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Ensuring personalisation in a cookieless world
The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…
Apple unveils iOS 18.2: Here are the new Apple Intelligence features
Apple has launched iOS 18.2, featuring Image Playground for AI-powered image generation, GenMoji fo…
Google Pay users can now view and delete transaction history
In a fresh bid to secure Google Pay users in India, the company on Thursday announced more choice a…
AI is learning to be 'emotionally intelligent' — here's why that matters
AI is learning to understand human emotions, which could revolutionise healthcare, education, and c…
Personalised ads and users' privacy can coexist: Facebook
San Francisco, Oct 3 (IANS) At a time when data privacy has become a heated topic for the policy ma…
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
Efficiency and Emotion most important factors in good CX: Havas Study
The report unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digi…
MoEngage, Merkle Sokrati ink strategic alliance for APAC
Partnership to lead way in data-driven customer engagement solutions for enterprise brands
Disney reveals AI tool that can re-age actors
Disney's researchers have revealed a new AI (artificial intelligence) tool that can re-age or de-ag…
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India continues its consolidation spree
Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide’s TWIP will create and distribute numerous such custom-made videos in seconds for b…
A Google-backed startup that creates personalised children's books has raised €4 million
The company's first product entitled "The Little Boy/Girl Who Lost His/Her Name" was the best selli…
Sam Shead
Experiential Marketing: Where is it headed?
The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…