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Business Insider Latest Story Image
3 mins read

Meta's Threads has 275 million users. It sure doesn't feel that way.

Mark Zuckerberg says Threads is approaching the user numbers that Twitter had back in 2019. I'm on …

Peter Kafka   


Business Insider Latest Story Image
3 mins read

Meta's head of Threads shares advice about how and when to post — as the debate swirls around engagement bait

Meta is sharing new advice for Threads creators about how often and when to post content, as the pl…

Sydney Bradley   


Business Insider Latest Story Image
4 mins read

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Gordon MacMillan thinks Bluesky is well-placed to be the new Twitter, but it's still hard to leave …

Jyoti Mann   


Business Insider Latest Story Image
3 mins read

Wall Street is bullish on Meta earnings as analysts eye an AI boost for the tech titan

Analysts are bullish on Meta earnings ahead of the Facebook parent's third-quarter report. BofA nam…

Jennifer Sor   


Business Insider Latest Story Image
5 mins read

Meta has a curious addiction to celebrities

Why does Meta need celebrities like John Cena and Dame Judi Dench to push its AI products? I have s…

Katie Notopoulos   


Business Insider Latest Story Image
3 mins read

Even high school interns were able to use common AI tools to bypass security and launch bots on X, Facebook and other social media: report

Social media platforms like X and Facebook are facing increasing scrutiny over their ineffective bo…

Business Insider Latest Story Image
3 mins read

Meta is still betting that Threads can beat Elon Musk's X but Zuckerberg faces an uphill battle

Meta launched its Twitter-killer, Threads, a year ago, but overtaking X and escaping Instagram's sh…

Beatrice Nolan   


Business Insider Latest Story Image
2 mins read

Threads joins X in blocking posts to apparently leaked documents about JD Vance

Threads is blocking links to purportedly leaked documents about vice presidential candidate JD Vanc…

Katie Notopoulos   


Business Insider Latest Story Image
4 mins read

Threads added a green dot to show you're online. I have a theory about why.

On Meta's Threads, there's now a green dot to indicate when a person is online. I have a theory abo…

Katie Notopoulos   


Business Insider Latest Story Image
3 mins read

Meta is banning accounts that track the jets of celebrities like Elon Musk and Taylor Swift. It's not a bad idea.

Meta has suspended Threads accounts that tracked the private jets of Elon Musk, Taylor Swift, and o…

Katie Notopoulos   


Business Insider Latest Story Image
2 mins read

A college student who tracks Elon Musk and Mark Zuckerberg's private jets says his Threads accounts have been suspended

Meta cited privacy policy violations and potential physical harm as reasons for suspending the acco…

Beatrice Nolan   


Business Insider Latest Story Image
9 mins read

Rage bait is all the rage on Threads — so I tried it. I'm sorry?

Threads attracts engagement-baiters: people asking grabby questions looking to get a bunch of repli…

Katie Notopoulos   


Business Insider Latest Story Image
2 mins read

Meta is banning Russian outlets including RT just weeks ahead of the US election

Meta is banning RT, Rossiya Segodnya, and other Russian state media from its platforms, accusing th…

Beatrice Nolan,Thibault Spirl…   


Business Insider Latest Story Image
2 mins read

Meta banned accounts tracking Musk and Trump's private jets. The student behind them says he's lost faith in big social media platforms.

Jack Sweeney first made headlines in 2022 when Musk suspended the jet-tracking accounts from X — no…

Beatrice Nolan   


Business Insider Latest Story Image
3 mins read

Meta's Threads app: The text-based social media platform from Instagram trying to replace X

Meta launched its Threads app last summer, using Instagram's built-in user base to directly compete…

Michelle Mark   


Business Insider Latest Story Image
3 mins read

Turns out, Meta's Threads is good for breaking news

Meta's Adam Mosseri has said that Threads isn't going to encourage the posting of news. But it work…

Katie Notopoulos   


Business Insider Latest Story Image
1 min read

Threads users can now keep their posts off Instagram, FB

Meta's Threads users are reporting a new feature where they can keep their posts off Instagram and …

Business Insider Latest Story Image
2 mins read

Meta's new Threads, a rival for X, is now Apple's most downloaded app

Threads, built on the back of Instagram and launched in July, may have staying power as downloads a…

Kali Hays   


Business Insider Latest Story Image
1 min read

Threads set to cross 100 mn users as Twitter traffic dips

Meta's Twitter rival, Threads, is set to cross 100 million user sign-ups as Twitter is experiencing…

Business Insider Latest Story Image
2 mins read

Apple wants you to know it still doesn't like Meta

Apple and Meta probably aren't doing anything together on AI — or anything else — anytime soon.

Peter Kafka