All-inclusive resorts are seeing a surge in demand in part driven by Gen Z, who value luxury, conve…

Index investing is booming in India, particularly among young investors who favor index funds and E…

On TikTok, Zoomers are turning to a higher power to guide them through uncertainty.

The luxury fragrance industry is booming thanks to TikTok and teen boys.

Users between 18 and 24 downloaded the app 41.98 million times in the first 10 months of the year.

Nvidia has become the world's largest company amidst an AI boom, surpassing Apple. Meanwhile, the U…

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Gen Z is buying homes fastest in the Midwest, especially in Indianapolis, St. Louis, and Cincinnati.

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Ghosting, the abrupt end of communication without explanation associated with modern dating, is now…

Inflation is no match for Gen Z's love of little treats. A $19 Erewhon smoothie or a $45 tin of pot…

Gen Z could see higher prices on Shein and Temu goods due to a Biden administration proposal.

A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…

Young stock traders are relying on astrology, tarot cards, and lunar cycles to guide their moves.

TikTok has emerged as a way for Gen Zs to scrutinize prospective colleges from the eyes of other st…

Americans are calling out sick and taking more mental health days. Gen Z is driving the change.

Gen Z moved to Asheville for work and a close-knit community. After Hurricane Helene, they wonder i…

Silicon Valley has long been obsessed with young, disruptive founders. But Gen Z is less sure about…

Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to b…

Daze's CEO said there's a growing interest in expressiveness. The app's conversations with floating…