Today online advertising is not confined to any single platform like Internet, mobile or television…

But they can easily backfire when unintentionally placed next to the wrong content.

Apple's foray into digital music started in a meaningful way with the introduction of the iPod in 2…

The seizure comes a little over a month after Congress passed a law creating stronger rules and pen…

We've actually seen leading household brand campaigns that are 80% fraudulent. That number probably…

It's worth noting that besides blending Verizon and AOL, over the past few years AOL has acquired t…

Marketers will still see the same reports for mobile (CPC, CTR, etc.) and they'll actually get more…

Amazon has an invitation-only "Vine" club for a small percentage of elite reviewers. On the third T…

In the middle of the report, this chart really jumped out at us. It compares Barack Obama's online …

Native advertising, content that is seamlessly integrated into a publisher's site to look and feel …

The survey looked only at top-level managers in agencies, according to Ad Age, and found:Percentage…

Amazon came in second, spending $42.7 million (£34.3 million), and another online re…

As Ad Age notes, they're not shouting very loud about it for fear of a backlash.By amazing coincide…

That ad blocking is now being considered something to be rolled out on an industry level is the fir…

Online fraudsters have stolen $6 billion from online advertisers, according to a study by the web s…

I experienced this very problem when I bought an air conditioner. After making the purchase, I kept…

Ian Twinn, director of public affairs at UK based advertising trade body ISBA, said: "The EU fix on…

When the news is bad, "big national brands go away," Andrew Casale, VP Strategy of Casale Media, to…

It, however, makes some small exceptions, like allowing for "broad" location-based targeting…