live in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> and Brazil. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/for-the-third-consecutive-day-a-new-unicorn-is-born-from-india-as-pharmeasy-joins-the-billion-dollar-club/articleshow/81943929.cms">For the third consecutive day, a new unicorn is born from India as PharmEasy joins the billion dollar club</a> <a href="https://www.businessinsider.in/business/news/restaurants-in-maharashtra-are-staring-at-a-slow-death-as-another-lockdown-threatens-to-kill-their-business/articleshow/81924727.cms">Maharashtra restaurant owners fear the current lockdown could be the final nail in the coffin for their business</a> <a href="https://www.businessinsider.in/science/space/news/earth-isnt-the-only-planet-with-rain-and-it-could-be-the-key-to-finding-a-habitable-planet-outside-the-solar-system/articleshow/81926108.cms">Raindrops on other planets could be key in search for life beyond the solar system</a>

Signal is testing a new feature to let you send cryptocurrency

<ul><li>BlueJeans, GoToMeeting, Webex and <keyword id="10296" type="PERSON" weightage="20" keywordseo="Zoom">Zoom</keyword> will be available on Portal Mini, Portal and Portal+ devices in September, with plans to add support for <keyword id="9789664" type="COMPANY" weightage="20" keywordseo="portal-tv">Portal TV</keyword> in the future.</li><li><keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword>'s collaboration tool Workplace is already available on Portal devices and the company now announced backgrounds for your video calls to eliminate distractions in the workspace. </li><li>One can choose to set a 4-12-digit screen lock passcode on Portal to control access to the device. </li></ul> Facebook on Wednesday announced a partnership with leading <keyword id="9789665" type="UNKNOWN" weightage="20" keywordseo="video-meet-apps">video meet apps</keyword> with BlueJeans, GoToMeeting, Cisco Webex and Zoom and brought those apps to its Portal devices that offers high-fidelity sound and an AI-powered smart camera for hands-free video calling. BlueJeans, GoToMeeting, Webex and Zoom will be available on Portal Mini, Portal and Portal+ devices in September, with plans to add support for Portal TV in the future. "Whether you're meeting one-on-one with a colleague or joining up to 1,000 participants, Portal helps you get more out of your meetings," Facebook said in a statement. Facebook's collaboration tool Workplace is already available on Portal devices and the company now announced backgrounds for your video calls to eliminate distractions in the workspace. "We're also adding a way for you to use Portal as a dedicated work device for calling co-workers and participating in meetings. Instead of logging into Portal with Facebook or <keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword>, you will have the option of creating a free Workplace login in the coming weeks," the company said. One can choose to set a 4-12-digit screen lock passcode on Portal to control access to the device. "To help keep your meetings secure, Workplace on Portal requires a local PIN code before accessing your meetings and calendar information, which the GoToMeeting and Zoom apps on Portal will also support," Facebook said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/with-reliance-buying-netmeds-and-pharmeasy-merging-with-medlife-amazon-and-flipkart-are-in-for-a-tougher-competition-than-they-would-like/articleshow/77625512.cms">With Reliance buying Netmeds and PharmEasy merging with MedLife, Amazon and Flipkart are in for a tougher competition than they would like</a> <a href="https://www.businessinsider.in/science/news/a-car-size-asteroid-flew-within-1830-miles-of-earth-over-the-weekend-the-closest-pass-ever-and-we-didnt-see-it-coming/articleshow/77603002.cms">A car-size asteroid flew within 1,830 miles of Earth over the weekend — the closest pass ever — and we didn't see it coming</a> <a href="https://www.businessinsider.in/careers/latest-job-openings-at-google-microsoft-jp-morgan-goldman-sachs-ericsson-amazon-adobe-zomato-for-software-engineers/slidelist/77585263.cms">Google, Microsoft, JP Morgan, Goldman Sachs, Ericsson and other companies hiring software engineers in India right now</a>

Facebook Portal device gets Zoom, BlueJeans and Webex apps

<ul><li>To join in on the fanfare, we thought it would be a good idea to showcase a few campaigns that standout every week.</li><li>Here are our top picks for the last week. </li></ul>In India, every sport is played with a pinch of colour and celebration. As the enthralling <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) 2020 season began, brands poured in their enthusiastic advertisements either celebrating the country's love for the sport which is treasured like a religion or paid tribute to our corona warriors for their unwavering spirit. From television ads, team endorsements to in-app integrations, brands are leaving no stone unturned to gain visibility and reach. To connect with the youth of our country, a lot of brands have chosen to do rap songs this year. Apart from using a cricket celebrity, another common theme that appeared was the use of animation. While many experts have been talking about the dearth of quality ads that stand out or that have created an impact this year, the game is not over till the last ball is bowled. Meanwhile, here are our top picks from the previous week: CRED <div type="Youtube" id="qEqPM7sYFzg" title="Not everyone gets it | Bappi Lahiri | CRED" thumbUrl="https://i.ytimg.com/vi/qEqPM7sYFzg/mqdefault.jpg"></div> GoDaddy <div type="Youtube" id="fjDt4KBX7q4" title="GoDaddy Complete Online Business Solution | Cafe" thumbUrl="https://i.ytimg.com/vi/fjDt4KBX7q4/mqdefault.jpg"></div> <div type="Youtube" id="5Bg5WmgtdCw" title="GoDaddy Complete Online Business Solution | Chess" thumbUrl="https://i.ytimg.com/vi/5Bg5WmgtdCw/mqdefault.jpg"></div> PhonePe <div type="Youtube" id="cRRbyuzwTLc" title="Meet Inspector Desai’s family. On PhonePe! | PhonePe" thumbUrl="https://i.ytimg.com/vi/cRRbyuzwTLc/mqdefault.jpg"></div> PharmEasy <div type="Youtube" id="Si4rxLnOn2U" title="PharmEasy - WFH" thumbUrl="https://i.ytimg.com/vi/Si4rxLnOn2U/mqdefault.jpg"></div> BalleBaazi <div type="Youtube" id="gqETovCKbwA" title="The BalleBaazi Indian T20 Anthem | ₹50 Crore in Winnings Guaranteed" thumbUrl="https://i.ytimg.com/vi/gqETovCKbwA/mqdefault.jpg"></div> <div type="Article" hostid="261" msid="78316285" title="Our pick of the best IPL 2020 ads: Week 1" mstype="2" mssubtype="0"></div>

Our pick of the best IPL 2020 ads: Week 2

<ul><li><keyword id="11585629" type="UNKNOWN" weightage="20" keywordseo="Baptist-Christian-Hospital">Baptist Christian Hospital</keyword> has integrated Qure.ai’s <keyword id="107950" type="TECHNOLOGY" weightage="20" keywordseo="artificial-intelligence">artificial intelligence</keyword> solution to read brain CT scans in a matter of seconds.</li><li>About 150 people are affected by strokes in Assam every day and 54,890 on a yearly basis.</li><li>Baptist Christian Hospital has been using the technology since March-April 2021 and has been diagnosing about 100 patients on a monthly basis.</li></ul> Nestled in the foothills of Himalayas, the Baptist Christian Hospital, in the Tezpur town of Assam, decided to move away from its traditional radiology solution in order to provide faster treatment to its patients affected by strokes and concussions. The hospital, which largely caters to the tea plantation workers in and around the town, has integrated Qure.ai’s artificial intelligence solution since then to read the brain CT scan in a matter of seconds. <div type="image" title="A small hospital in a remote corner of Assam is using AI to detect strokes in tea planters" msid="84194124" hostid="261" caption="&amp;lt;p&amp;gt;Baptist Christian Hospital in Tezpur, Assam&amp;lt;br /&amp;gt;&amp;lt;/p&amp;gt;"></div> Not many are aware, but strokes are one of the <a href="https://www.hindustantimes.com/health/haemorrhagic-stroke-rate-highest-in-india-s-northeastern-states/story-2A4TFEVpDvE34HAgqMaDLP.html">major causes</a> of death in the Assamese region. About 150 people are affected by strokes in Assam every day and 54,890 on a yearly basis, according to a<a href="https://www.sentinelassam.com/guwahati-city/stroke-affects-54890-every-year-in-assam-gnrc/"> study</a> released by a local hospital GNRC in 2018. One of its previous <a href="https://www.telegraphindia.com/north-east/48-die-of-stroke-daily-in-assam-study/cid/1626782">reports</a> published in 2014 highlighted that 48 people die of these strokes in the state. The situation is definitely a tough one in the region and it is aggravated due to the lack of radiologists — medical practitioners who use medical imaging to diagnose and treat diseases on the scene. According to a Global Healthcare Insights <a href="https://globalhealthi.com/2017/04/20/medical-imaging-india/">report </a>published in 2017, there are about 10,000 practicing radiologists in India and it is not enough. Prashant <keyword id="1967905" type="PERSON" weightage="20" keywordseo="Warrier">Warrier</keyword>, co-founder and chief executive of Qure.ai, tells Business Insider that India has about 15,000 radiologists as of 2021 and they are usually concentrated in the metro or Tier I cities. This leads to people from suburban areas to either travel long distances to go to a healthcare facility or hospitals to rely on third-party radiologists. Both these solutions are not only inconvenient, but also not efficient. Dr. Jemin J Webster of the Baptist Christian Hospital highlights that they used to rely on tele-radiology services that took about two hours to get readings of routine scans and about half-an-hour to one hour to get reading on emergency cases. While the doctors too are self sufficient to handle such delays, but a quick reading can make a huge difference. The matters related to strokes and concussions are highly sensitive, as millions of brain cells are dying per minute. Even a delay of a few minutes can cause body functions like walking or talking to shut down. Therefore, Qure.ai decided to integrate its qER technology in Baptist Christian Hospital, a 130-bed secondary care hospital by non-profit Emmanuel Hospital Association of New Delhi. How does the qER actually work? Warrier expl<keyword id="6355999" type="UNKNOWN" weightage="20" keywordseo="ai">ai</keyword>ned that there are two parts to their artificial intelligence (AI)-enabled deep learning solution — the gateway and the application programming interface (API). The gateway are the x-ray machines and the computed tomography (CT) scan machines that collect the inputs from the healthcare centres and transfer it to the cloud. The API, then, scans, processes and creates a radiology report based on their algorithm. Notably, the company anonymises all the data before sending it from gateway to API to maintain users’ privacy. Baptist Christian Hospital has been using the technology since March-April 2021 and has been diagnosing about 100 patients on a monthly basis. Dr Webster noted that the technology has enabled them to get the test results much faster. “The report comes through two systems. One our original PACS system, a system through which we see whatever CT images we have done within our hospitals. The analysed reports are uploaded into the system also, and one more good thing is that they have integrated with messaging app Telegram. So whenever a CT for a patient is done, it comes with an alert on Telegram. In that manner, it is like you are pushing a patient for CT scan and by the time they are back, you get an alert on your phone with an analysis on their condition.” <div type="image" title="A small hospital in a remote corner of Assam is using AI to detect strokes in tea planters" msid="84194183" hostid="261" caption="&amp;lt;p&amp;gt;AI at Baptist Christian Hospital&amp;lt;/p&amp;gt;"></div> Dr. Pooja Rao, co-founder and head of research and development (R&amp;D) at Qure.ai, emphasised that the data is accurate. The company has trained their deep learning algorithms with a large as well as diverse data bank sourced from research labs. The company also publishes its accuracy rate on a regular basis, peer review publications and keeps updating its technology often. Qure.ai has received US’s Food and Drug Administration (FDA) and Europe’s CE certifications to validate this technology. Qure.ai has been using the same technology, with few variations, to detect tuberculosis and lung infections as well. Even the <keyword id="6356311" type="UNKNOWN" weightage="20" keywordseo="World-Health-Organisation">World Health Organisation</keyword> (WHO) has <a href="https://apps.who.int/iris/bitstream/handle/10665/340255/9789240022676-eng.pdf">validated</a> that Qure.AI’s tuberculosis diagnostic software can replace human specialists in its annual Integrated Tuberculosis Screening Guidelines. It also partnered with British-Swedish pharmaceutical firm AstraZeneca for <a href="https://www.businessinsider.in/tech/news/astrazeneca-qure-ai-to-bring-ai-solutions-for-early-detection-of-lung-cancer/articleshow/79609309.cms">early detection</a> of lung cancer. The use cases of the technology can be further expanded to diagnose other health issues by training the algorithm, Dr Rao added. AI can essentially aid medical staff Over the last year, the company’s qXR technology is also being used to detect COVID-19 across the world and also carried out operations in remote parts of Maharashtra as well as Jharkhand. CEO Warrier added that Qure.ai’s lung X-Ray system, when coupled with other metrics oxygen saturation, temperature and more, can be used to diagnose COVID-19 in areas where RT-PCR tests are not available. He noted that AI can provide an alternative to a trained resource. <div type="image" title="A small hospital in a remote corner of Assam is using AI to detect strokes in tea planters" msid="84194361" hostid="261" caption="&amp;lt;p&amp;gt;Qure.AI&amp;#39;s COVID-19 detection mechanism&amp;lt;/p&amp;gt;"></div> Qure.ai’s CEO Warrier noted that the value of such AI solutions is much higher in lower income geographies and countries. He noted that even In India, the quality of care is much higher in big hospitals like Apollo and others, as they have quality radiologists. The quality of healthcare gets even better in high income countries. “The value [for such AI solutions] for a place like Assam is very different because they don't have a radiologist on duty and for them interpreting that scan is very challenging. You are basically asking somebody who's not a radiologist to interpret the scan and correspondingly act on that patient during surgery, administering a blood thinner or something like that. The value in Assam, or Africa or Southeast Asian countries is tremendous because we can help those non-radiologists interpret x-rays or CT scans without necessarily getting radiologist input, ” he added. A team of researchers led by Professor Alastair Denniston from the University Hospitals Birmingham NHS Foundation Trust in the United Kingdom conducted a study in 2019, to determine whether AI can diagnose illnesses as effectively as healthcare professionals. The study <a href="https://www.medicalnewstoday.com/articles/326460#AI-on-a-par-with-healthcare-professionals">noted</a> that AI correctly diagnoses diseases in 87% of the cases, whereas detection by healthcare professionals yielded an 86% accuracy rate. The specificity for deep learning algorithms was 93%, compared with humans’ at 91%. Qure.ai has raised about $16 million to date from Sequoia Capital India and MassMutual Ventures Southeast Asia. It has marked its presence across 450 sites across 40 countries over the years. It also has its presence across Maharashtra, Bihar, Uttar Pradesh and few other Indian cities, but its head CT scan feature is only being used in Assam’s Baptist Christian Hospital at the moment. *The quotes have been edited for clarity of language SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/groovy-earned-15-crores-just-by-selling-juices-during-covid-19-pandemic/articleshow/84166874.cms">A startup that earned ₹15 crore selling juices in India’s suburbs is now looking at international expansion</a> <a href="https://www.businessinsider.in/business/startups/news/failure-to-pivot-covid-19-blues-force-amazon-backed-shuttl-to-look-for-a-buyer/articleshow/84056797.cms">Failure to pivot, COVID-19 blues force Amazon-backed Shuttl to look for a buyer</a> <a href="https://www.businessinsider.in/business/startups/news/indian-businesses-have-raised-about-4-1-billion-of-capital-in-the-month-of-june-2021-across-121-deals/slidelist/84174428.cms">Fogg, Byju’s and PharmEasy grabbed the biggest investments of June 2021— here’s more</a>

You Searched For "pharmeasy app" and got 5 results

PharmEasy latest ads reiterate the ease of ordering medicines online in a world where most of us are stuck at home

BI India Partner

Signal is testing a new feature to let you send cryptocurrency

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Facebook Portal device gets Zoom, BlueJeans and Webex apps

IANS

Our pick of the best IPL 2020 ads: Week 2

BI India Partner

A small hospital in a remote corner of Assam is using AI to detect strokes in tea planters

Kritti Bhalla

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