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<br /> Bollywood star <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword> has joined micro-blogging site <keyword id="6354616" type="CITY" weightage="20" keywordseo="Twitter">Twitter</keyword>. While the fans of the <keyword id="6355604" type="POSITION" weightage="20" keywordseo="actress">actress</keyword> on the social media might be going gaga, you can take a deep breath as there’s no chance of leaked pictures of Katrina and Ranbir that may get leaked. Exclusively built for promotional purpose for cosmetic brand L'<keyword id="1518571" type="COMPANY" weightage="20" keywordseo="Oreal">Oreal</keyword> <keyword id="106" type="COMPANY" weightage="20" keywordseo="Paris">Paris</keyword>, of which the actress is the brand <keyword id="2722" type="POSITION" weightage="20" keywordseo="ambassador">ambassador</keyword>, the account has twitter handle of Katrina@Cannes.<br />
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As per a news report by The Economic Times, Kaif, 31, will be walking the red carpon the first day of the 12-day fest (May 13-24) as the ambassador of cosmetic brand L'Oreal Paris and also be a part of the opening ceremony. <br />
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"Such a fun day with the gorgeous Sonam Kapoor at the LOrealParisIn press conference! #CantWaitForCannes," read Katrina's first tweet. <br />
<br /> Katrina will join actresses Sonam and <keyword id="6356036" type="PERSON" weightage="20" keywordseo="aishwarya-rai-bachchan">Aishwarya Rai Bachchan</keyword>, who have represented L'Oreal Paris at Cannes on previous occasions too. <br />
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(Image: India Times)<br />

​ Katrina is on Twitter. But only to promote a brand

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The 68<sup>th</sup> annual <keyword id="6362016" type="ENTERTAINMENT" weightage="100" keywordseo="Cannes-film-festival">Cannes Film Festival</keyword>, which starts today in the beautiful city of Cannes, France, is all set to make a lot of headlines, like it has been doing, year after year.<br />
<br /> This year, the world would see not one or two but three Indian beauties walking down the red carpet of the Cannes film festival. All three divas, namely <keyword id="6366471" type="PERSON" weightage="100" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan, Sonam Kapoor and Katrina Kaif would be representing the popular international cosmetic brand, L’Oreal.<br />
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This would be the Cannes debut of Katrina Kaif, as Aishwarya Rai Bachchan and Sonam Kapoor have already appeared and represented the brand at the prestigious film festival.<br />
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Katrina Kaif would be walking the red carpet on the first and second day of the festival, which means that she would be gracing the red carpet today and tomorrow.<br />
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For Aishwarya Rai Bachchan, who completes 14 years at Cannes this year, the red carpet appearance would be towards the end of the festival, reportedly on 17<sup>th</sup> and 20<sup>th</sup> May.<br />
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Sonam Kapoor, for whom this is the 5<sup>th</sup> Cannes appearance, would be showing off her elegance on 16<sup>th</sup> and 18<sup>th</sup> May. <br />
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Talking of movies, there are two Indian feature films that will be screened under the Uncertain Regard section. The first one, titled <em>Masaan</em> has Richa Chaddha in the lead. The movie has been shot in Varanasi, is directed by Neeraj Ghaywan and co-produced by Anurag Kashyap. The second movie is Gurvinder Singh's Punjabi movie <em>Chauthi Koot</em>, which is a period drama set in Punjab of the 1980s.<br />
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Other than this, there is a short movie to be screened, called <em>Miyan Kal Aana</em>, which is produced by actor Nawazuddin Siddiqui and directed by his brother Shams Siddiqui.<br />

All that Bollywood can at ‘Cannes’

<ul><li>After Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conceptualised 6 months ago.</li><li>The ads were called tone-deaf and Twitterati said that Zomato hired celebrities to divert the conversation around gig workers payouts and working conditions.</li><li>Zomato also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.</li></ul>Zomato’s first-ever celebrity-led campaign has drawn mixed reactions on social media. Some declared that the campaign is creative, relatable and while a number of others said that it was released to simply control the damage caused by the controversial <keyword id="1725853" type="General" weightage="20" keywordseo="danish-sait" source="Orion">Danish Sait</keyword> video. <br /><br />Sait’s video drew flak from netizens for not depicting the realities of the profession, where he took on the roles of a Zomato delivery boy for a day in a bid to humanise the delivery personnel.<br />        <div type="Youtube" id="7zZmaO7s7oI" title="Zomato Delivery Partner for a day! Feat. Danish Sait 😍" thumbUrl="https://i.ytimg.com/vi/7zZmaO7s7oI/mqdefault.jpg"></div><br />However, Zomato has now released a statement on Twitter clarifying that the campaign featuring Katrina Kaif and Hrithik Roshan was conceptualised six months ago, ‘long before any social media chatter around gig worker payouts and working conditions.’<br /><div type="twitter" handle="zomato" handlename="zomato" image="http://pbs.twimg.com/profile_images/1100268333352525826/IkyIXuZ4_normal.png" favoritecount="450" retweetcount="50" status="The other side of the story... https://t.co/hNRj6TpK1X" createdat="1630325343000" id="1432314417954185220"></div><br />Conceptualised by <keyword id="137221" type="General" weightage="20" keywordseo="mccann-worldgroup-india" source="Orion">McCann Worldgroup India</keyword>, ‘Har Customer Hai Star’ Campaign aims to convey that all consumers hold an equally special place in Zomato’s heart. <br />        <div type="Youtube" id="PpNdfDM4xhc" title="Har Customer Hai Star! Ft. Katrina Kaif" thumbUrl="https://i.ytimg.com/vi/PpNdfDM4xhc/mqdefault.jpg"></div><br />        <div type="Youtube" id="dXirvvVXXWA" title="Har Customer Hai Star! Ft. Hrithik Roshan" thumbUrl="https://i.ytimg.com/vi/dXirvvVXXWA/mqdefault.jpg"></div><br />The campaign, however, was called ‘tone-deaf’ and some netizens said that Zomato hired celebrities to divert the conversation around gig worker payouts and working conditions. <br /><div type="twitter" handle="Sankul333" handlename="Sankul Sonawane" image="http://pbs.twimg.com/profile_images/1383428089355522054/Vu_UwRkU_normal.jpg" favoritecount="1320" retweetcount="218" status="Instead of paying celebrities big money for ads to whitewash their horrible treatment of delivery staff, Zomato can… https://t.co/DLJl3l5bH2" createdat="1630050634000" id="1431162207811760130"></div><br /><div type="twitter" handle="PoojaPrasanna4" handlename="Pooja Prasanna" image="http://pbs.twimg.com/profile_images/1346493523541991424/p_wv_ASJ_normal.jpg" favoritecount="14674" retweetcount="2929" status="I don't want my groceries delivered in 10 or 20 minutes. I would rather that the delivery person takes his time to… https://t.co/8iMDt22DiK" createdat="1630099304000" id="1431366344197349382"></div><br /><div type="twitter" handle="peeleraja" handlename="peeleraja" image="http://pbs.twimg.com/profile_images/1429447980587753472/rrCBxmjY_normal.jpg" favoritecount="548" retweetcount="63" status="This ad is such a self own. Zomato essentially boasting of how their drivers are under pressure to deliver, rain or… https://t.co/mrXEbC3n2o" createdat="1630048563000" id="1431153522490310658"></div><br />According to Zomato’s statement, here is what the foodtech platform intended to achieve through its campaign: <br /><br /><ul><li>Make delivery partners the hero of the ad</li><li>Highlight that we should talk respectfully to delivery partners (like Hrithik and Katrina do in the ad, and very few other people do)</li><li>Raise the level of dignity associated with a delivery’s partner’s job</li><li>Demonstrate with pride which most of our delivery partners serve our customers with</li><li>Last but not least, reiterate that every customer is a star for us and no less than Hrithik or Katrina</li></ul>Zomato’s statement further addresses various concerns pointed out by Twitter users and mentions that its Net Promoter Score (NPS) has been increased from -10% to 28%. It also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.<br />

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

You Searched For "katrina cannes" and got 3 results

Katrina is on Twitter. But only to promote a brand

BI India Bureau

All that Bollywood can at ‘Cannes’

Nandini Sharma

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

Karuna Sharma

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You Searched For "katrina cannes" and got 3 results

​ Katrina is on Twitter. But only to promote a brand

BI India Bureau

All that Bollywood can at ‘Cannes’

Nandini Sharma

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

Karuna Sharma

Popular Keywords

Buying Guides

Katrina is on Twitter. But only to promote a brand