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1 min read

Levi Strauss stock soars 20% on earnings beat as Beyoncé's shoutout drives hype

In recognition of the song, Levi Strauss changed its Instagram name to Levii's to match the spellin…

Matthew Fox   


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9 mins read

Kelsey Vlamis   


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2 mins read

Levi's brand president quit, saying she turned down $1 million severance package to keep speaking out against COVID school closures

Jennifer Sey wrote that she was "on track to become the next CEO of Levi's" — if she agreed to stop…

Hannah Towey   


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1 min read

American women are ditching skinny jeans after a decades-long love affair

For years, fashion editors have called the end of the skinny jeans cycle, and time and again they'v…

Mary Hanbury   


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Levi Strauss surges 9% on booming sales forecast, and one analyst says the stock will surge another 25% from here

The company said net revenue could increase 24%-25% in the first half of fiscal 2021, a jump from i…

Isabelle Lee   


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Levi's CEO says our lockdown weight fluctuations are driving sales for the brand

If your weight has fluctuated during the COVID-19 pandemic, then you could be a retailer's dream cu…

Mary Hanbury   


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1 min read

Skinny jeans are never going away, says Levi's CEO, even as denim sales plunge during the pandemic

Even as he noted the growing popularity of looser fits, Chip Bergh assured investors that skinny je…

Mary Meisenzahl   


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2 mins read

Levi's CEO says he washes his jeans by wearing them into the shower — never in the washing machine

Levi's CEO Chip Bergh said that he never puts his jeans in the washing machine, and instead opts fo…

Kylie Kirschner   


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Levi's sales are down as remote workers turn to loungewear over jeans

Levi's acknowledged that "changes look like they're here to stay," including "casualization," or mo…

Mary Meisenzahl   


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Take a look inside one of Levi's new futuristic stores, offering an 'endless aisle' experience and a tailor shop where customers can customize clothes

The apparel maker just opened the first North American location of its NextGen stores — focused on …

Madeline Stone   


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2 mins read

Levi's is jumping into the $32 billion resale market with its own program for worn jeans and jackets

Levi's will now pay you for your used jeans. If they're in good condition, vintage jeans could be w…

Madeline Stone   


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2 mins read

Skinny jeans aren't dead. Actually, they're Levi's top seller.

Think skinny jeans are out? Not so fast, according to Levi's CEO: "The skinny jean is not going any…

Avery Hartmans   


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2 mins read

Levi's CEO fired more than half of his execs during his first 18 months in the role and regrets not letting go of some staff more quickly

Charles Bergh, the CEO of Levi Strauss & Co, told CNBC he realized that if he wanted to change the …

Sawdah Bhaimiya   


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2 mins read

Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality

'When you celebrate yourself, you celebrate us all', says Levi's in latest ad with Deepika Padukone

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4 mins read

A contraband pair of Levi's were worth up to $500 on Germany's black market during the Cold War because they were an icon of American culture

The government banned the jeans, but smugglers found a way to hook the youth up with contraband any…

Jennifer Ortakales   


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1 min read

NYSE relaxed its trading floor dress code for Levi's IPO as denim took over

For one day, NYSE relaxed its no-blue-jeans policy for the IPO. As a result, nearly everyone on the…

Hollis Johnson,Dan DeFrancesco   


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23 mins read

60. The Levi's That Came in from the Cold

Levi's jeans represented just everything the East German government hated, but they kept finding th…

Charlie Herman,Julia Press,Sa…   


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Levi Strauss wants to directly retail online and offline, writes to the government

As per reports, Levi Strauss & Co had filed an application with the Department of Industrial Po…