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3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
3 mins read
India's OTT industry to be worth $15 billion by 2030: Report
The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…
4 mins read
How the pandemic has changed the streaming landscape for good
The factors for the growth of the OTT industry and what more we can expect from the segment
2 mins read
Hotstar is adding to 'free' content — making life more difficult for Netflix, Amazon and the likes
The move is further timed well, just before the beginning of the next season of the Indian Pre…
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
2 mins read
Supreme Court orders to pause all cases against Netflix, Amazon Prime and others in High Courts across India
India’s apex court has ordered a stay against all cases concerning over-the-top (OTT) platforms — l…
2 mins read
Schitt’s Creek star Dan Levy slams Indian channel for censorship on the show
Canadian actor and the writer, producer of the immensely popular comedy show Schitt’s Creek Daniel …
3 mins read
India produces the largest number of films in the world — But a large section of its population still doesn’t have access to cinema screens
Living in tier-I cities like Mumbai and Delhi, it might not be so noticeable but India is one …
7 mins read
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
7 mins read
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Biiggbang Amusement's Sudip Mukherjee on his thought behind launching the platform
1 min read
Facebook Lite: Will Indians benefit?
Facebook has simultaneously emerged as a social marketing platform. Is this a boost to Indian e-com…
4 mins read
The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?
Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…
2 mins read
Airtel launches its first multiplex, but in the metaverse
One of the biggest telecom companies in India, Bharti Airtel, entered the multiplex business but in…
3 mins read
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…