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Constant innovation and a profound understanding of customer needs are crucial for maintaining relevance in the ever-evolving <keyword id="11064864" type="General" weightage="20" keywordseo="saas-industry" source="Orion">SaaS industry</keyword>. And it goes beyond just deciphering customer requests. True insight is gleaned by actively listening to their perspectives and aligning innovations with their overarching <keyword id="2422188" type="General" weightage="20" keywordseo="business-goals" source="Orion">business goals</keyword>. Raviteja Dodda, Founder and CEO of MoEngage, emphasised these principles during a compelling discussion with Jeff Klaus, Head of Worldwide ISV Strategy and Development at AWS India. This discussion is part of the <keyword id="6395918" type="General" weightage="100" keywordseo="saas" source="Orion">SaaS</keyword> Scions web series, jointly hosted by Business Insider India and AWS India. Dodda underscored the foresight required to anticipate how enterprise brands will leverage <keyword id="2582671" type="General" weightage="20" keywordseo="saas-products" source="Orion">SaaS products</keyword> in the next five years, stressing on the pivotal role of forward-thinking in fostering innovation and evolution within companies. This strategic approach involves meeting customers’ current needs and addressing future requirements, thus ensuring a cycle of improvement. The conversation delved into the significance of generative AI in enhancing customer experience and the interconnectedness between technology and innovation in the SaaS industry. Regardless of the industry, be it e-commerce, retail, or financial services, technology helps decipher consumer behaviour. By harnessing the power of AI-driven personalization and automation, enterprise companies can extract valuable insights about their customers, enabling them to craft more tailored and effective engagement approaches. Speaking about the importance of AI within his company, Raviteja outlined their journey – commencing with their investment in AI capabilities in 2016, just two years after the inception of their venture. They bring all engagement channels to one platform through strategic integration of AI and automation. This empowers <keyword id="2547868" type="General" weightage="20" keywordseo="consumer-brands" source="Orion">consumer brands</keyword> to guide customers through different life cycles and stages. By leveraging AI, MoEngage helps identify the optimal engagement moment for each customer and the type of content that drives high conversions, fine-tune the message cadence, and profile customers based on their propensities. Sharing suggestions and best practices that have helped MoEngage capture the market beyond India, Raviteja explained that they have constantly evolved their go-to-market (GTM) approach over the past nine years, especially in the SaaS landscape. Recognizing the time it takes to witness tangible results in SaaS endeavours, he emphasised the need to sow seeds in the present to drive growth in the future. "We have taken our GTM structure geographically and have GTM teams independently for each geography," Raviteja added. He credited their success to recruiting adept market launchers who spearhead the initial zero-to-one phase in each market, bringing seamless collaboration between sales, customer success, and marketing. For smaller SaaS enterprises grappling with uncertainties about initiating customer events or ensuring customer satisfaction, Raviteja advises leaping forward – underlining the direct correlation between brand awareness and accelerated growth. Sharing his top recommendations for others in the industry, Raviteja said that the first crucial resource is honesty about the product market fit, the right value proposition, and whether it resonates with the customer. "Don't be a tourist," he added. He cautioned against playing it by the ear in the initial months without a long-term plan. "Do different keywords to get up in terms of establishing the PMF, build a strong founding team, and scale it from there," Raviteja concluded. Raviteja's insights are a blueprint for navigating the dynamic SaaS landscape, advocating a blend of innovation, localization, and steadfast commitment to long-term goals. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them at <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

<ul><li>India’s financial investigation agency has been investigating Amazon and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> over the years. </li><li>The Enforcement Directorate issued a show-cause notice to both the companies and its founders last month. </li><li>Flipkart raised a $3.6 billion round at a valuation of $37.6 billion, a two-fold increase from 2018.</li></ul>India’s Enforcement Directorate (ED) has reportedly warned Walmart-owned Flipkart and its founders — <keyword id="225032" type="PERSON" weightage="20" keywordseo="Sachin-Bansal">Sachin Bansal</keyword> and <keyword id="6364080" type="PERSON" weightage="20" keywordseo="binny-bansal">Binny Bansal</keyword> — with a $1.35 billion penalty for alleged violation of the country’s foreign investment laws. According to a Reuters report citing sources it did not name, the financial investigation agency has alleged that after Flipkart got foreign investment, a related party, <keyword id="1556044" type="PERSON" weightage="20" keywordseo="WS-retail">WS Retail</keyword>, started selling goods to consumers via the e-commerce platform. This is prohibited under Indian law. ED has issued show-cause notice to both the companies and its founders last month to explain why they shouldn’t face a penalty of $1.35 billion for allegedly violating India’s foreign direct investment (FDI) policy. Tiger Global, which has been an investor in Flipkart for a decade has also been issued such a notice. Tiger Global declined to comment on the issue. A Flipkart spokesperson told Reuters, the company is "in compliance with Indian laws and regulations…We will cooperate with the authorities as they look at this issue pertaining to the period 2009-2015 as per their notice." One of the sources at Flipkart told Reuters that they have around 90 days to respond to the notice and WS Retail had ceased its operations at the end of 2015. Flipkart was acquired by <keyword id="80487" type="COMPANY" weightage="20" keywordseo="walmart">Walmart</keyword> in 2018, after which Sachin Bansal sold off all his shareholdings but Binny Bansal continues to hold some. The company’s valuation has doubled since then, from $16 billion in 2018 to $37.6 billion now. Last month, the company raised a $3.6 billion round led by Singapore-based GIC, Canada Pension Plan Investment Board (CPP investments), Softbank Vision Fund 2 and Walmart. DisruptAD, Qatar Investment Authority, Khazanah Nasional Berhad, Tencent, Willoughby Capital, Antara Capital, Franklin Templeton and Tiger Global also participated in the round. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/whitehat-jrs-ceo-karan-bajaj-quits-exactly-a-year-after-byjus-acquisition/articleshow/85029450.cms">WhiteHat Jr’s CEO Karan Bajaj quits exactly a year after Byju’s acquired the company</a> <a href="https://www.businessinsider.in/business/startups/news/moengage-wants-an-office-in-new-york-and-hire-to-150-techies-in-india/articleshow/85057941.cms">INTERVIEW: MoEngage, which helps companies like Domino's engage with customers, wants an office in New York and 150 techies in India</a> <a href="https://www.businessinsider.in/business/startups/news/tiger-global-pumps-enough-money-to-make-bharatpe-a-unicorn-about-a-month-after-it-got-a-banking-licence-with-centrum-as-its-partner/articleshow/85027918.cms">Tiger Global pumps enough money to make BharatPe a unicorn about a month after it got a banking licence with Centrum as its partner</a>

Flipkart and Tiger Global have a billion dollar notice to respond to in the next 90 days

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From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

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Flipkart and Tiger Global have a billion dollar notice to respond to in the next 90 days

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