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M S <keyword id="6397" type="PERSON" weightage="100" keywordseo="Dhoni">Dhoni</keyword>, India's most successful Test Captain who led his team to the number one position in the Test Rankings, has decided to retire from <keyword id="9400" type="UNKNOWN" weightage="100" keywordseo="test-Cricket">Test Cricket</keyword> with immediate effect. 
 According to a media release by <keyword id="6354756" type="CITY" weightage="100" keywordseo="BCCI">BCCI</keyword>, the decision has been made by Dhoni in order to concentrate on ODI and T20 formats. 
 The Press Release also mentioned that following Dhoni’s retirement, <keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword> will be leading the Indian Team for the fourth and the final test against Australia. 
 
Here is the copy of the Media Release shared at BCCI’s website. 
 
One of India's greatest Test Captains under whose leadership India became the No. 1 team in the Test Rankings MS Dhoni, has decided to retire from Test Cricket citing the strain of playing all formats of Cricket. 
 
M S Dhoni has chosen to retire from Test Cricket with immediate effect in order to concentrate on ODI and T20 formats. 
 
BCCI while respecting the decision of M S Dhoni to retire from Test Cricket, wishes to thank him for his enormous contribution to Test Cricket and the laurels that he has brought to India. 
 
Virat Kohli will be the captain of the Indian Team for the Fourth and Final Test against Australia to be played in Sydney from the 6th of January 2015. 
 
Sanjay Patel 
Hon. Secretary 
BCCI 
 
Image courtesy: AFP

Dhoni Retires From Test Cricket; Virat To Lead The Team In Sydney

<ul><li>M S Dhoni signed new deal with Coca Cola; to endorse <keyword id="146909" type="PERSON" weightage="20" keywordseo="Powerade">Powerade</keyword> </li><li>Dhoni’s previous soft drink endorsement was for Pepsi; which ended in 2016 </li><li>Coca Cola’s Powerade will directly compete with <keyword id="54572" type="COMPANY" weightage="20" keywordseo="PepsiCo">PepsiCo</keyword>’s Gatorade. </li></ul>Indian cricketer M S Dhoni signed a deal to endorse Coca Cola’s new brand of soft drinks called Powerade. The deal is estimated to be worth ₹150 million over three years <a href="https://brandequity.economictimes.indiatimes.com/news/marketing/ms-dhoni-makes-a-come-back-to-the-land-of-softdrinks-to-endorse-powerade/69818482">according to Economic Times</a>. The Rhiti Group, manages M.S Dhoni has confirmed the deal but did not comment on details. According to Arun Pandey, the chairman of the firm, “M S Dhoni has signed a mulyi-year endorsement deal with <keyword id="6391475" type="ORGANIZATION" weightage="20" keywordseo="coca-cola">Coca-Cola</keyword>’s Powerade. He has over 30 brand associations presently.” Dhoni’s previous soft drink endorsement deal with Pepsi Co ended in 2016. In the 11-year old association, the cricketer endorsed both Pepsi Cola and Lay’s chips. He was also the face of campaigns like ‘Oh Yes Abhi’ and ‘Change The Game’. Coca Cola has planned a multimedia campaign featuring Dhoni and Powerade. This drink will compete directly with PepsiCo’s Gatorade. Dhoni’s brand value and endorsements had slumped after he retired from test cricket in 2014. A 2018 celebrity brand valuation report by global valuation and corporate finance advisory firm <a href="https://brandequity.economictimes.indiatimes.com/news/marketing/ms-dhoni-makes-a-come-back-to-the-land-of-softdrinks-to-endorse-powerade/69818482">Duff &amp; Phelps</a> estimated Dhoni's brand value at $26.9 million, twelfth in celebrity brand value. He was the only sportsman in the list, after captain <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, in the top dozen. The 37-year-old’s brand value saw a resurgence in past two years. Industry experts are of the <a href="https://brandequity.economictimes.indiatimes.com/news/marketing/ms-dhoni-makes-a-come-back-to-the-land-of-softdrinks-to-endorse-powerade/69818482">opinion</a> that Dhoni, widely believed to be playing his last World Cup, is a brand that has revived with a different niche. Dhoni, who captained India in to win the 2011 World Cup, is learnt to charge about ₹50-80 million a year for endorsements. This year, the cricketer signed endorsement deals with bus-ticketing platform major redBus, and toothpaste brand Colgate. Last year, he signed more than 10 endorsement deals including <a href="https://brandequity.economictimes.indiatimes.com/tag/mastercard">Mastercard</a>, BharatMatrimony, German cybersecurity company WardWiz, fantasy sports platform Dream11, <a href="https://brandequity.economictimes.indiatimes.com/tag/Snickers">Snickers</a> chocolates, online pharmacy Netmeds, domain registrar and web hosting company <a href="https://brandequity.economictimes.indiatimes.com/tag/GoDaddy">GoDaddy</a>, luxury watch <keyword id="742777" type="COMPANY" weightage="20" keywordseo="Panerai">Panerai</keyword>, and automotive batteries and solar applications brand LivFast. He also endorses his own sportswear brand Seven promoted by Rhiti Sports, launched in February 2016, and a chain of gyms by the name of SportsFit World, which he started in 2012.

Dhoni to power Coca Cola’s Powerade; signs 3 year endorsement deal

With golf, kabaddi, rugby and hockey emerging as popular sports in India, cricket still dominated the space. Indian Premier League is one of the biggest Sports League in the World. The brand value of <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> was estimated to be US$3.2 billion in 2014 and again US$3.54 billion in 2015. According to <keyword id="6354756" type="CITY" weightage="100" keywordseo="BCCI">BCCI</keyword>, the 2015 IPL season contributed ₹0.5 billion (US$7.4 million) to the <keyword id="35050" type="CITY" weightage="100" keywordseo="gdp">GDP</keyword> of Indian economy. And without any doubt, it is the richest league in the country with the top cricketers being paid the highest amongst all sportspersons in terms of volume. 
 The report also tells you who the world is crazy about and his net worth. Is it <keyword id="351" type="PERSON" weightage="100" keywordseo="Yuvraj-Singh">Yuvraj Singh</keyword>, <keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword> or <keyword id="32426" type="PERSON" weightage="100" keywordseo="M-S-Dhoni">M S Dhoni</keyword> or somebody else? 
 
(Image credits: superinsight)

Indian Sports Salaries Report is out and it has some shocking facts of the sports world

New Delhi, Jan 30 () Industry body Amfi on Thursday said it has roped in cricketing icons Sachin Tendulkar and M S Dhoni for their 'Mutual Funds Sahi Hai' campaign that aims to create awareness about the financial product as a preferred investment option.
 This is the first time when the industry has engaged celebrities to promote its ambitious investor awareness campaign, which was launched in March 2017.
 "Sachin Tendulkar and M S Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer-term approach towards investment," Association of Mutual Funds in India (Amfi) Chairman Nilesh Shah said in a statement.
 Longer-term approach be it, in cricketing career or in mutual fund investments can deliver rich dividends be it for cricketers or investors, alike," he added.
 Amfi chief executive N S Venkatesh said this is the right time to take the conversation with retail investors across the country to the next level by engaging the cricketing icons.
 Currently, there are 44-players in the mutual fund industry, which manages assets to the tune of over Rs 26 lakh crore.
 "I am excited to be associated with the mutual funds sahi hai initiative, through Amfi, to help create awareness about mutual funds. Discipline and longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing," Tendulkar said.
 Dhoni said, "I take great pride in being associated with the mutual fund sahi hai campaign. Having goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management."
 Earlier in 2017, markets regulator Sebi had allowed celebrities to endorse the instrument at industry level in order to increase awareness about mutual funds as a financial product. SP MR
MR

Amfi signs Sachin, Dhoni for mutual funds campaign

<keyword id="20166561" type="General" weightage="100" keywordseo="swapnil-kusale" source="keywords">Swapnil Kusale</keyword>, the first Indian shooter to reach the 50m rifle three positions final at the <keyword id="19933819" type="General" weightage="20" keywordseo="Olympics" source="keywords">Olympics</keyword>, draws inspiration from <keyword id="20214927" type="General" weightage="20" keywordseo="m-s-dhoni" source="keywords">M S Dhoni</keyword>, as he too is a railway <keyword id="20107836" type="General" weightage="20" keywordseo="ticket-collector" source="keywords">ticket collector</keyword> like the cricket icon was, early in his career. The 29-year-old from Kambalwadi village near Kolhapur in Maharashtra has been competing in international events since 2012, but he had to wait another 12 years to make his Olympics debut at the Paris Games. Being calm and patient are pre-requisites for a shooter and those two traits are also the hallmark of <keyword id="19896463" type="General" weightage="20" keywordseo="Dhoni" source="keywords">Dhoni</keyword>'s personality. It is therefore no surprise that Kusale relates to Dhoni's life story. He has watched the biopic of the World Cup winner multiple times and hopes to match the lofty achievements of the champion cricketer. A top-three finish in the 50m rifle three positions final here on Thursday would certainly put Kusale in the list of high achieves in Indian sport. "I don't follow anyone specific in the shooting world. Outside of that, I admire Dhoni for the person that he is. My sport requires me to be as calm and patient as he is on the field. I also relate to his story as I am a ticket collector like he was," Kusale told PTI shortly after finishing seventh in a tightly contest qualification here. Kusale has been working for <keyword id="21895115" type="General" weightage="20" keywordseo="Central-Railways" source="keywords" meta.keywordsubtype="org" meta.entityname="Central Railways" meta.hostid="261" meta.entityid="Central Railways">Central Railways</keyword> since 2015. His two rivals from Czech Republic also shot 590 but the Indian had the most inner 10s -- 38 -- compared to Jiri Privratsky and Petr Nymbursky, who sealed the eighth and last qualification spot. He also doesn't have to look too far beyond home for inspiration. His father and brother are teachers in a district school while mother is the sarpanch of Kambalwadi village. The fancied Aishwary Pratap Tomar ended 11th with a total of 589 in a session topped by China's Liu Yukun. Kusale did not know about his classification in the final until his coach told him that. He shot 197 in prone, 195 in standing and as much in kneeling. "Every shot is a new shot. I was just trying to be patient. The whole match I had the same mindset. Just shoot with patience. At the back of the mind, you are thinking about your scores but it is better if you don't," said Kusale. The job is half done in his debut Games and Kusale is fully aware of that. <keyword id="20241095" type="General" weightage="20" keywordseo="manu-bhaker" source="keywords">Manu Bhaker</keyword>'s unprecedented two medals here has also provided an extra dose of motivation. "It has been a great experience so far. I love shooting and I am glad that I have been able to do it for so long. Seeing Manu do well gives us a lot of confidence. If she can do it, we can do it too," said Kusale. National coach Manoj Kumar Ohlyan was tracking Kusale's progress from a distance and he is bullish about his chances in the final. "He is in a good frame of mind. We are hoping for the best. We just want him to perform the way he did today. He was patient. He is good technically and physically," added Ohlyan.

Ticket collector like Dhoni, son of female sarpanch makes rare Olympic final

Chennai, In a surprise move, <keyword id="19896465" type="General" weightage="20" keywordseo="ruturaj-gaikwad" source="keywords">Ruturaj Gaikwad</keyword> on Thursday replaced the legendary M S <keyword id="19896463" type="General" weightage="20" keywordseo="dhoni" source="keywords">Dhoni</keyword> as the <keyword id="19906065" type="General" weightage="20" keywordseo="chennai-super-kings" source="keywords">Chennai Super Kings</keyword> captain as defending champions dropped a bombshell a day before the <keyword id="19906063" type="General" weightage="20" keywordseo="ipl" source="keywords">IPL</keyword> opener. In a post on X, the Indian Premier League revealed the development, a day before CSK take on <keyword id="19920570" type="General" weightage="20" keywordseo="royal-challengers-bangalore" source="keywords">Royal Challengers Bangalore</keyword>. "Presenting @ChennaiIPL's Captain - @Ruutu1331," the IPL posted on X shortly after releasing a picture of all captains posing with the IPL trophy. Gaikwad, who has played six ODIs and 19 T20s for India, made his CSK debut in 2020 and has gone on to represent the five time IPL champions in 52 games. The stylish opener had a memorable run last year, aggregating 590 runs in 16 games at an impressive strike rate of 147.50. "<keyword id="19899524" type="General" weightage="20" keywordseo="ms-dhoni" source="keywords">MS Dhoni</keyword> has handed over Chennai Super Kings' captaincy to Ruturaj Gaikwad ahead of the start of TATA IPL 2024. Ruturaj has been an integral part of Chennai Super Kings since 2019 and has played 52 matches in IPL during this period," CSK said in a statement on their website. "The team looks forward to the upcoming season," the statement added. Dhoni is expected to retire at the end of the season and therefore the franchise felt the need for a smooth transition in Dhoni's presence as a player.

Gaikwad replaces Dhoni as CSK captain day before IPL opener

New Delhi, Feb 14 () Commerce and Industry Minister Piyush Goyal on Friday suggested several ideas to various stakeholders such as providing stalls at railway stations and making celebrities brand ambassadors for promotion of sale of tribal and handloom products. Participating in a workshop on strategies for promoting and marketing of tribal products, Goyal, who also holds railways portfolio, said stalls can be given to people for promotion of sale of tribal and handloom products. He also said celebrities can be made product ambassadors. Citing an example, he said cricketer M S Dhoni can be a brand ambassador for a tribal product of Jharkhand. The government is working on ways, including setting up standards and identifying goods, to promote sale and marketing of products made by tribal communities in domestic and global markets. It was advised to all ministries and departments to include these products as gift items for dignitaries and during Diwali festival. RR HRS

Goyal suggests ideas to stakeholders for promoting sale of tribal products

<ul><li>The Pune-based ‘<keyword id="1049985" type="ENTERTAINMENT" weightage="20" keywordseo="Blades-of-Glory">Blades of Glory</keyword>’, was added to the online ‘Google Art and Culture’ on June 24, 2019. </li><li>Now, cricket fans will be able to look inside the museum with a 360 degree view. </li></ul>Are you a big fan of cricket and looking for a selfie with the famous bat autographed by M.S Dhoni or <keyword id="6354267" type="PERSON" weightage="20" keywordseo="sachin-tendulkar">Sachin Tendulkar</keyword>? Or do you want a glimpse of the bat used by <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> in his early days? The Pune-based ‘<a href="https://www.bladesofglory.net/index.aspx%5C">Blades of Glory’</a>, popularly known as the country’s only cricket museum, has got them all under one roof. Inaugurated by Tedulkar in 2012, it <a href="https://artsandculture.google.com/streetview/blades-of-glory-cricket-museum-india/kwG5S2MEAA5Dow?sv_lng=73.84344404513035&amp;sv_lat=18.48565828492661&amp;sv_h=254.6686126057985&amp;sv_p=-5.964651225907829&amp;sv_pid=k3mUrtayNm0AAAQrDcq5og&amp;sv_z=0.24289022768015">was added </a>to the online ‘Google Art and Culture’ on June 24, 2019. Now, cricket fans will be able to look inside the museum with a 360 degree view. The cricket museum has now joined the elite few including London’s Tate Gallery, the Metropolitan Museum of Art in New York City and the Uffizi in Florence for providing high resolution images right on the Google gallery. 
	
	
	
	<div type="Slideshow" msid="69929757" hostid="261" title="Take a look at India's only cricket museum on Google's Art platform" firstImageMsid="69929836" slideCount="6"></div>

Take a look at India's only cricket museum on Google's Art platform

<ul><li><keyword id="6385848" type="General" weightage="20" keywordseo="coca-cola-india" source="Orion">Coca-Cola India</keyword>’s packaged drinking water brand <keyword id="366367" type="General" weightage="100" keywordseo="kinley" source="Orion">Kinley</keyword> has launched a new campaign featuring MS Dhoni.</li><li>Titled ‘Boond Boond Mein Vishwas’, aims to instill a feeling of ‘trust’ amongst its audiences and spread the message of 'A little trust goes a long way'.</li></ul>Kinley, Coca-Cola India’s packaged drinking water brand, has unveiled its ‘Boond Boond Mein Vishwas’ campaign featuring Indian cricketer <keyword id="10138" type="General" weightage="20" keywordseo="mahendra-singh-dhoni" source="Orion">Mahendra Singh Dhoni</keyword>. The brand truly believes in the value of trust and purity and has stood the test of time in India by being one of the most loved brands by consumers for decades. It is one of the strongest products in Coca-Cola India’s local portfolio. <div type="Youtube" id="NTbOinXhX5Q" title="Kinley - Boond Boond Mein Vishwaas." thumbUrl="https://i.ytimg.com/vi/NTbOinXhX5Q/mqdefault.jpg"></div> With this new campaign, Kinley aims to instill a feeling of ‘trust’ amongst its audiences and spread the message of “A little trust goes a long way”. The TVC showcases MS Dhoni’s arduous professional journey and gleams light on all those who instilled their confidence in him and unconditionally supported him through his journey. Dhoni, himself is a testimony of trust for Indian cricket fans for over 15 years. Kinley is manufactured by a combination of meticulous scientific research with the latest technology to provide quality and purity in every drop to its customers. Commenting on the new campaign <keyword id="7436055" type="General" weightage="20" keywordseo="Karthik-Subramanian" source="Orion">Karthik Subramanian</keyword>, Director, Marketing, Hydration Coffee and Tea Category, Coca-Cola India and Southwest Asia said, “Trust has and will remain an everlasting human value. Kinley seeks to emphasize the beauty and power of this emotion and how it is central to the progress we all make in our own life. Place your trust in someone and watch them soar to new heights. This value has been the foundation of the Kinley brand for over two decades through our product and actions, and this piece of communication reiterates the commitment of Kinley and The Coca-Cola Company to upholding this value.” Mahendra Singh Dhoni, former captain of the Indian national cricket team and star of the new Kinley campaign, said, “Kinley is a brand symbolic of trust. For decades, it has refreshed its consumers with the most trusted water in India. I am honored to be a part of the brand’s new campaign, which I hope will strike a chord with the audiences and touch their hearts for its purity and integrity.” Describing the journey of the campaign, <keyword id="13127379" type="General" weightage="20" keywordseo="sainath-sarban" source="Orion">Sainath Sarban</keyword>, Partner - Simple Studios said “We knew we had to find a POV that would seamlessly align Kinley’s brand attribute of ‘Trust’ with M.S. Dhoni’s trustworthy personality. We chose a humble and honest approach with M.S. Dhoni acknowledging that he is indeed ‘a product of constant trust’. We worked towards translating this thought into an inspiring cinematic creative piece and feel we have succeeded in finding the perfect balance between Kinley- the brand and MS Dhoni-the celebrity.” Kinley continues to stand by its promise of providing the finest quality hydration to its consumers. The water goes through a rigorous and intensive process of purification before it reaches its consumers. This purification process involves ten exhaustive steps to meet the most stringent quality standards. The new campaign by the brand will be seen going on-air across prominent electronic channels in India, complemented by digital promotion efforts.

You Searched For "m s dhoni" and got 9 results

Dhoni Retires From Test Cricket; Virat To Lead The Team In Sydney

Nandini Sharma

Dhoni to power Coca Cola’s Powerade; signs 3 year endorsement deal

BI India Bureau

Indian Sports Salaries Report is out and it has some shocking facts of the sports world

BI India Bureau

Amfi signs Sachin, Dhoni for mutual funds campaign

PTI

Ticket collector like Dhoni, son of female sarpanch makes rare Olympic final

PTI

Gaikwad replaces Dhoni as CSK captain day before IPL opener

PTI

Goyal suggests ideas to stakeholders for promoting sale of tribal products

PTI

Take a look at India's only cricket museum on Google's Art platform

Preeti Soni

Coca-Cola's Kinley launches a new campaign with MS Dhoni, says a little trust goes a long way

BI India Partner

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