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Over 66% people in India subscribe to more than 1 OTT app: Report

Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…

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71% of Indian marketers budgets set to increase in 2022: DCMN Report

62% of Indian marketers are more focused on long-term branding efforts

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Print emerges as one of the credible mediums to influence brand perception: Report

The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…

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India might be used as a 'back door' for Russian oil, say media reports

Concerns are growing that India is being used as a potential back door into Europe for Russian oil …

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Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report

Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…

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Online is the second largest consumed media after television in rural India: Kantar and GroupM report

WhatsApp and Facebook are the most used social media/ messenger platforms

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India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report

TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35015 crore

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Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report

Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…

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Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report

Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…

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India has told social-media companies to remove posts that mention the 'Indian variant' of COVID-19, say reports

India's government called for action to be taken over social-media posts that reference "Indian var…

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Over 50% Media and Entertainment executives in India believe they can no longer rely on traditional business models: EY Report

1 in 2 Indian executives feel the pressure to maximize short-term results is a barrier to developin…

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Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report

Users from India are more than twice as likely to sell on social platforms compared to users in the…

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Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report

FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…

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The Indian government is looking at policing online content on social media including breaking end-to-end encryption: Report

According to the report, the government has recently proposed a draft that seeks changes in rule…