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Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
71% of Indian marketers budgets set to increase in 2022: DCMN Report
62% of Indian marketers are more focused on long-term branding efforts
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
The FCT for South decreased by 4% during week 17.
India might be used as a 'back door' for Russian oil, say media reports
Concerns are growing that India is being used as a potential back door into Europe for Russian oil …
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report
TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35015 crore
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…
India has told social-media companies to remove posts that mention the 'Indian variant' of COVID-19, say reports
India's government called for action to be taken over social-media posts that reference "Indian var…
Kevin Shalvey
Over 50% Media and Entertainment executives in India believe they can no longer rely on traditional business models: EY Report
1 in 2 Indian executives feel the pressure to maximize short-term results is a barrier to developin…
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Jio & Airtel tie for the first place in Telecom Network Providers category
Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report
Users from India are more than twice as likely to sell on social platforms compared to users in the…
Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report
FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
The Indian government is looking at policing online content on social media including breaking end-to-end encryption: Report
According to the report, the government has recently proposed a draft that seeks changes in rule…