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<ul><li><keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>'s campaign features the newly appointed brand ambassador and investor <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>.</li><li>It highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have.</li></ul>Homegrown DTC beauty and <keyword id="152809" type="ORGANIZATION" weightage="20" keywordseo="personal-care">personal care</keyword> brand MyGlamm launches its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India. The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been talking to, who indeed is MyGlamm. The film ends with letting consumers know how they can share their beauty needs with the brand. The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. This represents a manifestation of the core campaign message - ‘Tell MyGlamm What You Want.’ The categories of products that MyGlamm offers to consumers cut across makeup, skincare and personal care that are aesthetically showcased in the film - highlighting a small yet significant role the products play in the everyday life of women. The campaign identifies the MyGlamm woman of the juxtaposition that today’s millennial women are, where they are as playful and spontaneous as they are articulate and composed, as feminine and graceful as they are bold and confident. <div type="Youtube" id="dZ6g3lCx8e0" title="Shraddha Kapoor Wants You To #TellMyGlammWhatYouWant | MyGlamm TVC" thumbUrl="https://i.ytimg.com/vi/dZ6g3lCx8e0/mqdefault.jpg"></div> Commenting on the campaign, <keyword id="11371920" type="PERSON" weightage="20" keywordseo="apratim-majumder">Apratim Majumder</keyword>, CMO, MyGlamm says “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.” Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.” Abhijit Avasthi, Co-founder of Sideways added- "MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It's philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release." The campaign will debut on MyGlamm’s social channels- YouTube &amp; Instagram on 1st August and will be further amplified across digital and mainline media. For MyGlamm, the consumer is central to the brand’s philosophy and makes it their primary objective to create a universe that celebrates her. This universe is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by <keyword id="11772145" type="UNKNOWN" weightage="20" keywordseo="myglamm-popxo">MyGlamm &amp; POPxo</keyword> that is a platform where women can tell us about their dream beauty product. From make-up to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is the sounding board that hears consumer telling them what they want from their beauty products, taking this insight to our research labs around world and brings them products that are innovative, high-efficacy and made with good-for-you formulas that are best suited to solve the beauty needs of millions of women. Embrace the new world of redefined beauty by MyGlamm. My Beauty. My Way! Credits: Client: Apratim Majumder, CMO, MyGlamm Sasha Chhetri, Head of Category, Beauty, MyGlamm Priti Rajput Head of Category, Personal Care, MyGlamm Aditi Bhalotra, Sr. Brand Manager, MyGlamm Creative Agency: Sideways Production House: Superfly Films: Director: Kopal Naithani Producer: Samson Vasave

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

<ul><li><keyword id="6358096" type="General" weightage="20" keywordseo="snapchat" source="Orion">Snapchat</keyword> now has a monthly reach of 100 million users in India.</li><li>The company announced this milestone at its second ‘<keyword id="12397826" type="General" weightage="20" keywordseo="snap-in-india" source="Orion">Snap in India</keyword>’ event today.</li><li>It also announced AR partnerships with Flipkart, Zomato, Sugar Cosmetics and MyGlamm.</li></ul>Snap Inc., hosted its second ‘Snap in India’ event on Wednesday, where its Chief Executive Officer (CEO) <keyword id="1659524" type="General" weightage="20" keywordseo="evan-spiegel" source="Orion">Evan Spiegel</keyword> announced a major milestone of <a href="https://www.businessinsider.in/tech/apps/news/snapchat-app-witnesses-over-150-growth-in-daily-active-users-in-india/articleshow/85394136.cms" data-type="tilCustomLink">Snapchat</a> reaching 100 million monthly users in India. This is a big jump from the 60 million user base it revealed earlier this year. The company also announced partnerships with Flipkart, Zomato, Sugar Cosmetics and MyGlamm to integrate its AR technology into these platforms. Snap did not reveal its daily active users (DAUs) or monthly active users (MAUs) for Snapchat in India but it said that the app has been witnessing over a 100% growth in DAUs. “For the last seven quarters we’ve been growing at more than 100% when it comes to our daily active users,” Nana Murugesan, managing director of international markets at Snap Inc., told Business Insider in an interview. The app has been witnessing an upward trend in numbers ever since Snap opened its first India office in 2019. It also became the fifth most downloaded social media app in India, according to App Annie. But the app is yet to break into the mainstream social media scene. On this Murugesan said, “We’ve always never looked at ourselves as a traditional platform. We’ve always taken a very innovative approach. The good news is once our community embraces us we see really good stickiness. The retention metrics are very strong so we’re kind of happy with that. We’re happy that every platform has its own place. We’re happy with where we are with respect to doubling down on a creation first approach, a camera first approach and then using that as a way to drive those human connections.” In India, the two key areas where Snapchat is seeing the most growth are augmented reality (AR) and chatting. “One thing which is great about India is that people are really embracing augmented reality and the camera so definitely the camera is extremely engaging and very very strong. As we invest more and more in that particular area that’s seeing very healthy and strong growth.” Murugesan also attributes content partnerships as an accelerator for the platform’s growth in India. At the event, Snap announced that it is partnering with e-commerce platform Flipkart that will use <keyword id="9484375" type="General" weightage="20" keywordseo="snapchat-ar" source="Orion">Snapchat AR</keyword> for an immersive shopping experience. Snapchat users will also get to virtually try on makeup from Sugar Cosmetics and MyGlamm. Zomato is also coming to Snapchat with the food aggregator integrated into Snap Map, which is an in-app map. Snapchat users will have access to restaurant information including hours of operation, locations, contact details, customer reviews, menus, and photographs. They will also be able to place food orders from Snapchat itself. Another key area of partnership and growth for Snapchat is with Android OEMs (Original Equipment Manufacturer). India is now the first and only market where Snapchat is pre-installed in over 100 million devices. The company has successfully partnered with all the top Android OEMs to pre-install its app on their devices. It recently announced a first-of-its-kind partnership with Google for the Pixel 6 series where the app opens from the lock screen itself. Murugesan did not reveal if we will see such a partnership with more OEMs, but he did say that the company is “talking to multiple partners“ and wants to “bring this to as many partners as possible”. Snapchat has also integrated its AR filters into the camera app of the JioPhone Next smartphone that’s due to launch next week. Going forward, Snap plans to double down on community engagement through AR in India, and help creators monetise on the platform. “We initially focused on helping creators build their audiences, but now we are helping them monetise too. We’re actually introducing features where fans of creators can gift them. So if you like a creator or really enjoyed something you can give a gift so that’s a way of monetisation. We’re also connecting creators directly to brands through our creator marketplace and 100% of the transaction goes straight to the creator,” Murugesan said. The company also has big plans for content and gaming in India. Phone Swap India, the first non-English Snap Original has been confirmed for two more seasons. We will also see exclusive creator shows with Shehnaaz Gill, Avneet Kaur, Harsh Beniwal and Sushant Divgikar. After the launch of Ludo Club, Snap will now launch another Indian favourite - carrom. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/cisco-unveils-webex-hologram-to-make-virtual-meetings-more-immersive/articleshow/87298550.cms" data-type="tilCustomLink">Cisco wants to make virtual meetings more immersive with real-time holograms of actual people just like sci-fi movies</a> <a href="https://www.businessinsider.in/tech/news/apple-glasses-may-feature-a-direct-retinal-projector-that-could-project-a-screen-over-users-eyeballs/articleshow/87297612.cms" data-type="tilCustomLink">Apple glasses may feature a direct retinal projector that could project a screen over user’s eyeballs</a>

Snapchat reaches 100 million monthly users in India, partners with Flipkart, Zomato and MyGlamm for AR integrations

Personal grooming is a growing industry in India and is raising hairs of many start-ups in India since the past two years. Many companies have sprung up in this space notably <keyword id="2811049" type="PERSON" weightage="20" keywordseo="urbanclap">Urbanclap</keyword>, <keyword id="6439410" type="PERSON" weightage="20" keywordseo="housejoy">Housejoy</keyword>, StayGlad,Yes Madam, MyGlamm, <keyword id="3023137" type="ORGANIZATION" weightage="20" keywordseo="vanitycube">VanityCube</keyword>, and many more, just to provide customers a better service at a great price. According to reports, the grooming market in India is valued at nearly Rs 50,000 crore and 85% of the business here comes from women, notably professionals with increasing disposable incomes in cities. While the industry quickly grew in investment in 2015, the next year saw many of them shutting down due to high losses. While VanityCube was acquired by VLCC, Vyomo got acquired by Naturals and Quikr acquired StayGlad players like Urbanclap, MyGlamm and Housejoy have reported increased revenue in the past year steering the roadblocks. The problem with the current model The beauty services industry is a complicated one and isn’t particularly eased by technology after the booking is made. The service offered needs to be of great quality every time so that the customer makes repeated purchases on a regular basis. Till a brand is created, growth will not come as start-ups focus on signups. As a platform, the management cannot make sure that every service is quality-checked. While most start-ups including Urbanclap, focus on providing the service to the customer at their homes, many consumers find that the beauty care ritual is a better experience in salons because of the hygienic and professional environment. As I have used Urbanclap and Housejoy in the past, I noticed that they are not particularly more affordable compared to neighbourhood salons. The solution to these two problems have been devised by two startups which is making waves in Delhi NCR for being different in the approach. <keyword id="4425546" type="UNKNOWN" weightage="20" keywordseo="Be-U-Salons">Be U Salons</keyword> Be U operates in the B2B2C space and aims to fix the gap between the demand and supply in the salon industry through on-ground operations and advanced technology. Unlike the conventional models, the company signs up small salon owners and don’t levy any franchise fee or capital expenditure on the part of the salons. The company brands the salons completely and has created categories under which everything including the products used, services offered and the prices are replicated to ensure quality is delivered. Instead they charge a 15% commission on the overall salon revenue which varies on the salon category Red, Blue or Green which falls under different revenue slabs. Vikas Johari, CEO &amp; Founder, Be U Salons told Business Insider, “When I entered the salon industry with Monsoon salons, I noticed that the industry is suffering due to inefficiencies and running costs such as real estate rentals, promoter services etc. While Monsoon became a great salon brand in Delhi, I realized that a tech-enabled solution could help scale up the franchise model in place.” Enter asset-light tech-enabled Be U model which has low or no capital commitment, benefits of economies of scale, focus on core activities, automation and standardization due to strong tech support which helps existing small salons to achieve better productivity and profitability. How it works Be U Salons has an mobile app on android and <keyword id="75489" type="ORGANIZATION" weightage="20" keywordseo="IOS">iOS</keyword> platforms that enables customers to make easy online appointments, mobile payments and check transaction history record. The app also has scope for feedback, reviews and ratings, loyalty programmes, no waiting time and real time services which ensures that all partner salons provide quality service. Not just that, the app offers its customers attractive ‘’freebies” like a free haircut or 100% cashback on digital payments which ensures that once someone uses the app, they come back for the great value for money. Currently, the company has 70 plus outlets operating across Delhi-NCR, and services about 900-1000 customers per day. <keyword id="795759" type="UNKNOWN" weightage="20" keywordseo="Yes-Madam">Yes Madam</keyword> Yes Madam is a nascent startup that has come up in some areas of Delhi NCR like Noida, Greater Noida and <keyword id="44991" type="LOCATION" weightage="20" keywordseo="ghaziabad">Ghaziabad</keyword>. While this startup also provides its personal grooming services at home, it has a unique billing system which makes it affordable to most working women. The company charges its customers on per minute basis for Rupees 6 on any beauty service they want with extra service charge for better brands. During peak hours or weekends, the company charges Rs. 8 per minute which makes it still more affordable compared to the competitors. 
	
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 With Yes Madam app, the customers have the freedom to use their own product and the beautician. Another way to book can be through the call centre and Whatsapp which makes this startup more inclusive to people that might not have a smartphone or omnipresent internet connection. These new startups are engaging more people while using the resources differently but it will be interesting to see who leaves a last impression behind.

These personal grooming startups are leveraging technology differently compared to Urbanclap

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MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

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Snapchat reaches 100 million monthly users in India, partners with Flipkart, Zomato and MyGlamm for AR integrations

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These personal grooming startups are leveraging technology differently compared to Urbanclap

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