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With the rise of <keyword id="3680372" type="General" weightage="20" keywordseo="food-delivery-apps" source="Orion">food delivery apps</keyword> like Swiggy and Zomato, India's urban population has embraced the convenience of ordering meals with just a few taps and getting them home-delivered. This technological shift has redefined the relationship between Indians and their restaurant dining habits. But has it also influenced their <keyword id="19956891" type="General" weightage="20" keywordseo="food-choices" source="keywords">food choices</keyword> and <keyword id="21015159" type="General" weightage="20" keywordseo="spending-patterns" source="keywords">spending patterns</keyword>? A new study from the University of South Florida hints at the possibility, highlighting how <keyword id="22470551" type="General" weightage="20" keywordseo="digital-ordering" source="keywords">digital ordering</keyword> platforms significantly shape <keyword id="20347870" type="General" weightage="20" keywordseo="consumer-behaviour" source="keywords">consumer behaviour</keyword>, often leading to more indulgent food choices and higher spending. The study—co-authored by Dipayan Biswas, the USF Frank Harvey endowed professor of marketing in the Muma College of Business—examines the cognitive effects of ordering from digital screens compared to traditional methods like printed menus. The findings were published in the Journal of the Academy of Marketing Science. “While digital ordering can enhance convenience and efficiency, many consumers will opt for unhealthier food choices and spend more. Our research highlights the importance of understanding the influence of <keyword id="408193" type="General" weightage="20" keywordseo="digital-devices" source="Orion">digital devices</keyword> on our decision-making,” Biswas said. <cmsannotation type="cmsannotation" annotationid="Digital menus and the Google Effect" comment="subhead" text="Digital menus and the Google Effect">Digital menus and the <keyword id="22532162" type="General" weightage="20" keywordseo="Google-Effect" source="keywords">Google Effect</keyword></cmsannotation> The research included six studies conducted in restaurants and two in a USF lab, where Biswas and his graduate students analysed the impact of digital versus physical menus. Notably, the digital menus included not just mobile apps, but also touchscreen kiosks and tabletop tablets available in some restaurants for self-service. They reviewed over 23,000 orders from various establishments, ranging from independent restaurants to a major global dining chain with 1,000 locations across 23 countries. Food items were categorised as unhealthy, neutral or healthy. Unhealthy items were defined by portion size and type, such as fried foods and desserts, while vegetables and fish were considered healthy. Neutral items included most soups, large salads and steaks under six ounces. ALSO SEE: <a href="https://www.businessinsider.in/science/health/food/webstories/from-bengalurus-meghana-to-delhis-gulati-here-are-indias-best-eateries-as-per-zomato/slidelist/111979326.cms" data-type="tilCustomLink" target="_blank">From Bengaluru’s Meghana to Delhi’s Gulati, here are India's best eateries, as per Zomato</a> The study found that 61% of digital orders, including those for delivery, were unhealthy—over 3% higher than orders placed through traditional methods. It also revealed that digital menus have a stronger impact on dinner choices, as consumers are more likely to be tired and reliant on technology later in the day. Consequently, digital ordering has less influence during breakfast and lunch. “Digital ordering modes foster a more automatic decision-making process with lower cognitive involvement. This is because digital tools encourage people to rely less on their cognitive resources and more on automated processes,” Biswas explained. This phenomenon, known as the ‘Google Effect’, implies that the availability of digital tools alters how people store and retrieve information, and even put in less cognitive effort overall. This is evident in tasks such as storing contact numbers instead of remembering them or navigating using GPS. It is this reduced cognitive engagement and more automatic decision-making in digital contexts that can result in more indulgent outcomes, manifesting as unhealthy food orders and higher overall spending. <div type="Article" hostid="261" msid="111782872" title="Will alcohol home delivery be a reality soon? Swiggy, Zomato, and Blinkit smell an opportunity" mstype="2" mssubtype="0"></div>Next, Biswas plans to continue investigating how digital versus non-digital ordering affects consumption volume and perceived taste of the ordered items. He also aims to explore how the presence of a human, such as during in-person or phone orders, might influence consumer decisions, as opposed to the perceived anonymity of online environments.

Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests

<keyword id="19896016" type="General" weightage="20" keywordseo="new-delhi" source="keywords">New Delhi</keyword>, Overall ad spending in <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> is estimated to reach $16-17 billion in FY24, growing at 6 per cent in the fiscal year, a report showed on Thursday. <keyword id="19899402" type="General" weightage="20" keywordseo="digital" source="keywords">Digital</keyword> advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent in FY24, according to the report by market research firm Redseer <keyword id="20257965" type="General" weightage="20" keywordseo="strategy-consultants" source="keywords">Strategy Consultants</keyword>. With consumption set to rebound in the next 4 or 5 years, advertising spend is projected to grow at 9-10 per cent Compound Annual Growth Rate (CAGR) over the course of next 4 years, with digital advertising growing at 11-12 per cent in the same period, the report mentioned. "As digital natives shape consumption patterns across the nation, brands have a never-before opportunity to address a much-larger and diverse consumer pool through advertising," said <keyword id="19923640" type="General" weightage="20" keywordseo="mukesh-kumar" source="keywords">Mukesh Kumar</keyword>, Associate Partner at Redseer. "It will be fascinating to witness cutting-edge creative strategies take shape across platforms especially with the possibilities that programmatic advertising and GenAI can offer for the sector," Kumar added. The growth in advertising spend in FY24 is impacted by the slowdown in consumption over the past 5 or 6 quarters and a dip in private equity/venture capitalist funding. According to the report, most consumer sectors have optimised their ad spending and the e-commerce sector is the only sector to see ad spending increase by 15 per cent in FY24. Despite slowdown in ad spending, advertisers increased their ad spending on platforms like retail media (ecommerce, quick-commerce etc.), and content platforms (OTT audio) owing to high conversion potential and wider reach among Tier-2 audiences, respectively.

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

Emissions from residential cooking and heating, power generation, and industries together contribute up to 60 per cent of India's PM2.5 pollution, with about 80 per cent of this coming from <keyword id="23824528" type="General" weightage="20" keywordseo="fossil-fuel-combustion" source="keywords">fossil fuel combustion</keyword>, a new study has found. The peer-reviewed study, published in MDPI's "Air" journal, suggests dividing India into 15 airsheds based on regional climate and pollution sources. An airshed is a geographic area where <keyword id="53848" type="General" weightage="100" keywordseo="air-quality" source="Orion">air quality</keyword> is influenced by common factors such as wind patterns and pollution sources. Since pollution can spread across regions, the <keyword id="22077484" type="General" weightage="20" keywordseo="airshed-approach" source="keywords">airshed approach</keyword> promotes coordinated action among states. "Residential cooking and heating, power generation, and all other industries together are responsible for 40-60 per cent of the PM2.5 pollution in all the airsheds, and approximately 80 per cent of the pollution comes from fossil fuel burning sources," said Sarath Guttikunda, lead author of the study and founder of UrbanEmissions.info. The study said biomass burning, including post-harvest crop residue burning, contributed less than 3 per cent to annual PM2.5 levels while transport accounted for 5-10 per cent in all airsheds. PM2.5 are fine particles with a diameter of 2.5 micrometres or less, about the width of a human hair. These are so small that these can penetrate deep into the lungs and even enter the bloodstream, posing significant health risks. An analysis of PM2.5 trends from 1998 to 2020, along with state-level data on fuel consumption, energy demand and emissions, revealed that 11 of the 15 airsheds were critical for India's air quality management and required coordinated interventions. The Indo-Gangetic Plains remain the most polluted region, with significant emissions from residential cooking and heating (especially in winter), power plants, brick kilns (driven by construction demand), waste burning, dust and vehicular movement for passengers and freight. The plateau region between the Eastern and Western Ghats, India's second most populated area, has seen the highest rise in annual PM2.5 pollution during this period, the study said. "This is an indication of the growing urbanisation and demand for transport, industrial, and commercial amenities," it said. Coastal areas, vital to India's industrial economy, have also experienced rising pollution despite the moderating effects of land-sea breezes. This increase is attributed to growing shipping emissions and overall industrial growth in cities such as Mundra, Surat, Mumbai, Goa, Mangalore, Kochi, Thiruvananthapuram, Chennai, Visakhapatnam, Paradip and Haldia.

Study traces 60% PM2.5 pollution in India to residential cooking, power generation, industries

<ul><li>Inflation has been eating into the purchasing power of lower and middle income groups with many essentials’ sales falling.</li><li>Majority of the upper and upper middle class respondents saw their household incomes go up more than inflation.</li><li>There is a dichotomy seen in online festive sales too as premium products are bought with discounts and purchase options say experts. </li></ul>There are two Indias within the great sub-continent. One where the day-breaking drink of tea has become dearer for many this year and the other half is doubling down on wine purchases. Neither of them are affected by the base effect of last year. <keyword id="2653343" type="General" weightage="20" keywordseo="tea-sales" source="Orion">Tea sales</keyword> were down last year too, and <keyword id="806378" type="General" weightage="20" keywordseo="wine-sales" source="Orion">wine sales</keyword> were up — darkening the ‘K’ line on economic recovery charts. Madan Sabnavis, the chief economist of Bank of Baroda calls it a schizophrenic pattern of consumption. “Sales are doing better in categories where price does not matter,” he tells Business Insider India. <div type="image" title="grocery demand" msid="104810160" hostid="261" caption="&amp;lt;p&amp;gt;Source: Pixabay &amp;lt;/p&amp;gt;"></div> It’s discretion not price The categories of goods where price matters are seeing low growth in output – a reflection of demand. Some of the casualties are detergent powders, groundnut oils, shampoos and hair dyes. Their output fell between April to August 2023, compared to the year before, as per BoB economics research. Inflation has a more indirect effect on these purchases. For example, tea and shampoo saw moderate inflation but their demand fell. Inflation was high in coffee, toothpaste and soaps but their demand grew. “The generalized inflation factor has been at work where real income has come down thus leading to lower purchasing power,” said BoB. In a survey conducted by UBS, about 46% of respondents said that they’re buying less personal care and packaged food compared to last year. For purchase of home care products, the respondents were largely neutral versus last year, it added. India’s largest FMCG player Hindustan Unilever with a large presence across rural and urban India has seen a direct impact of it in the quarter that ended in September 2023. Its overall urban volumes grew 3% and rural volumes fell 1%. “Rural recovery is likely to remain gradual,” the company said in its investor presentation indicating that the situation might not see any dramatic recovery in the coming months. Rural India saw reverse migration during the pandemic, but not all of them have gone back, opines Sabnavis. A chunk of downtrading is also being seen in urban areas amongst income groups that are facing the heat of inflation, experts add. At the other end This is, however, only one half of the story. At the other end, many Indians are not blinking while making discretionary purchases. A majority of the upper and middle class respondents – 65% – surveyed by UBS, saw their household incomes go up more than inflation. “The top 20% of the population account for the bulk of discretionary consumption. The survey results support our view that affluent consumers‘ income levels are holding up, as reflected in corporate wage growth that continues at double digits,” said UBS. Lalit Jhawar, co-founder and CEO, LandCraft Retail says that high-end gourmet products in urban areas have been steadily increasing over the last few years. He owns a luxury gourmet retails store- Food Square in Mumbai, which sells cheeses, truffles, caviar, artisanal breads and all the other international food items. “Affluence in urban areas has grown, resulting in a larger number of consumers with higher discretionary income,” Jhawar tells Business Insider India. Online sales: A story of dichotomy Another sign of higher spending is seen in the e-commerce festival sales. The first week of the many festival discount sales saw ₹47,000 crore worth of goods being sold, which is 19% higher than last year, says Redseer Consulting. Online sales, which now sees a good measure of metro and demand from Tier 2 and Tier 3 cities, is showing a dichotomy as well, say experts. “Two Indias have come into play where one India is saving up and waiting for prices to come down to clinch a good deal on premium products. On the other hand, there are low-value product sales i.e value-for-money purchases that are being bought more frequently,” said Abhishek Tandon, engagement manager at Redseer Strategy Consultants. The sale season, which is manna for bargain hunters, is also enthused by the number of Buy Now Pay Later and EMI options. “When it comes to big ticket purchases, premiumization is bolstered by financing options and discounts that make it affordable,” adds Tandon. In the pre-festive period between April and August,however, most consumer durable sales were in a negative zone, due to the high-base effect of last year, says Bank of Baroda’s report. Refrigerators, mobiles, readymade garments all showed a negative output – also indicating that discounts play a large role in discretionary purchases. Indian consumers have always been complicated and price has always played a big role in purchase decisions, choice of brands and more. But it’s no longer a linear story. One end of the market, driven by affluence, is veering towards premium purchases. The other end is looking for ways to survive with less in hand as inflation is eating into their purchasing power. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/mamaearth-this-fmcg-scion-is-all-set-to-gain-a-windfall-from-honasa-ipo/articleshow/104721052.cms">This FMCG scion is all set to gain a windfall from Honasa Consumer IPO</a> <a href="https://www.businessinsider.in/careers/news/genzs-millennials-wants-to-be-back-to-offices-even-as-costs-pinch/articleshow/104700780.cms">GenZs, millennials want to be back to offices even as costs pinch</a>

Wine vs Tea: India’s consumption trends show a sharp divergence

<ul><li>Overall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month.</li><li>Highest ‘steady’ spends (33%) in essentials and lowest ‘increased’ spends(14%) in non-essential spends in the last 5 months.</li><li>Surge in steady spends in health-related items for 40% families, drop by 2% from last month.</li><li>Increased media consumption for a majority of 25% of families, Net Score improves from -4 to +1.</li></ul> Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of December reveals that a combined 58% engage with Digital apps / Websites + Social Media and 53% engage with television for news/latest updates. WhatsApp, Facebook, YouTube and Instagram are some of the most frequented apps my consumers with WhatsApp topping the last. Moreover media engagement in general has increased for 25% of the families, highest in the last three months. The January net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was up to +10, from +8 last month The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits &amp; mobility trends. This month, Axis My India’s Sentiment Index also probed deeper to understand consumer preferences in terms of news consumption and frequently used digital applications. Finally, the January survey also revealed consumers thoughts on 2022. The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10563 people across 36 states. 71% belonged from Rural India while 29% belonged from urban counterparts. In addition, 64% of the respondents were male while 36% of the respondents were female. Commenting on the December report, Pradeep Gupta, CMD, Axis My India, said, “While the new year brought along hope and optimism for a better 2022, consumers purse strings suggest otherwise. The lowest dip in non-essential spending is a proof that consumers are curling back to apprehensions triggered by the new variant of the virus and also hoping for a booster dose, something which has recently been announced by the Government. Moreover, the higher preference of web for seeking news only reflect the gradual change in media consumption behaviour owing to consistent lockdown experienced by consumers in the last two years. In addition, the inclination towards WhatsApp, Facebook and YouTube reflects an evolved and unconscious mode of conversing, converging or consuming dialogue/information/media."Key findings: <ul><li>Overall household spending has increased for 59% of families which reflects a 3% decrease from the last month. While this increase is majorly reflected in the Northern part of India, the net score is at +50, reflecting the dip in net score by 1 percentage point for 3rd consecutive month.</li><li>·Spends on essentials like personal care &amp; household items has increased for 47% of the families showcasing a surge in the Northern part of India. Spends however remain the same for 33% of the families (the highest in the last 5 months). The net score which was +27 last month comes down to +26 this month.</li><li>·Spends on non-essential &amp; discretionary products like AC, Car, Refrigerator has increased for 14% of families, indicating the lowest percentage in the last 5 months. Expenditure nevertheless remains the same for 78% of the families indicating the sentiment of people living in Southern part of India. The net score is stagnant at +6 as last month.</li><li>·Consumption on health-related items more or less remains the same for 43% of the families, while a surge is witnessed among 40%. In comparison to last month, while the ‘increase’ in consumption represents an overall dip by 2%, the ‘same’ consumption reflects an overall surge by 2%. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -23, which was at -25 previous month.</li><li>·Consumption of media has increased for 25% of the families reflecting an increase of 3% from the last month and the highest in the last three months. This surge is reflected among 18-25 YO in Eastern part of India. Consumption remains the same for a majority of 51% families. The overall, the Net score of this month is at +1 as compared to -4 for the previous month.</li><li>·85% families said that they are going out the same for short vacations, mall and restaurants as compared to 81% of families last month. Only 6% of families recorded increase in outgoing activities while 9% reported reduced mobility. The overall mobility score which was at -5 last month is at -3.</li></ul>

WhatsApp is the most frequented app, followed by Facebook and YouTube: Report

<ul><li>For 62% of its users, <keyword id="6354616" type="General" weightage="20" keywordseo="Twitter" source="Orion">Twitter</keyword> is one of the main sources for video content.</li><li>Around 49% of users rely on Twitter to keep a track of business and finance updates.</li><li>Twitter’s <keyword id="9241647" type="General" weightage="80" keywordseo="preetha-athrey" source="Orion">Preetha Athrey</keyword> tells Business Insider that there is an appetite for both short-form and long-form video content.</li></ul>The pandemic has fuelled a massive surge in <keyword id="5301200" type="General" weightage="20" keywordseo="video-consumption" source="Orion">video consumption</keyword> on media platforms and one of the biggest beneficiaries of this rising trend is microblogging site Twitter. According to a report that was released on Thursday titled ‘Video Behaviour on Twitter,’ 62% of its users say that Twitter is one of their main sources for video content online. The report by Twitter has found that 51% use the platform as the medium for current news and latest updates, while 43% users like to follow celebrities. About 49% of the users rely on Twitter to keep track of business and finance updates. “We know that video consumption is on the rise and so we did a study on consumer behaviour to get a deeper understanding on what are the content they (users) are consuming, what kind of content and what are other format preferences, what motivates them to stop and watch the video and engage with any particular piece of content,” Preetha Athrey, director, global business marketing, Twitter APAC, told Business Insider <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>. A <a href="https://www.forbesindia.com/article/news-by-numbers/online-video-consumption-in-india-set-to-explode-by-2025-bain-report/70849/1">report</a> by Bain has forecast that online <keyword id="4382914" type="General" weightage="20" keywordseo="Video-consumption-in-India" source="Orion">video consumption in India</keyword> is set to explode by 2025. In India around 60% of internet users, or 350 million, consume online videos. Bain expects these numbers to jump to about 650 million by 2025. <cmsannotation type="cmsannotation" annotationid="Length no bar" comment="subhead" text="Length no bar">Length no bar</cmsannotation> Twitter’s survey says that the demand for long-form and shorter videos was equally strong, with these videos satiating the need for entertainment and information. “There is an appetite for both short-form and long-form video content, going hand in hand, and it’s playing across the board and Twitter simultaneously,” Athrey said. Around 58% of the people watch at least one video during the day, which is a heavy engagement. According to the report, about 56% of the users said they had watched videos on Twitter for at least five minutes a day while turning on the audio. More than half of Twitter users search for videos on the platform, while 42% discover them while scrolling through the app, the report noted. Users across India perceive videos not only as entertaining but also as informative. About 79% people in India use Twitter more when they're watching sports content, and what they seek on Twitter is exclusive content, game highlights, interesting stats and live coverage, the report noted. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/indias-favourite-tea-time-snacks-such-as-samosas-aloo-bhujia-parathas-have-gone-global/articleshow/93186525.cms">The world is not enough for Indian snacks as the humble samosa has gone global</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/investment/news/foreign-investors-are-back-capital-flows-turn-positive-for-the-first-time-in-10-months/articleshow/93186823.cms">Foreign investors are back: Capital flows turn positive for the first time in 10 months</a>

Indians go to Twitter videos for news, updates and to follow celebrities, says study

<ul><li>Indians are spending more on ‘prosperity-driven categories’ like OTTs, gadgets, says a <keyword id="3359665" type="General" weightage="80" keywordseo="redseer" source="Orion">Redseer</keyword> report. </li><li>Spending towards personal care, education, food and clothing has a moderate growth in the last five years but has good long-term growth ahead. </li><li>The areas that grew slowly and will continue to see slow growth are house expenses and the consumption of tea. </li></ul>In the last five years, Indians have been gulping soft drinks, buying insurance products, spending on recreation with OTT subscriptions, audio and video gadgets; and are keeping pets at an accelerated pace. The wanderlust bug has also truly bitten too as spending on travel has accelerated and this is expected to skyrocket further in the next five years, says a report by Redseer. All these spending in ‘prosperity-driven categories’ indicate growing affluence, says <keyword id="4436374" type="General" weightage="50" keywordseo="mrigank-gutgutia" source="Orion">Mrigank Gutgutia</keyword>, partner at <keyword id="3631351" type="General" weightage="50" keywordseo="redseer-consulting" source="Orion">Redseer Consulting</keyword>. “Indians are getting richer and their capacity and ability to buy such products is going up, thanks to rising disposable income. When the sales of these products start to happen at a size and scale, it indicates maturity of consumption patterns,” <keyword id="14381863" type="General" weightage="50" keywordseo="gutgutia" source="Orion">Gutgutia</keyword> tells <keyword id="1857762" type="General" weightage="50" keywordseo="business-insider-india" source="Orion">Business Insider India</keyword>. Basic spend towards personal care, education, food and clothing has a moderate growth in the last five years but has good long-term growth ahead. The ‘others’ category is the most interesting which has been slow and will continue to see slow growth — are house expenses and the consumption of tea, Redseer adds. Going premium &amp; digital There are consumption themes arising across products and services, Redseer says — like premiumization in personal vehicles, electrification of two-wheelers and travellers preferring ‘organized’ players. Added to that, digital entertainment, fashion going into tier-2 cities —- are all indications of how patterns of consumption are changing, says Redseer. In the short term however, macroeconomic conditions have been bleak that has affected the personal consumption of Indians which has dipped to $2.2 trillion in FY23. However it’s on its way up and expected to touch over $2.4 trillion in FY24. Product-oriented consumer internet sectors have faced recent growth headwinds, but they are likely to revive steadily, the report says. “Indicators across emerging sectors, such as credit card spends, air travel, and sales of vehicles, show signs of recovery in Q1 FY24,” says Redseer. Most services except travel can see normalized growth expectations ahead. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/wonderla-holidays-a-multibagger-gaining-from-the-holiday-mood/articleshow/101572445.cms">More than child’s play: This amusement park company turns multibagger</a> <a href="https://www.businessinsider.in/business/news/mid-tier-it-companies-expected-to-outperform-the-big-guns/articleshow/101548594.cms">Mid-tier IT companies expected to outperform the big guns</a>

Juice over tea – India's spending pattern is taking a premium drift

<ul><li>Over 10430 people surveyed 62% is from rural India while 38% is from urban India.</li><li>Overall household spending has increased for 63% of families surge by 7 percentage points from last month.</li><li>50% of families reflect increase spends on essentials items, 18% of households reported an increase in Non-essential purchases.</li><li>Digital (38%) is now the 2nd most important source of brand awareness after TV (44%).</li><li>36% of the consumers are planning to go beyond small-ticket purchases.</li><li>59% of the consumers hope for a more cheerful and happy Diwali this year compared to last year.</li></ul><keyword id="5043207" type="General" weightage="20" keywordseo="axis-my-india" source="Orion">Axis My India</keyword>, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. Reflecting the view of the majority, the survey for the month of October reveals that media consumption remains the same for 48% of the families while the same has increased for a 25%. In addition, a combined 82% said that they had seen more ads on TV and Digital platforms over others. The November net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was recorded at +9, up from +7 last month and rising at a constant pace over the last three months, indicative of a positive shift in consumer consumption metrics. The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits &amp; mobility trends. This month, Axis My India’s Sentiment Index also delved deeper to understand consumers view on varied issues of national interest. These include privatisation of loss making public sector companies like that of Air India, views on economic recovery by 2022, alternatives to rising fuel prices, investment preferences, sentiments around Diwali and on brand advertisement placements. The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10430 people. 62% belonged from Rural India while 38% belonged from urban counterparts. Commenting on the October report, Pradeep Gupta, CMD, Axis My India, said, “With the festivities at its peak, one can easily witness consumer’s excitement in terms of loosening their purse strings for varied expenses and experiences. While Diwali has triggered spending on products of personal indulgence (like 2-wheeler/4-wheelers or jewellery) and household items, the upcoming festivities and enthusiastic consumer sentiment will further set the momentum for the last half of this year. In addition, one can also witness a transition in terms of preferences amongst consumers’ like opting for EVs or cheering for privatisation of loss making companies. The growth of digital as a medium of advertising overtaking Print &amp; just after TV reflects the change in media consumption habits which was triggered by the pandemic. Lastly our survey shows that a vast majority of India is still not investing in this age of cryptocurrencies, it would be interesting to see how financial players beyond traditional banks can capture and convert their interests for investments using varied instruments.” Key findings: · Overall household spending has increased for 63% of families which reflects an 7% increase from the last month. This increase is highest in Northern India. · The increase in spends on essentials like personal care &amp; household items stands at 50% reflecting a surge by 5%. The net score which was +20 last month has increased to +27 this month. The growth in Rural India is slightly higher as compared to Urban markets. · Spends on non-essential &amp; discretionary products like AC, Car, Refrigerator has increased for 18% of families. For 73% spends on non-essential purchases remain the same which reflects an uptick of 3% from last month. The non-essentials November net score therefore lies at +9. The trend on spends on discretionary products reflect a fine balance between caution and indulgence. · With more exposure to outside activities, importance of health bounced back quickly. Consumption on health-related items increased for 47% of families as compared to 44% last month. The health score which has a negative connotation i.e. the lesser the spends on health items the better the sentiments, has a net score value of -27. · Consumption of media remains the same for a majority of 48% families and increased for 25% of the family, reflecting an overall Net score of -2 as compared to base value of 0 for the previous month. · Mobility net score reflects a constant improvement over the last four months. 88% families said that they are going out the same or more on getaways/staycations /mall/restaurants, with travel bans being lifted and double vaccination providing easier movement opportunities. The overall mobility score is at -4 which is an improvement over last month which was at -5. This reflects slow but consistent progress in people’s sentiments for engaging in out of home activities On topics of current national interest: · While the long awaited sale of Air India to the Tata group reflected a hopeful future for the airline. Axis My India further gauged consumer’s sentiment on whether or not the government should privatise other loss making public sector companies. 46% is in agreement to privatisation of such companies while 36% disagreed with this view. · When asked if economy/livelihood and business is expected to bounce back by January 2022, 41% believes that the same is possible and Southern India being more optimistic with 54% agreeing to this. · With rising prices fuel being a concern, 48% are optimistic of shifting to electric vehicles wherein 33% and 15% said that they will consider buying a 2-wheeler and 4-wheeler respectively in this segment. The younger age group of 18-35 have a more likelihood, with 53% in agreement to an EV shift. · In terms of brand advertisement placements, 44% and 38% of the consumers said that they have majorly seen ads on <keyword id="6357922" type="General" weightage="20" keywordseo="television" source="Orion">Television</keyword> and on Digital platforms respectively. While only 11% and 7% of the audience believe that they have seen ads on Print or Outdoor. This reflects the changing media consumption habit and the surge both in Digital consumption &amp; advertising. This digital growth is led by 26-35 yr audience. · Sharing their views on financial planning, a majority of 23% still prefers to park their money in savings account, while a combined 12% prefers to invest in Fixed Deposits, Shares/stock market and mutual funds. Gold is still seen as a reliable investment option for 4% of the consumers. 40% of the audience still don’t invest and interestingly 2% still save their money in post offices. · Gauging views around the Diwali festivities, Axis My India, further discovered that 36% of the consumers are planning to go beyond small-ticket purchases this festive season. While 24% are looking to spend on household or personal items like White Goods (AC, TV, Washing Machine, Refrigerator etc.), furniture, electronics and jewellery; 9% is looking to buy a 4-Wheeler or a 2-Wheeler. Further from a purely sentimental outlook, 59% of the consumers reflect the view of a more hopeful and cheerful Diwali this year!

Digital is now the second most important source of brand awareness after TV: Report

<ul><li>Digital trials increased significantly during the lockdown period. </li><li>At the same time, 42% respondents in non-metro markets spend more than 20 mins in reading a newspaper compared to 36% in metros.</li></ul>In the face of unprecedented economic disruption caused by the COVID-19 pandemic, non-<keyword id="3195214" type="COMPANY" weightage="20" keywordseo="metro-markets">metro markets</keyword> are likely to recover faster than metro markets, an EY survey finds. The EY report ‘Will non-metro markets propel India's recovery’, reveals a higher percentage of respondents from non-metro markets expect to spend more than before on several categories compared to metro markets indicating that when the lockdown ends, green shoots of recovery would probably sprout faster from the non-metro markets. The survey covered a varied demographic mix of more than 4,000 respondents (2,000 each from metro and non-metro markets) to understand the potential impact of the pandemic from the <keyword id="9628728" type="UNKNOWN" weightage="20" keywordseo="consumer-sentiment-perspective">consumer sentiment perspective</keyword>. It covered key aspects linked to the current and expected attitudes, behaviors and spending trends of consumers as they adapt to the new reality. Ashish Pherwani, Partner and Media &amp; Entertainment Leader, <keyword id="1919178" type="COMPANY" weightage="20" keywordseo="EY-India">EY India</keyword>, stated, “The COVID-19 pandemic has radically shifted our way of life. However, despite uncertain and challenging conditions, our research shows that non-metros express a higher degree of resiliency and a resolve to bounce back quicker compared to metros. We may see long-term and even permanent changes in consumption patterns”. The survey results reveal that the pandemic and the ensuing social distancing measures put in place have led to fundamental changes in how Indians are consuming media, necessities, luxury products education and travel. Some of the key insights from the survey include: Health, hygiene and online services will continue to grow While COVID-19 has impacted overall consumption, categories like heath products, household products, hygiene products, vitamins and supplements and online services (gaming, home entertainment, online education, online banking) are expected to benefit. Non-metro market recovery is excepted to be faster than metro recovery Categories like consumer goods, travel, entertainment, automobiles and white goods are all expected to see increased and faster recovery of demand from non-metro markets post the lockdowns. Increase in digital adoption Digital trials increased significantly during the lockdown period. However adoption was higher for metros vis-à-vis non-metros. Some of the obstacles stated by non-metro respondents included lack of technological knowledge, absence of smart phones and fewer language interfaces. Newspapers remain the most trusted medium The impact of coronavirus has unfolded at a dynamic rate, causing a sense of urgency to absorb information, increasing the consumption of news coverage at unprecedented levels. Newspapers continue to remain the most trusted news source. 42% respondents in non-metro markets spend more than 20 mins in reading a newspaper compared to 36% in metros.

Newspapers continue to remain the most trusted news source: EY Report

Data Patterns, L&T Finance, IndiGo, SpiceJet and other stocks to watch out for on December 24

India's economy is expected to grow at 7-7.2 per cent in the current fiscal year driven by robust economic fundamentals and continuity in domestic policy reforms, <keyword id="20006170" type="General" weightage="100" keywordseo="Deloitte-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Deloitte India" meta.hostid="261" meta.entityid="Deloitte India">Deloitte India</keyword> said on Monday. The August update of <keyword id="19896400" type="General" weightage="20" keywordseo="deloitte" source="keywords">Deloitte</keyword>'s India Economic Outlook said several initiatives in the <keyword id="19908389" type="General" weightage="20" keywordseo="union-budget" source="keywords">Union Budget</keyword> 2024-25 toward improving agriculture productivity, creating jobs for the youth, and in manufacturing and addressing the challenge of access to finance for micro, small, and medium enterprises (MSMEs), would help improve supply-side demand, curb inflation, and prop up <keyword id="20139791" type="General" weightage="20" keywordseo="consumer-spending" source="keywords">consumer spending</keyword>, especially in rural areas. Deloitte India Economist Rumki Majumdar said, India will witness robust growth in the second half after a period of uncertainty in the first six months of the year. "Key contributing factors include the continuity in domestic policy reforms, reduced uncertainties in the US post-elections, and more synchronous global growth within a low inflation regime. "Additionally, improved global liquidity conditions, as central banks in the West ease their monetary policy stance, will enhance capital flows and drive higher investments, particularly in the private sector," Majumdar said. Observing that strong economic fundamentals would drive <keyword id="19972825" type="General" weightage="20" keywordseo="GDP-growth" source="keywords">GDP growth</keyword> between 7 per cent and 7.2 per cent in FY25, the Economic Outlook report said effectively addressing the urban-rural consumer spending gaps, inflation, and employment concerns can significantly enhance the affordability of aspirational rural consumers. "The much-desirable policy pivot was evident in the Union Budget presented last month. Reducing the urban and rural spending gap in the coming years will ensure sustained consumer demand from a larger consumer base," it added. Deloitte India's growth projection is at par with that of RBI, which projected FY'25 growth at 7.2 per cent. It is higher than Finance Ministry's Economic Survey which estimated GDP expansion between 6.5-7 per cent. The <keyword id="19948184" type="General" weightage="20" keywordseo="Indian-economy" source="keywords">Indian economy</keyword> grew at 8.2 per cent in 2023-24 fiscal year. The report further said despite strong growth, private consumption spending has remained modest over the past five years. The pandemic, high global and domestic inflation, consequent tightening of financial conditions, and the effects of poor agriculture output on rural demand seem to have capped private consumption growth in India. But a Deloitte research showed that India is witnessing distinct and broad-based shifts in consumption patterns. There is a broad-based shift in the composition of consumption towards more non-food and discretionary items, reflecting changing lifestyles and preferences that are here to stay. According to the Household Consumption Expenditure Survey, spending on discretionary goods and services (including conveyance) has gone up both in rural and urban India, with the former quickly catching up in spending on discretionary durable goods (including automobiles, electric and electronic goods) with the latter in just one decade. "Demand for processed food has been among the highest in most states, suggesting a shift towards ready-to-eat options. Rapid urbanization, increasing women's participation in the workforce, and enhanced marketing and availability are driving these changing dietary habits," the report said. According to Deloitte research, if increasing income in states results in a relatively equitable distribution and higher rural spending, businesses can tap into a larger proportion of the state's population that resides in rural areas. This gives businesses access to a large consumer base and a sustainable consumer spending demand, as compared to states with a widening gap.

You Searched For "news consumption patterns india" and got 11 results

Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests

Kunal Kambli

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

IANS

Study traces 60% PM2.5 pollution in India to residential cooking, power generation, industries

PTI

Wine vs Tea: India’s consumption trends show a sharp divergence

Katya Naidu

WhatsApp is the most frequented app, followed by Facebook and YouTube: Report

BI India Partner

Indians go to Twitter videos for news, updates and to follow celebrities, says study

Vaamanaa Sethi

Juice over tea – India's spending pattern is taking a premium drift

BI India Bureau

Digital is now the second most important source of brand awareness after TV: Report

BI India Partner

Newspapers continue to remain the most trusted news source: EY Report

BI India Partner

Data Patterns, L&T Finance, IndiGo, SpiceJet and other stocks to watch out for on December 24

Rounak Jain

Indian economy likely to grow at 7-7.2 percent in FY25,Deloitte India says

PTI

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