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<ul><li>The film celebrates the ‘masaledaar’ taste of Kurkure.</li><li>It is conceptualised by <keyword id="7067090" type="General" weightage="20" keywordseo="wunderman-thompson" source="Orion">Wunderman Thompson</keyword>.</li></ul> Kurkure has unveiled a film featuring Bollywood superstar Akshay Kumar and actress <keyword id="689826" type="General" weightage="20" keywordseo="samantha-ruth-prabhu" source="Orion">Samantha Ruth Prabhu</keyword>. This film is a part of the larger ‘Ab Laga Masala’ campaign that captures Kurkure as a ‘chatpata’ anytime snack that adds an element of ‘masti’ and quirkiness to the daily lives of its consumers. Being the family-entertainer throughout its two-decade-long journey, the original Indian snack brand Kurkure has been changing the landscape of salty snacks with its innovative product formats and flavour profiles across collet, puffed, and namkeens – disrupting not only the domestic but also the international markets with its ‘masaledaar’ offerings and quirky storytelling. <div type="Youtube" id="tsgOYyakBv0" title="Kurkure ka chatpata twist, koi nahi kar payega resist." thumbUrl="https://i.ytimg.com/vi/tsgOYyakBv0/mqdefault.jpg"></div> In the film, Akshay plays a thief who breaks into Samantha’s house in the middle of the night and gets distracted when he sees a packet of Kurkure kept in the kitchen cabinet. Just as he is about to open the packet, Samantha and her family catch him red-handed and snatch the pack from his hands to eat Kurkure themselves, then offering him as well. Forgetting his initial intention to rob the house and with no fear of being caught, Akshay, who is already eager to munch on the snack, readily obliges. Needless to say, Kurkure’s ‘masaledaar’ flavour sends Akshay into a ‘maha-flavourful’ bliss, until reality hits and greets him with the sound of police sirens on the way to the house. Sharing his thoughts, Akshay Kumar said, “Be it for my movies or my ads, I’ve always strived to create extraordinary moments for my fans, and Kurkure has been perfect at bringing out the quirky yet extraordinary side of me. It’s always fun to play an entertaining character that can transform dull moments into memorable ones with a 'masaledaar’ kick.” Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing Kurkure, PepsiCo India, said, “Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. The brand has the ability to portray unconventional yet relatable modern Indian family scenarios through its quirky, over-the-top storytelling that transforms any boring moment with family and friends into an entertaining one. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack. We are confident that our latest blockbuster combination of Akshay’s exuberant energy and Kurkure’s ‘masti’ will be an eccentric and compelling experience for the fans.” Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, “Daily life can be such a routine and boring when there is no ‘masaledar’ twist... but with Kurkure Masala Munch, the ‘masala’ hit in each collet unleashes full-on drama in every situation. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist

<ul><li><keyword id="12610293" type="General" weightage="20" keywordseo="PVR-theatres" source="Orion">PVR theatres</keyword> will screen some handpicked old classics of <keyword id="2217" type="General" weightage="20" keywordseo="Big-B" source="Orion">Big B</keyword> across 22 cinemas in 17 cities.</li><li>The Blockbuster festival will release 11 movies from October 8 to 11 in theatres.</li><li>The concept of re-releasing movies in India is relatively less popular.</li></ul>To celebrate the 80th birthday of legendary actor <keyword id="6357912" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="Orion">Amitabh Bachchan</keyword>, PVR theatres will screen a few of his classics across 22 cinemas in 17 cities, announced the <keyword id="2670358" type="General" weightage="20" keywordseo="Film-Heritage-Foundation" source="Orion">Film Heritage Foundation</keyword> (FHF). <div type="twitter" handle="FHF_Official" handlename="Film Heritage Foundation" image="http://pbs.twimg.com/profile_images/532145161661206528/wQgqjSOO_normal.jpeg" favoritecount="365" retweetcount="65" status="To celebrate the 80th birthday of the biggest icon of Indian cinema, FHF and @_PVRCinemas proud to present “Bachcha… https://t.co/d9w3Uzr7Px" createdat="1664520736000" id="1575740292178710528"></div> The Blockbuster festival — Bachchan back to the beginning — will release 11 movies from October 8-11 in theatres for the Indian audience. PVR has also rolled out a movie pass for all Big B fans to enjoy and cherish all the films on the silver screen once again. However, the list excludes one of the most loved films, which made a remarkable impact on the audience in the old days of 1975, Sholay. Netizens showcased their disappointment on Twitter in replies to the official announcement made by the FHF. <div type="twitter" handle="Hari_Priya81" handlename="DontMessWithTheABCDEFG" image="http://pbs.twimg.com/profile_images/1572418659712401410/Hwz-0aeh_normal.jpg" favoritecount="0" retweetcount="0" status="@FHF_Official @_PVRCinemas @SrBachchan @roykapurfilms @smmausaja @ZEECorporate Sholay yaada ra Howle😪" createdat="1664531839000" id="1575786864174211072"></div> In the era before satellite television, it was common for theatres to re-release old movies. But with multiple movie channels, their appeal waned. However, a few movie buffs who enjoy the big screen impact had been missing them. Here are all the Big B movies that will hit silver screens again — 1. Kaala Patthar Amitabh Bachchan, along with Shatrughan Sinha and Shashi Kapoor were a part of this critically-acclaimed movie. The movie was based on the tragic Chasnala mining disaster where flooding in the mines had taken the lives of over 300 miners. Bachchan plays the role of a tortured merchant navy captain who becomes a miner to forget his tragic past. 2. Kaalia Written and directed by Tinnu Anand, this movie is yet another memorable movie from Bachchan’s angry-young-man era. It’s the story of a happy-go-lucky young man who gets pulled into the world of crime after a life-changing incident. 3. Silsila Widely popular for its hit track Yeh Kahan Aa Gaye Hum, the triangular love story was a casting coup pulled off by producer-director Yash Chopra. While the lead actors Bachchan and Rekha were rumoured to be real-life lovers, the movie also stars his wife, Jaya Bachchan. 4. Amar Akbar Anthony Bachchan plays the second brother of this divided-at-birth brothers’ story that also stars Rishi Kapoor, Vinod Khanna, Parveen Babi, Shabana Azmi and Nitu Singh. Cleverly bringing in religious unity, the movie is about brothers finding their way back to each other even as their worlds clash. Khanna plays a police officer, Bachchan a petty thief and Rishi Kapoor is a musician. 5. Namak Halaal It was one of the biggest comedy blockbuster movies of 1982. The masala film is about Arjun (Bachchan) who moves to the city in search of a job and ends up befriending the man whom his mother raised as his own son. 6. Abhimaan The popular musical is about two musicians who are husband and wife. Jealousy overtakes Bachchan who realises that his talented wife, played by Jaya Bachchan, is becoming more popular than him. 7. Don The movie, which had the third-highest box office revenue collections in 1978, revolves around the life of gangster named Don, played by Bachchan. Even though it was remade by Farhan Akhtar starring Shah Rukh Khan in two parts, the original with Pran and other actors is a movie worth watching. 8. Satte Pe Satta The movie embodies the concept of an ensemble cast as it has six actors who play the brothers of Bachchan, who is of course the eldest. It stars Hema Malini, Amjad Khan, Ranjeeta Kaur and Sachin Pilgaonkar, Shakti Kapoor and more in lead roles. 9. Mili Released in 1975, the movie revolves around a girl who suffers from pernicious anaemia and a depressed alcoholic, who eventually fall in love with each other. The film was later remade in Telugu in 1976 as Jyothi starring Jayasudha in the title role. 10. Chupke Chupke The family comedy starring Dharmendra, Sharmila Tagore, Jaya Bachchan and Big B has come to be known as a masterpiece. The story is an elaborate prank played on a self-assured lawyer and businessman who is Dharmendra’s brother-in-law Om Prakash. In spite of its high-profile cast, Om Prakash’s act as the unsuspecting victim has won many hearts. 11. Deewar Want to know where the classic line, “Mere paas maa hai” comes from? Watch this movie on the big screen – the tale of two brothers Vijay and Ravi, who follow different paths. Vijay (Bachchan) becomes a wanted smuggler, while Ravi (Shashi Kapoor) becomes an honest police officer and destiny makes their paths cross. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jio-to-begin-beta-trial-of-5g-in-four-cities-on-dussehra-with-unlimited-data/articleshow/94645577.cms">Reliance Jio to begin beta trial of 5G in four cities on Dussehra with unlimited data</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/with-950-billionaires-asia-outnumbers-all-other-regions-forbes/articleshow/94644883.cms">With 950 billionaires, Asia outnumbers all other regions: Forbes</a>

Big B’s best movies are back on the big screens - Here are 11 you can watch

If a top rated game of the year has inspired you, you can <keyword id="8352924" type="UNKNOWN" weightage="20" keywordseo="vote-for-your-favorite-game">vote for your favorite game</keyword> on <keyword id="963171" type="PERSON" weightage="20" keywordseo="Google-Play">Google Play</keyword> Users’ Choice Awards 2019 now. The contest has gone live on Google Play and the polling will close on November 25, 2019. The list of winners will be declared on December 3, 2019. Google invented the idea of awarding the top downloaded games on its platform in 2018 based on user voting. Encouraged by the overwhelming response from the users, the company has reinvented the contest under a new title Users’ Choice Awards 2019. Running under four categories for games, movies, apps and books, here is a list of games that have been nominated for the award. Games nominated for Users’ Choice Awards 2019 contest <ol><li>Indian Air Force: A Cut Above</li><li>Stick Cricket Live</li><li>Call of Duty: Mobile</li><li>Harry Potter: Wizards Unite</li><li>Angry Birds Dream Blast</li><li>RAID: Shadow Legends</li><li>Masala Madness</li><li>Assassin’s Creed Rebellion</li><li>Brawl Stars</li><li>Ludo All Star – Online Classic</li></ol>Overview of the games nominated for Google Play Users’ Choice Awards 2019 <ol><li>Indian Air Force: A Cut Above</li></ol>An official mobile gaming app of the Indian Air Force, the game allows players to gain a feel like an IAF warrior. The app also has features for the users to apply for the services of IAF from the comfort of their phones. The different features of the game include offline single player, online multiplayer, augmented reality and career navigation information section. <ol><li>Stick Cricket Live </li></ol>Players engage in real time multiplayer cricket gaming in state of the art 3D stadiums across the globe. You can really test your batting skills engaging in a fast-paced head to head cricket clash. <ol><li>Call of Duty: Mobile</li></ol>Meant for mobile phones only, the game is all about playing iconic multiplayer modes and maps from anywhere and at any time. With a large number of options to choose from, the players can enter a thrilling world. <ol><li>Harry Potter: Wizards Unite</li></ol>This is a real world augmented reality game based on the Harry Potter theme. The game places the players in the worlds of their own adventure. <ol><li>Angry Birds Dream Blast</li></ol>The developers have invented a highly challenging puzzle game in this. The relaxing game play is about bursting the dream bubbles Angry Birds and solving the puzzles all the way with a lot of fun. <ol><li>RAID: Shadow Legends</li></ol>The user has to battle through the world of attractive visuals bringing in front of the eyes a mesmerizing realistic fantasy. The player will train the champions and undertake raids of epic dimension. <ol><li>Masala Madness</li></ol>Meant for players with cooking mania, you will join over 3 million chefs from all over the world and give vent to your cooking passion. This is a unique kind of cooking game you would never have seen so far. <ol><li>Assassin’s Creed Rebellion</li></ol>Identified as a medieval adventure RPG game, you will join several Assassin’s Creed characters in order to play in the gaming world of the Assassin’s Creed universe. <ol><li>Brawl Stars</li></ol>Created by the makers of Clash of Clans, the players can battle with their friends or can do a solo fight benefiting from a variety of gaming modes in less than three minutes. To stand out, you can collect unique skins and fight together by starting a band. <ol><li>Ludo All Star – Online Classic</li></ol>This is an online dice and board game that is family friendly. Ideal to play with your friends and families and kids. There can be no better way than this to recall your childhood memories.

Vote for your favorite game at Google Play users' choice awards 2019 contest

Recently, Society Tea launched a new campaign ‘Masala Nahi Toh Mazaa Nahi’. Conceptualized by Ogilvy, the campaign revolves around every Indian’s love for cinema and chai. Riding on the strategy of this campaign, Shemaroo Entertainment tactically took over a Society Tea outdoor in Mumbai with a campaign of its own. The Shemaroo Outdoor goes on to agree with Society Tea outdoor to say, ‘Toh masala chai ke saath ek masala movie ho jaye?’. While this campaign between Society and Shemaroo was more like a friendly reply, there have many numerous instances where brands have taken on each other. <keyword id="25952" type="CITY" weightage="20" keywordseo="Mercedes-Benz">Mercedes-Benz</keyword> CEO Dieter Zetsche retired from his post recently, after leading the car manufacturer for 12 years. And while the world spoke about Zetsche’s stepping down, an ad spot by BMW, paying tribute to Zetsche went viral. BMW released a video, bidding farewell to Zetsche, which people might argue is a very nice gesture. The ‘heartwarming’ ad sports a Zetsche look-alike who is seen saying goodbye to colleagues at Mercedes-Benz, returning his ID and then seen leaving for home. The ad ends by saying, ‘Thank you, Dieter Zetsche, for so many years of inspiring competition.’ However, BMW brilliantly adds itself to the spot when they show the character zooming off in a BMW car with the words ‘Free at last’ on the screen, in the last frame seconds of the ad. The ad ticked all the right boxes, it felt like a genuinely heartfelt tribute, while also being smart advertising. However, while people initially lauded BMW for being humble and raising a toast to the CEO of a rival brand, many others later pointed out that the last shot, where Zetsche is seen driving out in a flashy BMW car makes the ad cheeky and not really as heartfelt as most people were making it out to be. <div type="Youtube" id="9rx7-ec0p0A" title="Retirement is about exploring your wide open future." thumbUrl="https://i.ytimg.com/vi/9rx7-ec0p0A/mqdefault.jpg"></div>
 <keyword id="1440186" type="PERSON" weightage="20" keywordseo="competitive-marketing">Competitive marketing</keyword> isn’t really a new phenomenon. For years, rival brands have engaged in guerilla advertising, calling each other out and pulling each other down, in an attempt at achieving one-upmanship. For consumers, it is entertainment, where competing brands end up engaging in pun wars, which can be very witty at most times. Closer home, we came across a few examples of competitive marketing when smartphone manufacturer Xiaomi took a dig at rival brand OnePlus. OnePlus has been putting in some big bucks to promote its latest offering OnePlus 7. It recently roped in Hollywood actor Robert Downey Junior as its face and has been marketing its new phone aggressively. Looking at this as an opportunity, Xiaomi came up with an OOH campaign and placed it right beside OnePlus hoardings with the punchline, ‘Starkly Superior To The Lastest One’, clearly taking a dig at OnePlus. The images were tweeted by Xiaomi India Head, Manu Kumar Jain, and the Twitterverse was quick to notice this, which were shared across platforms widely. <div type="twitter" handle="manukumarjain" handlename="Manu Kumar Jain" image="http://pbs.twimg.com/profile_images/1097747771208040448/8ds587oq_normal.jpg" favoritecount="6767" retweetcount="792" status="&quot;Starkly superior to the latest one!&quot; +1 if you liked these punny ads! 🤓😁 #RedmiK20 and #RedmiK20Pro coming soon!… https://t.co/EVejqmkGRW" createdat="1559458989000" id="1135079389446647811"></div>
 About a month back, Oven Story came up with a series of videos where they promoted their pizza offerings while also poking fun at some of its well-established rivals like Pizza Hut and Domino’s. <div type="Youtube" id="01lS-9YAtqs" title="Oven Story Pizza, ye to #NextLevelCheese hai! III 40sec" thumbUrl="https://i.ytimg.com/vi/01lS-9YAtqs/mqdefault.jpg"></div>
 European lager beer brand Beck’s Ice too launched a digital film that took a direct dig at competitor Kingfisher, the ad implied that its competitor’s beer was not as smooth as Beck’s Ice. <keyword id="33542" type="COMPANY" weightage="20" keywordseo="Burger-King">Burger King</keyword> recently also took its competitive advertising to a different level when it launched an Augmented Reality campaign where it asked people to ‘burn’ its competitor’s ads, and get a Whopper in exchange. <div type="twitter" handle="Ogilvy" handlename="Ogilvy" image="http://pbs.twimg.com/profile_images/1134818095279878146/uHppwvz7_normal.png" favoritecount="4482" retweetcount="4543" status="Title: Burn That Ad Client: Burger King Agency: @DAVID_SaoPaulo_ For their latest campaign, Burger King entices cu… https://t.co/HZSysvXWMs" createdat="1553090752000" id="1108369063951126528"></div>
 In the past too, we have seen some big brands engaging in competitive marketing. Who can forget the Cola wars in India in the 90’s? Or the campaign where Times of India came out with a video, pulling the Hindu down while launching in Chennai, which was dominated by the Hindu. The Hindu also later came out with a campaign titled, ‘Stay Ahead With The Hindu’. Both the campaigns were widely spoken about, despite it being before the time of social media. <div type="Youtube" id="_-qUnFZa6PM" title="TOI CHENNAI EDITION WAKE UP!" thumbUrl="https://i.ytimg.com/vi/_-qUnFZa6PM/mqdefault.jpg"></div>
 <div type="Youtube" id="OT3xeaWVINA" title="Stay ahead with THE HINDU" thumbUrl="https://i.ytimg.com/vi/OT3xeaWVINA/mqdefault.jpg"></div>
 Competitive marketing has an obvious advantage. It makes people sit up and notice. In the age of social media, anything that is a little different from regular communications generates a lot of chatter. Speaking about how brands can stand to gain, <keyword id="873832" type="PERSON" weightage="20" keywordseo="Saurabh-Uboweja">Saurabh Uboweja</keyword> Chief Executive Officer Brands of Desire management consulting firm says, “Competitive marketing is a powerful tool if used intelligently. It brings unforced attention, creates dialogue around your brand and establishes your superiority over your adversary.” Since the advent of social media, coming up with campaigns like this has also become common because a lot can be said in just one post. This also makes it cost-effective. Says N Chandramouli, CEO, TRA, “Guerrilla marketing or competitive advertising is usually low cost and usually piggybacks on a larger advertising campaign. It’s like a judo move, where you use the weight of the opponent against them. It becomes good conversation, and is usually remembered for a long time.” He further adds, “If done well, ads like this can be extremely effective. It brings the competing brand into the consumer consciousness, if it is well executed.” However, many also believe it is a double edged sword. Adds Uboweja, “It is sometimes confused with plain or crass sloganeering and may backfire as a result, making a brand appear desperate for attention.” Agreeing to Uboweja, Karthik Srinivasan, Independent Brand Strategist says, “Brands need to be very careful while coming up with campaigns like this. Campaigns go viral when they evoke a strong emotion in viewers, that emotion can be positive, negative, humor or disgust.” Sharing an example when two brands engaged in competitive advertising, while not putting each other down, Srinivasan says, “When Boeing turned 100 back in 2016, Airbus came up with a video thanking the former for the healthy competition. Similarly, Boeing came up with a video to wish Airbus a happy 50th birthday. In both the cases, the brands kept the snide-ness at the minimal. However, that also meant these videos were not as widely shared as the others.” <div type="Youtube" id="xWaTjYpczKQ" title="One thing to say to Boeing" thumbUrl="https://i.ytimg.com/vi/xWaTjYpczKQ/mqdefault.jpg"></div>
 <div type="Youtube" id="5j3ob0CfH9I" title="Airbus, We're Glad You're Here" thumbUrl="https://i.ytimg.com/vi/5j3ob0CfH9I/mqdefault.jpg"></div>
 While brands do capture a lot of eyeballs for campaigns like these, they can also face a backlash, making it critical for brands to be very careful. Srinivasan explains, “People only share content like this when they feel strongly. And it’s not a very good idea to do that on a back of a strong negative emotion. In case of Xiaomi, they pulled OnePlus’ legs but the next time they fall short in some regard, people will pull Xiaomi down too. Brand need to realize that a piece of communication can also evoke a positive emotion and such creatives can also do well with consumers, if the campaigns are executed well.”

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Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist

BI India Partner

Big B’s best movies are back on the big screens - Here are 11 you can watch

Vaamanaa Sethi

Vote for your favorite game at Google Play users' choice awards 2019 contest

BI India Bureau

Does Competitive Marketing Still Work For Brands?

Samarpita Banerjee

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